Wine Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The global wine market is segmented by Product Type (Still Wine, Sparkling Wine, and Fortified Wine and Vermouth), by Color (Red Wine, Rose Wine, and White Wine), by Distribution Channel (On-Trade and Off-Trade), and by Geography.

Market Snapshot

Study Period:

2016 - 2026

Base Year:

2020

Fastest Growing Market:

Asia Pacific

Largest Market:

Europe

CAGR:

5.8 %

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Market Overview

The global wine market is projected to grow with a CAGR of 5.8%, during the forecast period (2020 - 2025).

  • The wine market is driven by increasing demand for wine, due to its health benefits and premiumization of wine products, coupled with innovation in flavor and more advanced distribution networks, globally.
  • Changing tastes and new preferences among consumers, along with increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines are expected to fuel the growth of the wine market.
  • As per Mordor Intelligence analysis, COVID-19 made a major impact on the wine industry due to the forced closure of on-trade wineries in various countries such as the United States, United Kingdom, India, and others in order to control the impact of the pandemic. However, the current environment may provide an opportunity for the wine industry to recapture lost consumer attention. As per the analysis, the total wine volumes are up year-over-year as more people purchase wine to enjoy with meals at home majorly in European and North American countries. On the other hand, there is uncertainty if the current boost in the off-trade will continue after pantry loading depletes, the on-trade slowly reopens and consumption behaviour returns to pre-Covid-19 levels.
  • Asia-Pacific is expected to witness rapid growth, during the forecast years. This is due to an increase in the number of companies that produce wine in China, India, and Japan. An increase in demand for premium wines and growing westernization also act as factors that drive the growth of the wine market in this region.

Scope of the Report

The global wine market is segmented by product type, color, distribution channel, and geography. Based on product type, the market is segmented into still wine, sparkling wine, and fortified wine, and vermouth. On the basis of color, the market has been segmented into red wine, rose wine, and white wine. On the basis of the distribution channel, the market is divided into on-trade and off-trade. Off-Trade is further sub-segmented into supermarkets/hypermarkets, specialty stores, online channels, and other distribution channels. On the basis of geography, the market covers topline numbers for the value of major countries of the regions North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

By Product Type
Still Wine
Sparkling Wine
Fortified Wine and Vermouth
By Color
Red Wine
Rose Wine
White Wine
By Distribution Channel
On-Trade
Off-Trade
Supermarkets/Hypermarkets
Specialty Stores
Online Retailers
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa

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Key Market Trends

Surge in Demand for Fortified Wine

Product premiumization is one of the prime factors expected to fuel the growth of the global market for fortified wine in the upcoming years. Leading market players are concentrating on the development of new flavored fortified wines, to cater continuously to the changing consumer preferences. Marijuana-infused wines are gaining high popularity, specifically in markets, like the United States. It is possibly the most significant trend influencing the alcoholic drinks market, globally. Mostly, markets across the world witnessed consumers trading-up to higher-value products, primarily across a wide range of categories. This trend is prominent in the developed markets, like the United States. Consumers are keen to explore unique and interesting alcoholic beverages.

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Asia-Pacific is the Fastest Growing Region

Asia-Pacific is leading in the demand for wine, with China dominating the market in the region. Australia is second in the consumption of wine in Asia-Pacific, followed by Japan. India is the fastest-growing country in terms of wine consumption and registered a growth rate of 7.3%. Philippines, South Korea, and Vietnam are the other potential wine consuming markets in Asia-Pacific. Hong Kong has no import tax for wine, which is a driving factor for the market. China is one of the leading markets for red wine consumption, giving tough competition to France and Italy.

Notably, the consumption of red wine is more of a tradition in China, as the color red is considered lucky in the country. Brazil and Argentina are other key countries, reflecting the future growth prospects in the wine market. The two nations are majorly driven by an expanding middle class, coupled with marketing campaigns run by major importers, such as Expand Importadora and Interfood Importação, which are aiming to promote the culture of wine drinking, particularly in the case of Brazil.

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Competitive Landscape

The global wine market is fragmented, due to a large number of domestic companies in various countries. The prominent companies in the market are E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC. These companies have a significant share in the market, owing to their wide range of prices for wines. As every region has a number of domestic players with a robust distribution channel in the country, global players seeking a higher market share prefer acquiring them, rather than starting fresh in the country. New product development is another strategy followed by companies, as product differentiation helps in increasing the consumer base.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Still Wine

      2. 5.1.2 Sparkling Wine

      3. 5.1.3 Fortified Wine and Vermouth

    2. 5.2 By Color

      1. 5.2.1 Red Wine

      2. 5.2.2 Rose Wine

      3. 5.2.3 White Wine

    3. 5.3 By Distribution Channel

      1. 5.3.1 On-Trade

      2. 5.3.2 Off-Trade

        1. 5.3.2.1 Supermarkets/Hypermarkets

        2. 5.3.2.2 Specialty Stores

        3. 5.3.2.3 Online Retailers

        4. 5.3.2.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 Spain

        4. 5.4.2.4 France

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East and Africa

        1. 5.4.5.1 United Arab Emirates

        2. 5.4.5.2 South Africa

        3. 5.4.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 E. & J. Gallo Winery

      2. 6.4.2 Constellation Brands Inc.

      3. 6.4.3 The Wine Group LLC

      4. 6.4.4 Pernod Ricard

      5. 6.4.5 Lagfin S.C.A.

      6. 6.4.6 Treasury Wine Estates Limited

      7. 6.4.7 Bronco Wine Company

      8. 6.4.8 Foley Family Wines

      9. 6.4.9 Bacardi Limited

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  9. 8. IMPACT OF COVID-19 ON THE MARKET

** Subject to Availability

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