Erotic Lingerie Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Erotic Lingerie Market is segmented by Type (Bra, Briefs, Shapewear, Camisoles and Other Types), By Distribution Channel (Supermarket/ Hypermarkets, Specialty Stores, Online Retail Stores, and Other Channels), and By Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.9 %

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Market Overview

The Global Erotic Lingerie Market is projected to register a CAGR of 4.9% over the forecast period. 

  • Customers across the world are looking to add style quotient to their lingerie and this factor has led to increased penetration of erotic lingerie in the overall lingerie category. In the emerging markets, increasing disposable incomes and a growing aspirational middle class has boosted the global market and has prompted the entry of multinational companies in these markets.
  • The increasing presence of online retailers, both large multi-brand retailers like Amazon and smaller niche players, including exclusive lingerie online retailers have eliminated the customer inhibitions in conservative markets and has led to the growth of regions such as the Middle East

Scope of the Report

The Global Erotic Lingerie Market is segmented By Type into Bra, Briefs, Shapewear, Camisoles, and Other Types, and by Distribution Channel into Supermarkets/Hypermarkets, Specialty Retail Stores, Online Retail Stores, and Other Channels. The market is also segmented by geography to include the latest trends in major countries across North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Other Types
Distribution Channel
Specialty Retailers
Online Sales Channels
Other Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Rest of Middle East and Africa

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Key Market Trends

Increased Penetration of Online Retail

Erotic lingerie is one of the fastest growing online sales categories. The retail sales of erotic lingerie from online channels showed a year-on-year increase of over 20% in 2018, compared to 2017. For instance, Victoria's Secret is the leading online retailer of erotic lingerie, and was the only lingerie retailer in the top-1000 online stores across the world, in spite of having a significant offline presence. Online sales of erotic lingerie are primarily driven by the lack of inhibitions and personalized nature of the online purchases. This is especially significant in markets where customers are still conventional in their outlook and have severe inhibitions buying erotic lingerie in stores. This trend has caught up with startups and newcomers looking to enter the erotic lingerie market. For instance, AdoreMe Inc. has emerged as one of the fastest growing startups in the lingerie market, which is exclusively focused on reaching out to the customer directly through online channels.

Erotic Lingerie Market by Distribution Channel

Asia-Pacific Fastest Growing Market

Increasing disposable incomes, increased urbanization, and exposure to Western culture has led to the rapid growth of the Erotic Lingerie Market in the Asia-Pacific. Companies operating in the market are increasingly investing in marketing and sales infrastructure in the region to capture the growing market, which have started yielding results. For instance, the Asia-Pacific sales of Tiffany increased by over 28% in the second quarter of 2018. The emergence of online platforms has also been driving the market.  

Erotic Lingerie Market by Region

Competitive Landscape

The Global Erotic Lingerie Market is consolidated with the presence of large global multinational players dominating the market. The major players are embarking on industry consolidation by entering into agreements or acquiring prominent domestic firms, which has intensified the competitive rivalry. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Bras

      2. 5.1.2 Briefs

      3. 5.1.3 Shapewear

      4. 5.1.4 Camisoles

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Retailers

      3. 5.2.3 Online Sales Channels

      4. 5.2.4 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Victoria's Secret

      2. 6.3.2 Calvin Klein

      3. 6.3.3 Triumph International

      4. 6.3.4 Lise Charmel

      5. 6.3.5 La Perla

      6. 6.3.6 Groupe Chantelle

      7. 6.3.7 MAS Holdings Limited

      8. 6.3.8 Ann Summers

      9. 6.3.9 Cosabella

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Erotic Lingerie Market market is studied from 2016 - 2026.

The Erotic Lingerie Market is growing at a CAGR of 4.9% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Victoria's Secret, Lise Charmel, Calvin Klein, Triumph International, La Perla are the major companies operating in Erotic Lingerie Market.

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