North America Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Oral Care Market is segmented by Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR (2019-2024): 3.03%
Fastest Growing Segment: Online Retail Stores
Largest Segment: Toothpaste

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Market Overview

North America oral care market is expected to reach USD 12.5 billion by 2024, witnessing a CAGR of 3.03% during the forecast period of 2019 - 2024.

  • Increased oral routine to maintain oral hygiene and growing internet retailing are primarily driving the market growth. Moreover, e-commerce is increasingly experiencing elevated sales of oral care products through online channels. Amazon is the top online retail channel in North American markets for oral care. In 2016, Amazon observed an impressive growth in oral care sale in the United States.
  • The United States contributes the maximum share in the oral care market in the region, and it is estimated to grow further in the forecast period.



Scope of the Report

North America oral care market offers a range of products, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. The study also covers the regional level analysis of the major countries, which include the United States, Canada, and Mexico.

By Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
By Distribution Channel
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America

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Key Market Trends

The United States Dominate the Regional Oral Care Market

According to the US Centers for Disease Control, every fourth American is unconsciously living with untreated tooth decay, which is likely to grow as a silent epidemic in the country. Thus, the rising cases of oral problems are a growing concern in the country, which is estimated to augment the US oral care market. A report published by the American Dental Association, dry mouth, sensitivity, and tooth pain were found to be the most frequent oral problems among the Americans. This majorly boosts the market for mouthwashes, rinses, and toothpaste in the country. 


Increased Demand for Sensitivity or Pain Relief Toothpaste

Sensitivity or pain-relieving toothpaste is meant to relieve the pain and discomfort while brushing. Changing eating habits, coupled with increasing demand for oral hygiene products, with functional benefits rather than cleaning or brightening, are expected to fuel the market for sensitivity or pain relief toothpaste and mouthwash. The North American market is competitive, with a large number of multinational players competing for market share. New product innovation focuses on active ingredients, and technology is the main strategy adopted by players.



Competitive Landscape

The oral care industry is highly consolidated. It is one of the fastest consumer goods industry, with an increasing number of players bringing products on the retail shelves with different functionalities. Toothpaste manufacturers, such as GlaxoSmithKline PLC, have made strategic investments to build new manufacturing facility across the world, in order to position itself in the North American market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 GlaxoSmithKline PLC

      4. 6.4.4 Unilever

      5. 6.4.5 Church & Dwight Co. Inc.

      6. 6.4.6 Sunstar Suisse SA

      7. 6.4.7 Henkel AG & Co. KGaA

      8. 6.4.8 Johnson & Johnson Services Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Oral Care Market market is studied from 2016 - 2026.

The North America Oral Care Market is valued at 3.03% in 2016.

The North America Oral Care Market is valued at Online Retail Stores in 2026.

Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline PLC, Unilever, Church & Dwight Co. Inc. are the major companies operating in North America Oral Care Market.

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