Morocco Hospitality Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Moroccan Hospitality Industry Report is Segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid- and Upper Mid-Scale Hotels, and Luxury Hotels). The Market Sizes and Forecasts for the Moroccan Hospitality Industry in Morocco in Revenue (USD) for all the Above Segments.

Morocco Hospitality Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Morocco Hospitality Market

Morocco Hospitality Industry Summary
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 0.88 Billion
Market Size (2030) USD 1.17 Billion
CAGR (2025 - 2030) 5.89 %
Market Concentration Low

Major Players

Morocco Hospitality Industry

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Morocco Hospitality Industry with other markets in Hospitality and Tourism Industry

Travel and Tourism

Hospitality

Morocco Hospitality Market Analysis

The Morocco Hospitality Industry is expected to grow from USD 0.88 billion in 2025 to USD 1.17 billion by 2030, at a CAGR of 5.89% during the forecast period (2025-2030).

The Moroccan government has implemented several measures to stimulate tourism, including improving infrastructure, reducing taxes, and simplifying visitor procedures. These actions have created a favorable investment environment, increasing foreign tourist arrivals and local employment opportunities. The Moroccan tourism industry is anticipated to recover from the economic downturn, resulting in higher visitor numbers and improved national prosperity. A key driver of market growth is the trend toward local and authentic travel experiences. Travelers increasingly seek alternatives to traditional tourism, opting for more genuine local encounters. This shift is expected to gain momentum as tourists become more environmentally conscious, potentially driving market growth in the coming years.

According to a report by Anniver, Morocco experienced a 41% increase in arrivals from various countries compared to the previous year. France, Spain, and the United Kingdom led this growth with gains of 33%, 45%, and 41%, respectively. Arrivals from Poland and China more than doubled, indicating Morocco's growing appeal across diverse global markets.

Morocco Hospitality Industry Overview

The Moroccan hospitality industry is fragmented. It is made up of independent domestic hotels, as well as multinational hotels and associated brand chains. While international brands are well-positioned, they are mostly limited to capital cities, whereas independent domestic hotels are scattered across the country. Some of the most prominent names in the Moroccan hospitality industry include Accor SA Luxury Hotels Group, Wyndham Hotels & Resorts, Kenzi Hotel Group, and Marriott International Inc.

Morocco Hospitality Market Leaders

  1. Accor SA

  2. Louvre Hotels Group 

  3. Wyndham Hotels and Resorts

  4. Kenzi Hotel Group

  5. Marriott International, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Morocco Hospitality Market Concentration
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Morocco Hospitality Market News

  • January 2024: IDeaS, a leader in hospitality revenue optimization software and services, partnered with Accor, a global hospitality group. Accor, which operates over 45 hotel brands across various segments, selected IDeaS as its global revenue management software (RMS) provider after a thorough selection process.
  • November 2023: St. Regis Hotels and Resorts expanded its presence in Morocco by opening a new property in Tamuda Bay. This resort, developed by Abu Dhabi-based private investment and real estate development firm Eagle Hills, is part of the Marriott Bonvoy portfolio. The property features 83 guest rooms and 17 suites, each with private balconies offering sea views. Additionally, it includes a 1,800-square-foot presidential suite.

Morocco Hospitality Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Leisure and Recreational Activities is Driving the Growth of The Market
    • 4.2.2 Increase in Hotel and Restaurant Construction Projects
  • 4.3 Market Restraints
    • 4.3.1 Skilled and Trained Staff Shortages is Impacting the Market
  • 4.4 Market Opportunities
    • 4.4.1 Promoting Sustainable Tourism Will Continue to Dominate the Market
  • 4.5 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Buyers
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Insights of Technology Innovations in the Market
  • 4.7 Insights on Government Regulations and Industry Policies
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Chain Hotels
    • 5.1.2 Independent Hotels
  • 5.2 By Segment
    • 5.2.1 Service Apartments
    • 5.2.2 Budget and Economy Hotels
    • 5.2.3 Mid and Upper Mid-scale Hotels
    • 5.2.4 Luxury Hotels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Company Profiles
    • 6.2.1 Accor SA
    • 6.2.2 Louvre Hotels Group
    • 6.2.3 Wyndham Hotels and Resorts
    • 6.2.4 Kenzi Hotel Group
    • 6.2.5 Marriott International Inc.
    • 6.2.6 Melia Hotels International
    • 6.2.7 Onomo Hotels
    • 6.2.8 Radisson Hotel Group
    • 6.2.9 Rotana Hotels & Resorts
    • 6.2.10 Hyatt Hotels Corporation*
  • *List Not Exhaustive

7. MARKET FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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Morocco Hospitality Industry Segmentation

Hospitality involves welcoming and entertaining guests in a manner that ensures they feel well cared for. It leverages ambiance, service, and products or amenities to provide guests with the best experience possible. The hospitality market in Morocco is segmented by type and segment. By type, the market is segmented into chain hotels and independent hotels. By segment, the market is segmented into service apartments, budget and economy hotels, mid- and upper mid-scale hotels, and luxury hotels. The report offers market size and forecasts for the Moroccan hospitality industry in value (USD) for all the above segments.

By Type Chain Hotels
Independent Hotels
By Segment Service Apartments
Budget and Economy Hotels
Mid and Upper Mid-scale Hotels
Luxury Hotels
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Morocco Hospitality Market Research FAQs

How big is the Morocco Hospitality Industry?

The Morocco Hospitality Industry size is expected to reach USD 0.88 billion in 2025 and grow at a CAGR of 5.89% to reach USD 1.17 billion by 2030.

What is the current Morocco Hospitality Industry size?

In 2025, the Morocco Hospitality Industry size is expected to reach USD 0.88 billion.

Who are the key players in Morocco Hospitality Industry?

Accor SA, Louvre Hotels Group, Wyndham Hotels and Resorts, Kenzi Hotel Group and Marriott International, Inc. are the major companies operating in the Morocco Hospitality Industry.

What years does this Morocco Hospitality Industry cover, and what was the market size in 2024?

In 2024, the Morocco Hospitality Industry size was estimated at USD 0.83 billion. The report covers the Morocco Hospitality Industry historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Morocco Hospitality Industry size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Morocco Hospitality Industry Report

Statistics for the 2025 Morocco Hospitality Industry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Morocco Hospitality Industry analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.