Methyl Ester Ethoxylate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Methyl Ester Ethoxylate Market is segmented by Application (Detergents and Industrial Cleaning Agents, Personal Care and Cosmetics, and Other Applications) and Geography (Asia-Pacific, North America, Europe, South America, Middle-East and Africa). The report offers market size and forecasts for Methyl Ester Ethoxylate in revenue (USD million) for all the above segments.

Market Snapshot

Methyl Ester Ethoxylate Market - Market Summary
Study Period: 2017-2027
Base Year: 2021
Fastest Growing Market: Europe
Largest Market: Europe
CAGR: 3.67 %

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Market Overview

The Global Methyl Ester Ethoxylate Market was valued at USD 127.28 million in 2021 and is expected to grow with a CAGR of 3.67% during the forecast period (2022-2027).

The market was negatively impacted by COVID-19 in 2020. However, the consciousness regarding personal hygiene and clean surrounding increased during the pandemic situations, which stimulated the demand for methyl ester ethoxylate from applications such as detergents and industrial cleaning agents, personal care products, and others.

  • Over the short term, surging demand from personal care and cosmetics and growing awareness regarding low foam, low rinse, and single wash detergents are expected to drive the market's growth.
  • On the flipside, presence of more efficient surfactants is likley to hinder the growth of the studied market.
  • Growing awareness regarding bio-based surfactants and growing urbanization in developing countries are likley to act as opportunities for the methyl ester ethoxylate market.
  • Europe region to dominate the market across the globe and is likley to witness the highest CAGR during the forecast period.

Scope of the Report

The methyl ester ethoxylate market is segmented by application and geography. By application, the market is segmented into Detergents and Industrial Cleaning Agents, Personal Care and Cosmetics, and Other Applications. The report also covers the market size and forecasts for the methyl ester ethoxylate market in 15 countries across major regions. For each segment, the market sizing and forecasts have been done on the basis of revenue (USD million).

Detergents and Industrial Cleaning Agents
Personal Care and Cosmetics
Other Applications
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Growing Demand from the Detergents and Industrial Cleaning Agents

  • Methyl ester ethoxylate is an ester that yields methanol on hydrolysis methyl esters of carboxylic acids. Methyl ester ethoxylates are low foaming, non-ionic surfactants as compared to fatty alcohol ethoxylates.
  • Fatty acid methyl esters, such as coconut methyl ester or soya methyl ester, and others, can be ethoxylated directly using a catalyst system to give methyl ester ethoxylates.
  • Their wetting strength is comparable to fatty alcohol ethoxylates of an equivalent alkyl chain. They do not form gels as fatty alcohol ethoxylates. Methyl ester ethoxylates may work as excellent emulsifiers and detergents. They also help in building viscosity in low active formulations. 
  • Methyl ester ethoxylates have application in detergents, cleaning agents, hard surface cleaners, emulsifiers, laundry pre-spotters, and others.
  • The method for making a laundry detergent includes forming an aqueous non-ionic premix by mixing a non-ionic surfactant, including a methyl ester ethoxylate stable in an alkaline environment and water.
  • Methyl ester ethoxylates are formed by the transesterification of refined, bleached, and deodorized oil to form fatty methyl esters, followed by an ethoxylation process. Specifically, a catalyzed reaction between the fatty methyl esters and ethylene oxide forms the methyl ester ethoxylates. By using this production process to form methyl ester ethoxylates for use as the non-ionic surfactant, the step of hydrogenation required for alcohol ethoxylate production is eliminated, thus, reducing production costs for detergents.
  • The global detergents and industrial cleaning agent market is anticipated to upscale in the coming years on account of rising consumer consciousness regarding maintaining healthy hygiene and cleanliness. The COVID-19 outbreak, worldwide, has led to a growth in cleaning activities in industrial spaces, which, in turn, has increased the demand for industrial cleaning agents.
  • As per the reports by the International Association for Soaps, Detergents, and Maintenance Products, the industry witnessed a double-fold demand for cleaning products in 2020, and this trend continued in 2021. The consumer inclination toward hygiene has triggered the demand for specialty detergents and cleaning agents in recent times.
  • Thus, the rise in production of detergents and cleaning agents is likely to benefit the demand for the methyl ester ethoxylate market.
Methyl Ester Ethoxylate Market - Segmentation

Europe Region to Dominate the Market

  • The Europe region is expected to dominate the market for methyl ester ethoxylate during the forecast period due to an increase in demand from countries like Germany, Italy, and France.
  • In Germany, in 2020, the manufacturing sector in the country accounted for EUR 60.8 billion of investments by public and private sector investors, which registered a low trend of 14% compared to the previous year. Out of the total investments, 22% was accounted for the manufacturing of motor vehicles, trailers, and semi-trailers. 
  • Revenue from soaps and synthetic detergents has climbed from EUR 345 million in 2017 to EUR 502 million in 2021, according to IKW, the German Cosmetic, Toiletry, Perfumery, and Detergent Association, after reaching a peak of EUR 632 million in 2020. The industry improved in 2021 with a gain in consumer purchases in the domestic market. Moreover, the rising awareness about personal care among the young population in the country is expected to drive the demand for skin care products and cosmetics.
  • The demand for cleaning products in the household witnessed a sudden spike in 2020, followed by 2021. This trend is supported by consumer consciousness regarding hygiene and cleanliness.
  • As per the reports by Cosmetics Europe, Germany was the largest market for cosmetics and personal care products in the European region. The country accounted for a revenue contribution of more than EUR 14 billion in 2021.
  • Furthermore, Italy contributes a notable share in the overall regional growth. Its major industries are inclusive of tourism, precision machinery, motor vehicles, chemicals, pharmaceuticals, electrical goods, textiles, fashion, clothing, and footwear.
  • According to projections released by Cosmetica Italia, sales of Italian beauty companies grew by 10.4% to EUR 11.7 billion in 2021. Further, the growing consumer demand for eco-friendly and effective cosmetics is likely to increase the demand for cosmetics in the country.
  • Despite a strong pick-up in production in 2021 and resumption of domestic consumption (+6.5%), the Italian cosmetics industry has not yet returned to its pre-crisis level of activity. However, the association expects the industry to level the pre-COVID-19 figure by the end of 2022 and register a sales figure of EUR 12.5 billion.
  • According to Cerved, the detergent and cleaning products sector grew moderately in 2021, supported by growing demand from industrial, commercial, and household cleaning activities. Moreover, the surge in COVID-19 outburst in the country has suddenly fueled the demand for hygiene maintenance and cleanliness.
  • Moreover, in France, the detergent and cleaning agent market in the country is majorly driven by industrial and household applications. The laundry detergent market in the country has been upscaling constantly. The French consider laundry to be a significant part of their daily lives. In France, almost 20 million machines are produced each year. Between January 2021 and January 2022, total cleaning product sales in French supermarkets were more than EUR 5.7 billion. Laundry product sales were roughly EUR 2.2 billion during the same time and are likely to rise further in the projected time till 2027.
  • According to the French Beauty Federation (FEBEA), the French cosmetic industry is anticipated to grow in the projected period with increasing consumer demand and rising investments from the cosmetic manufacturers in the country. Moreover, the adoption of online shopping trends has provided a wide scope of expansion in the domestic market.
  • Therefore, all the above-mentioned factors are likley to show significant impact on the demand for studied market in Europe, through the years to come.
Methyl Ester Ethoxylate Market - Regional Trend

Competitive Landscape

The global methyl ester ethoxylate market is partially consolidated in nature. Some of the key players in the market include Indorama Ventures, KLK OLEO, Lion Specialty Chemicals Co. Ltd., INEOS, and Elevance Renewable Sciences Inc., among others.

Recent Developments

In January 2020, Indorama Ventures Public Company Limited completed its acquisition of Huntsman’s integrated oxides, Surfactants, and derivative businesses.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Surging Demand from Personal Care and Cosmetics

      2. 4.1.2 Growing Awareness Regarding Low Foam, Low Rinse, and Single Wash Detergents

    2. 4.2 Restraints

      1. 4.2.1 Presence of More Efficient Surfactants

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porters Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Application

      1. 5.1.1 Detergents and Industrial Cleaning Agents

      2. 5.1.2 Personal Care and Cosmetics

      3. 5.1.3 Other Applications

    2. 5.2 Geography

      1. 5.2.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.2.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.2.3 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share (%)**/Ranking Analysis​

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Sinolight Surfactants Technology Co. Ltd

      2. 6.4.2 Elevance Renewable Sciences Inc.

      3. 6.4.3 Indorama Ventures Public Company Limited

      4. 6.4.4 INEOS

      5. 6.4.5 Jet technologies

      6. 6.4.6 KLK OLEO

      7. 6.4.7 Lion Specialty Chemicals Co. Ltd

      8. 6.4.8 Nanjing Chemical Material Corp.

      9. 6.4.9 Sino-Japan Chemical Co. Ltd

      10. 6.4.10 Venus Ethoxyethers Pvt Ltd

    5. *List Not Exhaustive

    1. 7.1 Growing Awareness Regarding Bio-Based Surfactants

    2. 7.2 Growing Urbanization in Developing Countries

**Subject to Availability

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Frequently Asked Questions

The Methyl Ester Ethoxylate Market market is studied from 2017 - 2027.

The Methyl Ester Ethoxylate Market is growing at a CAGR of 3.67% over the next 5 years.

Europe is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

INEOS, KLK OLEO , Lion Specialty Chemicals Co., Ltd. , Elevance Renewable Sciences, Inc., Indorama Ventures Public Company Limited are the major companies operating in Methyl Ester Ethoxylate Market.

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