Electric Cookers Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The electric cookers market is anticipated to register a CAGR of nearly 10% in the forecast period. Despite being costlier than the regular cookers, electric cookers are witnessing increased demand from consumers globally, owing to factors such as rising disposable income, increasing urbanization, and rising awareness of using renewable energy products.

Electric cookers are also equipped with innovative features, such as timer and heat adjustment variation knobs. Some of the other benefits of electric cookers include hassle-free cooking as they do not need fire and can be beneficial for consumers during travel and also for the ones staying in hostels.

Multifunctionality and power efficiency are also some of the major trends in the electric cookers market. Many vendors are introducing multifunctional electric cookers with LCD displays and voice navigation for enhanced convenience. The market is also witnessing product premiumization and portfolio expansion by companies. For instance, some vendors are introducing smart electric cookers with built-in Wi-Fi connectivity that allows users to control functions through a smartphone app. The introduction of such smart premium features is helping simplifying customer engagement, which is expected to further drive the growth of the electric cookers market during the forecast period.

Scope of the Report

The report provides in-depth coverage of the electric cookers market, which includes an assessment of the parental market, emerging trends by segments and regional markets and market dynamics. Additionally, the report also provides a qualitative and quantitative assessment of the market and competitive landscape covering the major players present in the electric cookers industry.

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Key Market Trends

Offline Distribution Channel Accounts for Major Sales of Electric Cookers

The offline distribution channel generated the highest electric cooker sales of the market share in 2018. The majority of the people still prefer buying electric products, such as cookers from physical stores over e-commerce. In countries, like the United States, nearly 40-50% of consumers prefer buying electric home appliances through physical stores rather than online channels. Additionally, the rising number of retail stores, especially in emerging markets like China, India, and Brazil, is also expected to expand the visibility of these electrical appliances through offline channels.

The growing sales of these cookers from specialty stores, department stores, hypermarkets, supermarkets, and warehouse are likely to propel the market growth further and it is anticipated that the offline distribution channel segment will continue to account for a significant market share during the forecast period.

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