Market Overview
| Study Period | 2017 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 1.8 Billion |
| Market Size (2030) | USD 2.69 Billion |
| Growth Rate (2025 - 2030) | 8.32% CAGR |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
China Plant Protein Market Analysis by Mordor Intelligence
The China Plant Protein Market size is estimated at 1.8 billion USD in 2025, and is expected to reach 2.69 billion USD by 2030, growing at a CAGR of 8.32% during the forecast period (2025-2030).
The Chinese plant protein industry is experiencing significant transformation driven by changing consumer preferences and health consciousness. A notable shift is evident in fitness awareness, with 67.5% of people engaging in fitness activities at least once a week in 2022, creating a robust demand for protein ingredients. The market has witnessed substantial growth in health-focused retail channels, with e-commerce platforms becoming increasingly important for product distribution. This transformation is particularly evident in tier-one cities, where consumers are increasingly seeking premium vegan protein products with enhanced nutritional profiles.
Product innovation and diversification have become crucial strategies for manufacturers in the Chinese plant protein market. Companies are developing novel formulations to address specific consumer needs, particularly in the lactose-free segment, given that approximately 85% of Chinese adults are lactose intolerant. Major industry players are expanding their research and development capabilities, with several companies establishing innovation centers in key Chinese cities. For instance, in 2023, IFF expanded its plant protein portfolio with new formulations specifically designed for the Chinese market.
The market is witnessing significant developments in distribution channels and retail strategies. E-commerce has emerged as a dominant sales channel, with manufacturers increasingly adopting omnichannel approaches to reach consumers. Traditional retail channels are being complemented by direct-to-consumer models, particularly in urban areas. The integration of digital technology in distribution has enabled better inventory management and more efficient supply chain operations, leading to improved product availability and fresher offerings for consumers.
Manufacturing capabilities and supply chain optimization have become focal points for industry growth. Companies are investing in advanced production facilities and implementing sustainable plant-based protein manufacturing practices to meet growing demand. For example, in 2023, Danone entered the adult medical nutrition category in China with a new manufacturing facility, demonstrating the industry's commitment to local production capabilities. This trend towards localized production is accompanied by investments in quality control systems and certification processes, ensuring compliance with China's stringent food safety regulations while maintaining product quality and consistency. Additionally, the presence of a China vegan protein powder manufacturer highlights the growing importance of local production in meeting consumer demands for protein in China products.
China Plant Protein Market Trends and Insights
The growing popularity of plant-based meat is expected to contribute to an increase in consumption
- Peas (dry), rice, soybeans, and wheat production data are included in the graph. Plant-based proteins are increasingly gaining acceptance in China. The awareness of plant-based protein reached 90% in 2021. More than 50% of Chinese consumers get plant-based protein information from domestic news sources, and 48% get it from social media. The usage of various plant proteins in the meat industry is increasing substantially due to the country's rising consumer acceptance of plant-based meat products. Frequent consumption of processed meat can increase the risk of cardiovascular diseases and cause mortality, thus leading to the growth of the use of plant proteins in the meat industry. On the contrary, a higher intake of whole grains, legumes, and nuts is associated with cardiovascular benefits as they have less saturated fatty acids and dietary cholesterol.
- China's pea protein business is also booming, primarily fueled by the rising demand for protein in the global food sector. The per capita consumption of peas in China increased from 60.3 g in 2017 to 68.9 g in 2022. However, unlike in the European Union and the United States, the application sectors of pea protein in China are limited. The healthcare food industry consumes the majority of pea protein in China, while applications in the food processing industry are still in the R&D stage.
- Due to rising feed prices, trade tensions, and the COVID-19 outbreak raising uncertainty for international trade in 2021, China's leading hog and feedstock producers used lesser soybean meal to decrease the country's reliance on the crop. The largest producer of feedstock in China, New Hope Liuhe, used 10% soybean meal in farm feed as of the end of April 2021, as opposed to 13.2% in 2019 and 12.5% in 2020.
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China is estimated to become the world's top wheat producer
- The graph considers plant protein sources such as peas (dry), rice, soybeans, and wheat. China is the world's largest wheat producer, producing around 126 million metric tons per year on an area of 24 million ha. Wheat is cultivated extensively in the Yellow River and Huai River Valleys of China, rotating with maize. It is more commonly rotated with rice along and around the Yangtze River Valley.
- China is also one of the major rice producers in the world and may continue to dominate global production. China is estimated to become the world's top wheat producer and almost self-sufficient in staple grains by 2025. The US Department of Agriculture's Foreign Services (FAS) estimated that China's wheat production would reach 136 million metric ton during 2021-2022, but wheat production grew by 1.6% to reach 133.59 million metric ton. The China Statistics Bureau stated that more high-quality wheat had been planted nationwide. Government policy plays a vital role in rice production. Domestic market liberalization and self-sufficient rice policies through productivity investments (e.g., R&D, irrigation expansion, and other infrastructure) have been. They may continue to be China's major national policies in the rice sector.
- Oats rank 10th among cereals in terms of production, and they are an important fodder crop in the nation, grown in 18 provinces and regions in China. Although several wild and cultivated Avena species exist, the two major types are hexaploid hulled and naked oats (Avena sativa L.). China is one of the major oat-producing countries in the world, with an annual harvested area of 350,000 ha, 465,000 tons, and an average yield of 1.33 tons per ha.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The growing infant population and reduction in breastfeeding are driving the segment
- Healthy, functional drinks are driving segmental growth
- The combination of distinct growth strategies is driving the industry
- Plant-based milk is driving the segment's growth
- High volume of meat consumption is driving the sector in China
- Savory snacks are a current market trend
- Innovative techniques and expertise are pushing the industry
- China is estimated to become the world's top wheat producer
- The cake sub-segment is growing
- Breakfast cereals can target the on-the-go processed food segment
- Intensive economy is boosting the sales of premium chocolate
- Aging population to support market growth
- Innovations from multinational companies, coupled with increasing preference for prepackaged foods with healthy choices, are expected to impact the segment's growth
- The rising involvement in sports activity is propelling the market's growth
- The cosmetics segment is impacting the market's growth
Segment Analysis: Protein Type
Soy Protein Segment in China Plant Protein Market
Soy protein dominates the Chinese plant protein market, holding approximately 64% of the market share in 2024. This significant market position is primarily driven by its extensive applications in the animal feed and food & beverage sectors due to its beneficial amino acid profile, low anti-nutritional factors, and longer shelf life. The increasing soybean production in China has largely supported ingredient availability and market growth. The segment's dominance is further strengthened by its versatility in various applications, including meat alternative protein, dairy alternatives, and nutritional supplements. Soy protein's higher crude protein content, reaching up to 65%, makes it particularly complementary to maize meal for feed formulation. The segment's strong market position is also attributed to its cost-effectiveness and well-established processing infrastructure in China, which processes around 79% of global protein isolates.
Pea Protein Segment in China Plant Protein Market
The pea protein segment is projected to demonstrate remarkable growth, with an expected CAGR of approximately 9% during 2024-2029. This growth trajectory is primarily driven by increasing applications in meat and meat alternatives, dairy alternatives, and snack sub-segments. The segment's expansion is supported by pea protein's quick rehydration capabilities, neutral flavor profile, and superior texturizing abilities, making it an ideal choice for plant-based meat manufacturers. The rising prevalence of soy and dairy allergies has further accelerated the adoption of pea protein as a viable alternative. Additionally, pea protein's sustainability credentials, allergen-free status, and clean-label appeal have made it increasingly attractive to Chinese manufacturers and consumers, particularly in the health food and sports nutrition sectors.
Remaining Segments in Protein Type
The Chinese plant protein market encompasses several other significant segments including wheat protein, rice protein, potato protein, hemp protein, and other plant proteins. Wheat protein has established a strong presence in the bakery and meat alternative sectors due to its unique functional properties and texturizing capabilities. Rice protein has gained traction in beverages and sports nutrition due to its hypoallergenic properties and high digestibility. Potato protein serves niche applications in the food industry, while hemp protein has emerged as an innovative option in the health food sector. These segments collectively contribute to the market's diversity and cater to specific application needs across various industries, from food and beverages to animal feed and personal care products.
Segment Analysis: End User
Food and Beverages Segment in China Plant Protein Market
The food and beverages segment dominates the China plant protein market, accounting for approximately 53% of the total market value in 2024. This significant market share is primarily driven by the rising demand for alternative protein sources such as meat alternatives and dairy alternatives amid the growing trend of veganism in the country. The meat and dairy alternative sub-segments together account for more than 70% of the overall plant proteins consumed in the food and beverage segment. The segment's growth is further supported by increasing consumer awareness about health benefits associated with plant proteins, with retention rates rising significantly in recent years. Major applications include processed foods, especially in the ready-to-eat product category, where manufacturers are actively incorporating plant proteins to meet the growing consumer demand for healthier alternatives.
Animal Feed Segment in China Plant Protein Market
The animal feed segment is projected to exhibit the fastest growth rate in the China plant protein market, with an expected CAGR of approximately 9% during 2024-2029. This robust growth is primarily attributed to the increasing adoption of plant proteins as alternatives to traditional protein sources in animal feed formulations. The segment's expansion is particularly driven by the rising preference for soy protein due to its higher crude protein content, reaching up to 65%, making it complementary to maize meal for feed formulation. Additionally, wheat protein's growing application as a binding agent for pellet or granule feed forms, coupled with its excellent functionality as an alternative to fish and animal-based meals, is contributing to the segment's rapid growth trajectory.
Remaining Segments in End User Segmentation
The personal care and cosmetics segment, along with the supplements segment, represent the remaining end-user categories in the China plant protein market. The personal care and cosmetics segment is witnessing increased adoption of plant proteins, particularly pea protein and rice protein, due to their skin-enhancing properties and ability to improve product functionality. The supplements segment, while smaller in market share, plays a crucial role in serving specific consumer needs, particularly in sports nutrition and medical nutrition applications. Both segments are benefiting from the growing consumer preference for natural and plant-based ingredients, with manufacturers increasingly incorporating these proteins into their product formulations to meet evolving consumer demands.
Competitive Landscape
Top Companies in China Plant Protein Market
The Chinese plant protein market features prominent players like International Flavors & Fragrances Inc., Archer Daniels Midland Company, Kerry Group PLC, and Fuji Oil Group leading the competitive landscape. Companies are heavily investing in product innovation, particularly in developing new plant protein variants with enhanced functionality and applications across food and beverage segments. Operational agility is demonstrated through the establishment of R&D centers and innovation labs, with companies like ADM and Kerry Group setting up facilities in strategic locations across China. Strategic moves predominantly focus on expanding production capacities, strengthening distribution networks, and forming partnerships with local players to enhance market presence. Companies are also prioritizing sustainability initiatives, with many players developing eco-friendly production technologies and implementing responsible sourcing practices for raw materials.
Market Structure Shows Mixed Global-Local Dynamics
The Chinese plant protein market exhibits a fragmented structure with a mix of global conglomerates and local specialists competing for market share. Global players like IFF and ADM leverage their extensive R&D capabilities and international supply chain networks to maintain market positions, while local companies such as Shandong Jianyuan Bioengineering and Yantai Shuangta Food capitalize on their understanding of regional preferences and established domestic distribution channels. The market witnesses active participation from both food ingredient specialists and diversified agricultural processors, creating a dynamic competitive environment.
Merger and acquisition activities are becoming increasingly prominent as companies seek to expand their product portfolios and strengthen their market presence. Global players are particularly interested in acquiring local manufacturers to gain quick access to established distribution networks and production facilities. Meanwhile, local players are focusing on technological partnerships and joint ventures to enhance their production capabilities and expand their product offerings, particularly in specialized protein segments like pea and rice proteins.
Innovation and Sustainability Drive Future Success
Success in the Chinese plant protein market increasingly depends on companies' ability to innovate while maintaining cost competitiveness. Players must focus on developing proprietary extraction technologies and novel protein ingredients to differentiate their offerings in an increasingly crowded market. The ability to scale production while maintaining product quality and consistency is becoming crucial, particularly as end-users in the food and beverage industry demand higher standards. Companies need to establish strong relationships with raw material suppliers and invest in vertical integration to ensure supply chain stability.
Future market leadership will require companies to address growing consumer demands for sustainable and clean-label products while navigating potential regulatory changes in the food ingredient sector. Players must invest in building strong brand recognition and trust through transparency in sourcing and production processes. The development of application-specific protein solutions for different end-user segments, particularly in emerging areas like meat alternatives and sports nutrition, will be crucial for maintaining competitive advantage. Companies also need to strengthen their e-commerce presence and digital marketing capabilities to reach an increasingly sophisticated consumer base. Additionally, the role of a China vegan protein powder supplier and China organic vegan protein powder manufacturer is becoming significant as the demand for plant-based protein manufacturing grows.
China Plant Protein Industry Leaders
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Archer Daniels Midland Company
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Fuji Oil Group
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International Flavors & Fragrances Inc.
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Kerry Group PLC
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Wilmar International Ltd
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- June 2022: Roquette, a plant-based protein manufacturer, released two novel rice proteins to address the market demand for meat substitute applications. The new Nutralys rice protein line includes a rice protein isolate and a rice protein concentrate.
- April 2021: ADM opened a new, cutting-edge plant-based innovation lab located in ADM’s Biopolis research hub in Singapore. The lab develops advanced products and customized solutions to meet the growing food and beverage demand in the Asia-Pacific region. The ADM Biopolis research hub in Singapore features a wide range of capabilities, including a food and flavor analytic lab, beverage and dairy applications lab and pilot plant, bakery and confectionery lab, meat and savory lab, sweet and savory creation lab, sensory evaluation facilities, customer innovation center, and a new plant-based innovation lab.
- February 2021: DuPont's Nutrition & Biosciences and the ingredient company IFF announced their merger in 2021. The combined company will continue to operate under the name IFF. The complementary portfolios give the company leadership positions within a range of ingredients, including soy protein.
China Plant Protein Market Report Scope
Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein are covered as segments by Protein Type. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.
Protein Type
| Hemp Protein |
| Pea Protein |
| Potato Protein |
| Rice Protein |
| Soy Protein |
| Wheat Protein |
| Other Plant Protein |
End User
| Animal Feed | ||
| Food and Beverages | By Sub End User | Bakery |
| Beverages | ||
| Breakfast Cereals | ||
| Condiments/Sauces | ||
| Confectionery | ||
| Dairy and Dairy Alternative Products | ||
| Meat/Poultry/Seafood and Meat Alternative Products | ||
| RTE/RTC Food Products | ||
| Snacks | ||
| Personal Care and Cosmetics | ||
| Supplements | By Sub End User | Baby Food and Infant Formula |
| Elderly Nutrition and Medical Nutrition | ||
| Sport/Performance Nutrition | ||
| Protein Type | Hemp Protein | ||
| Pea Protein | |||
| Potato Protein | |||
| Rice Protein | |||
| Soy Protein | |||
| Wheat Protein | |||
| Other Plant Protein | |||
| End User | Animal Feed | ||
| Food and Beverages | By Sub End User | Bakery | |
| Beverages | |||
| Breakfast Cereals | |||
| Condiments/Sauces | |||
| Confectionery | |||
| Dairy and Dairy Alternative Products | |||
| Meat/Poultry/Seafood and Meat Alternative Products | |||
| RTE/RTC Food Products | |||
| Snacks | |||
| Personal Care and Cosmetics | |||
| Supplements | By Sub End User | Baby Food and Infant Formula | |
| Elderly Nutrition and Medical Nutrition | |||
| Sport/Performance Nutrition | |||
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Market Definition
- End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
- Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
- Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
- End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
| Keyword | Definition |
|---|---|
| Alpha-lactalbumin (α-Lactalbumin) | It is a protein that regulates the production of lactose in the milk of almost all mammalian species. |
| Amino acid | It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters. |
| Blanching | It is the process of briefly heating vegetables with steam or boiling water. |
| BRC | British Retail Consortium |
| Bread improver | It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread. |
| BSF | Black Soldier Fly |
| Caseinate | It is a substance produced by adding an alkali to acid casein, a derivative of casein. |
| Celiac disease | Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye. |
| Colostrum | It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins. |
| Concentrate | It is the least processed form of protein and has a protein content ranging from 40-90% by weight. |
| Dry protein basis | It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat. |
| Dry whey | It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative. |
| Egg protein | It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin. |
| Emulsifier | It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water. |
| Enrichment | It is the process of addition of micronutrients that are lost during the processing of the product. |
| ERS | Economic Research Service of the USDA |
| Extrusion | It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades. |
| Fava | Also known as Faba, it is another word for yellow split beans. |
| FDA | Food and Drug Administration |
| Flaking | It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers. |
| Foaming agent | It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Fortification | It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gelling agent | It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel. |
| GHG | Greenhouse Gas |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley. |
| Hemp | It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use. |
| Hydrolysate | It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest. |
| Hypoallergenic | It refers to a substance that causes fewer allergic reactions. |
| Isolate | It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight. |
| Keratin | It is a protein that helps form hair, nails, and the outer layer of skin. |
| Lactalbumin | It is the albumin contained in milk and obtained from whey. |
| Lactoferrin | It is an iron‑binding glycoprotein that is present in the milk of most mammals. |
| Lupin | It is the yellow legume seeds of the genus Lupinus. |
| Millenial | Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996. |
| Monogastric | It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses. |
| MPC | Milk protein concentrate |
| MPI | Milk protein isolate |
| MSPI | Methylated soy protein isolate |
| Mycoprotein | Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption. |
| Nutricosmetics | It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty. |
| Osteoporosis | It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D. |
| PDCAAS | Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it. |
| Per-capita consumption of animal protein | It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population. |
| Per-capita consumption of plant protein | It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population. |
| Quorn | It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten. |
| RTD | Ready-to-Drink |
| RTS | Ready-to-Serve |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Softgel | It is a gelatin-based capsule with a liquid fill. |
| SPC | Soy protein concentrate |
| SPI | Soy protein isolate |
| Spirulina | It is a biomass of cyanobacteria that can be consumed by humans and animals. |
| Stabilizer | It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics. |
| Supplementation | It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies. |
| Texturant | It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products. |
| Thickener | It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties. |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| TSP | Textured soy protein |
| TVP | Textured vegetable protein |
| WPC | Whey protein concentrate |
| WPI | Whey protein isolate |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
- Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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