中国主要家用电器市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中国主要家电市场按产品(冰箱、冰柜、洗碗机、洗衣机、炊具和烤箱等产品)和分销渠道(超市和大卖场、专卖店、在线和其他分销渠道)进行细分。该报告提供了上述所有细分市场的市场规模和预测(百万美元)。

市场快照

China Major Home Appliances Market
Study Period: 2017- 2026
Base Year: 2021
CAGR: >1.2 %

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市场概况

中国主要的家电市场在过去几年一直在增长。主要家用电器是用于清洁、洗衣、食品保鲜等日常家务工作的大型电器。由于中国生活水平和购买力的不断提高,家电市场具有强大的潜力,鼓励强势品牌的发展。

主要的家用电器是冰箱、洗衣机、冰柜、洗碗机和空调。新房建设是中国主要家电购买的主要动力之一。品牌在中国主要家电市场进行的技术发展将显着提高产品利润率,这将促进该行业保持竞争力。

自动洗手机和洗碗机等主要家用电器的需求激增。由于可支配收入的提高、城市化进程以及农村地区主要家电消费的增加,中国家电市场正在经历盈利性增长。

由于 COVID-19 大流行,房地产市场低迷以及消费者在 2020 年重新装修房屋的计划被推迟,这对主要家用电器产生了负面影响。封锁措施的经济影响使消费者不愿投资升级制冷设备等大型消费电器。为限制 COVID-19 的传播而采取的严格封锁措施导致消费者长期被限制在家中,许多人在家工作或学习,而餐饮服务机构则被关闭。这导致家庭烹饪和家庭食品消费显着增加,这有助于提高消费者对其食品储存容量和差异化隔间要求的认识。

报告范围

报告涵盖了中国主要家用电器市场的完整背景分析,包括对国民账户、经济和新兴市场趋势的评估、市场动态的重大变化以及市场概况。市场按主要家电(冰箱、冰柜、洗碗机、洗衣机、炊具和烤箱等产品)和分销渠道(超市和大卖场、专卖店、在线和其他分销渠道)进行细分。该报告提供了上述所有细分市场的洗碗机市场规模和价值预测(百万美元)。

Product
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Cookers and Ovens
Others
Distribution Channel
Supermarkets and Hypremarkets
Specialty Stores
Online
Other Distribution Channels

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主要市场趋势

智能家电使用量的增加正在推动市场

智能家电与智能手机或平板电脑相连,可以更好地远程控制家电,从而为生活带来新的便利、高效、安全和安心。随着中国消费升级的不断升级,消费者对智能化、个性化产品表现出偏好。

各大家电制造商纷纷推出智能家电,如空调、冰箱和洗衣机,应用最尖端的人工智能和物联网技术进行产品创新。智能电器节能、易于使用、安全可靠。

China Major Home Appliances Market 1

可支配收入的增长正在推动主要的家电市场

可支配收入是一个家庭在缴纳税款后可用于储蓄或消费的总收入。预计可支配收入的增加将继续推动对主要家用电器的需求。改善生活方式和提高消费者购买力是高可支配收入的主要影响。

消费者使用可支配收入来改善他们的生活条件和更简单。预计可支配收入的增长将提高主要家电的渗透率,从而推动中国主要家电市场的增长。

China Major Home Appliance Market 2

竞争格局

该报告涵盖了在中国主要家电市场运营的主要国际参与者。在市场份额方面,一些主要参与者目前主导着市场。然而,随着技术进步和产品创新,中小型公司正在通过获得新合同和开拓新市场来增加其市场占有率。

Effect of COVID on Key Chinese Players in 2020

  • Though Haier Group - the largest player in refrigeration appliances, saw weaker performance in 2020 than in the previous year, it managed to maintain a trend of share growth and extend its lead over its immediate competitor Midea Group Co Ltd. In these challenging conditions resulting from COVID-19 and measures aimed at containing the disease, Haier benefited from its strong supply chain, its agility in launching and marketing products, and its rapid adaptation to shifts in distribution and campaign channels.
  • Midea had launched its Guo Run fridge freezer model in May 2020 as it aimed at rising consumer interest in healthy diets, which was bolstered by the experience of COVID-19. The model is powered by magnet technology to keep food such as fruit and vegetables fresh for longer by improving the anti-bacterial effectiveness and oxidation resistance.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

    6. 4.6 Impact of COVID on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

      6. 5.1.6 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets and Hypremarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Haier

      2. 6.2.2 Midea Group

      3. 6.2.3 Gree Electric Appliances Inc

      4. 6.2.4 Changhong

      5. 6.2.5 Hisense

      6. 6.2.6 Joyoung

      7. 6.2.7 TCL Corporation

      8. 6.2.8 Galanz

      9. 6.2.9 Skyworth

      10. 6.2.10 Aux Group*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER

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Frequently Asked Questions

The China Major Home Appliances Market market is studied from 2017 - 2026.

The China Major Home Appliances Market is growing at a CAGR of >1.2% over the next 5 years.

1. Haier, 2. Midea Group , 3. Gree Electric Appliances Inc. , 4. Changhong, 5. Hisense are the major companies operating in China Major Home Appliances Market.

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