Virtual Event Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Virtual Event Market is segmented by Service Type (Communication, Recruitment, Sales and Marketing and Training), By Application (Conferences, Exhibitions/Trade Shows, Summits), By End-User Industry ( BFSI, Consumer Electronics, Healthcare, Information Technology, Manufacturing, Media and Entertainment, Telecom) and By Geography ( North America, Europe, Asia Pacific, Latin America and Middle East & Africa)

Market Snapshot

Virtual Event Market
Study Period: 2020-2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 19.6 %

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Market Overview

The Virtual Event Market is expected to grow at a CAGR of 19.6% during the forecast period 2022-2027. The increasing application of collaboration and communication tools among various end-user industries such as retail & e-commerce, manufacturing, construction, healthcare, and education, among others, is expected to boost the market growth of the market.

  • The increasing adoption of Unified Communication as a Service (UCaaS)-based solutions by various organizations and enterprises, including academic institutions has allowed employees and other resources to virtually engage with all the business proceedings and help in realizing a more efficient and effective workflow, which bodes well for the market growth.
  • The convergence of modern technologies such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) is further complementing online communication and collaborative activities to compensate for all the aspects of a physically organized event. Further, companies are rapidly adopting virtual simulated platforms to effectively manage time and resources, thereby driving the growth of the market.
  • The Work-From-Home (WFH) policy was adopted as a workaround by several companies, in response to the lockdowns and restrictions on the movement of people imposed by various governments across the world, as part of the efforts to arrest the spread of the coronavirus, and has emerged as one of the major factors driving the market. At this juncture, virtual events play a decisive role in allowing businesses to connect with the remote workforce and conduct their business procedures.

Scope of the Report

The scope of the report includes all the stakeholders and end-user industries which are driving the adoption of the virtual event in recent times. The scope includes various applications that use virtual events such as Conferences, Exhibitions, and Summits among others for industries such as BFSI, Consumers Electronics, Healthcare, and Information Technology among others.

The report also studied the demand and acceptance of such events across the geography and also analyses the impact of Covid-19 on the industry while evaluating its growth in the future.

Service Type
Communication
Recruitment
Sales & Marketing
Training
Application
Conferences
Exhibitions/Trade Shows
Summits
Others
End-User Industry
Educational Institutions
Enterprise
Organizations
Others
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Enterprise Sector to Show Significant Growth

  • The enterprises in healthcare accounted for a significant revenue share in 2021 and is expected to grow due to the variety of health conferences being convened using digital platforms to address audiences from all over the world and the growing demand for telehealth services being provided by medical professionals.
  • According to an article posted on healthcarestrategy.com in July 2020, along with the obvious advantages of time and cost savings that virtual events afford, such events feature the most compelling ideas and proven solutions to address challenges such as shrinking volume.
  • Large enterprises are using virtual platforms to convene large-scale events for various reasons, including higher return on investment, cost-effectiveness, and better reach. Solutions based on UCaas and SaaS are aggressively being adopted by the incumbents of manufacturing, healthcare, IT & telecommunications, and media & entertainment, among other industries and industry verticals for hosting large-scale virtual events.
Virtual Event Market

North America to Hold the Highest Market Share

  • North America is home to developed economies such as the U.S. and Canada, which further boasts advanced networking infrastructure. The region is widely recognized as the early adopter of the latest technologies and hence is considered to be a business hub. The rapid increase in the application of digitally simulated platforms, primarily in the healthcare industry, is expected to drive the growth of the market in Canada over the forecast period.
  • The rising disposable income continued development of UCaaS applications, and the growing number of start-ups and conglomerates in these regions are among other factors driving the growth of the studied market.
  • According to a recent Harris poll among US adults shared in January 2022, most respondents (61%) pointed to safety concerns as the major reason for a virtual event as a choice. However, 43% enjoyed the convenience, and 39% welcomed the ability to attend events taking place far from home as some of the major driving trends for virtual events.
Virtual Event Market 2

Competitive Landscape

The Virtual Event market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. However, with the extensive adoption of virtual events, many companies are increasing their market presence by securing new contracts and by tapping new markets.

  • April 2022 - with the theme of "Fight against Pandemic, Care for Each Other", the second trade promotion activity of "Discover Canton Fair with Bee and Honey" was successfully held on Canton Fair's official Facebook account. The virtual event was hosted by Bee and Honey, Canton Fair's mascots, who interacted actively with Baiyang Bed Industry, TECBOD Biological Technology, and CONTEC Medical Systems to present high-quality, safe, reliable, and innovative medical devices and healthcare products in different ways, demonstrating the strength of China's intelligent manufacturing amid the global pandemic.

Recent Development

  • November 2021 - Morressier, a virtual and hybrid conference provider, launched enhanced virtual conference and networking solutions designed to enhance customer experience. The company is looking forward to building out its network and community capabilities to help learners worldwide make essential connections and engage with conference content.
  • November 2021 - Indian Bank launched a video KYC facility that allows users to open an account from anywhere using a video-based customer identification process technology that was implemented over the bank’s digital platforms.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porters Five Force Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Assessment of the Impact of COVID-19 on the Market

    4. 4.4 Market Drivers

      1. 4.4.1 Increase in the number of business events

      2. 4.4.2 Growing acceptance of Unified Communication as a Service (UCAAS)

    5. 4.5 Market Restraints

      1. 4.5.1 Data security and privacy issues

      2. 4.5.2 Growing threat from open-source virtual event solution providers

  5. 5. MARKET SEGMENTATION

    1. 5.1 Service Type

      1. 5.1.1 Communication

      2. 5.1.2 Recruitment

      3. 5.1.3 Sales & Marketing

      4. 5.1.4 Training

    2. 5.2 Application

      1. 5.2.1 Conferences

      2. 5.2.2 Exhibitions/Trade Shows

      3. 5.2.3 Summits

      4. 5.2.4 Others

    3. 5.3 End-User Industry

      1. 5.3.1 Educational Institutions

      2. 5.3.2 Enterprise

      3. 5.3.3 Organizations

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 6Connex

      2. 6.1.2 ALIVE

      3. 6.1.3 Avaya Inc.

      4. 6.1.4 ALE International

      5. 6.1.5 Arkadin Cloud Communications

      6. 6.1.6 Cisco Systems, Inc.

      7. 6.1.7 Cvent Inc.

      8. 6.1.8 Eventxtra

      9. 6.1.9 George P. Johnson

      10. 6.1.10 GES

    2. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Virtual Event Market market is studied from 2020 - 2027.

The Virtual Event Market is growing at a CAGR of 19.6% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

6Connex, Alive, Avaya Inc., ALE International, Arkadin Cloud Communications are the major companies operating in Virtual Event Market.

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