The Silent Cost of Trusting AI-Generated Researchssss
How AI-only research can mislead decision-makers, with real examples of flawed forecasts, bad data, and missing context.
Energy & Chemicals Research
5 Mins Read
As homeowners, investors, and developers rethink how spaces should look, feel, and function, the home and property improvement industry is undergoing a major transformation. We go beyond surface trends to decode what’s truly driving demand, regionally and globally. Whether it’s the rising role of DIY solutions, sustainability in construction materials, or tech-enabled remodeling services, our research empowers businesses to stay relevant in a competitive, fast-moving market.

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66% of homeowners spend more on living rooms than bedrooms, highlighting a shift toward impression-driven renovations.
Advisor to leading brands, suppliers, retailers, and developers in home furnishings, fittings, appliances, and smart solutions.
Delivered 500+ custom projects across 45+ countries, influencing product launches, market entry, and sustainability transitions.
Trusted by corporates, regulators, and industry bodies to guide sector-wide design, retail, and innovation strategies.
750+ in-depth reports and tracking of 5,700+ companies across renovations, interior upgrades, smart home tech, and green building solutions.
Profiles of manufacturers, distributors, and retailers, covering product portfolios, pricing strategies, and innovation roadmaps.
10+ years of market data on consumer trends, material pricing, and product adoption patterns.
India-based research operations deliver high-quality, granular intelligence at a competitive cost without sacrificing depth or accuracy.
Connecting global supply chains, design innovations, and policy frameworks with in-market realities.
From architects and builders to contractors, distributors, and technology providers, our network spans the full built environment ecosystem.
Direct engagement with industry practitioners for ground-truth accuracy in design, pricing, and adoption trends.
Linking urbanization patterns, regulatory changes, and consumer behavior for a holistic market view.
In-house CATI, CAPI, IDI, FGD, and large-scale consumer and trade surveys in mature and emerging markets.
Multi-layered triangulation ensures unmatched accuracy and reliability.
Every data point is traceable, with methodologies and references accessible to clients.
Proprietary AI tools accelerate trend detection in smart living, sustainable design, and material innovation that is validated by domain experts.
Quarterly updates to keep strategies aligned with rapid shifts in design, regulation, and consumer preferences.




How AI-only research can mislead decision-makers, with real examples of flawed forecasts, bad data, and missing context.
Energy & Chemicals Research
5 Mins Read

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