Europe Athletic Footwear Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Europe Athletic Footwear Market is segmented by Product Type (Running Shoes, Sports Shoes, Trekking/Hiking Shoes, and Other Product Types); End User (Men, Women, and Children); Distribution Channel (Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channel); and Geography (Germany, United Kingdom, France, Italy, Spain, and Rest of Europe). The report offers market size and forecasts in value (USD million) for all the above segments.

Europe Athletic Footwear Market Size

Europe Athletic Footwear Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 6.32 %
Market Concentration Low

Major Players

Europe Athletic Footwear Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Athletic Footwear Market Analysis

The Europe Athletic Footwear Market is projected to witness a CAGR of 6.32% during the forecast period (2022-2027).

The market growth in the region can be attributed to several factors such as the growing number of sports clubs in Europe, more women participating in daily sports activities, and a shift towards fitness and gym workouts. The rise in the health and wellness trend is one of the primary aspects driving the sales of athleisure footwear in European countries as fitness-inspired lifestyles promote active participation in various sports and exercises such as running, jogging, and cycling. Further, consumers have easy access to a variety of footwear types marketed by private label and global brands across online and offline retail channels. In the medium term, online channels are anticipated to register a significant surge in athletic footwear sales as millennials are highly inclined toward e-commerce platforms for purchasing lifestyle and fashion products. 

Moreover, key manufacturers are emphasizing the development of sustainable products to capture the interest of eco-conscious consumers.  For example, in June 2021, Nike unveiled "Happy Pineapple," a series of plant-based athleisure sneaker lines made from plant-based leather. The brand has partnered with the business Piatex, which creates pineapple-based leather from resilient fibers of pineapple leaves.

Europe Athletic Footwear Industry Segmentation

Athletic footwear is a generic name for shoes that are used in sporting and fitness activities. The Europe athletic footwear market is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By Geography, the market is segmented into Germany, the United Kingdom, France, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Running Shoes
Sports Shoes
Trekking/Hiking Shoes
Other Product Types
By End User
By Distibution Channel
Sports and Athletic Goods Stores
Online Retail Stores
Other Distribution Channels
By Geography
United Kingdom
Rest of Europe

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Europe Athletic Footwear Market Trends

This section covers the major market trends shaping the Europe Athletic Footwear Market according to our research experts:

Participation in Sports and Outdoor Activities

Rapidly spreading awareness about health, fitness, and sporting events are fuelling the demand for comfortable, innovative, and affordable athletic footwear in Europe. Some of the growing health concerns such as obesity and cardiovascular diseases are pushing people to participate in sports activities such as Yoga, Gym, Running, Trekking, and other sports activities. For instance, according to a WHO (World Health Organization) study issued in May 2022 on obesity, 59% of adults and nearly one-third of children (29% of boys and 27% of girls) in the European Region are overweight or obese. Except for the Americas, the European Region has the highest obesity rate among adults. As a result, individuals are incorporating outdoor activities into their daily routines. 

Further, involvement in sports and fitness is expanding regardless the age, which is anticipated to drive the sales growth of athletic footwear in the forecast period. For instance, as per the data from Eurostat, more than one-fifth (20.8%) of the EU population was 65 or older in 2021. The expanding older population in the European Union is predicted to drive the growth in the running/jogging shoe category because the most preferred form of exercise by elderly people is jogging and brisk walking.

Europe Athletic Footwear Market : Overweight Population in the Europe, % of Adult Population, By Age, 2020

United Kingdom is the Largest Market

Demand for athletic footwear in the United Kingdom is primarily attributed to the high consumer spending on personal well-being and prevalent participation in outdoor sports as a part of a healthy lifestyle. For instance, the statistics revealed by the U.K. government's sports department show that 61.4% of people in England aged 16 and over were physically active from November 2020 to November 2021. Further, the country exhibits a large number of fitness centers, sports clubs, and gyms to cater to high consumer interest in physical fitness. The IHRSA (The Global Health and Fitness Association) report 2021, reveals that there are more than 7,000 health and fitness clubs in the United Kingdom.

Leading brands in the country include ASICS, Adidas, Puma, and Nike which offer a diverse range of creative and personalized items such as sustainable sports footwear and gender-neutral designs that appeal to the tastes of people of all ages, including children.

Europe Athletic Footwear Market : Market Size (%), By Country, 2021

Europe Athletic Footwear Industry Overview

The Europe athletic footwear market is very competitive, with various regional and internationally known brands present in the region. Nike Inc., Adidas AG, Puma SE, Under Armour Inc, New Balance Athletics Inc., and Lululemon Athletica Inc. are some of the major players having a strong presence across Europe. Product developments and launches have been among the most renowned company strategies. Major firms are distinguishing their goods in terms of innovation by employing eco-friendly raw materials, to achieve a competitive edge. Companies are also boosting their efforts in R&D and marketing, as well as expanding their distribution networks, to maintain their market position.

Europe Athletic Footwear Market Leaders

  1. Adidas AG

  2. Under Armour Inc.

  3. Puma SE

  4. New Balance Athletics Inc.

  5. Nike Inc.

*Disclaimer: Major Players sorted in no particular order

Europe Athletic Footwear Market Concentration

Europe Athletic Footwear Market News

  • In July 2021, Nike launched its 'Rawdaciouscolorway palette' that is a combination of white as a primary, with components of the pink blast, total orange, and bright crimson, for its new range of footwear, including Pegasus 38, Invincible Run, Air Zoom Superfly Elite 2, ZoomX VaporflyNEXT%2, and Air Zoom AlphaflyNEXT%, among others.
  • In March 2022, Puma partnered with Lega Serie A. Puma to be a technical partner of the upcoming football league and will be the official supplier of athleisure and football for all matches in Europe.
  • In February 2021, Nike revealed its new sports shoe “Go FlyEase” with no laces, zips, or other fastenings, which can be put on and removed hands-free. The design was originally intended to support consumers with disabilities which means conventional shoes are inconvenient to use but made available more widely.

Europe Athletic Footwear Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Running Shoes

      2. 5.1.2 Sports Shoes

      3. 5.1.3 Trekking/Hiking Shoes

      4. 5.1.4 Other Product Types

    2. 5.2 By End User

      1. 5.2.1 Men

      2. 5.2.2 Women

      3. 5.2.3 Children

    3. 5.3 By Distibution Channel

      1. 5.3.1 Sports and Athletic Goods Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 Germany

      2. 5.4.2 United Kingdom

      3. 5.4.3 France

      4. 5.4.4 Italy

      5. 5.4.5 Spain

      6. 5.4.6 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nike Inc.

      2. 6.3.2 Adidas AG

      3. 6.3.3 Under Armour Inc.

      4. 6.3.4 New Balance Athletics Inc.

      5. 6.3.5 Puma SE

      6. 6.3.6 New Balance, Inc.

      7. 6.3.7 Asics Corporation

      8. 6.3.8 Fal Calzados de Seguridad S.A.

      9. 6.3.9 Lululemon Athletica Inc.

      10. 6.3.10 Wolverine World Wide Inc.

    4. *List Not Exhaustive



**Subject to Availability
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Europe Athletic Footwear Market Research FAQs

The Europe Athletic Footwear Market is projected to register a CAGR of 6.32% during the forecast period (2023-2028).

Adidas AG, Under Armour Inc., Puma SE, New Balance Athletics Inc. and Nike Inc. are the major companies operating in the Europe Athletic Footwear Market.

Europe Athletic Footwear Industry Report

Statistics for the 2023 Europe Athletic Footwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Athletic Footwear analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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