| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 105.12 Billion |
| Market Size (2030) | USD 213.74 Billion |
| CAGR (2025 - 2030) | 15.25 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
China Online Travel Market Analysis
The Online Travel Market in China Market size in terms of transaction value is expected to grow from USD 105.12 billion in 2025 to USD 213.74 billion by 2030, at a CAGR of 15.25% during the forecast period (2025-2030).
The growing interest of excursionists for further trips has been the major factor that has been driving online trip requests in China during the review period. Inbound tourism has been offering a major share of the request owing to the growing number of youths and middle-aged people in the country who are largely interested in trip and sightseer conditioning. The advanced share of inbound tourism is the primary factor that helped the request to expand further in 2020 when the whole world was struck by the COVID- 19 pandemic, which redounded the check of transnational borders for a longer time.
Demand for long passages, which include at least five days of holidaying in the destination, is gaining further popularity in the nation, and at the same time, short passages, which last for 2-3 days, are inversely popular in the country. The growing internet application in the country is helping the market study to expand quickly in China. The drivers are fastening on attracting further guests by adding expenditure on marketing conditioning, which includes running social juggernauts. With the query clouded due to the pandemic, the demand for inbound tourism is anticipated to help the market to expand further during the original times of the cast period.
China Online Travel Market Trends
Increasing Internet Penetration in China is Helping in Market Expansion
According to the statistics, the number of internet users in China rose to 989 million as of December 2020, which was up by 85.4 million from March 2020. The COVID-19 pandemic motivated customers to go online for the majority of purposes. The pandemic and the resultant closure of physical stores for a limited time drove customers to book their travel online, thus helping the market studied to grow further in the country. Though the market recorded the highest figures during December 2018, with 49.5% of customers utilizing the services, it also recorded fluctuations in the total transactions owing to the uncertainty clouded due to the US-China trade war and the internal situations. However, as of the end of 2020, the penetration rate of online travel booking figured at 34.6%, with 342.44 million internet users having used the services.
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Tourism Sector Growth is Driving the Market
China's macro-economy is running smoothly, and the per capita disposable income is growing steadily. With the changes in people's consumption concepts and consumption structure, the demand for tourism also increased dramatically. According to the statistics released by the Ministry of Culture and Tourism, in 2020, amid the impact of the COVID-19 pandemic, China saw approximately 2.88 billion domestic tourist trips, which is a 52.1% Y-o-Y slump. The status of the industry has continued to strengthen. With the rapid growth of tourism industry revenue and the continuous increase of online travel penetration, China's online travel industry market has also proliferated. The number of tourists traveling to and from major tourist destinations like Guangdong, Henan, Jiangsu, Shanghai, Chongqing, and Beijing exceeded or almost reached the levels seen during the 2019 Spring Festival.
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China Online Travel Industry Overview
The online travel market in China is expected to be consolidated with Ctrip, Qunar, and Fliggy being significant companies. Domestic competition is expected to increase further. In addition, the growing international interest is anticipated to make the market more competitive.
China Online Travel Market Leaders
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Ctrip
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Qunar.com
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Tongcheng-Elong Holdings Limited
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Tuniu.com
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Meituan-Dianping
- *Disclaimer: Major Players sorted in no particular order
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China Online Travel Market News
- February 2022: CWT launched myCWT, a flagship platform in China aimed at simplifying business travel for companies and employees. CWT is a global B2B4E travel management specialist based in the United States. The myCWT platform offers extensive international and domestic travel content, including rail, flights, hotels, and ground transportation.
- July 2021: Trip.com, a rapidly growing global online travel agency, announced that it was the first OTA to offer Eurail and Interrail Train Passes, which are available via the Trip.com app. The passes were initially on sale in all English and German language regions and were said to become available across more countries and regions around the world later in the year.
China Online Travel Industry Segmentation
Travel e-commerce websites and review websites are part of the Online Travel business. The travel e-commerce website offers advice on various accommodations, locations, and activities, as well as information on how to get to them. To attract travelers, most governments and states have their own travel websites.
A complete background analysis of the online travel market in China, which includes an assessment of the emerging trends by segments, significant changes in market dynamics, and a market overview, is covered in the report. The online travel market in China is segmented by service type (accommodation booking, travel tickets booking, holiday package booking, and other services), mode of booking (direct booking and travel agents), and booking platform (desktop, mobile/tablet). The report offers market size and forecasts for the online travel market in China in value (USD million) for all the above segments.
| By Service Type | Accommodation Booking |
| Travel Tickets Booking | |
| Holiday Package Booking | |
| Other Services | |
| By Mode of Booking | Direct Booking |
| Travel Agents | |
| By Platform | Desktop |
| Mobile/Tablet |
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China Online Travel Market Research FAQs
How big is the China Online Travel Market?
The China Online Travel Market size is expected to reach USD 105.12 billion in 2025 and grow at a CAGR of 15.25% to reach USD 213.74 billion by 2030.
What is the current China Online Travel Market size?
In 2025, the China Online Travel Market size is expected to reach USD 105.12 billion.
Who are the key players in China Online Travel Market?
Ctrip, Qunar.com, Tongcheng-Elong Holdings Limited, Tuniu.com and Meituan-Dianping are the major companies operating in the China Online Travel Market.
What years does this China Online Travel Market cover, and what was the market size in 2024?
In 2024, the China Online Travel Market size was estimated at USD 89.09 billion. The report covers the China Online Travel Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the China Online Travel Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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China Online Travel Industry Report
Statistics for the 2025 Online Travel in China market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Travel in China analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
