Vietnam Pet Food Market Size & Share Analysis - Growth Trends and Forecast (2027 - 2032)

The Vietnam Pet Food Market Report is segmented by Pet Food Product (Food, Pet Treats, Pet Veterinary Diets, and Pet Nutraceuticals/Supplements), Pets (Dogs, Cats, and Other Pets), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Channel, Convenience Stores, and Other Channels). The market forecasts are provided in terms of value (USD) and volume (Metric Tons), based on availability.

Vietnam Pet Food Market Size and Share

Vietnam Pet Food Market (2027 - 2032)
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Vietnam Pet Food Market Analysis by Mordor Intelligence

The Vietnam pet food market size was valued at USD 168 million in 2026 and estimated to grow from USD 180.8 million in 2027 to reach USD 257.6 million by 2032, at a CAGR of 7.34% during the forecast period (2027-2032). In volume terms, the market size was 101.7 thousand Metric Tons in 2026 and estimated to grow from 108 thousand Metric Tons in 2027 to reach 145.9 thousand Metric Tons by 2032, at a CAGR of 6.2% during the forecast period (2027-2032).

Vietnam's household income growth and health-oriented feeding preferences support commercial pet nutrition demand. Specialist networks and online ordering give those buyers more than one route to prepared diets. Foreign brands hold the higher-value ranges, so domestic producers need quality control and logistics to compete. These pressures favor focused food ranges that connect a defined feeding purpose with dependable distribution.

Key Report Takeaways

  • By pet food product, food held a 49.18% Vietnam pet food market share in 2026, while pet nutraceuticals and supplements are forecast to grow fastest at a CAGR of 11.2% during 2027-2032.
  • Among pets, dogs accounted for a 60.98% share of the Vietnam pet food market size in 2026, with cats forecast to grow fastest at a CAGR of 8% during 2027-2032.
  • Specialty stores led distribution channels with a 72.46% value share in 2026, while the online channel is forecast to grow fastest at a CAGR of 9.1% during 2027-2032.

Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.

Vietnam Pet Food Market Segment Analysis

By Pet Food Product:

Core Feeding Scale And Targeted Nutrition

Food accounted for a 49.18% share of the Vietnam pet food market size in 2026, making it the largest segment. Thailand exported 19.88 million kilograms of dog or cat food put up for retail sale to Vietnam in 2025. That shipment base illustrates the commercial scale of a supply route serving packaged feeding, with goods already prepared for retail distribution. The supplier opportunity centers on reaching routine food demand through a viable distribution network rather than relying only on specialized nutritional occasions.

Pet nutraceuticals and supplements are the fastest-growing segment, with a forecast CAGR of 11.2% during 2027-2032. In 2025, Sitto Vietnam announced exclusive distribution of VetSynova's VF+Core functional soup supplements in Vietnam, with products available through veterinary clinics and hospitals. This route can connect an additional nutritional purchase to a professional care setting. Pet treats offer a distinct occasion, with dog treats and mixers serving as premium, health-oriented snacks that complement daily nutrition. Because VF+Core is distributed through veterinary clinics and hospitals, a supplement supplier's route to owners depends on clinic relationships, a different test from winning a place in a daily-feeding routine.

Vietnam Pet Food Market: Market Share by Pet Food Product, 2026
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Vietnam Pet Food Market: Market Share by Pet Food Product, 2026

By Pets:

Dog Feeding Base And Cat Food Demand

Dogs represented a 60.98% Vietnam pet food market share in 2026, making them the largest segment. National rabies-program reporting put the dog population above 7 million across more than 3 million households in 2024-2025. This broad animal and household base gives dog-food suppliers a substantial potential audience, with conversion into commercial feeding remaining the relevant sales opportunity. The distinction between an animal population and a buying population makes accessible feeding propositions more useful than treating every household as a premium customer.

Cats are the fastest-growing segment, with a forecast CAGR of 8% during 2027-2032. Cat-food retail sales in Vietnam were an estimated USD 63 million in 2025, up from USD 29.5 million in 2021. This increase shows an expanding commercial feeding category, giving suppliers a revenue basis for developing a cat-specific range. The cat population also rose from 4.95 million in 2021 to an estimated 6.26 million in 2025, widening the animal base that a cat-specific range can serve.

Vietnam Pet Food Market: Market Share by Pets, 2026
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Vietnam Pet Food Market: Market Share by Pets, 2026

By Distribution Channel:

Specialist Reach And Digital Sales

Specialty stores were the largest segment, accounting for 72.46% of sales value in 2026. On May 18, 2026, Paddy opened its fifth pet shop at 17 Tô Hiến Thành in Ho Chi Minh City. The dedicated-chain example illustrates a physical route through which pet-food brands can reach owners in a focused retail setting. Paddy's store directory lists five Ho Chi Minh City stores including this one, giving suppliers several local outlets to target when seeking a chain listing.

The online channel is the fastest-growing segment, with a forecast CAGR of 9.1% during 2027-2032. Vietnam pet-food retail e-commerce sales were an estimated USD 9.3 million in 2025, establishing a separate digital sales base for suppliers. The channel can extend access beyond the physical outlet, making remote availability a meaningful complement to specialist-store presence. Supermarkets recorded an estimated USD 13 million in pet-food retail sales in 2025, a grocery route that stays separate from remote ordering.

Vietnam Pet Food Market: Market Share by Distribution Channel, 2026
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Vietnam Pet Food Market: Market Share by Distribution Channel, 2026

Geography Analysis

Commercial pet-food distribution in Ho Chi Minh City and Hanoi includes a grocery-retail route that can place prepared diets within a broader food-shopping environment. On November 19, 2025, King's Pet announced availability of its canned paste and dry pet food through existing Annam Gourmet branches in Hanoi and in Ho Chi Minh City's District 1 and District 7. The placement illustrates how a brand can use an established retailer to enter specific urban locations without opening its own shops. King's Pet's announcement describes Annam Gourmet as Vietnam's leading high-end supermarket chain, so the listing positions the brand in premium grocery rather than in specialist pet stores.

Hai Phong provides a different example of local distribution development through pet shops and veterinary outlets. In June 2025, Pets Choice announced that its products were available through named outlets across Hai Phong, including both types of selling location. A network combining specialist shops and veterinary outlets can give a food brand several points of access while keeping the supplier and the customer-facing outlet in distinct roles. Pets Choice's announced network illustrates expansion through independent shops and clinics, making continued outlet supply a different task from operating company-owned stores.

Small-mammal and reptile owners in Hanoi and Ho Chi Minh City generally choose inexpensive, widely available fresh vegetables, nuts, and other fresh foods from grocery retailers and pet shops instead of specialist food. This feeding pattern distinguishes other-pet demand from the dog and cat distribution routes described above. For these animals, a prepared-food supplier must address an established feeding alternative as well as secure a place to sell. Additional outlets can improve availability while leaving the underlying choice between fresh and specialist food unresolved. Winning these owners requires a reason to replace an inexpensive fresh-food routine, so outlet expansion alone offers a weaker basis for entry.

Regulatory Framework and Outlook

The comparison covers selected jurisdictions from the perspective of a manufacturer supplying finished pet food for sale in Vietnam. Circular 21/2019 sets quality indicators for compound pet feed. National product requirements and local administrative responsibilities affect different parts of a manufacturer's route to commercial supply.

Regulatory Table of Vietnam Pet Food Market

Regulatory Table of Vietnam Pet Food Market
Decision factor Vietnam Ho Chi Minh City
Primary authority Ministry of Agriculture and Environment Department of Agriculture and Environment for assigned procedures
Key instruments or direction Circular 21/2019 on animal feed, including compound pet feed Decision 2163/QD-UBND under Decree 32/2026 on assigned procedures
Commercial effect Product-quality indicators for compound pet feed Local handling of specified animal-feed procedures
Current policy attractiveness Medium Medium
Future direction of policy attractiveness No change No change
Source: Mordor Intelligence

Vietnam's Medium rating reflects explicit compound pet-feed standards that provide a defined compliance route while imposing product-quality duties. A draft circular notified on August 7, 2026 would annul Circular 21/2019 and set quality indicators for complete pet and companion-animal feed under provincial implementation, with adoption and effective timing undetermined. Ho Chi Minh City's Medium rating reflects a defined departmental route for specified procedures under an assignment issued April 11, 2026 and running through December 31, 2030. Comparable declared pet-feed quality duties and provincial administration support No change nationally, while the city's assignment through 2030 supports continuity locally.

Value Chain Stages

The value chain compares manufacturing, import distribution, and specialist retail by how each turns pet food into supplier revenue. Fusion Group combines pet-food manufacturing and distribution in Vietnam, illustrating that one company can participate in more than one operational stage. These stages separate making the finished food, supplying the route to market, and completing the sale to its end purchaser.

Value Chain Analysis Table of Vietnam Pet Food Market

Value Chain Analysis Table of Vietnam Pet Food Market
Primary activity Key participants Value capture Bottleneck Resilience response
Finished food manufacturing Pet-food manufacturers such as Fusion Group Manufactured food sales Keeping batches consistent as output scales Align production expansion with batch-quality controls
Importing and distribution Importers such as Petkin Vietnam; distributors such as Fusion Group Wholesale product sales Connecting upstream supply with local dealer reach Use dealer networks to extend local coverage
Specialist retail Pet-shop retailers such as Pet Mart Retail food sales Converting local access into continuing food demand Match the food range to repeat feeding needs
Source: Mordor Intelligence

Petkin supplies dealers and pet shops through its Vietnam import and distribution network, placing those partners between the distributor and pet owners. This separation makes channel cooperation a source of resilience, because wholesale reach depends on outlets retaining a useful customer-facing role. Integrated manufacturers can capture sales across several activities, while specialist retailers retain the final selling relationship that upstream scale alone cannot replace.

Competitive Landscape

Competition is moderately concentrated around established major suppliers, with room for local manufacturing challengers to develop a distinct food proposition. The major players are Mars, Incorporated, Nestle (Purina), Charoen Pokphand Group, EBOS Group Limited, and DoggyMan H. A. Co., Ltd. Purina reaches Vietnam buyers through official online sellers including Paddy, Pet's Warehouse, and Pet Mart, alongside physical store locations. Purina's named online sellers sit between the brand and buyer, making access to those sellers a separate competitive hurdle from food production.

Local manufacturing investment adds a different competitive route because a challenger can develop a physical production base for its food proposition. CTCBIO Vietnam received handover of its PETLIKE pet-food factory from contractor ASBUILD in May 2025, with production-line floor area over 12,000 m². The completed handover established tangible infrastructure, placing the commercial emphasis on how that asset could support a consistent finished product and access to retail buyers. Plant investment can support local entry, while the ability to win continuing food purchases determines whether the physical asset becomes a durable competitive position in the domestic industry.

Competitive direction favors suppliers able to connect nutritional positioning with a suitable retail or veterinary route to the owner. Royal Canin, a Mars Petcare brand within Mars, Incorporated, offers cat and dog diets through retailer and veterinary sales channels in Vietnam. DoggyMan Vietnam, part of the DoggyMan network that includes DoggyMan H. A. Co., Ltd., manufactures, exports, and distributes pet supplies, including foods and snacks, illustrating a different combination of local operating roles. Circular 21/2019 covers domestic and foreign animal-feed operators alike, making compliance a common entry requirement rather than an advantage conferred by local ownership.

Vietnam Pet Food Industry Leaders

  1. Mars, Incorporated

  2. Nestle (Purina)

  3. Charoen Pokphand Group

  4. EBOS Group Limited

  5. DoggyMan H. A. Co., Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
Vietnam Pet Food Market
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Vietnam Pet Food Market Companies Covered in this Report

  • EBOS Group Limited
  • Mars, Incorporated
  • Charoen Pokphand Group
  • Nestle (Purina)
  • DoggyMan H. A. Co., Ltd.
  • VAFO PRAHA s.r.o.
  • ADM
  • Alltech
  • Schell & Kampeter, Inc. (Diamond Pet Foods)
  • Virbac
  • Unicharm Corporation
  • Spectrum Brands, Inc.
  • Inaba Foods (USA) Inc.
  • Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
  • Thai Union Group PCL
  • Vinapet Investment & Development Joint Stock Company

Read Analysis of Vietnam Pet Food Companies

Recent Industry Developments in Vietnam Pet Food Market

  • Aug 2026: Unicharm introduced 4 Silver Spoon cat soup-treat formulas for limited sale at InterPetFest in Ho Chi Minh City on August 28-30, ahead of wider Vietnam distribution.
  • Aug 2026: Vietnam notified a draft animal-feed circular on August 7 that would annul Circular 21/2019 and set quality indicators for complete pet and companion-animal feed under provincial implementation, with adoption and effective timing undetermined.
  • Jul 2026: PETPET opened its seventh pet shop at 13 Trần Não in An Khánh ward, Ho Chi Minh City, on July 18, extending its local retail network.

Table of Contents for Vietnam Pet Food Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising disposable incomes of pet owners
    • 4.2.2 Humanization of pets boosting functional diets
    • 4.2.3 Expansion of specialty retail chains
    • 4.2.4 Growth of e-commerce and last-mile delivery
    • 4.2.5 Government incentives for meat by-product use
    • 4.2.6 Expatriate demand for imported grain-free diets
  • 4.3 Market Restraints
    • 4.3.1 Price sensitivity in rural provinces
    • 4.3.2 Volatile supply of premium protein inputs
    • 4.3.3 Plastic-waste regulations driving costs
    • 4.3.4 Saturation of dog-food segment in Tier-1 cities
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry
  • 4.8 KEY INDUSTRY TRENDS
    • 4.8.1 Pet Population
    • 4.8.1.1 Cats
    • 4.8.1.2 Dogs
    • 4.8.1.3 Other Pets
    • 4.8.2 Pet Expenditure
    • 4.8.3 Consumer Trends
  • 4.9 Trade Analysis
  • 4.10 Ingredient Trends
  • 4.11 KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Pet Food Product
    • 5.1.1 Food
    • 5.1.1.1 By Sub Product
    • 5.1.1.1.1 Dry Pet Food
    • 5.1.1.1.1.1 By Sub Dry Pet Food
    • 5.1.1.1.1.1.1 Kibbles
    • 5.1.1.1.1.1.2 Other Dry Pet Food
    • 5.1.1.1.2 Wet Pet Food
    • 5.1.2 Pet Nutraceuticals/Supplements
    • 5.1.2.1 By Sub Product
    • 5.1.2.1.1 Milk Bioactives
    • 5.1.2.1.2 Omega-3 Fatty Acids
    • 5.1.2.1.3 Probiotics
    • 5.1.2.1.4 Proteins and Peptides
    • 5.1.2.1.5 Vitamins and Minerals
    • 5.1.2.1.6 Other Nutraceuticals
    • 5.1.3 Pet Treats
    • 5.1.3.1 By Sub Product
    • 5.1.3.1.1 Crunchy Treats
    • 5.1.3.1.2 Dental Treats
    • 5.1.3.1.3 Freeze-dried and Jerky Treats
    • 5.1.3.1.4 Soft and Chewy Treats
    • 5.1.3.1.5 Other Treats
    • 5.1.4 Pet Veterinary Diets
    • 5.1.4.1 By Sub Product
    • 5.1.4.1.1 Derma Diets
    • 5.1.4.1.2 Diabetes
    • 5.1.4.1.3 Digestive Sensitivity
    • 5.1.4.1.4 Obesity Diets
    • 5.1.4.1.5 Oral Care Diets
    • 5.1.4.1.6 Renal
    • 5.1.4.1.7 Urinary Tract Disease
    • 5.1.4.1.8 Other Veterinary Diets
  • 5.2 By Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 By Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 EBOS Group Limited
    • 6.4.2 Mars, Incorporated
    • 6.4.3 Charoen Pokphand Group
    • 6.4.4 Nestle (Purina)
    • 6.4.5 DoggyMan H. A. Co., Ltd.
    • 6.4.6 VAFO PRAHA s.r.o.
    • 6.4.7 ADM
    • 6.4.8 Alltech
    • 6.4.9 Schell & Kampeter, Inc. (Diamond Pet Foods)
    • 6.4.10 Virbac
    • 6.4.11 Unicharm Corporation
    • 6.4.12 Spectrum Brands, Inc.
    • 6.4.13 Inaba Foods (USA) Inc.
    • 6.4.14 Colgate-Palmolive Company (Hill's Pet Nutrition, Inc.)
    • 6.4.15 Thai Union Group PCL
    • 6.4.16 Vinapet Investment & Development Joint Stock Company

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment

Scope and Methodology

By Pet Food Product
Vietnam Pet Food Market segmentation breakdown
Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft and Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Derma Diets
Diabetes
Digestive Sensitivity
Obesity Diets
Oral Care Diets
Renal
Urinary Tract Disease
Other Veterinary Diets
By Pets
Vietnam Pet Food Market segmentation breakdown
Cats
Dogs
Other Pets
By Distribution Channel
Vietnam Pet Food Market segmentation breakdown
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Vietnam Pet Food Market segmentation breakdown
By Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft and Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Derma Diets
Diabetes
Digestive Sensitivity
Obesity Diets
Oral Care Diets
Renal
Urinary Tract Disease
Other Veterinary Diets
By Pets Cats
Dogs
Other Pets
By Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels

Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Vietnam Pet Food Market Glossary of Terms
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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Key Questions Answered in the Report

What is the Vietnam pet food market size and growth outlook?

The market is estimated at USD 180.8 million in 2027 and forecast to reach USD 257.6 million by 2032, at a CAGR of 7.34% during 2027-2032.

What supports demand for pet food in Vietnam?

Higher household incomes and health-oriented feeding support demand. Preliminary survey results showed average per-capita household income at current prices rose 9.3% in 2025 from 2024.

Which pet food product category leads sales in Vietnam?

Food led with a 49.18% share of sales value in 2026. Pet nutraceuticals and supplements are forecast to grow fastest at a CAGR of 11.2% during 2027-2032.

Who are the major pet-food suppliers in Vietnam?

Major players include Mars, Incorporated, Nestle (Purina), Charoen Pokphand Group, EBOS Group Limited, and DoggyMan H. A. Co., Ltd.

What challenges affect domestic premium pet-food producers?

The Pet Vietnam's founder identified scale, research, quality control, logistics, and branding as challenges in May 2026. Vietnam News also reported that foreign companies dominate higher-value pet-food segments.

How do pet-food distribution routes differ across Vietnamese cities?

King's Pet announced Annam Gourmet distribution in Hanoi and Ho Chi Minh City in November 2025. Pets Choice announced pet-shop and veterinary-outlet availability in Hai Phong in June 2025.

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