Strengthening Competitive Intelligence for an Agri-Inputs Supplier Across Emerging Markets

Competitive Intelligence Enablement for Agri-Inputs Across Emerging Markets - Case Study

Client Background

The client is a mid-sized agri-inputs distributor operating across India and Southeast Asia, with a portfolio spanning crop protection products and hybrid seeds. Despite strong market presence, the organization lacked a unified view of how competitors were positioning themselves across diverse regions.

Client’s Challenge

The client lacked structured visibility into how competitors were positioning their products across regions and seasons. Sales and marketing teams relied primarily on anecdotal inputs from field reps and dealers to track local price changes, new product launches, and promotional campaigns. This informal process led to inconsistent intelligence and reactive planning, often causing missed opportunities during crucial planting cycles. The client sought a more reliable and timely view of competitor activities to improve go-to-market agility.

How Mordor Intelligence Helped

Mapped Diverse Competitive Intelligence Sources

Identified relevant data channels including B2B agri portals, regional distributor listings, product brochures, and local datasheets.
Targeted high-variation regions across India and Southeast Asia to capture seasonal and regional nuances.

Automated and Standardized Data Collection

Built a scraping system to extract product-level details such as formulation specs, local pricing, SKUs, promotional offers, and crop usage guidance.
Normalized inputs across active ingredients, product categories, brand lines, and geography to enable structured comparison.

Delivered Actionable Market Updates

Shared biweekly data packets and summaries highlighting shifts in pricing, promotions, and competitor activity.
Aligned insights with seasonal marketing cycles to support timely planning and field messaging.

Key Findings

Certain regional competitors consistently launched SKUs earlier than the client in high-priority zones.
Price undercutting was more aggressive in areas where government subsidies were available, influencing demand behavior.
Dealer push campaigns by select brands were timed to coincide with regional agri-events, improving early traction.

Impact Created

Improved Campaign Responsiveness: Enabled faster reaction to market shifts, allowing sales teams to adjust pricing and messaging in real time.
Strengthened Dealer and Farmer Engagement: Equipped reps with current, localized insights to better differentiate the client’s products and value proposition.
Increased Go-to-Market Confidence: Provided marketing teams with clear intelligence to guide promotions and prioritize geographies ahead of seasonal peaks.

Our Industry Coverage

Mordor Intelligence has supported agriculture stakeholders across input manufacturing, seed technology, farm equipment, and agri-retail ecosystems. We specialize in building scalable, reliable data solutions that adapt to fragmented, fast-moving rural markets.
For the agriculture sector, our key offerings include:

Competitor Assessment: Track and analyze how rival brands adapt pricing, formulations, and messaging across micro-markets.
Pricing and Import Export Intelligence: Monitor price movements and channel dynamics across local and cross-border trade.
Go to Market Strategies: Tailor outreach and campaign timing using regional intelligence on seasonal cycles and buyer behavior.
Market Segmentation and Growth Strategy: Identify underpenetrated pockets for specific input categories based on adoption trends.
Customer/Supplier/Distributor Discovery: Map and qualify on-ground stakeholders critical to influencing agri-input adoption.