Online Gambling Market - Growth, Trends and Forecast (2020 - 2025)

Global Online Gambling Market is segmented by Gaming Type into Betting, Bingo, Lottery, and Casino, by Device Type as Desktop and Mobile, and by Geography.

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

North America

Largest Market:

Europe

CAGR:

8.77 %

Major Players:

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Market Overview

Global online gambling market is projected to grow at a CAGR of  8.77%, during the forecast period (2019 - 2024).

  • The online betting is the fastest growing segment during the forecast period. Artificial intelligence, Chabot, and machine learning have taken over the market. The rise in the number of female population in casinos and convenience of cashless mode of payment during the gaming are likely to boost the online gambling market, during the forecast period.
  • Online gambling companies are likely to expand their sport betting options after sport betting was legalized in the United States by the Supreme Court, in 2018, which is further supporting the market’s growth. However, stringent regulations related to online gambling are expected to hinder the market growth rate.

Scope of the Report

The online gambling market includes gaming types, such as betting, bingo, lottery, casino, and other gambling games include poker and country-level games. The online gambling market by device type is categorized as mobile and desktop gambling games.

By Game Type
Sports Betting
Football
Horse Racing
E-sports
Other Sports
Casino
Live Casino
Baccarat
Blackjack
Poker
Slots
Others Casino Games
Lottery
Bingo
By End User
Desktop
Mobile
Geography
North America
United States
New Jersey
Pennsylvania
Delaware
Rest of United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
Sweden
France
Spain
Italy
Rest of Europe
Asia-Pacific
Oceanic Countries
Rest of Asia-Pacific
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Online Betting Holds a Prominent Share among the Online Gambling

The online betting segment is predominantly applied in the sports category, especially in events, such as FIFA World Cup and European Championships. Online betting is also popular in horse racing and greyhound racing. Many of the online sports betting companies are sponsoring different teams as a part of their marketing initiatives and strategic expansions. For instance, the bwin brand, a pioneering online sports brand across Continental Europe, attained global recognition through high-profile sponsorships with football clubs, such as Real Madrid and AC Milan. Similarly, for the 2018 World Cup, the Gaming Innovation Group (GiG) launched an advanced and innovative platform for sports betting, thereby driving the market. 

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North America Remains the Fastest Growing Region

The current legislation framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated. Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. The new law allows for online casinos, online poker, sports betting, and more. New Jersey is currently the largest market for regulated online gambling in the United States. There are a number of sports books and online sports betting apps live in the state. Canada is largely an unregulated country in terms of online gaming. Whereas, Mexico is reviewing its gambling laws, with the aim to regulate the online gambling sector to bring it in line with the rest of the nation’s gambling industry.

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Competitive Landscape

Market leaders have been focusing on mergers since the past few years, primarily to increase their market share and to improve margins. For instance, Paddy power Plc and Bet fair Plc merged into Paddy Power Betfair Plc. Similarly, Ladbrokes and Coral merged and formed Ladbrokes Coral Group Plc. Many online gambling companies rely on third party providers, such as Playtech, for software. However, some companies choose to backward integrate. 888poker heavily invested in developing its own software and online gaming technology, primarily not to rely on suppliers. The key players in the online gambling market are providing similar or almost identical services and products, leading to a fierce competition with a heavy focus on pricing and marketing activities.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Game Type

      1. 5.1.1 Sports Betting

        1. 5.1.1.1 Football

        2. 5.1.1.2 Horse Racing

        3. 5.1.1.3 E-sports

        4. 5.1.1.4 Other Sports

      2. 5.1.2 Casino

        1. 5.1.2.1 Live Casino

        2. 5.1.2.2 Baccarat

        3. 5.1.2.3 Blackjack

        4. 5.1.2.4 Poker

        5. 5.1.2.5 Slots

        6. 5.1.2.6 Others Casino Games

      3. 5.1.3 Lottery

      4. 5.1.4 Bingo

    2. 5.2 By End User

      1. 5.2.1 Desktop

      2. 5.2.2 Mobile

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

          1. 5.3.1.1.1 New Jersey

          2. 5.3.1.1.2 Pennsylvania

          3. 5.3.1.1.3 Delaware

          4. 5.3.1.1.4 Rest of United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Sweden

        4. 5.3.2.4 France

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 Oceanic Countries

        2. 5.3.3.2 Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. 5.3.4.1 South America

        2. 5.3.4.2 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Players

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Betsson AB

      2. 6.4.2 888 Holdings PLC

      3. 6.4.3 The Stars Group Inc.

      4. 6.4.4 The Kindered Group

      5. 6.4.5 GVC Holdings

      6. 6.4.6 William Hill PLC

      7. 6.4.7 Bet365

      8. 6.4.8 LeoVegas AB

      9. 6.4.9 Flutter Entertainment PLC

      10. 6.4.10 Cherry Spelglädje AB

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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