Water Taxi Market Size and Share

Water Taxi Market (2025 - 2030)
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Water Taxi Market Analysis by Mordor Intelligence

The Water Taxi Market size is estimated at USD 21.04 billion in 2025, and is expected to reach USD 25.19 billion by 2030, at a CAGR of 3.67% during the forecast period (2025-2030). The expansion is supported by municipal policies that redirect commuters from gridlocked roadways to inland and coastal waterways, phased emission‐control regulations, and tourism authorities repositioning waterborne transport as a premium visitor experience. Operators embed dynamic routing into mobile applications, enabling real-time demand aggregation that lifts average load factors even during shoulder seasons. Early adopters in North America and Western Europe show that electric and hybrid propulsion can reduce direct operating expenses by up to one-fourth, accelerating fleet electrification plans. Capital requirements remain high, yet public–private partnerships lower barriers by sharing terminal construction costs and offering preferential docking rights to qualified bidders.

Key Report Takeaways

  • By product type, ferries led the water taxi market with 46.67% share in 2024, while yachts are forecast to post the fastest 3.69% CAGR during the forecast period (2025-2030). 
  • By propulsion, diesel vessels accounted for 56.72% of the water taxi market size in 2024, whereas electric systems are projected to expand at a 3.68% CAGR during the forecast period (2025-2030). 
  • By length, craft above 10 m held 63.48% of the water taxi market size in 2024, yet vessels up to 10 m are expected to grow at a 3.73% CAGR during the forecast period (2025-2030). 
  • By boat size, the 30-50 ft class captured 46.81% of the water taxi market share in 2024, and boats below 30 ft are expected to grow at a 3.77% CAGR during the forecast period (2025-2030). 
  • By geography, North America commanded 38.94% of the water taxi market by region in 2024, while the Asia-Pacific region is expected to grow at a 3.76% CAGR during the forecast period (2025-2030). 

Segment Analysis

By Product Type: Ferries Retain Dominance as Niche Yachts Accelerate

Ferries contributed a 46.67% share to the water taxi market in 2024, underscoring their centrality to daily commuting corridors where reliability outweighs bespoke service. Full-height boarding ramps, enclosed cabins, and ADA access increase capital costs, but secure municipal subsidies and predictable commuter flows justify the investment. Yachts, conversely, are on course for the swiftest 3.69% CAGR during the forecast period (2025-2030), propelled by luxury tourism groups that sell curated harbor cruises at premium fares. Hybrid sightseeing–commuter craft blur lines by offering café amenities during rush hour service, boosting onboard spend. 

Fleet renewal in the ferry segment skews toward 300-passenger catamarans with hybrid propulsion to meet emission directives. Meanwhile, yacht operators experiment with hydrofoil-equipped hulls that deliver 25-knot cruise speeds at fractional energy burn. Regulatory distinctions favor ferries on staple routes due to proven safety records, yet tax concessions for small-tonnage vessels entice investors into the boutique yacht charter space. 

Water Taxi Market: Market Share by Product Type
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By Propulsion Type: Electric Gains Ground on Entrenched Diesel

Diesel maintained a 56.72% share of the water taxi market in 2024, owing to its extensive refueling network and long-range capability. Even so, electric propulsion is accelerating at a 3.68% CAGR during the forecast period (2025-2030), buoyed by falling battery prices and stricter harbor‐emission caps. Range-extender hybrids bridge the gap; operators switch to silent electric mode within 3 nm of downtown piers to comply with noise bylaws, then engage diesel gensets on peripheral legs. 

Battery chemistries shift toward lithium iron phosphate for safety and cycle-life gains. Service records from early adopters show maintenance intervals stretching to 18 months versus 12 months for diesel, creating hidden savings that offset initial capital. Manufacturers bundle telematics for remote diagnostics, minimizing unplanned downtime. Carbon credit earnings further tilt the total-cost-of-ownership equation toward electrical power. 

By Length: Agile Sub-10 m Craft Outpace Larger Rivals

Craft exceeding 10 m accounts for a 63.48% share of the water taxi market in 2024, due to their higher passenger counts and seaworthiness on exposed crossings. Nonetheless, sub-10 m boats are expected to grow with a 3.73% CAGR during the forecast period (2025-2030), as dense urban canals and river loops favor shallow-draft hulls capable of quick pivots. Operators capitalize on reduced crewing rules for smaller vessels, lowering hourly labor expenses. 

Advancements in lightweight composite materials and compact electric drivetrains permit 20-passenger capacities within 9 m envelopes without sacrificing stability. Municipal planners add micro-pontoons every 500 m along revitalized quays, tailoring infrastructure to small-craft footprints. Large vessels continue to dominate long-haul contracts but will cede intracity segments to nimble startups. 

Water Taxi Market: Market Share by Length
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By Boat Size: Below-30 ft Segment Sets the Pace

The 30-50 ft bracket accounts for a 46.81% share of the water taxi market in 2024, ideally sized for 100-passenger commuter duty and tour-boat charters. Yet vessels under 30 ft are expected to grow with a 3.77% CAGR during the forecast period (2025-2030) as entrepreneurs deploy 6 to 12-seat shuttles that respond to app-driven callouts. Regulatory carve-outs exempting sub-30 ft boats from specific pilotage rules trim compliance costs. 

Prototype 28-foot fully electric pontoons launched in 2024 run eight-hour cycles between charges, validating economics for short-haul loops. Meanwhile, mid-size craft integrates battery-swap trays, cutting turnaround to 10 minutes and enabling clock-face scheduling. Above-50-foot units increasingly pivot toward excursion cruises and private events rather than daily ferry service. 

Geography Analysis

North America captured 38.94% share of the water taxi market in 2024, anchored by legacy ferry routes in Puget Sound, Boston Harbor, and the San Francisco Bay. Federal clean-transport grants subsidize vessel electrification, including multi-port rapid-charging corridors along the U.S. West Coast. Canadian cities follow suit, with Vancouver trialing autonomous electric shuttles for False Creek commuters. Tourism flows rebound, pushing ticket volumes above 2019 by mid-2025 in New York and Miami. 

Asia-Pacific is projected to have the fastest 3.76% CAGR during the forecast period (2025-2030) due to accelerated urbanization in coastal China, Vietnam, and Indonesia. Governments bundle water taxi infrastructure into broader blue-economy strategies, exemplified by Indonesia’s National Capital Relocation plan that earmarks riverine connectors. Low-cost labor and favorable free-trade zones draw foreign builders to set up regional assembly lines, trimming delivery lead times. Tropical climate confers year-round ridership, shoring up operator cash flows. 

Europe’s growth stays moderate but stable as historic cities such as Amsterdam extend zero-emission zones that effectively reserve canal rights for electric fleets. Investment in hydrogen refueling pilot sites across Italy and Norway signals diversification beyond batteries. Southern Europe leverages Mediterranean cruise traffic, deploying seasonal shuttles that ferry guests from anchored liners directly to old-town promenades. At the same time, Nordics invest heavily in ice-capable hulls to sustain winter service. 

Water Taxi Market CAGR (%), Growth Rate by Region
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Competitive Landscape

Incumbent boatbuilders concentrate on modular platforms that accept diesel, hybrid, or full-electric drivetrains, hedging against propulsion uncertainty. Brunswick’s Whaly line ships with pre-wired conduits to support battery retrofits, accelerating time-to-market for electrified variants. Meanwhile, Candela Technology and Navier double down on hydrofoil R&D to leapfrog incumbent efficiency metrics. 

Strategic alliances proliferate. Torqeedo licenses BMW i3 battery modules, securing automotive economies of scale, while ferry operator Kitsap Transit signs a multi-year service contract with BAE Systems for hybrid powertrains. Capital-rich tech entrants pursue autonomy; Sea-Machines Robotics pilots remote-command modules that cut crew counts on fixed routes by one-third. 

New entrants capitalize on software differentiation. Ride-hailing majors integrate open API booking, funneling latent demand toward partner fleets and skimming platform fees. Mid-tier operators respond by forming purchasing consortia to negotiate lower battery prices, tightening cost competitiveness. Regulatory compliance remains a moat: yards with in-house naval architects expedite safety certification, whereas start-ups rely on third-party consultants, extending timelines. 

Water Taxi Industry Leaders

  1. Beneteau Group

  2. Brunswick Corporation

  3. Azimut-Benetti Group

  4. Ferretti Group

  5. Sunseeker International

  6. *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments

  • May 2025: Volvo Penta unveiled a new fully electric marine propulsion range, leveraging the established Volvo Penta IPS platform.
  • December 2024: Vision Marine Technologies announced a production partnership with Massimo Marine to build fully integrated 30-ft electric pontoon platforms for commercial and recreational markets, leveraging Massimo’s Texas facilities and dealer network.
  • August 2024: Volvo Penta confirmed a late-2025 launch of a fully integrated diesel-electric hybrid package for the heavy-duty D13 IPS range, featuring a 160-kW motor, optimized batteries, and CCS2 fast-charge compatibility up to 250 kW.

Table of Contents for Water Taxi Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand For Eco-Friendly Urban Mobility
    • 4.2.2 Rising Coastal & Marine Tourism
    • 4.2.3 Government Investments In Maritime Commuter Infrastructure
    • 4.2.4 Ride-Hailing Platforms Integrating On-Demand Water-Taxi Booking
    • 4.2.5 Hydrofoiling Electric-Vessel Technology Lowering Opex
    • 4.2.6 Expansion Of Waterfront Real-Estate Developments
  • 4.3 Market Restraints
    • 4.3.1 High Capital & Operating Costs Of Vessels & Terminals
    • 4.3.2 Stringent Safety & Certification Regulations
    • 4.3.3 Limited Shoreline Charging Infrastructure For High-Capacity E-Taxis
    • 4.3.4 Seasonal Demand Fluctuations In Temperate Regions
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Technological Outlook
  • 4.6 Porter’s Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Bargaining Power of Buyers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Competitive Rivalry

5. Market Size & Growth Forecasts (Value (USD) and Volume (Units))

  • 5.1 By Product Type
    • 5.1.1 Yachts
    • 5.1.2 Cruise
    • 5.1.3 Ferries
    • 5.1.4 Sail Boats
  • 5.2 By Propulsion Type
    • 5.2.1 Electric
    • 5.2.2 Diesel
    • 5.2.3 Hybrid
  • 5.3 By Length
    • 5.3.1 Up to 10 m
    • 5.3.2 Above 10 m
  • 5.4 By Boat Size
    • 5.4.1 Below 30 ft
    • 5.4.2 30–50 ft
    • 5.4.3 Above 50 ft
  • 5.5 By Region
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Rest of North America
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 Spain
    • 5.5.3.4 Italy
    • 5.5.3.5 France
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 India
    • 5.5.4.2 China
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Turkey
    • 5.5.5.4 Egypt
    • 5.5.5.5 South Africa
    • 5.5.5.6 Rest of Middle East and Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
    • 6.4.1 Beneteau Group
    • 6.4.2 Brunswick Corporation
    • 6.4.3 Azimut-Benetti Group
    • 6.4.4 Ferretti Group
    • 6.4.5 Sunseeker International
    • 6.4.6 Princess Yachts
    • 6.4.7 Candela Technology AB
    • 6.4.8 Navier
    • 6.4.9 Torqeedo GmbH
    • 6.4.10 Corvus Energy
    • 6.4.11 Vision Marine Technologies
    • 6.4.12 X Shore
    • 6.4.13 Duffy Electric Boat Co.

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global Water Taxi Market Report Scope

By Product Type
Yachts
Cruise
Ferries
Sail Boats
By Propulsion Type
Electric
Diesel
Hybrid
By Length
Up to 10 m
Above 10 m
By Boat Size
Below 30 ft
30–50 ft
Above 50 ft
By Region
North America United States
Canada
Rest of North America
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
Spain
Italy
France
Russia
Rest of Europe
Asia-Pacific India
China
Japan
South Korea
Rest of Asia-Pacific
Middle East and Africa United Arab Emirates
Saudi Arabia
Turkey
Egypt
South Africa
Rest of Middle East and Africa
By Product Type Yachts
Cruise
Ferries
Sail Boats
By Propulsion Type Electric
Diesel
Hybrid
By Length Up to 10 m
Above 10 m
By Boat Size Below 30 ft
30–50 ft
Above 50 ft
By Region North America United States
Canada
Rest of North America
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
Spain
Italy
France
Russia
Rest of Europe
Asia-Pacific India
China
Japan
South Korea
Rest of Asia-Pacific
Middle East and Africa United Arab Emirates
Saudi Arabia
Turkey
Egypt
South Africa
Rest of Middle East and Africa
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Key Questions Answered in the Report

How large is the water taxi market in 2025?

The water taxi market was USD 21.04 billion in 2025 and is on track to reach USD 25.19 billion by 2030.

Which region currently leads in passenger numbers?

North America holds 38.94% of global demand thanks to mature ferry networks and supportive funding.

What is driving the shift toward electric propulsion?

Zero-emission regulations, lower maintenance costs, and rising carbon prices collectively push operators toward battery-electric fleets.

Which vessel category is expanding the fastest?

Boats under 30 ft record a 3.77% CAGR as app-based operators deploy agile craft for on-demand urban service.

How are ride-hailing platforms influencing adoption?

Integrated booking and payment reduce friction for first-time riders, lifting utilization rates and accelerating revenue growth for partnered fleets.

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