China Plant Protein Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.42 Billion |
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Market Size (2029) | USD 2.08 Billion |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 8.00 % |
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Fastest Growing by End User | Animal Feed |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
China Plant Protein Market Analysis
The China Plant Protein Market size is estimated at 1.42 billion USD in 2024, and is expected to reach 2.08 billion USD by 2029, growing at a CAGR of 8.00% during the forecast period (2024-2029).
1.42 Billion
Market Size in 2024 (USD)
2.08 Billion
Market Size in 2029 (USD)
7.91 %
CAGR (2017-2023)
8.00 %
CAGR (2024-2029)
Largest Market by Product Type
63.83 %
value share, Soy Protein, 2023
Soy protein dominates over other plant protein types due to its high protein content, low viscosity, solubility, and other functionalities, which ensures its extensive use in all sectors.
Largest Market by End User
53.44 %
value share, Food and Beverages, 2023
The demand for plant protein in food and beverage is the highest due to the multi-functionality of plant proteins and the surging number of Chinese consumers shifting toward vegan meals.
Fastest Growing Market by Product Type
9.35 %
Projected CAGR, Pea Protein, 2024-2029
Pea proteins are gaining demand from meat alternative manufacturers due to their quick rehydration, neutral flavor, and texturizing abilities. This has resulted in a series of new products.
Fastest Growing Market by End User
9.58 %
Projected CAGR, Animal Feed, 2024-2029
The capabilities of vital wheat gluten, which acts as an excellent and highly functional alternative to fish and animal-based meals, are driving the segment's growth.
Leading Market Player
9.98 %
market share, International Flavors & Fragrances Inc., 2021
IFF is constantly developing new plant proteins, and differentiated products are an important factor for its success.
Heath benefits associated with plant protein drove the application especially in animal feed and F&B sector
- Animal feed was the leading segment, by application, for plant protein in the region, accounting for a major volume share of 52.51%, followed by the food and beverages segment, with a 52.51% volume share, in 2022. Animal feed is also projected to be the fastest-growing segment in the Chinese plant proteins market, with a CAGR of 9.10% by value during the forecast period (2023-2029). Consumer preferences shifting toward these proteins strongly influences manufacturers to innovate products enriched with plant proteins. Product launches have been taking place in the country to cater to the growing demand and meet the increasing needs of customers.
- The demand for proteins in the food and beverage sector is mainly driven by factors such as increasing demand for protein functions and awareness of high-protein diets. In the food and beverage segment, the meat alternative products sub-segment grew by 48.4%, followed by the dairy and dairy alternatives sub-segment (22.4%) in 2020 due to the rising trend of veganism among consumers in the country. The meat/poultry/seafood and meat alternatives sub-segment is expected to register the fastest CAGR of 7.07% within the food and beverage segment, by value, during the forecast period.
- The Chinese plant proteins market witnessed the highest Y-o-Y growth rate of 13.98% by value in 2020. Due to the COVID-19 pandemic, people opted for vegan diets with high nutrition. For instance, more than 200 million people followed a vegan diet in 2020, the highest number from 2016. However, the sales of pea proteins spiked in 2020 due to preferences shifting toward smaller meals and substituting traditional diets with healthier and more convenient options.
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China Plant Protein Market Trends
Growing popularity of plant-based meat to support consumption
- Plant-based proteins are increasingly gaining acceptance in China. The awareness of plant-based protein reached 90% in 2021. More than 50% of Chinese consumers get plant-based protein information from domestic news sources, and 48% get it from social media. The usage of various plant proteins in the meat industry is increasing substantially due to the rising consumer acceptance of plant-based meat products in the country. Frequent consumption of processed meat can increase the risk of cardiovascular diseases and cause mortality, thus leading to the growth of the use of plant proteins in the meat industry. On the contrary, a higher intake of whole grains, legumes, and nuts is associated with cardiovascular benefits as they have less saturated fatty acids and dietary cholesterol and more soluble fibers and polyunsaturated fatty acids.
- China's pea protein business is also booming, primarily fueled by the rising demand for pea protein in the global food sector. The per capita consumption of peas in China increased from 60.3 g in 2017 to 68.9 g in 2022. However, unlike in the European Union and the United States, the application sectors of pea protein in China are limited. The majority of pea protein in China is consumed by the healthcare food industry, while applications in the food processing industry are still in the R&D stage.
- Due to rising feed prices, trade tensions, and the COVID-19 outbreak raising uncertainty for international trade in 2021, China's leading hog and feedstock producers were using lesser soybean meal to decrease the country's reliance on the crop. The largest producer of feedstock in China, New Hope Liuhe, was using 10% soybean meal in farm feed as of the end of April 2021 as opposed to 13.2% in 2019 and 12.5% in 2020.
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China is estimated to become the world's top wheat producer
- China is the world's largest producer of wheat. Around 126 million metric ton of wheat is produced by the country per year on an area of 24 million ha. Wheat is cultivated extensively in the Yellow River and Huai River Valleys of China, where the crop is rotated with maize. It is more commonly rotated with rice along and around the Yangtze River Valley.
- China is also one of the major rice producers in the world and may continue to dominate global production. China is estimated to become the world's top wheat producer and almost self-sufficient in staple grains by 2025. The US Department of Agriculture's Foreign Services (FAS) estimated that China's wheat production would reach 136 million metric ton in 2021-2022, but wheat production grew by 1.6% to reach 133.59 million metric ton. The China Statistics Bureau stated that more high-quality wheat had been planted nationwide. Government policy plays a vital role in rice production. Domestic market liberalization and self-sufficient rice policies through productivity investments (e.g., R&D, irrigation expansion, and other infrastructure) have been and may continue to be China's major national policies in the rice sector.
- Oats rank 10th among cereals in terms of production, and they are an important fodder crop in the nation, grown in 18 provinces and regions in China. Although there are several wild and cultivated Avena species, the two major types are hexaploid hulled and naked oats (Avena sativa L.). China is one of the major oat-producing countries in the world, with an annual harvested area of 350 000 ha, yielding 465 000 ton, with an average yield of 1.33 ton per ha.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Rising infant population and lowering breast feeding is highly driving the segment
- Healthy, functional drinks is driving the segmental growth
- The combination of distinct growth strategies is driving the industry
- Plant-based milk is highly driving the segment
- China’s high meat consumption volume is driving the sector
- Savory snacks are a current market trend
- Innovative techniques and expertise are pushing the industry
- China is estimated to become the world's top wheat producer
- Cake sub-sector is booming
- Breakfast cereals can target the on-the-go processed food sector
- Intensive economy is boosting the sales of premium chocolate
- Aging population to support market growth
- Multinational companies have a lot of room to grow
- Rising involvement in sports activity propelling the growth
- Cosmetics segment impacting the market growth
China Plant Protein Industry Overview
The China Plant Protein Market is fragmented, with the top five companies occupying 17.69%. The major players in this market are Archer Daniels Midland Company, Fuji Oil Group, International Flavors & Fragrances Inc., Kerry Group PLC and Wilmar International Ltd (sorted alphabetically).
China Plant Protein Market Leaders
Archer Daniels Midland Company
Fuji Oil Group
International Flavors & Fragrances Inc.
Kerry Group PLC
Wilmar International Ltd
Other important companies include Foodchem International Corporation, Roquette Frères, Shandong Jianyuan Bioengineering Co. Ltd, Shandong Qufeng Food Technology Co. Ltd, Shandong Yuwang Industrial Co. Ltd, Wuxi Jinnong Biotechnology Co. Ltd, Yantai Shuangta Food Co. Ltd.
*Disclaimer: Major Players sorted in alphabetical order.
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China Plant Protein Market News
- June 2022: Roquette, a plant-based protein manufacturer, released two novel rice proteins to address the market demand for meat substitute applications. The new Nutralys rice protein line includes a rice protein isolate and a rice protein concentrate.
- May 2021: Kerry announced a new purpose-built food technology and innovation center of excellence in Queensland, Australia. The facility acted as the new headquarters for Kerry in Australia and New Zealand, while its existing facility in Sydney will retain a specialist research and development applications hub. With end-to-end capabilities, including pilot plants, laboratories, and tasting facilities, the new Kerry Australia and New Zealand Development and Application Centre in Brisbane increased Kerry’s R&D capacity in the region.
- April 2021: ADM opened a new, cutting-edge plant-based innovation lab located in ADM’s Biopolis research hub in Singapore. The lab develops advanced products and customized solutions to meet the growing food and beverage demand in the Asia-Pacific region. The ADM Biopolis research hub in Singapore features a wide range of capabilities, including a food and flavor analytic lab, beverage and dairy applications lab and pilot plant, bakery and confectionery lab, meat and savory lab, sweet and savory creation lab, sensory evaluation facilities, customer innovation center, and a new plant-based innovation lab.
Free with this Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the protein industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption of animal and plant protein, end-user market volume, and production data of raw materials for protein ingredients, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on protein sources, protein types, forms, end-user segments, etc., are available in the form of comprehensive reports as well as Excel-based data worksheets.
China Plant Protein Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. End User Market Volume
2.1.1. Baby Food and Infant Formula
2.1.2. Bakery
2.1.3. Beverages
2.1.4. Breakfast Cereals
2.1.5. Condiments/Sauces
2.1.6. Confectionery
2.1.7. Dairy and Dairy Alternative Products
2.1.8. Elderly Nutrition and Medical Nutrition
2.1.9. Meat/Poultry/Seafood and Meat Alternative Products
2.1.10. RTE/RTC Food Products
2.1.11. Snacks
2.1.12. Sport/Performance Nutrition
2.1.13. Animal Feed
2.1.14. Personal Care and Cosmetics
2.2. Protein Consumption Trends
2.2.1. Plant
2.3. Production Trends
2.3.1. Plant
2.4. Regulatory Framework
2.4.1. China
2.5. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Protein Type
3.1.1. Hemp Protein
3.1.2. Pea Protein
3.1.3. Potato Protein
3.1.4. Rice Protein
3.1.5. Soy Protein
3.1.6. Wheat Protein
3.1.7. Other Plant Protein
3.2. End User
3.2.1. Animal Feed
3.2.2. Food and Beverages
3.2.2.1. By Sub End User
3.2.2.1.1. Bakery
3.2.2.1.2. Beverages
3.2.2.1.3. Breakfast Cereals
3.2.2.1.4. Condiments/Sauces
3.2.2.1.5. Confectionery
3.2.2.1.6. Dairy and Dairy Alternative Products
3.2.2.1.7. Meat/Poultry/Seafood and Meat Alternative Products
3.2.2.1.8. RTE/RTC Food Products
3.2.2.1.9. Snacks
3.2.3. Personal Care and Cosmetics
3.2.4. Supplements
3.2.4.1. By Sub End User
3.2.4.1.1. Baby Food and Infant Formula
3.2.4.1.2. Elderly Nutrition and Medical Nutrition
3.2.4.1.3. Sport/Performance Nutrition
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. Archer Daniels Midland Company
4.4.2. Foodchem International Corporation
4.4.3. Fuji Oil Group
4.4.4. International Flavors & Fragrances Inc.
4.4.5. Kerry Group PLC
4.4.6. Roquette Frères
4.4.7. Shandong Jianyuan Bioengineering Co. Ltd
4.4.8. Shandong Qufeng Food Technology Co. Ltd
4.4.9. Shandong Yuwang Industrial Co. Ltd
4.4.10. Wilmar International Ltd
4.4.11. Wuxi Jinnong Biotechnology Co. Ltd
4.4.12. Yantai Shuangta Food Co. Ltd
5. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF BABY FOOD AND INFANT FORMULA MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 2:
- VOLUME OF BAKERY MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 3:
- VOLUME OF BEVERAGES MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 4:
- VOLUME OF BREAKFAST CEREALS MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 5:
- VOLUME OF CONDIMENTS/SAUCES MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 6:
- VOLUME OF CONFECTIONERY MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 7:
- VOLUME OF DAIRY AND DAIRY ALTERNATIVE PRODUCTS MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 8:
- VOLUME OF ELDERLY NUTRITION AND MEDICAL NUTRITION MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 9:
- VOLUME OF MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 10:
- VOLUME OF RTE/RTC FOOD PRODUCTS MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 11:
- VOLUME OF SNACKS MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 12:
- VOLUME OF SPORT/PERFORMANCE NUTRITION MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 13:
- VOLUME OF ANIMAL FEED MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 14:
- VOLUME OF PERSONAL CARE AND COSMETICS MARKET, METRIC TON, CHINA, 2017 - 2029
- Figure 15:
- PER CAPITA CONSUMPTION OF PLANT PROTEIN, GRAM, CHINA, 2017 - 2029
- Figure 16:
- PLANT PROTEIN RAW MATERIAL PRODUCTION, METRIC TON, CHINA, 2017 - 2021
- Figure 17:
- VOLUME OF PLANT PROTEIN MARKET, TONNES, CHINA, 2017 - 2029
- Figure 18:
- VALUE OF PLANT PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 19:
- VOLUME OF PLANT PROTEIN MARKET BY PROTEIN TYPE, METRIC TONNES, CHINA, 2017 - 2029
- Figure 20:
- VALUE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, USD, CHINA, 2017 - 2029
- Figure 21:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, %, CHINA, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, %, CHINA, 2017 VS 2023 VS 2029
- Figure 23:
- VOLUME OF HEMP PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 24:
- VALUE OF HEMP PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 25:
- VALUE SHARE OF HEMP PROTEIN MARKET BY END USER, % HEMP PROTEIN , CHINA, 2022 VS 2029
- Figure 26:
- VOLUME OF PEA PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 27:
- VALUE OF PEA PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 28:
- VALUE SHARE OF PEA PROTEIN MARKET BY END USER, % PEA PROTEIN , CHINA, 2022 VS 2029
- Figure 29:
- VOLUME OF POTATO PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 30:
- VALUE OF POTATO PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 31:
- VALUE SHARE OF POTATO PROTEIN MARKET BY END USER, % POTATO PROTEIN , CHINA, 2022 VS 2029
- Figure 32:
- VOLUME OF RICE PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 33:
- VALUE OF RICE PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 34:
- VALUE SHARE OF RICE PROTEIN MARKET BY END USER, % RICE PROTEIN , CHINA, 2022 VS 2029
- Figure 35:
- VOLUME OF SOY PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 36:
- VALUE OF SOY PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 37:
- VALUE SHARE OF SOY PROTEIN MARKET BY END USER, % SOY PROTEIN , CHINA, 2022 VS 2029
- Figure 38:
- VOLUME OF WHEAT PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 39:
- VALUE OF WHEAT PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 40:
- VALUE SHARE OF WHEAT PROTEIN MARKET BY END USER, % WHEAT PROTEIN , CHINA, 2022 VS 2029
- Figure 41:
- VOLUME OF OTHER PLANT PROTEIN MARKET, METRIC TONNES, CHINA, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PLANT PROTEIN MARKET, USD, CHINA, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PLANT PROTEIN MARKET BY END USER, % OTHER PLANT PROTEIN , CHINA, 2022 VS 2029
- Figure 44:
- VOLUME OF PLANT PROTEIN MARKET BY END USER, METRIC TONNES, CHINA, 2017 - 2029
- Figure 45:
- VALUE OF PLANT PROTEIN MARKET BY END USER, USD, CHINA, 2017 - 2029
- Figure 46:
- VALUE SHARE OF PLANT PROTEIN MARKET BY END USER, %, CHINA, 2017 VS 2023 VS 2029
- Figure 47:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY END USER, %, CHINA, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PLANT PROTEIN MARKET, ANIMAL FEED, CHINA, 2017 - 2029
- Figure 49:
- VALUE OF PLANT PROTEIN MARKET, ANIMAL FEED, CHINA, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % ANIMAL FEED , CHINA, 2022 VS 2029
- Figure 51:
- VOLUME OF PLANT PROTEIN MARKET, FOOD AND BEVERAGES END USER, METRIC TONNES, CHINA, 2017 - 2029
- Figure 52:
- VALUE OF PLANT PROTEIN MARKET, FOOD AND BEVERAGES END USER, USD, CHINA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PLANT PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, CHINA, 2017 VS 2023 VS 2029
- Figure 54:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, CHINA, 2017 VS 2023 VS 2029
- Figure 55:
- VOLUME OF PLANT PROTEIN MARKET, BAKERY, METRIC TONNES, CHINA, 2017 - 2029
- Figure 56:
- VALUE OF PLANT PROTEIN MARKET, BAKERY, USD, CHINA, 2017 - 2029
- Figure 57:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BAKERY , CHINA, 2022 VS 2029
- Figure 58:
- VOLUME OF PLANT PROTEIN MARKET, BEVERAGES, METRIC TONNES, CHINA, 2017 - 2029
- Figure 59:
- VALUE OF PLANT PROTEIN MARKET, BEVERAGES, USD, CHINA, 2017 - 2029
- Figure 60:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BEVERAGES , CHINA, 2022 VS 2029
- Figure 61:
- VOLUME OF PLANT PROTEIN MARKET, BREAKFAST CEREALS, METRIC TONNES, CHINA, 2017 - 2029
- Figure 62:
- VALUE OF PLANT PROTEIN MARKET, BREAKFAST CEREALS, USD, CHINA, 2017 - 2029
- Figure 63:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BREAKFAST CEREALS , CHINA, 2022 VS 2029
- Figure 64:
- VOLUME OF PLANT PROTEIN MARKET, CONDIMENTS/SAUCES, METRIC TONNES, CHINA, 2017 - 2029
- Figure 65:
- VALUE OF PLANT PROTEIN MARKET, CONDIMENTS/SAUCES, USD, CHINA, 2017 - 2029
- Figure 66:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % CONDIMENTS/SAUCES , CHINA, 2022 VS 2029
- Figure 67:
- VOLUME OF PLANT PROTEIN MARKET, CONFECTIONERY, METRIC TONNES, CHINA, 2017 - 2029
- Figure 68:
- VALUE OF PLANT PROTEIN MARKET, CONFECTIONERY, USD, CHINA, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % CONFECTIONERY , CHINA, 2022 VS 2029
- Figure 70:
- VOLUME OF PLANT PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, METRIC TONNES, CHINA, 2017 - 2029
- Figure 71:
- VALUE OF PLANT PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, USD, CHINA, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % DAIRY AND DAIRY ALTERNATIVE PRODUCTS , CHINA, 2022 VS 2029
- Figure 73:
- VOLUME OF PLANT PROTEIN MARKET, MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS, METRIC TONNES, CHINA, 2017 - 2029
- Figure 74:
- VALUE OF PLANT PROTEIN MARKET, MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS, USD, CHINA, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS , CHINA, 2022 VS 2029
- Figure 76:
- VOLUME OF PLANT PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, METRIC TONNES, CHINA, 2017 - 2029
- Figure 77:
- VALUE OF PLANT PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, USD, CHINA, 2017 - 2029
- Figure 78:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % RTE/RTC FOOD PRODUCTS , CHINA, 2022 VS 2029
- Figure 79:
- VOLUME OF PLANT PROTEIN MARKET, SNACKS, METRIC TONNES, CHINA, 2017 - 2029
- Figure 80:
- VALUE OF PLANT PROTEIN MARKET, SNACKS, USD, CHINA, 2017 - 2029
- Figure 81:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % SNACKS , CHINA, 2022 VS 2029
- Figure 82:
- VOLUME OF PLANT PROTEIN MARKET, PERSONAL CARE AND COSMETICS, CHINA, 2017 - 2029
- Figure 83:
- VALUE OF PLANT PROTEIN MARKET, PERSONAL CARE AND COSMETICS, CHINA, 2017 - 2029
- Figure 84:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % PERSONAL CARE AND COSMETICS , CHINA, 2022 VS 2029
- Figure 85:
- VOLUME OF PLANT PROTEIN MARKET, SUPPLEMENTS END USER, METRIC TONNES, CHINA, 2017 - 2029
- Figure 86:
- VALUE OF PLANT PROTEIN MARKET, SUPPLEMENTS END USER, USD, CHINA, 2017 - 2029
- Figure 87:
- VALUE SHARE OF PLANT PROTEIN MARKET BY SUPPLEMENTS END USER, %, CHINA, 2017 VS 2023 VS 2029
- Figure 88:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY SUPPLEMENTS END USER, %, CHINA, 2017 VS 2023 VS 2029
- Figure 89:
- VOLUME OF PLANT PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, METRIC TONNES, CHINA, 2017 - 2029
- Figure 90:
- VALUE OF PLANT PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, USD, CHINA, 2017 - 2029
- Figure 91:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BABY FOOD AND INFANT FORMULA , CHINA, 2022 VS 2029
- Figure 92:
- VOLUME OF PLANT PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, METRIC TONNES, CHINA, 2017 - 2029
- Figure 93:
- VALUE OF PLANT PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, USD, CHINA, 2017 - 2029
- Figure 94:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % ELDERLY NUTRITION AND MEDICAL NUTRITION , CHINA, 2022 VS 2029
- Figure 95:
- VOLUME OF PLANT PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, METRIC TONNES, CHINA, 2017 - 2029
- Figure 96:
- VALUE OF PLANT PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, USD, CHINA, 2017 - 2029
- Figure 97:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % SPORT/PERFORMANCE NUTRITION , CHINA, 2022 VS 2029
- Figure 98:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, CHINA PLANT PROTEIN MARKET, 2017 - 2022
- Figure 99:
- MOST ADOPTED STRATEGIES, COUNT, CHINA, 2017 - 2022
- Figure 100:
- VALUE SHARE OF MAJOR PLAYERS, %, CHINA PLANT PROTEIN MARKET, 2021
China Plant Protein Industry Segmentation
Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein are covered as segments by Protein Type. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.
- Animal feed was the leading segment, by application, for plant protein in the region, accounting for a major volume share of 52.51%, followed by the food and beverages segment, with a 52.51% volume share, in 2022. Animal feed is also projected to be the fastest-growing segment in the Chinese plant proteins market, with a CAGR of 9.10% by value during the forecast period (2023-2029). Consumer preferences shifting toward these proteins strongly influences manufacturers to innovate products enriched with plant proteins. Product launches have been taking place in the country to cater to the growing demand and meet the increasing needs of customers.
- The demand for proteins in the food and beverage sector is mainly driven by factors such as increasing demand for protein functions and awareness of high-protein diets. In the food and beverage segment, the meat alternative products sub-segment grew by 48.4%, followed by the dairy and dairy alternatives sub-segment (22.4%) in 2020 due to the rising trend of veganism among consumers in the country. The meat/poultry/seafood and meat alternatives sub-segment is expected to register the fastest CAGR of 7.07% within the food and beverage segment, by value, during the forecast period.
- The Chinese plant proteins market witnessed the highest Y-o-Y growth rate of 13.98% by value in 2020. Due to the COVID-19 pandemic, people opted for vegan diets with high nutrition. For instance, more than 200 million people followed a vegan diet in 2020, the highest number from 2016. However, the sales of pea proteins spiked in 2020 due to preferences shifting toward smaller meals and substituting traditional diets with healthier and more convenient options.
| Protein Type | |
| Hemp Protein | |
| Pea Protein | |
| Potato Protein | |
| Rice Protein | |
| Soy Protein | |
| Wheat Protein | |
| Other Plant Protein |
| End User | |||||||||||||
| Animal Feed | |||||||||||||
| |||||||||||||
| Personal Care and Cosmetics | |||||||||||||
|
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Market Definition
- End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
- Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
- Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
- End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
| Keyword | Definition |
|---|---|
| Alpha-lactalbumin (α-Lactalbumin) | It is a protein that regulates the production of lactose in the milk of almost all mammalian species. |
| Amino acid | It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters. |
| Blanching | It is the process of briefly heating vegetables with steam or boiling water. |
| BRC | British Retail Consortium |
| Bread improver | It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread. |
| BSF | Black Soldier Fly |
| Caseinate | It is a substance produced by adding an alkali to acid casein, a derivative of casein. |
| Celiac disease | Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye. |
| Colostrum | It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins. |
| Concentrate | It is the least processed form of protein and has a protein content ranging from 40-90% by weight. |
| Dry protein basis | It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat. |
| Dry whey | It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative. |
| Egg protein | It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin. |
| Emulsifier | It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water. |
| Enrichment | It is the process of addition of micronutrients that are lost during the processing of the product. |
| ERS | Economic Research Service of the USDA |
| Extrusion | It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades. |
| Fava | Also known as Faba, it is another word for yellow split beans. |
| FDA | Food and Drug Administration |
| Flaking | It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers. |
| Foaming agent | It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Fortification | It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gelling agent | It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel. |
| GHG | Greenhouse Gas |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley. |
| Hemp | It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use. |
| Hydrolysate | It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest. |
| Hypoallergenic | It refers to a substance that causes fewer allergic reactions. |
| Isolate | It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight. |
| Keratin | It is a protein that helps form hair, nails, and the outer layer of skin. |
| Lactalbumin | It is the albumin contained in milk and obtained from whey. |
| Lactoferrin | It is an iron‑binding glycoprotein that is present in the milk of most mammals. |
| Lupin | It is the yellow legume seeds of the genus Lupinus. |
| Millenial | Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996. |
| Monogastric | It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses. |
| MPC | Milk protein concentrate |
| MPI | Milk protein isolate |
| MSPI | Methylated soy protein isolate |
| Mycoprotein | Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption. |
| Nutricosmetics | It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty. |
| Osteoporosis | It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D. |
| PDCAAS | Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it. |
| Per-capita consumption of animal protein | It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population. |
| Per-capita consumption of plant protein | It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population. |
| Quorn | It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten. |
| RTD | Ready-to-Drink |
| RTS | Ready-to-Serve |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Softgel | It is a gelatin-based capsule with a liquid fill. |
| SPC | Soy protein concentrate |
| SPI | Soy protein isolate |
| Spirulina | It is a biomass of cyanobacteria that can be consumed by humans and animals. |
| Stabilizer | It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics. |
| Supplementation | It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies. |
| Texturant | It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products. |
| Thickener | It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties. |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| TSP | Textured soy protein |
| TVP | Textured vegetable protein |
| WPC | Whey protein concentrate |
| WPI | Whey protein isolate |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
- Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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