Water Recycle And Reuse Market Size and Share
Water Recycle And Reuse Market Analysis by Mordor Intelligence
The Water Recycle And Reuse Market size is estimated at USD 18.45 billion in 2025, and is expected to reach USD 31.27 billion by 2030, at a CAGR of 11.13% during the forecast period (2025-2030). The pace of expansion is fuelled by stringent regulations, rapid technology maturation, and mounting climate-related scarcity that already affects more than 2 billion people. Asia-Pacific contributes the largest regional share, regulatory action in the United States is normalising potable reuse, and industrial zero-liquid-discharge programmes are unlocking new revenue pools for advanced treatment providers. Competitive intensity is heightening as incumbents pursue vertical integration while start-ups deploy disruptive membranes, sensors, and AI tools that shrink lifecycle costs. The convergence of circular-water mandates, renewable-hydrogen targets, and ESG finance is widening the addressable opportunity and creating a resilient growth outlook for the water recycle and reuse market.
Key Report Takeaways
- By treatment technology, membrane filtration led with 45.23% revenue in 2024; biological treatment is projected to expand at a 12.03% CAGR to 2030.
- By water source, municipal wastewater captured 50.44% of the water recycle and reuse market share in 2024, while industrial effluent is advancing at a 12.67% CAGR through 2030.
- By application, non-potable reuse held a 37.89% share of the water recycle and reuse market size in 2024; direct potable reuse is set to grow at a 13.03% CAGR to 2030.
- By end-user, municipalities and utilities controlled 48.34% revenue in 2024; industrial and manufacturing will register the swiftest 12.89% CAGR to 2030.
- By geography, Asia-Pacific commanded a 46.45% share in 2024 and is forecast to maintain the fastest 13.34% CAGR through 2030.
Global Water Recycle And Reuse Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising global water scarcity and stress | +2.80% | Global, with acute impact in MENA, Southwest US, and South Asia | Long term (≥ 4 years) |
| Stringent environmental regulations mandating reuse | +2.10% | North America & EU, expanding to APAC | Medium term (2-4 years) |
| Increasing focus on circular water economy and sustainability | +1.90% | Global, led by developed markets | Long term (≥ 4 years) |
| Rise of decentralised modular treatment systems powered by IoT analytics | +1.70% | APAC core, spill-over to North America | Medium term (2-4 years) |
| Green-hydrogen boom driving demand for ultra-high-purity recycled water | +1.40% | EU, Middle East, Australia, with expansion to Asia | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Rising Global Water Scarcity and Stress
UN-Water reported that 2 billion people still lacked safely managed drinking supplies in 2024, and 3.6 billion endured month-long scarcity each year, pushing governments to re-classify recycled water as a primary source rather than a backup. European Commission modelling shows 11% of EU citizens already experience scarcity, catalysing a programme to multiply urban wastewater reuse six-fold. Southwest-US utilities are reacting by building direct-to-distribution facilities capable of 100 million gpd, shifting investment from supply augmentation to demand management. As a consequence, the water recycle and reuse market is attracting capital because advanced plants now outcompete long-haul inter-basin transfers on a lifecycle-cost basis. Regions with the most acute stress face treatment costs three-to-five times higher than water-rich areas, yet rising scarcity makes high-end recycling economically compelling.
Stringent Environmental Regulations Mandating Reuse
The EU Water-Reuse Regulation entered force in 2023, requiring minimum quality standards and risk management plans for agricultural irrigation. Florida now obliges all wastewater plants to fully reuse treated effluent by 2032, while California authorised immediate potable distribution of advanced-treated water, eliminating the environmental-buffer step and accelerating project timelines. The US EPA’s PFAS rule sets ultra-low maximum contaminant levels that only advanced membranes and oxidation chains can reliably meet. Similar patterns appear in industrial zero-discharge laws, forcing factories to treat and recycle onsite. These rules convert water quality and quantity obligations into a single compliance mandate, prompting facilities to favour integrated recycle platforms instead of discharge-centric approaches.
Increasing Focus on Circular Water Economy and Sustainability
Corporate decarbonisation targets now explicitly reference circular-water milestones, prompting global manufacturers to adopt closed-loop systems that remove freshwater intake from non-critical operations. Brazil’s Suzano mill treats 9,550 m³ h-¹ and eliminates pollution equivalent to a two-million-person city, showcasing the scale at which industrial circularity is viable. Saudi Arabia’s Vision 2030 sets a 70% recycling goal coupled with 43% demand reduction, embedding circular-water thinking in national strategy. Building-scale reuse yields 30-50% savings on combined water–sewer bills, with 57-76-month paybacks for rainwater capture and 127-159-month paybacks for greywater systems in facilities over 100,000 ft². Circular models transform wastewater from liability into an asset that recovers energy and nutrients while supplying process water, broadening revenue streams for the water recycle and reuse market.
Green-Hydrogen Boom Driving Demand for Ultra-High-Purity Recycled Water
Every kilogram of green hydrogen requires 9-10 L of ultrapure water, turning electrolyser parks into anchor tenants for advanced treatment providers. Europe’s REPowerEU and Gulf export hubs plan gigawatt-scale electrolysis, so desalination-plus-recycle chains must supply vast volumes at 0.1-μS cm-¹ conductivity. Saudi projects bundle renewable power, desalination, and recycling to hit cost and carbon targets, creating long-term offtake certainty for high-spec membrane makers. The sector sets new quality benchmarks—reverse-osmosis, electrodeionisation, and polishing in series—that spill over into semiconductor, biotech, and food-and-beverage applications. Consequently, the water recycle and reuse market benefits from durable, hydrogen-linked capital flows and accelerated innovation cycles.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High capital and operational costs of advanced treatment solutions | -1.80% | Global, particularly acute in developing markets | Short term (≤ 2 years) |
| Complexity of integrating reuse systems into ageing municipal infrastructure | -1.20% | North America & EU legacy systems, expanding to APAC | Medium term (2-4 years) |
| Lack of harmonised water-quality standards for direct potable reuse | -0.90% | Global, with regional variations in regulatory frameworks | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
High Capital and Operational Costs of Advanced Treatment Solutions
Direct-potable-reuse plants can cost USD 3,000-5,000 per daily gallon; El Paso’s 10-mgd Pure Water Center totals USD 295 million. Energy usage ranges from 0.56 kWh m-³ for rainwater systems to 0.89 kWh m-³ for greywater setups, representing more than 40% of lifecycle expenditure[1]MDPI, “Economic Feasibility of Rainwater Harvesting and Greywater Reuse in a Multifamily Building,” mdpi.com . Smaller municipalities struggle to secure financing, even where scarcity is severe. Nevertheless, modular units reduce upfront outlays by 20-30%, and blended public-private partnerships are distributing risk. As capital markets attach lower interest rates to ESG-labelled projects, financial barriers are expected to ease, mitigating this restraint on the water recycle and reuse market.
Lack of Harmonised Water-Quality Standards for Direct Potable Reuse
California’s rules differ from Florida’s, while the EU sets standards only for agricultural irrigation, leaving potable categories unaligned. PFAS limits vary widely, forcing vendors to customise equipment and validation for each jurisdiction[2]U.S. Environmental Protection Agency, “Responses to Public Comments on PFAS National Primary Drinking Water Regulation Rulemaking,” epa.gov . Analytical protocols, data-reporting formats, and certification bodies also diverge, adding 15-25% to project costs through duplicated laboratory and compliance procedures. International initiatives by WHO and ISO may narrow gaps, yet global harmonisation remains a long-term goal that currently slows multinational deployments within the water recycle and reuse market.
Segment Analysis
By Treatment Technology: Membrane Systems Lead Despite Biological Growth
Membrane filtration generated 45.23% of 2024 revenue, giving it the largest foothold in the water recycle and reuse market. Biological systems are climbing fastest at a 12.03% CAGR, driven by municipalities upgrading ageing activated-sludge lines with compact membrane bioreactors that improve effluent quality and land efficiency.
Anti-biofouling breakthroughs from the Chinese Academy of Sciences, plus graphene-coated and silk-protein nanofiltration innovations, are lifting membrane lifespans while curbing energy draw, reinforcing the segment’s edge. Biological developers counter with nutrient-recovery modules that monetise phosphorus and nitrogen, bolstering total-cost competitiveness. Advanced oxidation and UV disinfection hold niche appeal for PFAS and microbial compliance, rounding out multi-barrier trains. The ongoing race to lower fouling and slash aeration energy will shape technology mix yet is unlikely to unseat membranes as the backbone of the water recycle and reuse market.
Note: Segment shares of all individual segments available upon report purchase
By Water Source: Municipal Dominance Challenged by Industrial Growth
Municipal wastewater supplied 50.44% of treated volumes in 2024, reflecting decades of pipe connectivity and public-funded plant capacity. Industrial effluent, however, is expanding at 12.67% CAGR as zero-liquid-discharge statutes compel onsite recycling, lifting the water recycle and reuse market size within factories that once relied on dilute-and-discharge models.
Heavy industries now retrofit continuous and batch production lines with hybrid reverse-osmosis and evaporator packages, recouping chemicals and heat where feasible. Agriculture is adopting run-off capture blended with nutrient recycling, while stormwater harvesting supports flood mitigation and potable augmentation in dense cities. Each water source segment is converging in integrated hubs where municipal and industrial flows co-treat, realising scale economies and elevating the overall water recycle and reuse market share of closed-loop solutions.
By Application: Direct Potable Reuse Emerges as Growth Leader
Non-potable uses, spanning landscape irrigation and cooling towers, retained a 37.89% share in 2024, but direct potable reuse clocks the quickest 13.03% CAGR. Regulatory acceptance in California, Arizona, and Singapore validates the safety of immediate distribution, intensifying capital allocation toward advanced-purification trains.
Indirect potable schemes still provide risk-buffered pathways, yet their land and time demands limit uptake where surface or groundwater recharge is not feasible. Agricultural irrigation tests demonstrate reclaimed water’s fertiliser value, while industrial process water loops close the circle on zero-discharge targets. The transition to potable classes elevates public-health monitoring and data analytics revenues inside the water recycle and reuse market.
By End-user Sector: Industrial Growth Outpaces Municipal Leadership
Municipal and utility operators held 48.34% revenue in 2024, benefitting from mandated service responsibilities and tax-advantaged funding, yet industrial facilities are charting a 12.89% CAGR. Chemical, pulp-and-paper, microelectronics, and hydrogen plants invest in closed-loop recycling to secure supply and meet ESG metrics, enlarging water recycle and reuse market size across private-sector portfolios.
Agricultural cooperatives experiment with treated urban effluent to cut fertiliser bills, while commercial buildings integrate rain-to-tap systems that halve consumption footprints. Residential complexes in water-stressed metros install greywater and rainwater modules at construction, avoiding costly retrofits. Cross-sector collaboration, such as industrial-municipal water-swap agreements, will escalate over the forecast horizon and improve utilisation rates for multi-client plants.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
Asia-Pacific generated the largest contribution to the water recycle and reuse market in 2024 at 46.45% and is on course for a 13.34% CAGR through 2030. China’s five-year plan earmarks multibillion-dollar membrane upgrades, India tightens draft liquid-waste rules, and Japan exports sensor-enabled MBR skids, collectively driving orders for advanced purification trains. South Korean smart-water pilots and Australian drought-proofing programmes fortify regional leadership.
North America leverages clear regulatory frameworks and high purchasing power. Projects like El Paso’s 10 mgd direct-to-distribution plant demonstrate municipal appetite for cutting-edge systems, while Arizona facilities are slated to deliver 100 mgd of advanced-purified supply to offset Colorado River deficits. Canadian utilities refine freeze-resilient designs, and Mexico’s maquiladoras adopt zero-discharge stacks to meet export-market compliance.
Europe’s Water-Reuse Regulation catalyses expansion beyond today’s 1 billion m³ reuse baseline; Germany’s industrial clusters, the United Kingdom’s drought-risk programmes, and Italy’s on-farm applications form a diversified growth matrix. The EU has committed EUR 50 billion for resilient networks, incentivising technology upgrades and inflating the water recycle and reuse market size across the bloc. Middle East mega-projects pair desalination with tertiary reuse to meet 70% recycling targets in Saudi Arabia and export hydrogen at scale. Sub-Saharan Africa sees pockets of uptake where mining and food-processing plants implement containerised reuse to offset erratic municipal supply.
Competitive Landscape
The water recycle and reuse market remains moderately fragmented yet shows clear consolidation momentum. Veolia’s USD 1.75 billion move to secure 100% control of its water unit, paired with USD 750 million in fresh contracts, signals that scale and vertical integration are strategic priorities. Ecolab’s USD 50 million purchase of Barclay Water Management folds proprietary sensor networks into the ECOLAB3D cloud, emphasizing digital differentiation.
Tier-one players concentrate on membrane IP, turnkey engineering, and O&M services to lock in annuity revenues. Patent filings in anti-fouling coatings and catalytic oxidation indicate persistent R&D expenditure. Start-ups emerging from academic labs offer graphene, silk, and carbon-nanotube membranes that cut energy by up to 80%, appealing to capex-constrained regions.
Regulatory fluency and financing-package creativity are decisive competitive levers. Suppliers that simplify permitting for direct potable reuse and bundle performance guarantees gain edge over technical peer firms lacking compliance expertise. Cross-sector alliances—linking chemical plants, utilities, and real-estate owners—further reshape deal flow, positioning integrated solution providers to capture disproportionate share of imminent project pipelines.
Water Recycle And Reuse Industry Leaders
-
Ecolab Inc.
-
Pentair
-
Veolia
-
Xylem
-
Fluence Corporation Limited
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- May 2025: Veolia solidified its position in the global water treatment market with a USD 1.75 billion acquisition for full ownership of its water management unit and secured USD 750 million in new contracts to expand services. This strategic move is expected to advance the water recycling and reuse market, supporting sustainable water management solutions.
- November 2024: Ecolab has acquired Barclay Water Management for USD 50 million, integrating water safety and digital monitoring solutions into its ECOLAB3D platform. This strategic move is expected to drive innovation and growth in water safety solutions, positively influencing the water recycle and reuse market by enhancing efficiency and sustainability.
Global Water Recycle And Reuse Market Report Scope
| Membrane Filtration (UF, NF, RO) |
| Biological Treatment (MBR, activated sludge) |
| Advanced Oxidation Processes (AOPs) |
| Disinfection and UV Treatment |
| Other Technologies (electrochemical, forward osmosis, etc.) |
| Municipal Wastewater |
| Industrial Effluent |
| Agricultural Run-off |
| Rainwater Harvesting and Stormwater |
| Greywater |
| Other Sources |
| Non-potable Reuse (landscaping, toilet flushing, cooling towers) |
| Indirect Potable Reuse |
| Direct Potable Reuse |
| Agricultural Irrigation |
| Industrial Process Water |
| Other Applications |
| Municipalities and Utilities |
| Industrial and Manufacturing |
| Agriculture |
| Commercial Buildings and Facilities |
| Residential Complexes |
| Other Sectors |
| Asia-Pacific | China |
| India | |
| Japan | |
| South Korea | |
| Rest of Asia-Pacific | |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Rest of Europe | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle-East and Africa | United Arab Emirates |
| Saudi Arabia | |
| South Africa | |
| Rest of Middle-East and Africa |
| By Treatment Technology | Membrane Filtration (UF, NF, RO) | |
| Biological Treatment (MBR, activated sludge) | ||
| Advanced Oxidation Processes (AOPs) | ||
| Disinfection and UV Treatment | ||
| Other Technologies (electrochemical, forward osmosis, etc.) | ||
| By Water Source | Municipal Wastewater | |
| Industrial Effluent | ||
| Agricultural Run-off | ||
| Rainwater Harvesting and Stormwater | ||
| Greywater | ||
| Other Sources | ||
| By Application | Non-potable Reuse (landscaping, toilet flushing, cooling towers) | |
| Indirect Potable Reuse | ||
| Direct Potable Reuse | ||
| Agricultural Irrigation | ||
| Industrial Process Water | ||
| Other Applications | ||
| By End-user Sector | Municipalities and Utilities | |
| Industrial and Manufacturing | ||
| Agriculture | ||
| Commercial Buildings and Facilities | ||
| Residential Complexes | ||
| Other Sectors | ||
| By Geography | Asia-Pacific | China |
| India | ||
| Japan | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| North America | United States | |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Rest of Europe | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Middle-East and Africa | United Arab Emirates | |
| Saudi Arabia | ||
| South Africa | ||
| Rest of Middle-East and Africa | ||
Key Questions Answered in the Report
What is the projected value of the water recycle and reuse market by 2030?
The market is forecast to reach USD 31.27 billion by 2030, supported by an 11.13% CAGR.
Which region is growing fastest in water recycling adoption through 2030?
Asia-Pacific is set to advance at a 13.34% CAGR, driven by China, India, and Japan.
Which application segment is expanding most quickly?
Direct potable reuse leads growth with a 13.03% CAGR as regulations and public acceptance advance.
How large is the municipal share in the current market?
Municipal wastewater accounts for 50.44% of the treated-water source mix.
What factors most inhibit broader reuse adoption today?
High capital costs, infrastructure integration complexity, and fragmented potable standards are the main constraints.
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