情趣内衣市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

全球情趣内衣市场按类型(胸罩、内裤、塑身衣、吊带背心和其他类型)、分销渠道(超市/大卖场、专卖店、在线零售店和其他渠道)和地理位置进行细分。

市场快照

Erotic Lingerie Market
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.9 %
Erotic Lingerie Market Size

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市场概况

预计全球情色内衣市场在预测期内的复合年增长率为 4.9%。 

  • 世界各地的客户都希望在他们的内衣中增加风格商数,这一因素导致情色内衣在整个内衣类别中的渗透率增加。在新兴市场,可支配收入的增加和有抱负的中产阶级的壮大推动了全球市场的发展,并促使跨国公司进入这些市场。
  • 在线零售商(包括亚马逊等大型多品牌零售商和较小的利基市场参与者(包括独家内衣在线零售商)的存在日益增加,消除了保守市场的客户抑制,并导致中东等地区的增长

报告范围

全球情趣内衣市场按类型分为胸罩、内裤、塑身衣、吊带背心和其他类型,按分销渠道分为超市/大卖场、专业零售店、在线零售店和其他渠道。该市场还按地理位置细分,包括北美、欧洲、亚太地区、南美以及中东和非洲主要国家的最新趋势。

Type
Bras
Briefs
Shapewear
Camisoles
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Specialty Retailers
Online Sales Channels
Other Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Rest of Middle East and Africa

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主要市场趋势

在线零售渗透率提高

情趣内衣是增长最快的在线销售类别之一。与 2017 年相比,2018 年在线渠道的情趣内衣零售额同比增长超过 20%。例如,维多利亚的秘密是领先的情趣内衣在线零售商,是全球唯一的内衣零售商。尽管拥有重要的线下业务,但仍是全球前 1000 家在线商店。情趣内衣的在线销售主要是由在线购买的缺乏约束和个性化性质推动的。这在客户仍然保持传统观念并且严重抑制在商店购买情趣内衣的市场中尤其重要。这一趋势已经赶上了希望进入情趣内衣市场的初创公司和新来者。例如,AdoreMe Inc.

Erotic Lingerie Industry

亚太地区增长最快的市场

可支配收入的增加、城市化进程的加快以及对西方文化的接触导致了亚太地区情趣内衣市场的快速增长。在该市场运营的公司越来越多地投资于该地区的营销和销售基础设施,以占领不断增长的市场,这些市场已经开始产生成果。例如,蒂芙尼在 2018 年第二季度的亚太区销售额增长超过 28%。在线平台的出现也带动了市场。  

Erotic Lingerie Market Analysis

竞争格局

全球情色内衣市场与主导市场的大型全球跨国公司的存在相结合。主要参与者通过签订协议或收购国内知名公司来进行行业整合,这加剧了竞争。 

主要玩家

  1. Victoria's Secret

  2. Lise Charmel

  3. Calvin Klein

  4. Triumph International

  5. La Perla

 Victoria's Secret, Calvin Klein, Triumph International,  Lise Charmel, La Perla, Groupe Chantelle,  MAS Holdings Limited

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Bras

      2. 5.1.2 Briefs

      3. 5.1.3 Shapewear

      4. 5.1.4 Camisoles

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Retailers

      3. 5.2.3 Online Sales Channels

      4. 5.2.4 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Victoria's Secret

      2. 6.3.2 Calvin Klein

      3. 6.3.3 Triumph International

      4. 6.3.4 Lise Charmel

      5. 6.3.5 La Perla

      6. 6.3.6 Groupe Chantelle

      7. 6.3.7 MAS Holdings Limited

      8. 6.3.8 Ann Summers

      9. 6.3.9 Cosabella

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Frequently Asked Questions

The Erotic Lingerie Market market is studied from 2016 - 2026.

The Erotic Lingerie Market is growing at a CAGR of 4.9% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Victoria's Secret, Lise Charmel, Calvin Klein, Triumph International, La Perla are the major companies operating in Erotic Lingerie Market.

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