India Major Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India's Major Home Appliance Market is segmented by product (refrigerators and freezers, washing machines, air conditioners, microwave ovens, cooking appliances (ranges/hobs), dishwashers, and others) and distribution channel (online and offline).

Market Snapshot

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Study Period: 2016 - 2026
Base Year: 2020
CAGR: >5 %

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Market Overview

India is undergoing a major change in its economic environment and is growing fast. The Indian major home appliance market is driven by an increase in the use of online sales, electrification of rural areas, rising disposable incomes, and easy access to the credit. The Make in India Program and the upcoming national policy for electronics (NPE) will further bring about major policy changes in the large appliance industry. There is a rise in the ease of doing business in the market, which can escalate the production and consumption in the market further.

There is a huge amount of FDI in the large home appliance sector. Various companies, such as Germany’s Bosch, Siemens, Turkey’s Arcelik, and domestic brands, such as Godrej and BPL, are planning to invest in manufacturing and use backward integration methods.

Shanghai Hitachi, a joint venture between Hitachi Japan and Shanghai, is also expanding compressor units in Gujarat. Factors, such as high manufacturing costs, high-interest rates of loans from the bank, and Goods and Services Tax on major home appliances purchases might restrain the growth of the market. While a rise in customs duty to reduce carbon emission from appliances is likely drive the large home appliance production in country.

Scope of the Report

The report offers a comprehensive picture of the major home appliances market in India, emerging trends in the segments and regional market, and significant changes in market dynamics and market overview. It also provides data related to home appliances production and consumption, imports and exports, data related to the competitive system, and company profiles of the major players in India.

By Product
Refrigerators and Freezers
Washing Machines
Air Conditioners
Microwave Ovens
Cooking Appliances (ranges/hobs)
Dishwashers
Others
By Distribution Channel
Offline
Online

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Key Market Trends

Rise in Production of Major White Goods in India

The Indian major appliance market witnessed an increase in the production of white goods, such as refrigerators, washing machines, and air conditioners. Production of refrigerators in India increased 3% y-o-y in the year 2018 to 11.88 million units. Production of washing appliances in India increased by 5.1 % year-on-year in the year 2018 to 5.79 million units. During the year 2018, (up to February 2018), the production of air conditioners in India increased by 4.9% y-o-y to 3.19 million units. The white goods industry is highly concentrated in India, with the top five players accounting for more than 70% of the market share. Xiaomi, a China-based start-up company, entered the white goods segment in India in 2019.

India Major Home Appliances Trend 1

Penetration of Major Home Appliances is Expected to Rise

India is a complex market in terms of the sale of household consumer appliances. As compared to various neighboring countries, there is low penetration of air conditioners, refrigerators, and washing machines in the country. The penetration of refrigerators is pretty low, at around 33%, and the penetration rate of air conditioner stands at 4.50% and washing machines at 13%. A television, on the other hand, has high penetration in the Indian market.

India Major Home Appliances 2

Competitive Landscape

The Indian major home appliance market is moderately concentrated in nature. The white home appliance market is concentrated with five major players occupying the market. However, the kitchen appliances market is fragmented in nature. Haier Group holds the fifth position in the market, and it is aiming to emerge as one of the top three players in the market.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS and INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 PESTLE Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights into the Impact of COVID-19 on the Market

    8. 4.8 Insights into Multi-functional Major Home Appliances in the Indian Market

    9. 4.9 Insights into Government Regulations in the Market

    10. 4.10 Insights into Technological Disruptions in the Market

    11. 4.11 Insights into Make in India and other Policies

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Refrigerators and Freezers

      2. 5.1.2 Washing Machines

      3. 5.1.3 Air Conditioners

      4. 5.1.4 Microwave Ovens

      5. 5.1.5 Cooking Appliances (ranges/hobs)

      6. 5.1.6 Dishwashers

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline

      2. 5.2.2 Online

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Mergers and Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 Blue Star Limited

      2. 6.3.2 IFB Home Appliances

      3. 6.3.3 Hawkins Cookers Limited

      4. 6.3.4 Godrej

      5. 6.3.5 Bajaj Electricals

      6. 6.3.6 Panasonic

      7. 6.3.7 Samsung Electronics

      8. 6.3.8 LG India

      9. 6.3.9 Whirlpool

      10. 6.3.10 Voltas

      11. 6.3.11 Lloyd

      12. 6.3.12 Bosch

      13. 6.3.13 Haier Appliances

      14. 6.3.14 Electrolux

      15. 6.3.15 Hitachi Home & Life Solutions

      16. 6.3.16 Philips India

      17. 6.3.17 Bajaj Electricals

      18. 6.3.18 Morphy

      19. 6.3.19 Birla Electricals

    4. *List Not Exhaustive
  7. 7. FUTURE AND OPPORTUNITIES IN THE MARKET

  8. 8. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The India Major Home Appliances Market market is studied from 2016 - 2026.

The India Major Home Appliances Market is growing at a CAGR of >5% over the next 5 years.

Godrej, IFB Home Appliances, Blue Star Limited, Hawkins Cookers Limited , LG India are the major companies operating in India Major Home Appliances Market.

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