印度主要家用电器市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

印度的主要家用电器市场按产品(冰箱和冰柜、洗衣机、空调、微波炉、炊具(灶具/炉灶)、洗碗机等)和分销渠道(在线和离线)进行细分。

市场快照

india_home.png
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >5 %

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市场概况

印度的经济环境正在发生重大变化,并且正在快速增长。印度主要的家电市场受到在线销售使用增加、农村地区电气化、可支配收入增加以及信贷容易获得等因素的推动。印度制造计划和即将出台的电子产品国家政策(NPE)将进一步带来大家电行业的重大政策变化。市场营商便利度提高,可进一步带动市场生产和消费升级。

大型家电行业有大量的外商直接投资。德国博世、西门子、土耳其Arcelik等多家企业,以及Godrej、BPL等国内品牌,都在计划投资制造,采用后向整合的方式。

日立日本和上海的合资企业上海日立也在古吉拉特邦扩建压缩机组。制造成本高、银行贷款利率高以及主要家电采购的商品和服务税等因素可能会抑制市场的增长。虽然提高关税以减少家电的碳排放可能会推动该国的大型家电生产。

报告范围

该报告全面介绍了印度的主要家电市场、细分市场和区域市场的新兴趋势,以及市场动态和市场概况的重大变化。它还提供与家电生产和消费、进出口、竞争体系相关的数据以及印度主要参与者的公司概况。

By Product
Refrigerators and Freezers
Washing Machines
Air Conditioners
Microwave Ovens
Cooking Appliances (ranges/hobs)
Dishwashers
Others
By Distribution Channel
Offline
Online

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主要市场趋势

印度主要白色家电产量增加

印度主要家电市场见证了冰箱、洗衣机和空调等白色家电的产量增长。印度的冰箱产量在 2018 年同比增长 3% 至 1188 万台。2018 年印度洗衣机产量同比增长 5.1% 至 579 万台。2018 年(截至 2018 年 2 月),印度空调产量同比增长 4.9% 至 319 万台。白色家电行业高度集中在印度,前五名占据了超过 70% 的市场份额。总部位于中国的初创公司小米于 2019 年进入印度的白色家电领域。

India Major Home Appliances Trend 1

主要家电渗透率有望提升

就家用消费电器的销售而言,印度是一个复杂的市场。与各个邻国相比,该国的空调、冰箱和洗衣机的普及率较低。冰箱的渗透率很低,约为33%,空调渗透率为4.50%,洗衣机渗透率为13%。另一方面,电视在印度市场的渗透率很高。

India Major Home Appliances 2

竞争格局

印度主要家电市场性质适度集中。白色家电市场集中,五巨头占据市场。然而,厨房电器市场本质上是分散的。海尔集团在市场上排名第五,其目标是成为市场前三名之一。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS and INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 PESTLE Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights into the Impact of COVID-19 on the Market

    8. 4.8 Insights into Multi-functional Major Home Appliances in the Indian Market

    9. 4.9 Insights into Government Regulations in the Market

    10. 4.10 Insights into Technological Disruptions in the Market

    11. 4.11 Insights into Make in India and other Policies

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Refrigerators and Freezers

      2. 5.1.2 Washing Machines

      3. 5.1.3 Air Conditioners

      4. 5.1.4 Microwave Ovens

      5. 5.1.5 Cooking Appliances (ranges/hobs)

      6. 5.1.6 Dishwashers

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline

      2. 5.2.2 Online

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Mergers and Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 Blue Star Limited

      2. 6.3.2 IFB Home Appliances

      3. 6.3.3 Hawkins Cookers Limited

      4. 6.3.4 Godrej

      5. 6.3.5 Bajaj Electricals

      6. 6.3.6 Panasonic

      7. 6.3.7 Samsung Electronics

      8. 6.3.8 LG India

      9. 6.3.9 Whirlpool

      10. 6.3.10 Voltas

      11. 6.3.11 Lloyd

      12. 6.3.12 Bosch

      13. 6.3.13 Haier Appliances

      14. 6.3.14 Electrolux

      15. 6.3.15 Hitachi Home & Life Solutions

      16. 6.3.16 Philips India

      17. 6.3.17 Bajaj Electricals

      18. 6.3.18 Morphy

      19. 6.3.19 Birla Electricals

    4. *List Not Exhaustive
  7. 7. FUTURE AND OPPORTUNITIES IN THE MARKET

  8. 8. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The India Major Home Appliances Market market is studied from 2016 - 2026.

The India Major Home Appliances Market is growing at a CAGR of >5% over the next 5 years.

Godrej, IFB Home Appliances, Blue Star Limited, Hawkins Cookers Limited , LG India are the major companies operating in India Major Home Appliances Market.

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