Car Rental in Vietnam Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers the Car Rental Industry in Vietnam and is Segmented By Booking type (Offline and Online), By Rental Duration Type (Short-term, long-term), and By Application Type (Tourism and Commuting). The market size and forecast for all the above segments are provided in value (USD Million).

Vietnam Car Rental Market Size

Market Overview
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 13.82 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


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Vietnam Car Rental Market Analysis

The Vietnam Car Rental Market is valued at USD 463.19 Million in 2021 and is expected to reach USD 884.71 Million by 2027 registering a CAGR of over 13.82% during the forecast period, 2022-2027.

The COVID-19 pandemic has caused a significant shift in how individuals travel. People are starting to prioritize personal mobility more than ever before as social isolation becomes the new norm. Additionally, car rental businesses see this situation as a chance to expand. Car rentals proved to be a more advantageous option than ride-hailing and a speedier, more cheap way to get a car, providing a secure replacement for personal transportation. Due to behavioral changes resulting due to pandemic-driven transition, the car rental market in Vietnam is poised to grow in the coming years.

Over the long term, with the rapid urbanization and rise of the middle class in Vietnam, car rental is expected to become one of the best-known services available in the urban transportation industry for local use, airport transportation, and out-of-town travel. The Vietnam car rental market has grown quickly as a result of the internet's increased penetration and the organised sector's steady growth. 

Spending among middle class people increased as a result of accommodating financial conditions, strong infrastructural development, and an improving business climate. Additionally, the market has experienced significant expansion as a result of the frequent investments in technology and the investments made by large corporations.

Vietnam Car Rental Market Trends

This section covers the major market trends shaping the Vietnam Car Rental Market according to our research experts:

Increasing Investments by Foreign Players is Pushing Demand for Car Rentals

Up until 2022, the car rental market in Vietnam was diverse due to a variety of rental durations, rental days, typical rental lengths, and other factors. More specifically, the market would provide several rental alternatives such as daily, overnight, for vacations, and a variety of options based on distance (kilometers). The self-driving services assist make full use of idle vehicles, link car owners and clients with simple and flexible procedures, and have increased demand in Vietnam's car rental sector. Additionally, businesses and apps that link car owners and customers have made the procedures simpler, hence improving the offerings.

The Vietnamese government regulated imports of cars starting in January 2018 by introducing a number of laws on car assembly, manufacturing, importation, and warranties. Additionally, the government has created a number of policies to promote foreign travel, which will allow the industry participants to tap into the unrealized potential that, if realized, would make Vietnam a top location for car rentals.

The market for car rentals in Vietnam is expected to expand due to FDI expansion that will continue luring more and more foreign workers. Also, there is significant expansion in the middle class. Younger people tend to place a higher value on experiences and quality of life than they do on saving up to buy expensive cars and large homes, thus they are more likely to rent cars. In addition to having one of the world's greatest growth rates and enticing corporate markets, Vietnam is a well-known travel destination in Southeast Asia. Combining these elements will make Vietnam an excellent possibility.

Inbound tourists and emigrants have had it easier to drive legally in the country since 2014. This will continue to be a factor influencing car rental performance.

In addition, the tourism industry in Vietnam is expanding, which has a positive impact on car rentals. The rise in Chinese and South Korean visitors has contributed to the increase, accounting for 48% and 34% year-on-year growth, respectively.

Furthermore, the 15-day visa-free policy for citizens of France, Germany, the United Kingdom, Spain, Italy, and Belarus has resulted in increased investment in air travel infrastructure. Tourists prefer to use car rental services when travelling to and from popular destinations, as well as when travelling to and from airports.


Technological Advancements are to Drive the Market Expansion

The market has transformed and experienced tremendous growth over the last two years, both in terms of users and service providers. Increased air travel for both business and pleasure has significantly increased the demand for car rentals.

The acceleration in growth can be attributed to rising business travel demand, which is being supported by an increase in internet and mobile bookings. Strong demand for chauffeur-driven cars in important cities like Hanoi and Ho Chi Minh City significantly boosted market income. Additionally, the improvement of airport infrastructure, an increase in passenger traffic at airports, and an increase in domestic and international tourism were cited as the main factors contributing to the expansion of on-airport car rental revenue.

It is anticipated that car rental companies would use environmentally friendly technologies by introducing electric vehicles. To compete with cab aggregators like Grab, which entered the market with a novel business strategy connecting independent contractors with potential clients, companies are expected to release smartphone apps. Rental car companies might compete on pricing, discounts, and special offers. Due to the widespread use of the internet and the rise in highly convenient cellphones, the client base has been expanding. To improve convenience, some automobile rental companies, including Vinasun, Hertz, and Avis, have switched to smartphone apps.


Vietnam Car Rental Industry Overview

Vietnam car rental market is a fragmented market with major players including, Avis Budget, Hertz, Enterprise Holdings, Vinasun, Mai Linh, and VN Rent a Car. The major players are actively expanding in Vietnam's major cities like Ho Chi Minh and Hanoi.

Vietnam Car Rental Market Leaders

  1. Enterprise Holdings

  2. Avis Budget Group

  3. Mai Linh Group

  4. Vinasun Corp

  5. Hertz Corporation

*Disclaimer: Major Players sorted in no particular order


Vietnam Car Rental Market News

  • In June 2022, Avis opened a new branch in Duong To hamlet, Duong To commune, Phu Quoc city - about 2km from Phu Quoc airport. The car rental services start at prices of 600,000 VND per day.
  • In May 2022, Zoomcar has announced a partnership with PJICO to provide insurance packages for both car owners and renters in Vietnam on the Zoomcar platform. For the first time in Vietnam, the company has announced a cooperation program that gives users a guarantee with a compensation package worth VND 200 million or more for cases of loss and damage. car damage. The program is applicable to all Zoomcar car owners and car rental customers. Coverage also covers the cost of avoiding and mitigating any consequential damage as well as the cost of returning and transporting damaged vehicles.
  • In September 2021, Indian car rental startup Zoomcar has launched operations in Vietnam and Indonesia to secure a stronger footprint in Southeast Asia. In Vietnam, the company has around 1,000 cars for rent or 10 percent of its total global number. 

Vietnam Car Rental Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in USD Million)

    1. 5.1 Booking Type

      1. 5.1.1 Online

      2. 5.1.2 Offline

    2. 5.2 Rental Duration

      1. 5.2.1 Short-Term

      2. 5.2.2 Long-Term

    3. 5.3 Application Type

      1. 5.3.1 Tourism

      2. 5.3.2 Commuting


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Vietnam Sun Corporation (Vinasun)

      2. 6.2.2 Mai Linh Group

      3. 6.2.3 Vina(Vietnam) Rent A Car

      4. 6.2.4 Grab Holdings Inc

      5. 6.2.5 PT Gojek

      6. 6.2.6 Hertz Corporation

      7. 6.2.7 Enterprise Holdings

      8. 6.2.8 Avis Budget Group

    3. *List Not Exhaustive

Vietnam Car Rental Industry Segmentation

The Vietnam Car Rental Market covers the current and upcoming trends with recent technological development. The report will provide a detailed analysis of various areas of the market by Type, Duration, and Application. The market share of significant car rental companies across the Indonesian market will be provided in the report.

By booking type, the market is segmented as Offline and Online.

By Rental Duration Type, the market is segmented as Short term, Long Term.

and By Application Type, the market is segmented as Tourism, Commuting.

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Vietnam Car Rental Market Research FAQs

The Vietnam Car Rental Market is projected to register a CAGR of 13.82% during the forecast period (2023-2028).

Enterprise Holdings, Avis Budget Group, Mai Linh Group, Vinasun Corp and Hertz Corporation are the major companies operating in the Vietnam Car Rental Market.

Car Rental in Vietnam Industry Report

Statistics for the 2023 Car Rental in Vietnam market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Car Rental in Vietnam analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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