BAKED SAVOURY SNACKS MARKET - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Savoury Snacks Market is segmented by Product Type (Potato Chips, Extruded Snacks, Popcorn, Savoury Biscuits, Pretzels, and Tortilla chips); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Speciality Stores, Online Stores, and Others); and by Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.3 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The global baked savoury snacks market is projected to grow at a CAGR of 4.3% during the forecast period.

  • The swelling demand for convenient food products with easy availability and relative low cost of ingredients for savory snacks, specially, extruded corn-based snacks are compelling manufacturers to expand heavily in the product segment. With new product developments and innovations like multigrain chips, there exists a huge opportunity among the companies to establish their reputation in the market as a pioneer.

  • The manufacturers of savory snacks have been coming up with versatile product offerings with new flavor profiles and shapes to seek the attention of the consumers. Introduction of new products in attractive packets is a strategy to promote sales.

  • Moreover, the regional players are anticipated to penetrate the market more with upgraded retail landscape and marketing tactics.

Scope of the Report

The global baked savoury snacks market is diversely classified by product type into potato chips, extruded snacks, popcorn, savoury biscuits, pretzels and tortilla chips. By distribution channel, the market is segmented as supermarket/hypermarket, convenience stores, speciality stores, online stores, and others. Also, The market is segmented according to the geographical regions.


By Product Type
Potato chips
Extruded snacks
Savoury biscuits
Tortilla chips
By Distribution Channel
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Supermarket/Hypermarket Contribute the Largest Share Portion in the Distribution Channel

As the consumer demand for healthier snacks rose, more retail channels are selling them. High market penetration and growing consumer demand for healthy snacks are thus expected to drive the overall demand for baked savoury snacks. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of baked savory snack products. Special deals, discounts, and value for the money can further enhance the buying experience. For instance, combi-packs are available at lesser prices than the collective selling price of the contents and allow the consumers to try multiple variants of the same brand at a time. The mixed bundling strategy of this distribution channel offers enhanced affordability, wherein the combination of snacking and/or other products can be collectively purchased at relatively lower price.

Baked Savoury Snack Market1

North America is the Holder of Maximum Share in the Baked Savoury Snacks Market

The growth of savory snacks in the region is chiefly driven by consumers demanding tasty and healthy snacks without compromising on the nutritional content. North American region has a large portion of high-income group and the demand is vastly growing because the people continue to prioritize the portability, convenience, and indulgence offered by the savory snacks, particularly the baked savoury snacks.

Fortified baked snacks are in trend in North America as people are taking a shift to reduced-sugar snacks. Increased protein content is another common fortification practice that is being adopted to capture the diabetic and fitness concerned population.. 


Baked Savoury Snack Market2

Competitive Landscape

Baked savoury snacks offer a great scope of innovation in terms of texture, flavours and physical appearance. The major players like General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, and PepsiCo Inc. have been able to propogate their innovations to the consumers very well and are therefore leading the market in the western part of the globe. On the contrary, every country in the Asia-Pacific region has a large concentration of small regional players accounting for the maximum category sales. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Potato chips

      2. 5.1.2 Extruded snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Savoury biscuits

      5. 5.1.5 Pretzels

      6. 5.1.6 Tortilla chips

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills

      2. 6.4.2 ConAgra Foods

      3. 6.4.3 ITC Limited

      4. 6.4.4 The Kelloggs Company

      5. 6.4.5 PepsiCo Inc.

      6. 6.4.6 Orkla

      7. 6.4.7 Consolidated Biscuit Co. Ltd

      8. 6.4.8 Europe Snacks

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Baked Savory Snacks Market market is studied from 2016 - 2026.

The Baked Savory Snacks Market is growing at a CAGR of 4.3% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, PepsiCo Inc. are the major companies operating in Baked Savory Snacks Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!