Water Recycle And Reuse Market Size and Share

Water Recycle And Reuse Market Summary
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Water Recycle And Reuse Market Analysis by Mordor Intelligence

The Water Recycle And Reuse Market size is estimated at USD 18.45 billion in 2025, and is expected to reach USD 31.27 billion by 2030, at a CAGR of 11.13% during the forecast period (2025-2030). The pace of expansion is fuelled by stringent regulations, rapid technology maturation, and mounting climate-related scarcity that already affects more than 2 billion people. Asia-Pacific contributes the largest regional share, regulatory action in the United States is normalising potable reuse, and industrial zero-liquid-discharge programmes are unlocking new revenue pools for advanced treatment providers. Competitive intensity is heightening as incumbents pursue vertical integration while start-ups deploy disruptive membranes, sensors, and AI tools that shrink lifecycle costs. The convergence of circular-water mandates, renewable-hydrogen targets, and ESG finance is widening the addressable opportunity and creating a resilient growth outlook for the water recycle and reuse market.

Key Report Takeaways

  • By treatment technology, membrane filtration led with 45.23% revenue in 2024; biological treatment is projected to expand at a 12.03% CAGR to 2030.
  • By water source, municipal wastewater captured 50.44% of the water recycle and reuse market share in 2024, while industrial effluent is advancing at a 12.67% CAGR through 2030.
  • By application, non-potable reuse held a 37.89% share of the water recycle and reuse market size in 2024; direct potable reuse is set to grow at a 13.03% CAGR to 2030.
  • By end-user, municipalities and utilities controlled 48.34% revenue in 2024; industrial and manufacturing will register the swiftest 12.89% CAGR to 2030.
  • By geography, Asia-Pacific commanded a 46.45% share in 2024 and is forecast to maintain the fastest 13.34% CAGR through 2030.

Segment Analysis

By Treatment Technology: Membrane Systems Lead Despite Biological Growth

Membrane filtration generated 45.23% of 2024 revenue, giving it the largest foothold in the water recycle and reuse market. Biological systems are climbing fastest at a 12.03% CAGR, driven by municipalities upgrading ageing activated-sludge lines with compact membrane bioreactors that improve effluent quality and land efficiency. 

Anti-biofouling breakthroughs from the Chinese Academy of Sciences, plus graphene-coated and silk-protein nanofiltration innovations, are lifting membrane lifespans while curbing energy draw, reinforcing the segment’s edge. Biological developers counter with nutrient-recovery modules that monetise phosphorus and nitrogen, bolstering total-cost competitiveness. Advanced oxidation and UV disinfection hold niche appeal for PFAS and microbial compliance, rounding out multi-barrier trains. The ongoing race to lower fouling and slash aeration energy will shape technology mix yet is unlikely to unseat membranes as the backbone of the water recycle and reuse market.

Water Recycle And Reuse Market: Market Share by Treatment Technology
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By Water Source: Municipal Dominance Challenged by Industrial Growth

Municipal wastewater supplied 50.44% of treated volumes in 2024, reflecting decades of pipe connectivity and public-funded plant capacity. Industrial effluent, however, is expanding at 12.67% CAGR as zero-liquid-discharge statutes compel onsite recycling, lifting the water recycle and reuse market size within factories that once relied on dilute-and-discharge models. 

Heavy industries now retrofit continuous and batch production lines with hybrid reverse-osmosis and evaporator packages, recouping chemicals and heat where feasible. Agriculture is adopting run-off capture blended with nutrient recycling, while stormwater harvesting supports flood mitigation and potable augmentation in dense cities. Each water source segment is converging in integrated hubs where municipal and industrial flows co-treat, realising scale economies and elevating the overall water recycle and reuse market share of closed-loop solutions.

By Application: Direct Potable Reuse Emerges as Growth Leader

Non-potable uses, spanning landscape irrigation and cooling towers, retained a 37.89% share in 2024, but direct potable reuse clocks the quickest 13.03% CAGR. Regulatory acceptance in California, Arizona, and Singapore validates the safety of immediate distribution, intensifying capital allocation toward advanced-purification trains. 

Indirect potable schemes still provide risk-buffered pathways, yet their land and time demands limit uptake where surface or groundwater recharge is not feasible. Agricultural irrigation tests demonstrate reclaimed water’s fertiliser value, while industrial process water loops close the circle on zero-discharge targets. The transition to potable classes elevates public-health monitoring and data analytics revenues inside the water recycle and reuse market.

By End-user Sector: Industrial Growth Outpaces Municipal Leadership

Municipal and utility operators held 48.34% revenue in 2024, benefitting from mandated service responsibilities and tax-advantaged funding, yet industrial facilities are charting a 12.89% CAGR. Chemical, pulp-and-paper, microelectronics, and hydrogen plants invest in closed-loop recycling to secure supply and meet ESG metrics, enlarging water recycle and reuse market size across private-sector portfolios. 

Agricultural cooperatives experiment with treated urban effluent to cut fertiliser bills, while commercial buildings integrate rain-to-tap systems that halve consumption footprints. Residential complexes in water-stressed metros install greywater and rainwater modules at construction, avoiding costly retrofits. Cross-sector collaboration, such as industrial-municipal water-swap agreements, will escalate over the forecast horizon and improve utilisation rates for multi-client plants.

Water Recycle And Reuse Market: Market Share by End-User Sector
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Geography Analysis

Asia-Pacific generated the largest contribution to the water recycle and reuse market in 2024 at 46.45% and is on course for a 13.34% CAGR through 2030. China’s five-year plan earmarks multibillion-dollar membrane upgrades, India tightens draft liquid-waste rules, and Japan exports sensor-enabled MBR skids, collectively driving orders for advanced purification trains. South Korean smart-water pilots and Australian drought-proofing programmes fortify regional leadership.

North America leverages clear regulatory frameworks and high purchasing power. Projects like El Paso’s 10 mgd direct-to-distribution plant demonstrate municipal appetite for cutting-edge systems, while Arizona facilities are slated to deliver 100 mgd of advanced-purified supply to offset Colorado River deficits. Canadian utilities refine freeze-resilient designs, and Mexico’s maquiladoras adopt zero-discharge stacks to meet export-market compliance. 

Europe’s Water-Reuse Regulation catalyses expansion beyond today’s 1 billion m³ reuse baseline; Germany’s industrial clusters, the United Kingdom’s drought-risk programmes, and Italy’s on-farm applications form a diversified growth matrix. The EU has committed EUR 50 billion for resilient networks, incentivising technology upgrades and inflating the water recycle and reuse market size across the bloc. Middle East mega-projects pair desalination with tertiary reuse to meet 70% recycling targets in Saudi Arabia and export hydrogen at scale. Sub-Saharan Africa sees pockets of uptake where mining and food-processing plants implement containerised reuse to offset erratic municipal supply.

Water Recycle And Reuse Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The water recycle and reuse market remains moderately fragmented yet shows clear consolidation momentum. Veolia’s USD 1.75 billion move to secure 100% control of its water unit, paired with USD 750 million in fresh contracts, signals that scale and vertical integration are strategic priorities. Ecolab’s USD 50 million purchase of Barclay Water Management folds proprietary sensor networks into the ECOLAB3D cloud, emphasizing digital differentiation.

Tier-one players concentrate on membrane IP, turnkey engineering, and O&M services to lock in annuity revenues. Patent filings in anti-fouling coatings and catalytic oxidation indicate persistent R&D expenditure. Start-ups emerging from academic labs offer graphene, silk, and carbon-nanotube membranes that cut energy by up to 80%, appealing to capex-constrained regions. 

Regulatory fluency and financing-package creativity are decisive competitive levers. Suppliers that simplify permitting for direct potable reuse and bundle performance guarantees gain edge over technical peer firms lacking compliance expertise. Cross-sector alliances—linking chemical plants, utilities, and real-estate owners—further reshape deal flow, positioning integrated solution providers to capture disproportionate share of imminent project pipelines.

Water Recycle And Reuse Industry Leaders

  1. Ecolab Inc.

  2. Pentair

  3. Veolia

  4. Xylem

  5. Fluence Corporation Limited

  6. *Disclaimer: Major Players sorted in no particular order
Water Recycle And Reuse Market Concentration
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Recent Industry Developments

  • May 2025: Veolia solidified its position in the global water treatment market with a USD 1.75 billion acquisition for full ownership of its water management unit and secured USD 750 million in new contracts to expand services. This strategic move is expected to advance the water recycling and reuse market, supporting sustainable water management solutions.
  • November 2024: Ecolab has acquired Barclay Water Management for USD 50 million, integrating water safety and digital monitoring solutions into its ECOLAB3D platform. This strategic move is expected to drive innovation and growth in water safety solutions, positively influencing the water recycle and reuse market by enhancing efficiency and sustainability.

Table of Contents for Water Recycle And Reuse Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising global water scarcity and stress
    • 4.2.2 Stringent environmental regulations mandating reuse
    • 4.2.3 Increasing focus on circular water economy and sustainability
    • 4.2.4 Rise of decentralised modular treatment systems powered by IoT analytics
    • 4.2.5 Green-hydrogen boom driving demand for ultra-high-purity recycled water
  • 4.3 Market Restraints
    • 4.3.1 High capital and operational costs of advanced treatment solutions
    • 4.3.2 Complexity of integrating reuse systems into ageing municipal infrastructure
    • 4.3.3 Lack of harmonised water-quality standards for direct potable reuse
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Porter’s Five Forces
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Treatment Technology
    • 5.1.1 Membrane Filtration (UF, NF, RO)
    • 5.1.2 Biological Treatment (MBR, activated sludge)
    • 5.1.3 Advanced Oxidation Processes (AOPs)
    • 5.1.4 Disinfection and UV Treatment
    • 5.1.5 Other Technologies (electrochemical, forward osmosis, etc.)
  • 5.2 By Water Source
    • 5.2.1 Municipal Wastewater
    • 5.2.2 Industrial Effluent
    • 5.2.3 Agricultural Run-off
    • 5.2.4 Rainwater Harvesting and Stormwater
    • 5.2.5 Greywater
    • 5.2.6 Other Sources
  • 5.3 By Application
    • 5.3.1 Non-potable Reuse (landscaping, toilet flushing, cooling towers)
    • 5.3.2 Indirect Potable Reuse
    • 5.3.3 Direct Potable Reuse
    • 5.3.4 Agricultural Irrigation
    • 5.3.5 Industrial Process Water
    • 5.3.6 Other Applications
  • 5.4 By End-user Sector
    • 5.4.1 Municipalities and Utilities
    • 5.4.2 Industrial and Manufacturing
    • 5.4.3 Agriculture
    • 5.4.4 Commercial Buildings and Facilities
    • 5.4.5 Residential Complexes
    • 5.4.6 Other Sectors
  • 5.5 By Geography
    • 5.5.1 Asia-Pacific
    • 5.5.1.1 China
    • 5.5.1.2 India
    • 5.5.1.3 Japan
    • 5.5.1.4 South Korea
    • 5.5.1.5 Rest of Asia-Pacific
    • 5.5.2 North America
    • 5.5.2.1 United States
    • 5.5.2.2 Canada
    • 5.5.2.3 Mexico
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Rest of Europe
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Rest of South America
    • 5.5.5 Middle-East and Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 South Africa
    • 5.5.5.4 Rest of Middle-East and Africa

6. Competitive Landscape

  • 6.1 Market Concentration Analysis
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, Recent Developments)
    • 6.4.1 Aqua-Aerobic Systems Inc.
    • 6.4.2 Aquatech
    • 6.4.3 Calgon Carbon Corporation
    • 6.4.4 Culligan Water
    • 6.4.5 DuPont
    • 6.4.6 Ecolab Inc.
    • 6.4.7 Fluence Corporation Limited
    • 6.4.8 Grundfos Pumps India Private Ltd.
    • 6.4.9 IDE
    • 6.4.10 Kovalus Separation Solutions
    • 6.4.11 Kurita America Inc.
    • 6.4.12 Mitsubishi Chemical Aqua Solutions Co., Ltd.
    • 6.4.13 OrganicaWater
    • 6.4.14 Pentair
    • 6.4.15 TORAY INDUSTRIES, INC.
    • 6.4.16 Veolia
    • 6.4.17 Xylem

7. Market Opportunities and Future Outlook

  • 7.1 White-space and Unmet-need Assessment
  • 7.2 Scaling Indirect and Direct Potable Reuse Projects in Water-stressed Regions
  • 7.3 Advancements in Decentralised Reuse Systems and Smart Monitoring
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Global Water Recycle And Reuse Market Report Scope

By Treatment Technology
Membrane Filtration (UF, NF, RO)
Biological Treatment (MBR, activated sludge)
Advanced Oxidation Processes (AOPs)
Disinfection and UV Treatment
Other Technologies (electrochemical, forward osmosis, etc.)
By Water Source
Municipal Wastewater
Industrial Effluent
Agricultural Run-off
Rainwater Harvesting and Stormwater
Greywater
Other Sources
By Application
Non-potable Reuse (landscaping, toilet flushing, cooling towers)
Indirect Potable Reuse
Direct Potable Reuse
Agricultural Irrigation
Industrial Process Water
Other Applications
By End-user Sector
Municipalities and Utilities
Industrial and Manufacturing
Agriculture
Commercial Buildings and Facilities
Residential Complexes
Other Sectors
By Geography
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Rest of Europe
South America Brazil
Argentina
Rest of South America
Middle-East and Africa United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle-East and Africa
By Treatment Technology Membrane Filtration (UF, NF, RO)
Biological Treatment (MBR, activated sludge)
Advanced Oxidation Processes (AOPs)
Disinfection and UV Treatment
Other Technologies (electrochemical, forward osmosis, etc.)
By Water Source Municipal Wastewater
Industrial Effluent
Agricultural Run-off
Rainwater Harvesting and Stormwater
Greywater
Other Sources
By Application Non-potable Reuse (landscaping, toilet flushing, cooling towers)
Indirect Potable Reuse
Direct Potable Reuse
Agricultural Irrigation
Industrial Process Water
Other Applications
By End-user Sector Municipalities and Utilities
Industrial and Manufacturing
Agriculture
Commercial Buildings and Facilities
Residential Complexes
Other Sectors
By Geography Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Rest of Europe
South America Brazil
Argentina
Rest of South America
Middle-East and Africa United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle-East and Africa
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Key Questions Answered in the Report

What is the projected value of the water recycle and reuse market by 2030?

The market is forecast to reach USD 31.27 billion by 2030, supported by an 11.13% CAGR.

Which region is growing fastest in water recycling adoption through 2030?

Asia-Pacific is set to advance at a 13.34% CAGR, driven by China, India, and Japan.

Which application segment is expanding most quickly?

Direct potable reuse leads growth with a 13.03% CAGR as regulations and public acceptance advance.

How large is the municipal share in the current market?

Municipal wastewater accounts for 50.44% of the treated-water source mix.

What factors most inhibit broader reuse adoption today?

High capital costs, infrastructure integration complexity, and fragmented potable standards are the main constraints.

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