Wine Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Global Wine Market is Segmented by Product Type (Still Wine, Sparkling Wine, and Fortified Wine and Vermouth); Color (Red Wine, Rose Wine, and White Wine); Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retailers, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD million) for the above segments.

Wine Market Size

Wine Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 4.28 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Wine Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Wine Market Analysis

The wine market is projected to register a CAGR of 4.28% over the next five years.

The COVID-19 pandemic had a major impact on the wine industry due to the forced closure of on-trade wineries in various countries, such as the United States, the United Kingdom, and India, to control the spread of the virus. However, the current situation may allow the wine industry to recapture lost consumer attention. As per the analysis, the total wine volumes are increasing Y-o-Y as more people are purchasing wine to enjoy with meals at home, majorly in European and North American countries. On the other hand, there is uncertainty about the current boom in the market and off-trade continuing after pantry loading depletes, the on-trade slowly reopens, and consumption behavior returns to pre-COVID-19 levels.

The wine market is likely to be driven by the increasing demand due to its health benefits and premiumization of wine products, coupled with flavor innovation and more advanced distribution networks globally. Due to government policies and new rules and regulations like the legalization of cannabis in the United States and Canada, new flavors are being infused in wines, attracting consumer attention. Changing tastes and new preferences among consumers and increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines, are expected to fuel the growth of the wine market in the future. The market players are forming acquisitions for better market share. For instance, in October 2022, Pernord Ricard announced a partnership with Sovereign Brands to strengthen its portfoilo of luxury wines and spirits

Wine Industry Segmentation

Wine is an alcoholic drink typically made from fermented grape juice. The wine market is segmented by product type, color, distribution channel, and geography. By product type, the market is segmented into still wine, sparkling wine, fortified wine, and vermouth. By color, it is segmented into red wine, rose wine, and white wine. By distribution channel, it is segmented into supermarkets/hypermarkets, specialty stores, online retailers, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).

Product Type
Still Wine
Sparkling Wine
Fortified Wine and Vermouth
Red Wine
Rose Wine
White Wine
Distribution Channel
Specialty Stores
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Wine Market Trends

This section covers the major market trends shaping the Wine Market according to our research experts:

Surging Demand for Fortified and Other Premium Ingredients Infused Wine

Product premiumization is one of the prime factors expected to fuel the growth of the fortified wine market in the coming years. Leading market players are concentrating on the development of new flavored fortified wines to cater to changing consumer preferences. Marijuana-infused wines are gaining high popularity, specifically in markets like the United States. It is possibly the most significant trend influencing the alcoholic drinks market globally. Markets worldwide witnessed consumers shifting toward higher-value products, primarily across a wide range of categories. This trend is prominent in developed markets like the United States. Consumers are keen to explore unique and interesting alcoholic beverages.

Wine Market: World wine production volume (excluding juices and musts) in mhl, 2016-2021

A Surge in Wine Consumption in Asia-Pacific and South America

Asia-Pacific is leading the demand for wine, with China dominating the market in the region. Notably, the consumption of red wine is more prominent as a tradition in China, as the color red is considered lucky in the country. Therefore, China is one of the leading markets for red wine, giving tough competition to France and Italy. Australia ranks second in the consumption of wine in Asia-Pacific, followed by Japan. India is also the fastest-growing country in terms of wine consumption and registered a growth rate of approximately 7%. The Philippines, South Korea, and Vietnam are the other potential wine-consuming markets in Asia-Pacific. Hong Kong has no import tax for wine, which is a driving factor for the market. Brazil and Argentina are other key countries reflecting the future growth prospects in the wine market. The two countries are majorly driven by an expanding middle class and marketing campaigns run by major importers, such as Expand Importadora and Interfood Importação, which aim to promote the culture of wine consumption, particularly in Brazil.

Wine Market : Market Size (%), By Geography, Global, 2021

Wine Industry Overview

The wine market is highly competitive in nature due to many global and domestic companies operating in various countries. The prominent companies in the market are E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC. These companies hold a significant share of the market due to their wide range of wine prices. As every region has several domestic players with robust distribution channels, global players seeking a higher market share prefer to acquire them. Companies are also adopting new product development as another key strategy, as product differentiation helps increase the consumer base.

Wine Market Leaders

  1. Bacardi Limited

  2. E. & J. Gallo Winery

  3. Constellation Brands Inc.

  4. Pernod Ricard

  5. Bronco Wine Company

*Disclaimer: Major Players sorted in no particular order

Wine Market Concentration

Wine Market News

OCT 2022: Treasury Wine Estates Ltd announced the completion of the acquisition of Château Lanessan, one of the oldest estates in Bordeaux, France. The acquisition is the latest step in strengthening Penfold's multi-regional luxury wine portfolio.

MAR 2022: Pernod Ricard and the Fayard family announced the signing of an agreement for the acquisition of a majority shareholding in Château Sainte Marguerite, Cru Classé Côtes-de-Provence Rosé since 1955, by Pernod Ricard to complete its luxury wines portfolio.

APR 2021: Constellation Brands launched a dedicated business unit for fine wine and craft spirits. The new fine wine and craft spirits include High West Whisky, Casa Noble Tequila, Mi Campo, Copper & Kings, Nelson's Green Brier Distillery, and The Real McCoy.

Wine Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Still Wine

      2. 5.1.2 Sparkling Wine

      3. 5.1.3 Fortified Wine and Vermouth

    2. 5.2 Color

      1. 5.2.1 Red Wine

      2. 5.2.2 Rose Wine

      3. 5.2.3 White Wine

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online Retailers

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 E. & J. Gallo Winery

      2. 6.3.2 Constellation Brands Inc.

      3. 6.3.3 The Wine Group LLC

      4. 6.3.4 Pernod Ricard

      5. 6.3.5 Lagfin SCA

      6. 6.3.6 Treasury Wine Estates Limited

      7. 6.3.7 Bronco Wine Company

      8. 6.3.8 Foley Family Wines

      9. 6.3.9 Bacardi Limited

      10. 6.3.10 Symington Family Estates

      11. 6.3.11 Madeira Wine Company SA

    4. *List Not Exhaustive

**Subject to Availability
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Wine Market Research FAQs

The Wine Market is projected to register a CAGR of 4.28% during the forecast period (2023-2028).

Bacardi Limited, E. & J. Gallo Winery, Constellation Brands Inc., Pernod Ricard and Bronco Wine Company are the major companies operating in the Wine Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Europe accounts for the largest market share in the Wine Market.

Wine Industry Report

Statistics for the 2023 Wine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wine analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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