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The global wine market is segmented by Product Type (Still Wine, Sparkling Wine, and Fortified Wine and Vermouth), by Color (Red Wine, Rose Wine, and White Wine), by Distribution Channel (On-Trade and Off-Trade), and by Geography.
Study Period:
2016 - 2026
Base Year:
2020
Fastest Growing Market:
Asia Pacific
Largest Market:
Europe
CAGR:
5.8 %
The global wine market is projected to grow with a CAGR of 5.8%, during the forecast period (2020 - 2025).
The global wine market is segmented by product type, color, distribution channel, and geography. Based on product type, the market is segmented into still wine, sparkling wine, and fortified wine, and vermouth. On the basis of color, the market has been segmented into red wine, rose wine, and white wine. On the basis of the distribution channel, the market is divided into on-trade and off-trade. Off-Trade is further sub-segmented into supermarkets/hypermarkets, specialty stores, online channels, and other distribution channels. On the basis of geography, the market covers topline numbers for the value of major countries of the regions North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
By Product Type | |
Still Wine | |
Sparkling Wine | |
Fortified Wine and Vermouth |
By Color | |
Red Wine | |
Rose Wine | |
White Wine |
By Distribution Channel | ||||||
On-Trade | ||||||
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By Geography | |||||||||
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Product premiumization is one of the prime factors expected to fuel the growth of the global market for fortified wine in the upcoming years. Leading market players are concentrating on the development of new flavored fortified wines, to cater continuously to the changing consumer preferences. Marijuana-infused wines are gaining high popularity, specifically in markets, like the United States. It is possibly the most significant trend influencing the alcoholic drinks market, globally. Mostly, markets across the world witnessed consumers trading-up to higher-value products, primarily across a wide range of categories. This trend is prominent in the developed markets, like the United States. Consumers are keen to explore unique and interesting alcoholic beverages.
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Asia-Pacific is leading in the demand for wine, with China dominating the market in the region. Australia is second in the consumption of wine in Asia-Pacific, followed by Japan. India is the fastest-growing country in terms of wine consumption and registered a growth rate of 7.3%. Philippines, South Korea, and Vietnam are the other potential wine consuming markets in Asia-Pacific. Hong Kong has no import tax for wine, which is a driving factor for the market. China is one of the leading markets for red wine consumption, giving tough competition to France and Italy.
Notably, the consumption of red wine is more of a tradition in China, as the color red is considered lucky in the country. Brazil and Argentina are other key countries, reflecting the future growth prospects in the wine market. The two nations are majorly driven by an expanding middle class, coupled with marketing campaigns run by major importers, such as Expand Importadora and Interfood Importação, which are aiming to promote the culture of wine drinking, particularly in the case of Brazil.
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The global wine market is fragmented, due to a large number of domestic companies in various countries. The prominent companies in the market are E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC. These companies have a significant share in the market, owing to their wide range of prices for wines. As every region has a number of domestic players with a robust distribution channel in the country, global players seeking a higher market share prefer acquiring them, rather than starting fresh in the country. New product development is another strategy followed by companies, as product differentiation helps in increasing the consumer base.
1. INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Still Wine
5.1.2 Sparkling Wine
5.1.3 Fortified Wine and Vermouth
5.2 By Color
5.2.1 Red Wine
5.2.2 Rose Wine
5.2.3 White Wine
5.3 By Distribution Channel
5.3.1 On-Trade
5.3.2 Off-Trade
5.3.2.1 Supermarkets/Hypermarkets
5.3.2.2 Specialty Stores
5.3.2.3 Online Retailers
5.3.2.4 Other Distribution Channels
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 United Arab Emirates
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 E. & J. Gallo Winery
6.4.2 Constellation Brands Inc.
6.4.3 The Wine Group LLC
6.4.4 Pernod Ricard
6.4.5 Lagfin S.C.A.
6.4.6 Treasury Wine Estates Limited
6.4.7 Bronco Wine Company
6.4.8 Foley Family Wines
6.4.9 Bacardi Limited
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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