United States Rice Protein Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The United States Rice Protein Market is segmented by Form (Concentrates, Isolates, Textured/Hydrolyzed) and by End User (Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

United States Rice Protein Market Size

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United States Rice Protein Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 203.56 Million
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 246.51 Million
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by End User Food and Beverages
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 3.90 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by End User Personal Care and Cosmetics

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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United States Rice Protein Market Analysis

The United States Rice Protein Market size is estimated at 203.56 million USD in 2024, and is expected to reach 246.51 million USD by 2029, growing at a CAGR of 3.90% during the forecast period (2024-2029).

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203.56 Million

Market Size in 2024 (USD)

246.51 Million

Market Size in 2029 (USD)

3.99 %

CAGR (2017-2023)

3.90 %

CAGR (2024-2029)

Largest Market by Form

52.31 %

value share, Isolates , 2023

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Rice protein isolates hold the largest market share due to the growing demand for rice bran protein isolates that consist of 92% protein, thereby driving the segment's growth.

Largest Market by End User

91.98 %

value share, Food and Beverages , 2023

Icon image

Rice protein application in the F&B sector is rising as it is an allergen-friendly alternative to soy and animal dairy proteins, mainly as meat alternatives and in beverages.

Fastest Growing Market by Form

5.10 %

Projected CAGR, Textured/Hydrolyzed , 2024-2029

Icon image

The rising demand for hydrolyzed rice protein for its application in skin and hair care products, aided by its ability to bind moisture, is fostering the segment's growth.

Fastest Growing Market by End User

6.31 %

Projected CAGR, Personal Care and Cosmetics , 2024-2029

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Because it improves skin elasticity and maintains hair and nail health, the use of rice protein in personal care and cosmetic products has grown at the fastest rate.

Leading Market Player

37.99 %

market share, Südzucker Group , 2021

Icon image

Suedzucker AG is the market leader in the country due to its exceptional supplying facility of rice proteins as well as the limited number of competitors in the market.

Growing lactose-intolerant population in the country and increasing protein consumption need is driving the use of rice protein

  • Rice proteins witnessed maximum demand in the food and beverage segment, majorly led by meat/poultry/seafood and meat alternative products. In 2022, the sub-segment claimed more than 83% of rice proteins consumed in the country. Rice protein satiates multiple consumer demands, such as vegan, gluten-free, and high-protein food products. Rice proteins were used as meat extenders at different concentration levels (3%, 6%, 9%, and 12%) for the development of chicken nuggets. The segment for baking supplies and baking mixes may have extremely high demand as a result of the protein trend, which is only expected to intensify. To meet the growing demand for vegan bakery products, food producers are using rice protein to create protein-rich bakery items.
  • The ingredient is gaining popularity for being hypoallergenic and a nutritious alternative for people dealing with lactose intolerance. The number of lactose-intolerant people in the country is around 30 million, leading to high demand for alternative proteins, including rice protein. Especially rice-based formulas have been used as a better alternative than soy milk for children with cow's milk allergy, as the human digestibility of polished rice protein is as high as 86-90%. 
  • In terms of growth, the personal care and cosmetics segment is set to outpace major categories in terms of growth, with a projected CAGR of 6.18% by value during the forecast period. This growth can be attributed to the rising demand for synthetic ingredients in beauty products. Consumers are increasingly embracing plant-based substitutes such as rice proteins, thus leading to market expansion.
United States Rice Protein Market

United States Rice Protein Market Trends

Plant protein consumption growth fuels opportunities for key players in the ingredients sector

  • The per capita consumption rate of plant proteins is increasing at a considerable rate in the United States, supported by investments and innovations, resulting in a consumption rate of 40.28 grams per day, primarily due to a rising number of consumers turning vegan to promote animal welfare. This is because factory farming, where animals are maltreated, is a norm in the United States. Most Americans eat less meat and animal products, but they do not eliminate their consumption entirely. They also tend to be more flexitarian than vegan or vegetarian. Nearly 12% of consumers in the country prefer a plant-based diet, whereas 7% of consumers follow a flexitarian diet. Although consumers of all generations in the United States are interested in plant-based meals, individuals in their 20s and 30s are the keenest to adopt plant-based diets.
  • There is a constant rise in the per capita consumption of pea protein due to its wide applications in different food products, like meat, poultry, and bakery products. Around 41% of consumers are interested in plant-based food derived from pea protein. The usage of pea protein is mainly observed in sports nutrition and meal replacement applications. A typical serving of pea protein powder is 30 grams, with 25 grams of protein recommended to consumers.
  • Soy and whey proteins are used primarily in the food and beverage, supplement, and sports nutrition industries. In 2021, around 36% of consumers were familiar with soy protein and had consumed the same, whereas 31% of individuals consumed whey protein in the United States. Similarly, the consumption of soy-based food and beverages favorably increased by 12.9% during 2014-2019, and it is likely to remain consistent throughout the forecast period.
United States Rice Protein Market

Increase in rice production to support rice protein processors

  • There is a trend of changing dietary preferences globally and a low inclination among US consumers toward meat-based products. The growing percentage of consumers becoming more flexitarian or vegan is offering enough opportunities for manufacturers to introduce and innovate in the plant protein segment. As of 2021, nearly 6% of the total population was vegan in the United States.
  • Rice protein isolates and concentrates are increasingly being produced from rice bran. Also, functional foods, particularly dietary supplements, are emerging as one of the largest application areas of rice protein, as manufacturers are embracing the blending approach for plant protein-based products. The United States is a timely supplier of high-quality rice in both the long and combined medium and short-grain global market, accounting for less than 2% of the global rice production. Since 2019/20, the United States has imported more than 13% of its entire rice supply, up from 10% from 2014/15 to 2018/19. In terms of export, India is the top exporter of rice, accounting for over 46% of the country, i.e., more than 21 million ton in 2021.
  • In 2021, the United States produced 191.8 million hundredweight (CWT) of rice, down 16% from 2020 but still slightly above the 2019 crop. In the United States, long-grain production accounts for 75% of rice production, medium-grain production for 24%, and short-grain for the remainder. There is likely to be increased adoption of rice protein in various industries, such as the pharmaceutical industry (for therapeutic proteins or peptides), the animal feed industry (for poultry and other animals), and the cosmetics industry (for cosmetic and personal care products).
United States Rice Protein Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Baby food to witness steady growth post pandemic
  • Innovation holds key to maintain steady growth rate
  • Consumers' preferences shift to premium condiments and sauces, away from packaged soups
  • Dairy alternatives to witness significant growth rate
  • Great opportunities for meat alternative products
  • Key players focusing more on healthy ingredients post COVID-19
  • Rising us feed exports and feed prices are expected to impact production
  • Increase in rice production to support rice protein processors
  • The growth of the bakery industry is led by large commercial players
  • Sustainable and innovative packaging trends to influence breakfast cereals market
  • Key players to focus fortification and nutritional enrichment
  • Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
  • E-commence will emerge as one of the most preferred channels
  • Sport/performance nutrition to witness significant growth during forecast period
  • United States cosmetic industry to drive by synergy of innovation and social media influence

United States Rice Protein Industry Overview

The United States Rice Protein Market is moderately consolidated, with the top five companies occupying 59.76%. The major players in this market are Farbest-Tallman Foods Corporation, Kerry Group PLC, MB-Holding GmbH & Co. KG, Südzucker Group and The Scoular Company (sorted alphabetically).

United States Rice Protein Market Leaders

  1. Farbest-Tallman Foods Corporation

  2. Kerry Group PLC

  3. MB-Holding GmbH & Co. KG

  4. Südzucker Group

  5. The Scoular Company

United States Rice Protein Market Concentration

Other important companies include Axiom Foods Inc., Green Source Organics, Sweet Additions LLC.

*Disclaimer: Major Players sorted in alphabetical order.

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United States Rice Protein Market News

  • May 2022: BENEO, a subsidiary of Südzucker, entered a purchase agreement to acquire 100% of Meatless BV, a producer of functional ingredients. BENEO is expanding its existing product offering with the acquisition to offer an even broader range of texturizing solutions for meat and fish alternatives.
  • June 2020: Kerry Group expanded its range of plant protein ingredients. The range includes organic, vegan, and allergen-free products, which are widely used in various food and beverage applications. Also, 13 new plant protein ingredients were developed for the ProDiem and Hypro ranges, including rice proteins.
  • February 2020: Kerry Group acquired Pevasa Biotech, a Spanish company specializing in non-allergenic and organic plant protein ingredients for infant, general, and clinical nutrition, including protein sources from rice and pea.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the protein industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption of animal and plant protein, end-user market volume, and production data of raw materials for protein ingredients, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on protein sources, protein types, forms, end-user segments, etc., are available in the form of comprehensive reports as well as Excel-based data worksheets.

United States Rice Protein Market
United States Rice Protein Market
United States Rice Protein Market
United States Rice Protein Market

United States Rice Protein Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  3. 2. KEY INDUSTRY TRENDS

    1. 2.1. End User Market Volume

      1. 2.1.1. Baby Food and Infant Formula

      2. 2.1.2. Bakery

      3. 2.1.3. Beverages

      4. 2.1.4. Breakfast Cereals

      5. 2.1.5. Condiments/Sauces

      6. 2.1.6. Confectionery

      7. 2.1.7. Dairy and Dairy Alternative Products

      8. 2.1.8. Elderly Nutrition and Medical Nutrition

      9. 2.1.9. Meat/Poultry/Seafood and Meat Alternative Products

      10. 2.1.10. RTE/RTC Food Products

      11. 2.1.11. Snacks

      12. 2.1.12. Sport/Performance Nutrition

      13. 2.1.13. Animal Feed

      14. 2.1.14. Personal Care and Cosmetics

    2. 2.2. Protein Consumption Trends

      1. 2.2.1. Plant

    3. 2.3. Production Trends

      1. 2.3.1. Plant

    4. 2.4. Regulatory Framework

      1. 2.4.1. United States

    5. 2.5. Value Chain & Distribution Channel Analysis

  4. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Form

      1. 3.1.1. Concentrates

      2. 3.1.2. Isolates

      3. 3.1.3. Textured/Hydrolyzed

    2. 3.2. End User

      1. 3.2.1. Food and Beverages

        1. 3.2.1.1. By Sub End User

          1. 3.2.1.1.1. Bakery

          2. 3.2.1.1.2. Beverages

          3. 3.2.1.1.3. Meat/Poultry/Seafood and Meat Alternative Products

          4. 3.2.1.1.4. Snacks

      2. 3.2.2. Personal Care and Cosmetics

      3. 3.2.3. Supplements

        1. 3.2.3.1. By Sub End User

          1. 3.2.3.1.1. Elderly Nutrition and Medical Nutrition

          2. 3.2.3.1.2. Sport/Performance Nutrition

  5. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).

      1. 4.4.1. Axiom Foods Inc.

      2. 4.4.2. Farbest-Tallman Foods Corporation

      3. 4.4.3. Green Source Organics

      4. 4.4.4. Kerry Group PLC

      5. 4.4.5. MB-Holding GmbH & Co. KG

      6. 4.4.6. Sweet Additions LLC

      7. 4.4.7. Südzucker Group

      8. 4.4.8. The Scoular Company

  6. 5. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS

  7. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF BABY FOOD AND INFANT FORMULA MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 2:  
  2. VOLUME OF BAKERY MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF BEVERAGES MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 4:  
  2. VOLUME OF BREAKFAST CEREALS MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF CONDIMENTS/SAUCES MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 6:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 7:  
  2. VOLUME OF DAIRY AND DAIRY ALTERNATIVE PRODUCTS MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 8:  
  2. VOLUME OF ELDERLY NUTRITION AND MEDICAL NUTRITION MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 10:  
  2. VOLUME OF RTE/RTC FOOD PRODUCTS MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 11:  
  2. VOLUME OF SNACKS MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 12:  
  2. VOLUME OF SPORT/PERFORMANCE NUTRITION MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 13:  
  2. VOLUME OF ANIMAL FEED MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 14:  
  2. VOLUME OF PERSONAL CARE AND COSMETICS MARKET, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 15:  
  2. PER CAPITA CONSUMPTION OF PLANT PROTEIN, GRAM, UNITED STATES, 2017 - 2029
  1. Figure 16:  
  2. RICE PROTEIN PRODUCTION, METRIC TON, UNITED STATES, 2017 - 2021
  1. Figure 17:  
  2. VOLUME OF RICE PROTEIN MARKET, TONNES, UNITED STATES, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF RICE PROTEIN MARKET, USD, UNITED STATES, 2017 - 2029
  1. Figure 19:  
  2. VOLUME OF RICE PROTEIN MARKET BY FORM, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF RICE PROTEIN MARKET BY FORM, USD, UNITED STATES, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME SHARE OF RICE PROTEIN MARKET BY FORM, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 23:  
  2. VOLUME OF RICE PROTEIN MARKET, CONCENTRATES, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 24:  
  2. VALUE OF RICE PROTEIN MARKET, CONCENTRATES, USD, UNITED STATES, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY END USER, % CONCENTRATES , UNITED STATES, 2022 VS 2029
  1. Figure 26:  
  2. VOLUME OF RICE PROTEIN MARKET, ISOLATES, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 27:  
  2. VALUE OF RICE PROTEIN MARKET, ISOLATES, USD, UNITED STATES, 2017 - 2029
  1. Figure 28:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY END USER, % ISOLATES , UNITED STATES, 2022 VS 2029
  1. Figure 29:  
  2. VOLUME OF RICE PROTEIN MARKET, TEXTURED/HYDROLYZED, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 30:  
  2. VALUE OF RICE PROTEIN MARKET, TEXTURED/HYDROLYZED, USD, UNITED STATES, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY END USER, % TEXTURED/HYDROLYZED , UNITED STATES, 2022 VS 2029
  1. Figure 32:  
  2. VOLUME OF RICE PROTEIN MARKET BY END USER, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 33:  
  2. VALUE OF RICE PROTEIN MARKET BY END USER, USD, UNITED STATES, 2017 - 2029
  1. Figure 34:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY END USER, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME SHARE OF RICE PROTEIN MARKET BY END USER, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 36:  
  2. VOLUME OF RICE PROTEIN MARKET, FOOD AND BEVERAGES END USER, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 37:  
  2. VALUE OF RICE PROTEIN MARKET, FOOD AND BEVERAGES END USER, USD, UNITED STATES, 2017 - 2029
  1. Figure 38:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 39:  
  2. VOLUME SHARE OF RICE PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 40:  
  2. VOLUME OF RICE PROTEIN MARKET, BAKERY, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF RICE PROTEIN MARKET, BAKERY, USD, UNITED STATES, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, % BAKERY , UNITED STATES, 2022 VS 2029
  1. Figure 43:  
  2. VOLUME OF RICE PROTEIN MARKET, BEVERAGES, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF RICE PROTEIN MARKET, BEVERAGES, USD, UNITED STATES, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, % BEVERAGES , UNITED STATES, 2022 VS 2029
  1. Figure 46:  
  2. VOLUME OF RICE PROTEIN MARKET, MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF RICE PROTEIN MARKET, MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS, USD, UNITED STATES, 2017 - 2029
  1. Figure 48:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, % MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS , UNITED STATES, 2022 VS 2029
  1. Figure 49:  
  2. VOLUME OF RICE PROTEIN MARKET, SNACKS, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 50:  
  2. VALUE OF RICE PROTEIN MARKET, SNACKS, USD, UNITED STATES, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, % SNACKS , UNITED STATES, 2022 VS 2029
  1. Figure 52:  
  2. VOLUME OF RICE PROTEIN MARKET, PERSONAL CARE AND COSMETICS, UNITED STATES, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF RICE PROTEIN MARKET, PERSONAL CARE AND COSMETICS, UNITED STATES, 2017 - 2029
  1. Figure 54:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, % PERSONAL CARE AND COSMETICS , UNITED STATES, 2022 VS 2029
  1. Figure 55:  
  2. VOLUME OF RICE PROTEIN MARKET, SUPPLEMENTS END USER, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 56:  
  2. VALUE OF RICE PROTEIN MARKET, SUPPLEMENTS END USER, USD, UNITED STATES, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY SUPPLEMENTS END USER, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 58:  
  2. VOLUME SHARE OF RICE PROTEIN MARKET BY SUPPLEMENTS END USER, %, UNITED STATES, 2017 VS 2023 VS 2029
  1. Figure 59:  
  2. VOLUME OF RICE PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 60:  
  2. VALUE OF RICE PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, USD, UNITED STATES, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, % ELDERLY NUTRITION AND MEDICAL NUTRITION , UNITED STATES, 2022 VS 2029
  1. Figure 62:  
  2. VOLUME OF RICE PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, METRIC TONNES, UNITED STATES, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF RICE PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, USD, UNITED STATES, 2017 - 2029
  1. Figure 64:  
  2. VALUE SHARE OF RICE PROTEIN MARKET BY FORM, % SPORT/PERFORMANCE NUTRITION , UNITED STATES, 2022 VS 2029
  1. Figure 65:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES RICE PROTEIN MARKET, 2017 - 2022
  1. Figure 66:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2017 - 2022
  1. Figure 67:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES RICE PROTEIN MARKET, 2021

United States Rice Protein Industry Segmentation

Concentrates, Isolates, Textured/Hydrolyzed are covered as segments by Form. Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.

  • Rice proteins witnessed maximum demand in the food and beverage segment, majorly led by meat/poultry/seafood and meat alternative products. In 2022, the sub-segment claimed more than 83% of rice proteins consumed in the country. Rice protein satiates multiple consumer demands, such as vegan, gluten-free, and high-protein food products. Rice proteins were used as meat extenders at different concentration levels (3%, 6%, 9%, and 12%) for the development of chicken nuggets. The segment for baking supplies and baking mixes may have extremely high demand as a result of the protein trend, which is only expected to intensify. To meet the growing demand for vegan bakery products, food producers are using rice protein to create protein-rich bakery items.
  • The ingredient is gaining popularity for being hypoallergenic and a nutritious alternative for people dealing with lactose intolerance. The number of lactose-intolerant people in the country is around 30 million, leading to high demand for alternative proteins, including rice protein. Especially rice-based formulas have been used as a better alternative than soy milk for children with cow's milk allergy, as the human digestibility of polished rice protein is as high as 86-90%. 
  • In terms of growth, the personal care and cosmetics segment is set to outpace major categories in terms of growth, with a projected CAGR of 6.18% by value during the forecast period. This growth can be attributed to the rising demand for synthetic ingredients in beauty products. Consumers are increasingly embracing plant-based substitutes such as rice proteins, thus leading to market expansion.
Form
Concentrates
Isolates
Textured/Hydrolyzed
End User
Food and Beverages
By Sub End User
Bakery
Beverages
Meat/Poultry/Seafood and Meat Alternative Products
Snacks
Personal Care and Cosmetics
Supplements
By Sub End User
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
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Market Definition

  • End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
  • Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
  • Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
  • End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
Keyword Definition
Alpha-lactalbumin (α-Lactalbumin) It is a protein that regulates the production of lactose in the milk of almost all mammalian species.
Amino acid It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters.
Blanching It is the process of briefly heating vegetables with steam or boiling water.
BRC British Retail Consortium
Bread improver It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread.
BSF Black Soldier Fly
Caseinate It is a substance produced by adding an alkali to acid casein, a derivative of casein.
Celiac disease Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye.
Colostrum It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins.
Concentrate It is the least processed form of protein and has a protein content ranging from 40-90% by weight.
Dry protein basis It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat.
Dry whey It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative.
Egg protein It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin.
Emulsifier It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water.
Enrichment It is the process of addition of micronutrients that are lost during the processing of the product.
ERS Economic Research Service of the USDA
Extrusion It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades.
Fava Also known as Faba, it is another word for yellow split beans.
FDA Food and Drug Administration
Flaking It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers.
Foaming agent It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Fortification It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gelling agent It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel.
GHG Greenhouse Gas
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Hemp It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use.
Hydrolysate It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest.
Hypoallergenic It refers to a substance that causes fewer allergic reactions.
Isolate It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight.
Keratin It is a protein that helps form hair, nails, and the outer layer of skin.
Lactalbumin It is the albumin contained in milk and obtained from whey.
Lactoferrin It is an iron‑binding glycoprotein that is present in the milk of most mammals.
Lupin It is the yellow legume seeds of the genus Lupinus.
Millenial Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996.
Monogastric It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses.
MPC Milk protein concentrate
MPI Milk protein isolate
MSPI Methylated soy protein isolate
Mycoprotein Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption.
Nutricosmetics It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty.
Osteoporosis It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D.
PDCAAS Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it.
Per-capita consumption of animal protein It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population.
Per-capita consumption of plant protein It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population.
Quorn It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten.
RTD Ready-to-Drink
RTS Ready-to-Serve
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Softgel It is a gelatin-based capsule with a liquid fill.
SPC Soy protein concentrate
SPI Soy protein isolate
Spirulina It is a biomass of cyanobacteria that can be consumed by humans and animals.
Stabilizer It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics.
Supplementation It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies.
Texturant It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products.
Thickener It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties.
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
TSP Textured soy protein
TVP Textured vegetable protein
WPC Whey protein concentrate
WPI Whey protein isolate
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  • Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
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United States Rice Protein Market Research FAQs

The United States Rice Protein Market size is expected to reach USD 203.56 million in 2024 and grow at a CAGR of 3.90% to reach USD 246.51 million by 2029.

In 2024, the United States Rice Protein Market size is expected to reach USD 203.56 million.

Farbest-Tallman Foods Corporation, Kerry Group PLC, MB-Holding GmbH & Co. KG, Südzucker Group and The Scoular Company are the major companies operating in the United States Rice Protein Market.

In the United States Rice Protein Market, the Food and Beverages segment accounts for the largest share by end user.

In 2024, the Personal Care and Cosmetics segment accounts for the fastest growing by end user in the United States Rice Protein Market.

In 2023, the United States Rice Protein Market size was estimated at 203.56 million. The report covers the United States Rice Protein Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Rice Protein Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

United States Rice Protein Industry Report

Statistics for the 2023 United States Rice Protein market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Rice Protein analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

United States Rice Protein Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029