北美啤酒市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美啤酒市场按产品类型(啤酒、啤酒和其他)、分销渠道(贸易内和贸易外)和国家(美国、加拿大、墨西哥和北美其他地区)进行细分。该报告提供了上述所有细分市场的市场规模和市场价值(百万美元)和数量的预测。

市场快照

north-america-beer-market_Market Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 4.7 %

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市场概况

预计北美啤酒市场在预测期间(2022 - 2027 年)的复合年增长率为 4.7%。

COVID-19 大流行对北美啤酒市场的影响是压倒性的。从内部停产到供应链挑战,啤酒市场出现了重大中断。政府为阻止 COVID -19 的传播而采取的措施的影响已广泛导致酒吧、餐馆和俱乐部关闭,这是啤酒销售的主要渠道。根据美国蒸馏酒委员会的数据,截至 2020 年 3 月,阿拉斯加的 78 家州立商店关闭,99 家商店在减少营业时间或限制入住的情况下保持营业。这些因素对市场销售产生了重大影响。

市场上更广泛的品牌和产品供应,以及定位良好的品牌的持续实力,一直是北美啤酒市场增长的主要驱动力,尤其是对优质啤酒的需求预计将增加北美地区预测期内的市场潜力。

另一方面,北美(尤其是美国)不稳定的政府法规严重阻碍了整个市场的研究。例如,美国政府对从墨西哥出口的啤酒征收 5% 的关税,包括 Corona、Pacifico 和 Modelo。根据酒精含量、产地或容器大小,它迎合了全国啤酒价格的上涨,因此对市场产生了不利影响。

报告范围

北美啤酒市场按类型、分销渠道和国家划分。按类型北美啤酒市场分为 Lager、Ale 和 Others。按分销渠道,市场分为交易内和非交易渠道。按国家/地区,市场研究到美国、加拿大、墨西哥和北美其他地区。该报告提供了上述所有细分市场的市场规模和市场价值(百万美元)和数量的预测。

By Type (Value and Volume)
Lager
Ale
Others
By Distribution Channel (Value)
On-Trade
Off-Trade
By Country (Value and Volume)
United States
Canada
Mexico
Rest of North America

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主要市场趋势

美国对精酿啤酒的需求不断增长

精酿啤酒在北美的大部分消费者中受到欢迎,尤其是在年轻一代中。影响向精酿啤酒消费转变的主要因素是对品种、风味、啤酒品质等方面的需求,​消费者对品种的需求引发了精酿啤酒革命。大型啤酒制造商选择吸引尽可能多的消费者的产品特性,从而生产出更均匀、更温和的啤酒。此外,该地区较高收入群体的更多存在不仅刺激了对更昂贵产品的需求增加,而且鼓励了对更多品种的需求,从而为该地区精酿啤酒市场的扩张铺平了道路。

Retail dollar sales

墨西哥啤酒市场激增

墨西哥啤酒市场正在发生变化,因为对酒精饮料,尤其是啤酒的需求显着增加。在过去的几年里,啤酒消费量的增加导致该国啤酒的内部制造。值得注意的是,墨西哥的啤酒出口在过去 5 年中显着增长,并且在预测期内可能会增长更多。此外,该国的消费者已经习惯了聚会和社交文化,年轻一代被现代酒吧和夜总会所吸引,导致啤酒的贸易消费量同比增长。此外,该国不断发展的旅游业鼓励了贸易消费的销售。​

Export of malt beer

竞争格局

北美啤酒市场是一个竞争激烈的市场。北美啤酒市场的主要参与者是帝亚吉欧PLC、百威英博、星座品牌公司等,市场参与者采取的主要策略包括收购国内啤酒厂以增加产量并深入该地区。此外,精酿啤酒的进一步上涨预计将成为预测期内该类别的主要趋势,预计将增加市场活动。

Recent developments

  • In March 2020, Partake Brewing had launched red ale in the United States. The Partake Brewing’s Red Ale is crafted with amber-hue, caramel, cherry blossom, and roasted almonds, and consists of 25 calories and 3g carbohydrates per can.
  • In May 2019, the Boston Beer Company announced that it had entered into a definitive merger agreement with Dogfish Head Brewery, in order to create a powerful US-based platform for craft beer.​
  • In October 2018, the United States-based brewing company, Anheuser-Busch Companies LLC, launched a new light lager under the brand name ‘Wild Peak’. This premium product contains 5.3g of carbohydrates and 93 calories in every 12oz can.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type (Value and Volume)

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel (Value)

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 By Country (Value and Volume)

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Anheuser-Busch InBev

      2. 6.4.2 Boston Beer Company

      3. 6.4.3 Carlsberg Group

      4. 6.4.4 Constellation Brands Inc.

      5. 6.4.5 Heineken Holding N.V.

      6. 6.4.6 Diageo Plc

      7. 6.4.7 Molson Coors Beverage Company

      8. 6.4.8 FIFCO USA

      9. 6.4.9 Suntory Beverage & Food Limited​

      10. 6.4.10 D.G. Yuengling & Son, Inc. ​

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The North America Beer Market market is studied from 2016 - 2027.

The North America Beer Market is growing at a CAGR of 4.7% over the next 5 years.

Constellation Brands, Anheuser-Busch InBev, Boston Beer Company, Heineken NV, Carlsberg Group are the major companies operating in North America Beer Market.

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