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The Middle East & Africa plant-based meat and dairy products market was valued at USD 240.96 million in 2020 and is projected to witness a CAGR of 6.01 % during the forecast period (2021 - 2026).
The growing concerns among the people of Middle East about the consumption of conventional animal-based food and beverage products and the adoption of vegan diets in the wake of the COVID-19 outbreak due to rising health awareness are expected to drive the plant-based growth of meat and dairy products in the region studied.
Vegan and vegetarian products are not new to the market; however, the recent wave of innovation in products that mimic the taste and structure of traditional meat and dairy products has been a game-changer as they capture meat eaters' attention. This innovation perfectly placed the likes of Beyond Meat, Danone SA, etc. to fulfil the needs of meat-eaters when the meat industry took a hit during the COVID-19 outbreak, thus bringing in the boom in the market studied.
The shift in consumer behaviour, mainly related to animal products, is majorly due to the rising concerns regarding animal welfare, personal health, and sustainability. As per the records, 40% of children in the UAE are obese, 32% of the population has diabetes, 40% of the population has high blood pressure, Therefore, various food and beverage companies, are launching plant-based or vegan meat and dairy products in the Middle East and Africa market. Also, gaining the popularity of vegan diet and incidences of lactose intolerance are driving the market for plant-based dairy products in the region studied.
The rising consumer awareness regarding the negative impact of the consumption of meat on health is leading to a shift toward a vegan diet. Additionally, benefits of cholesterol-free protein, with meat-like texture, are one of those key factors promoting the growth of plant-based meat and dairy products in the region studied.
Scope of the Report
The plant-based meat and dairy refer to products made from plant materials that are designed to mimic meat in every way, from taste, texture, smell, and appearance.
The Middle East & Africa plant-based meat and dairy products are segmented based on type, distribution channel, and geography. Based on type, the market studied is segmented into plant-based meat and plant-based dairy. Plant-based meat is further segmented into burger patties, sausages, strips and nuggets, meatballs, other plant-based meats. Also, plant-based dairy is further segmented into milk, yoghurt, butter and cheese, other plant-based dairy. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience store, online retail channels, and other distribution channels. By geography, the market studied is segmented into South Africa, United Arab Emirates, Saudi Arabia, Egypt and the Rest of Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).
|Online Retail Channels|
|Other Distribution Channels|
|United Arab Emirates|
|Rest of Middle East & Africa|
Key Market Trends
Inclination Toward Vegan and Plant-Based Products
These days, meat and milk substitute or vegan products are becoming more popular. They exist together with meat and milk products in the market. These substitute products are appreciated by consumers due to animal welfare, environmental, and health-related reasons. Additionally, functional efficacy and high sustainability claims offered by plant-derived products are the factors primarily driving the plant-based meat and dairy market in the Middle East and African region.
Dairy alternatives hold wide scope for product development, pulling significant attention of manufacturers to contribute to the market. As a result, food companies are increasingly investing to cater to the appeal of novel flavours and taste profiles.
For instance, in 2020, Upfield, a Dutch plant-based company, expanded its reach in major supermarket chains across the Middle East, including the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman, Jordan, and Lebanon, and in North Africa, such as Morocco, by launching its plant-based butter and cream, to achieve a significant market share with its plant-based dairy alternatives in the region.
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Increasing Consumption of Plant-Based Meat and Dairy Products in United Arab Emirates
The consumers in the United Arab Emirates consider adoption of veganism in the country as a recent development for a cleaner lifestyle and healthy habits, which is fuelling the growth in the meat substitutes market in the country, due to clinically proven health benefits of a vegan diet.
The tourism in the country from different parts of the world is also contributing to the growth of meat substitutes market of the country. The growing demand for vegan protein-based products resulted in the launch of VBites, which is a vegan food company in the country.
While physical reactions to foods are common, an increasing number of residents in the United Arab Emirates is suffering from lactose intolerances, thereby further increasing demand for dairy alternatives.
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As plant-based foods undergo product innovation across western nations, market players in the Middle East and Africa region are vying on expansion through partnership. For instance, Superbom Alimentos, a company based in Brazil, has announced the international expansion of the brand to export its products to Dubai. The commercial transaction was carried out in partnership with several supermarkets in the country.
The growth of plant-based foods in both the Middle East & Africa is highly dependent on how consumers perceive such foods. In most cases, brands working in this segment must involve apt marketing and advertising practices to instigate younger consumers since they rely heavily on social media platforms and are avid “out-of-home” consumers. Some of the major companies which are operating in the market studied Danone SA, Beyond Meat Inc., Upfield, and Saudi Dairy and Food Stuff Company.
In October 2020, Danone Egypt became the first company in Egypt to achieve B CorpTM Certification. The certification covers all its activities from essential dairy products to early life nutrition.
In December 2019, Mezzan Holding, one of the largest manufacturers and distributors of food, beverage, and FMCG products in the Gulf, signed a distribution agreement with Beyond Meat. Under this partnership Mezzan will handle the products’ distribution to the Gulf region starting with Kuwait and the UAE.
In May 2018, Koita Foods expanded into the non-dairy market and launched its new line of vegan products, including almond, oat, soy, and rice milks. The company also created two different versions of the soy milk one standard soy beverage, and the other soy milk for coffee enthusiasts for espresso beverages, as it foams more easily than traditional non-dairy milks.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Plant-based Meat
220.127.116.11 Burger Patties
18.104.22.168 Strips and Nuggets
22.214.171.124 Other Plant-based Meats
5.1.2 Plant-based Dairy
126.96.36.199 Butter and Cheese
188.8.131.52 Other Plant-based Dairy
5.2 Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail Channels
5.2.4 Other Distribution Channels
5.3.1 South Africa
5.3.2 United Arab Emirates
5.3.3 Saudi Arabia
5.3.5 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Danone SA
6.4.2 Beyond Meat Inc.
6.4.4 Saudi Dairy and Food Stuff Company
6.4.5 Rude Health
6.4.6 Blue Diamond Growers
6.4.7 Superbom Alimentos
6.4.8 Koita FZE
6.4.9 The Meatless Farm Co.
6.4.10 Al Islami Foods
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Middle East & Africa Plant-Based Meat and Dairy Products Market market is studied from 2016 - 2026.
What is the growth rate of Middle East & Africa Plant-Based Meat and Dairy Products Market?
The Middle East & Africa Plant-Based Meat and Dairy Products Market is growing at a CAGR of 6.01% over the next 5 years.
Who are the key players in Middle East & Africa Plant-Based Meat and Dairy Products Market?
- Koita FZE
- At Al Islami Foods
- Blue Diamond Growers
- Beyond Meat Inc.
- Danone SA
Are the major companies operating in Middle East & Africa Plant-Based Meat and Dairy Products Market.