北美烘焙咸味小吃市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美烘焙咸味小吃市场按产品类型(薯片、挤压小吃、爆米花、咸味饼干、椒盐卷饼和玉米片)细分;按分销渠道(超市/大卖场、便利店、专卖店、网上商店等);和地理。

市场快照

North America Baked Savory Snacks Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.18 %

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市场概况

在 2020-2025 年的预测期内,北美烘焙咸味小吃市场预计将以 2.18% 的复合年增长率增长。

  • 对方便食品的日益增长的需求,这些产品易于获得且咸味零食的原料成本相对较低,尤其是挤压玉米零食,这迫使制造商在产品领域大力扩张。随着多粒芯片等新产品的开发和创新,公司之间存在巨大的机会,可以在市场上树立其作为先驱的声誉。
  • 咸味零食制造商一直在推出具有新风味和形状的多功能产品,以吸引消费者的注意力。以有吸引力的包装推出新产品是促进销售的一种策略。

报告范围

北美烘焙咸味小吃市场按产品类型、分销渠道和地理位置进行细分。根据产品类型,市场分为薯片、膨化零食、爆米花、咸味饼干、椒盐卷饼和玉米片。根据分销渠道,市场分为超市/大卖场、便利店、专卖店、网上商店等。该报告根据地理位置提供了详细分析,包括美国、加拿大、墨西哥和北美其他地区。

By Product Type
Potato chips
Extruded snacks
Popcorn
Savoury biscuits
Pretzels
Tortilla chip
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Specialist Stores
Online Retailers
Others
By Geography
United States
Canada
Mexico
Rest of North America

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主要市场趋势

超市/大卖场在分销渠道中占有重要地位

随着消费者对更健康零食的需求增加,更多零售渠道开始销售。因此,高市场渗透率和消费者对健康零食不断增长的需求预计将推动对烘焙咸味零食的整体需求。由于庞大的零售空间迎合各种喜好,超级市场/大卖场是烘焙咸味零食产品的主要销售渠道。特价、折扣和物有所值可以进一步提升购买体验。这种分销渠道的混合捆绑策略提供了更高的可负担性,其中零食和/或其他产品的组合可以以相对较低的价格集体购买。

north america baked savory snacks market

美国持有最大份额

美国咸味零食的增长主要是由消费者在不影响营养成分的情况下要求美味和健康的零食推动的。美国有很大一部分高收入群体,需求正在大幅增长,因为人们继续优先考虑咸味小吃,特别是烘焙咸味小吃所提供的便携性、便利性和放纵性。此外,随着人们转向低糖零食,强化烘焙零食在北美成为趋势。增加蛋白质含量是另一种常见的强化做法,正在被用来捕捉糖尿病和健身相关人群。

north america baked savory snacks market

竞争格局

烘焙咸味小吃在质地、风味和外观方面提供了很大的创新空间。General Mills、ConAgra Foods、ITC Limited、The Kelloggs Company 和 PepsiCo Inc. 等主要参与者已经能够很好地向消费者宣传他们的创新,因此在北美地区处于领先地位。 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Potato chips

      2. 5.1.2 Extruded snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Savoury biscuits

      5. 5.1.5 Pretzels

      6. 5.1.6 Tortilla chip

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills

      2. 6.4.2 ConAgra Foods

      3. 6.4.3 ITC Limited

      4. 6.4.4 The Kelloggs Company

      5. 6.4.5 PepsiCo Inc.

      6. 6.4.6 Mondelez International

      7. 6.4.7 American Pop Corn Company

      8. 6.4.8 Bare Snacks

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The North America Baked Savory Snacks Market market is studied from 2016 - 2026.

The North America Baked Savory Snacks Market is growing at a CAGR of 2.18% over the next 5 years.

General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, PepsiCo Inc. are the major companies operating in North America Baked Savory Snacks Market .

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