烘焙咸味零食市场 - 增长、趋势、COVID-19 影响和预测 (2023 - 2028)

全球咸味零食市场按产品类型(薯片、挤压零食、爆米花、咸味饼干、椒盐卷饼和玉米片)细分;按分销渠道(超市/大卖场、便利店、专卖店、网上商店等);和地理。

市场快照

Study Period: 2016 - 2026
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.3 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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市场概况

在预测期内,全球烘焙咸味零食市场预计将以 4.3% 的复合年增长率增长。

  • 对方便食品的日益增长的需求,这些产品易于获得且咸味零食的原料成本相对较低,特别是挤压玉米零食,这迫使制造商在产品领域大力扩张。随着多粒芯片等新产品的开发和创新,公司之间存在巨大的机会,可以在市场上树立其作为先驱的声誉。

  • 咸味零食制造商一直在推出具有新风味和形状的多功能产品,以吸引消费者的注意力。以有吸引力的包装推出新产品是促进销售的一种策略。

  • 此外,预计区域参与者将通过升级的零售格局和营销策略更多地渗透市场。

报告范围

全球烘焙咸味零食市场按产品类型分为薯片、膨化零食、爆米花、咸味饼干、椒盐卷饼和玉米片。按分销渠道,市场分为超市/大卖场、便利店、专卖店、网上商店等。此外,市场根据地理区域进行细分。

 

By Product Type
Potato chips
Extruded snacks
Popcorn
Savoury biscuits
Pretzels
Tortilla chips
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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主要市场趋势

超市/大卖场在分销渠道中贡献最大份额

随着消费者对更健康零食的需求增加,更多零售渠道开始销售。因此,高市场渗透率和消费者对健康零食不断增长的需求预计将推动对烘焙咸味零食的整体需求。由于庞大的零售空间迎合各种喜好,超级市场/大卖场是烘焙咸味零食产品的主要销售渠道。特价、折扣和物有所值可以进一步提升购买体验。例如,组合包的价格低于内容物的集体售价,并允许消费者一次尝试同一品牌的多个变体。这种分销渠道的混合捆绑策略提供了更高的可负担性,

Baked Savoury Snack Market1

北美是烘焙咸味零食市场最大份额的持有者

该地区咸味零食的增长主要是由消费者在不影响营养成分的情况下要求美味和健康的零食推动的。北美地区有很大一部分高收入群体,需求正在大幅增长,因为人们继续优先考虑咸味小吃,特别是烘焙咸味小吃所提供的便携性、便利性和放纵性。

随着人们转向低糖零食,强化烘焙零食在北美成为趋势。增加蛋白质含量是另一种常见的强化做法,正在被用来吸引糖尿病和健身相关人群。 

 

Baked Savoury Snack Market2

竞争格局

烘焙咸味小吃在质地、风味和外观方面提供了很大的创新空间。General Mills、ConAgra Foods、ITC Limited、The Kelloggs Company 和 PepsiCo Inc. 等主要参与者已经能够很好地向消费者宣传他们的创新,因此在全球西部市场处于领先地位。相反,亚太地区的每个国家/地区都集中了小型区域参与者,占最大类别销售额。 

主要玩家

  1. General Mills

  2. ConAgra Foods

  3. ITC Limited

  4. The Kelloggs Company

  5. PepsiCo Inc.

*Disclaimer: Major Players sorted in no particular order

CL BSS

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Potato chips

      2. 5.1.2 Extruded snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Savoury biscuits

      5. 5.1.5 Pretzels

      6. 5.1.6 Tortilla chips

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills

      2. 6.4.2 ConAgra Foods

      3. 6.4.3 ITC Limited

      4. 6.4.4 The Kelloggs Company

      5. 6.4.5 PepsiCo Inc.

      6. 6.4.6 Orkla

      7. 6.4.7 Consolidated Biscuit Co. Ltd

      8. 6.4.8 Europe Snacks

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Frequently Asked Questions

从 2018 年到 2028 年对烘焙咸味小吃市场进行了研究。

未来 5 年,烘焙咸味零食市场的复合年增长率为 4.3%。

亚太地区在 2018 年至 2028 年期间的复合年增长率最高。

北美在 2021 年的份额最高。

General Mills、ConAgra Foods、ITC Limited、The Kelloggs Company、PepsiCo Inc. 是在烘焙咸味零食市场运营的主要公司。

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