Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 215.1 Million |
Market Size (2030) | USD 264.7 Million |
CAGR (2025 - 2030) | 4.24 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
United States Rice Protein Market Analysis
The United States Rice Protein Market size is estimated at 215.1 million USD in 2025, and is expected to reach 264.7 million USD by 2030, growing at a CAGR of 4.24% during the forecast period (2025-2030).
The United States rice protein market is experiencing significant transformation driven by evolving consumer preferences toward plant-based protein alternatives. This shift is particularly evident in the food and beverage sector, where manufacturers are increasingly incorporating rice protein into their formulations to meet the growing demand for clean label protein products. According to recent industry data, approximately 65% of US consumers who chose a plant-based lifestyle in 2022 did so primarily for general health benefits. This trend has led to increased innovation in product development, with companies focusing on improving the taste, texture, and functionality of rice protein-based products.
The market is witnessing substantial growth in allergen-free and hypoallergenic product offerings, addressing the needs of consumers with dietary restrictions and sensitivities. In 2022, about 10% of US consumers reported suffering from some form of food allergy, with the majority being allergic to soy, milk, and wheat. This has positioned rice protein as a preferred alternative protein, particularly given that more than 26% of Americans followed a gluten-free diet in 2022. The ingredient's versatility and allergen-free status have made it increasingly popular among food manufacturers developing products for consumers with specific dietary requirements.
The application landscape of rice protein continues to expand beyond traditional uses, particularly in the personal care and cosmetics sector. Manufacturers are leveraging rice protein's natural properties, such as its ability to improve skin elasticity and maintain hair health, to develop innovative beauty and personal care products. The ingredient's smoothing and moisturizing capabilities have made it particularly attractive for formulators developing clean beauty products, with hydrolyzed rice protein forms showing superior penetration and effectiveness in skincare applications.
The meat alternatives segment represents a significant growth area for rice protein applications, with manufacturers utilizing the ingredient as a key component in plant-based meat products. The ingredient's high digestibility rate of 86-90% for polished rice protein makes it particularly attractive for nutritional applications. This characteristic, combined with the presence of approximately 30 million lactose-intolerant individuals in the United States, has created a robust demand for rice protein as a dairy alternative protein ingredient. Food producers are increasingly incorporating rice proteins at various concentration levels (3%, 6%, 9%, and 12%) in products like chicken nuggets and other meat alternatives to enhance their nutritional profiles while maintaining desired texture and functionality.
United States Rice Protein Market Trends
Growth in plant protein consumption provides opportunities for key players in the ingredients market
- The per capita consumption rate of plant proteins is increasing at a considerable rate in the United States, supported by investments and innovations, resulting in a consumption rate of 40.28 grams per day, primarily due to a rising number of consumers turning vegan to promote animal welfare. This is because factory farming, where animals are maltreated, is a norm in the United States. Most Americans eat less meat and animal products, but they do not eliminate their consumption entirely. They also tend to be more flexitarian than vegan or vegetarian. Nearly 12% of consumers in the country prefer a plant-based diet, whereas 7% of consumers follow a flexitarian diet. Although consumers of all generations in the United States are interested in plant-based meals, individuals in their 20s and 30s are the keenest to adopt plant-based diets.
- There is a constant rise in the per capita consumption of pea protein due to its wide applications in different food products, like meat, poultry, and bakery products. Around 41% of consumers are interested in plant-based food derived from pea protein. Pea protein is mainly used in sports nutrition and meat alternatives. A typical serving of pea protein powder is 30 grams, with 25 grams of protein. Athletes usually use one serving per day but may take as many as three servings per day.
- Soy and whey proteins are used primarily in the food and beverage, supplement, and sports nutrition industries. In 2021, around 36% of consumers were familiar with soy protein and had consumed the same, whereas 31% of individuals consumed whey protein in the US. Similarly, the consumption of soy-based food and beverages favorably increased by 12.9% during 2014-2019, and it is likely to remain consistent throughout the forecast period.
Increase in rice production to support rice protein processors
- Functional foods, particularly dietary supplements, are emerging as one of the largest application areas of rice protein, as manufacturers are embracing the blending approach for plant protein-based products. Arkansas Grand Prairie, Mississippi Delta, Gulf Coast, and Sacramento Valley of California are four regions producing almost the entire US rice crop. Each of these regions normally specializes in a specific type of rice, referred to in the United States by length of grain, i.e., long, medium, and short. In general, long-grain production accounts for approximately 75% of US rice production, medium-grain production accounts for about 24%, and short-grain accounts for the remaining approximately 1%.
- In 2021, the United States produced 191.6 million hundredweight (cwt) of rough rice, down by 16% from 2020 but still slightly above the 2019 crop. The 2022 rice crop of 160.4 million cwt was also 16% below a year earlier, with drought in California a major factor behind declining US rice production in both 2021 and 2022.
- US long-grain rice production is concentrated in the South (e.g., Arkansas typically grows 56-58% of the US long-grain crop.) California is the main producer of medium-grain rice, typically growing 70-77% of the crop, although Arkansas grows a substantial amount of medium-grain rice, especially in years when California is experiencing drought.
- The United States is a consistent, timely supplier of high-quality rice in both the long and combined medium and short-grain global markets. Although the United States accounts for less than 2% of global rice production, it ships almost 5% of global exports, and it was the fifth-largest exporter as of 2023.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Baby food is expected to witness steady growth post-pandemic
- The growth of the bakery industry is led by large commercial players
- Innovation is expected to help maintain a steady growth rate
- Sustainable and innovative packaging trends are expected to influence the breakfast cereal market
- Consumer preferences are shifting to premium condiments and sauces, away from packaged soups
- Key players are expected to focus on fortification and nutritional enrichment
- Dairy alternatives are expected to witness a significant growth rate
- The emphasis on awareness and innovation is the driving force behind the growth of the elderly nutrition market
- There are great opportunities for meat alternative products
- E-commerce is expected to emerge as one of the most preferred channels
- Key players focused more on healthy ingredients post-COVID-19
- Sport/performance nutrition is expected to witness significant growth during the forecast period
- Rising US feed exports and feed prices are expected to impact production
- The US cosmetics industry is expected to be driven by the synergy of innovation and social media influence
- Increase in rice production to support rice protein processors
Segment Analysis: Form
Isolates Segment in US Rice Protein Market
The isolates segment maintains its dominant position in the United States rice protein market, commanding approximately 52% market share in 2024. This substantial market presence is primarily driven by the segment's widespread application in the food and beverages industry, particularly in the meat and meat alternatives sub-segment. Rice protein isolates are increasingly preferred due to their high protein content of over 90%, making them ideal for premium protein-enriched products. The segment's growth is further bolstered by the rising number of consumers following specialty diets and seeking cleaner label products. The hypoallergenic properties of rice protein isolates, combined with their low-fat and low-carbohydrate characteristics, make them particularly attractive to fitness enthusiasts and consumers with dietary restrictions, especially the growing population following gluten-free diets in the United States.

Textured/Hydrolyzed Segment in US Rice Protein Market
The textured rice protein/hydrolyzed rice protein segment is projected to exhibit the strongest growth trajectory in the US rice protein market, with an expected growth rate of approximately 5% during the forecast period 2024-2029. This accelerated growth is primarily attributed to the increasing adoption of hydrolyzed rice protein in the personal care and cosmetics industry, where their superior moisture-binding properties and enhanced digestibility make them particularly valuable. The segment's expansion is further supported by its growing application in the supplements industry, especially in products targeting consumers with sensitive digestive systems. The rising demand for allergen-free nutritional supplements and the increasing preference for plant-based protein alternatives are key factors driving this segment's growth momentum.
Remaining Segments in Form Segmentation
The rice protein concentrate segment represents a significant portion of the US rice protein market, serving as a cost-effective alternative to isolates while maintaining substantial protein content. Rice protein concentrates are particularly valued in the food and beverage industry for their versatility and ability to serve as non-allergenic alternatives to soy and whey proteins. The segment's importance is highlighted by its strong presence in sports and performance nutrition applications, where manufacturers appreciate its balanced combination of functionality and cost-effectiveness. Concentrates are especially popular in high-protein beverages and nutritional bars, offering formulators a practical solution for protein fortification while maintaining product affordability.
Segment Analysis: End User
Food and Beverages Segment in US Rice Protein Market
The food and beverages segment dominates the United States rice protein market, accounting for approximately 92% market share in 2024. This substantial market presence is primarily driven by the rising demand for plant-based protein alternatives in various food applications. The segment's growth is particularly notable in meat alternatives and beverages, where manufacturers are increasingly incorporating rice protein powder as a hypoallergenic and nutritious ingredient. The segment's dominance is further strengthened by the growing consumer preference for clean-label products and the increasing adoption of organic rice protein in bakery applications, nutritional bars, and dairy alternatives. Food manufacturers are leveraging rice protein's versatile functionality, including its ability to enhance texture, improve nutritional profiles, and maintain product stability, making it an essential ingredient across multiple food categories.
Personal Care and Cosmetics Segment in US Rice Protein Market
The personal care and cosmetics segment is projected to exhibit the highest growth rate in the United States rice protein market, with an expected CAGR of approximately 6% during 2024-2029. This remarkable growth is driven by increasing consumer awareness about natural and plant-based ingredients in beauty products. The segment's expansion is particularly notable in skincare and hair care applications, where rice protein's moisturizing and strengthening properties make it an attractive ingredient. The growth is further supported by the rising trend of clean beauty products and the increasing demand for vegan cosmetic formulations. Manufacturers are increasingly incorporating rice protein into their formulations due to its ability to improve product texture, provide skin conditioning benefits, and offer natural alternatives to synthetic ingredients.
Remaining Segments in End User Segmentation
The supplements segment represents a significant portion of the United States rice protein market, serving as a crucial category for sports nutrition protein and elderly nutrition applications. This segment is particularly important for consumers seeking plant-based protein alternatives for their dietary supplements and nutritional needs. The segment's growth is driven by the increasing adoption of rice protein in sports nutrition products, medical nutrition formulations, and general dietary supplements. The segment benefits from rice protein's hypoallergenic properties and high digestibility, making it particularly suitable for consumers with sensitive digestive systems or those following specific dietary restrictions.
United States Rice Protein Industry Overview
Top Companies in United States Rice Protein Market
The rice protein market in the United States is characterized by companies focusing on continuous product innovation and the development of specialized formulations to meet evolving consumer demands. Major players are investing in expanding their production capabilities and strengthening their distribution networks across North America. Companies are actively pursuing clean label protein certifications, including organic, non-GMO, and gluten-free validations, to enhance their market positioning. Strategic partnerships with food manufacturers and investments in research and development facilities demonstrate the industry's commitment to technological advancement. Market leaders are also emphasizing sustainability in their sourcing practices and manufacturing processes while simultaneously working on improving the functional protein properties of rice proteins for various applications. The industry witnesses regular launches of new variants targeting specific end-use applications, particularly in the sports nutrition and plant-based meat alternatives segments.
Consolidated Market with Strong Global Players
The United States rice protein market exhibits a highly consolidated structure dominated by established global ingredients manufacturers and specialized protein producers. These major players leverage their extensive research capabilities, established supply chains, and strong relationships with food manufacturers to maintain their market positions. The market is characterized by the presence of both diversified conglomerates that offer plant protein as part of their broader ingredient portfolio and specialized companies focused exclusively on alternative protein sources. The competitive landscape features a mix of European companies with strong US operations and domestic players with deep local market understanding.
The industry has witnessed significant merger and acquisition activities, with larger companies acquiring smaller, specialized producers to expand their product portfolios and strengthen their market presence. Companies are increasingly focusing on vertical integration strategies, establishing control over raw material sourcing and processing capabilities. The market also sees collaboration between ingredients companies and food manufacturers for developing customized solutions, indicating a trend toward value-added offerings and application-specific products.
Innovation and Sustainability Drive Future Growth
Success in the rice protein market increasingly depends on companies' ability to innovate while maintaining cost competitiveness. Market leaders are investing in advanced processing technologies to improve protein extraction efficiency and enhance product functionality. Companies are also focusing on developing specialized formulations for specific applications, particularly in the growing plant protein meat alternatives and sports nutrition segments. Building strong relationships with food manufacturers through technical support and customization capabilities has become crucial for maintaining market share. Additionally, establishing robust quality control systems and obtaining relevant certifications is essential for meeting stringent regulatory requirements and consumer expectations.
For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products. Companies need to focus on developing unique value propositions, whether through innovative processing methods, superior product functionality, or specialized applications. Building strong distribution networks and establishing partnerships with key food manufacturers can help in gaining market access. The ability to ensure consistent supply and maintain price competitiveness while meeting quality standards will be crucial for long-term success. Companies must also stay ahead of potential regulatory changes, particularly regarding protein content claims and labeling requirements, while maintaining transparency in their supply chains.
United States Rice Protein Market Leaders
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Farbest-Tallman Foods Corporation
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Kerry Group PLC
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MB-Holding GmbH & Co. KG
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Südzucker Group
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The Scoular Company
- *Disclaimer: Major Players sorted in no particular order
United States Rice Protein Market News
- May 2022: BENEO, a subsidiary of Südzucker, entered a purchase agreement to acquire 100% of Meatless BV, a producer of functional ingredients. BENEO is expanding its existing product offering with the acquisition to offer an even broader range of texturizing solutions for meat and fish alternatives.
- June 2020: Kerry Group expanded its range of plant protein ingredients. The range includes organic, vegan, and allergen-free products, which are widely used in various food and beverage applications. Also, 13 new plant protein ingredients were developed for the ProDiem and Hypro ranges, including rice proteins.
- February 2020: Kerry Group acquired Pevasa Biotech, a Spanish company specializing in non-allergenic and organic plant protein ingredients for infant, general, and clinical nutrition, including protein sources from rice and pea.
United States Rice Protein Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
- 2.1 Study Assumptions & Market Definition
- 2.2 Scope of the Study
- 2.3 Research Methodology
3. KEY INDUSTRY TRENDS
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3.1 End User Market Volume
- 3.1.1 Baby Food and Infant Formula
- 3.1.2 Bakery
- 3.1.3 Beverages
- 3.1.4 Breakfast Cereals
- 3.1.5 Condiments/Sauces
- 3.1.6 Confectionery
- 3.1.7 Dairy and Dairy Alternative Products
- 3.1.8 Elderly Nutrition and Medical Nutrition
- 3.1.9 Meat/Poultry/Seafood and Meat Alternative Products
- 3.1.10 RTE/RTC Food Products
- 3.1.11 Snacks
- 3.1.12 Sport/Performance Nutrition
- 3.1.13 Animal Feed
- 3.1.14 Personal Care and Cosmetics
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3.2 Protein Consumption Trends
- 3.2.1 Plant
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3.3 Production Trends
- 3.3.1 Plant
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3.4 Regulatory Framework
- 3.4.1 United States
- 3.5 Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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4.1 Form
- 4.1.1 Concentrates
- 4.1.2 Isolates
- 4.1.3 Textured/Hydrolyzed
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4.2 End User
- 4.2.1 Food and Beverages
- 4.2.1.1 By Sub End User
- 4.2.1.1.1 Bakery
- 4.2.1.1.2 Beverages
- 4.2.1.1.3 Meat/Poultry/Seafood and Meat Alternative Products
- 4.2.1.1.4 Snacks
- 4.2.2 Personal Care and Cosmetics
- 4.2.3 Supplements
- 4.2.3.1 By Sub End User
- 4.2.3.1.1 Elderly Nutrition and Medical Nutrition
- 4.2.3.1.2 Sport/Performance Nutrition
5. COMPETITIVE LANDSCAPE
- 5.1 Key Strategic Moves
- 5.2 Market Share Analysis
- 5.3 Company Landscape
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5.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 5.4.1 Axiom Foods Inc.
- 5.4.2 Farbest-Tallman Foods Corporation
- 5.4.3 Green Source Organics
- 5.4.4 Kerry Group PLC
- 5.4.5 MB-Holding GmbH & Co. KG
- 5.4.6 Sweet Additions LLC
- 5.4.7 Südzucker Group
- 5.4.8 The Scoular Company
6. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS
7. APPENDIX
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7.1 Global Overview
- 7.1.1 Overview
- 7.1.2 Porter’s Five Forces Framework
- 7.1.3 Global Value Chain Analysis
- 7.1.4 Market Dynamics (DROs)
- 7.2 Sources & References
- 7.3 List of Tables & Figures
- 7.4 Primary Insights
- 7.5 Data Pack
- 7.6 Glossary of Terms
United States Rice Protein Industry Segmentation
Concentrates, Isolates, Textured/Hydrolyzed are covered as segments by Form. Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.Form | Concentrates | |||
Isolates | ||||
Textured/Hydrolyzed | ||||
End User | Food and Beverages | By Sub End User | Bakery | |
Beverages | ||||
Meat/Poultry/Seafood and Meat Alternative Products | ||||
Snacks | ||||
Personal Care and Cosmetics | ||||
Supplements | By Sub End User | Elderly Nutrition and Medical Nutrition | ||
Sport/Performance Nutrition |
United States Rice Protein Market Research FAQs
How big is the United States Rice Protein Market?
The United States Rice Protein Market size is expected to reach USD 215.06 million in 2025 and grow at a CAGR of 4.24% to reach USD 264.68 million by 2030.
What is the current United States Rice Protein Market size?
In 2025, the United States Rice Protein Market size is expected to reach USD 215.06 million.
Who are the key players in United States Rice Protein Market?
Farbest-Tallman Foods Corporation, Kerry Group PLC, MB-Holding GmbH & Co. KG, Südzucker Group and The Scoular Company are the major companies operating in the United States Rice Protein Market.
Which segment has the biggest share in the United States Rice Protein Market?
In the United States Rice Protein Market, the Food and Beverages segment accounts for the largest share by end user.
Which is the fastest growing segment in the United States Rice Protein Market?
In 2025, the Supplements segment accounts for the fastest growing by end user in the United States Rice Protein Market.
What years does this United States Rice Protein Market cover, and what was the market size in 2025?
In 2025, the United States Rice Protein Market size was estimated at 215.06 million. The report covers the United States Rice Protein Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Rice Protein Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
United States Rice Protein Market Research
Mordor Intelligence provides a comprehensive analysis of the rice protein industry. The report offers detailed insights into plant protein trends and vegan protein developments. Our extensive research covers various segments, including rice protein isolate, rice protein concentrate, and hydrolyzed rice protein products. We provide an in-depth analysis of brown rice protein and textured rice protein applications. Additionally, we examine the growing demand for clean label protein and organic rice protein solutions in the United States market.
Stakeholders across the alternative protein industry can access valuable insights through our downloadable report PDF. It details the evolution of functional protein applications and sports nutrition protein developments. The analysis encompasses rice protein powder formulations, natural protein alternatives, and vegetable protein innovations. This provides crucial data for manufacturers of dietary protein supplement products. Our research particularly focuses on emerging trends in rice protein concentrate production and the expanding market for alternative protein solutions. This offers stakeholders a comprehensive understanding of industry dynamics and growth opportunities.