Middle East and Africa Plant-based Meat and Dairy Products Market - Growth, Trends, and Forecasts (2022 - 2027)

The Middle East and Africa Plant-based Meat and Dairy Products Market is segmented by type (plant-based meat and plant-based dairy); by distribution channel (hypermarkets/supermarkets, convenience stores, online retail channels, and other distribution channels); and by geography (South Africa, United Arab Emirates, Saudi Arabia, Egypt, and Rest of Middle East and Africa). The report offers market size and values (in USD million) during the forecast period for all the above segments.

Market Snapshot

Middle-East Africa Plant-Based Meat and Dairy Products Market Summary
Study Period: 2017-2027
Base Year: 2021
CAGR: 6.01 %
Middle-East Africa Plant-Based Meat and Dairy Products Market Major Players

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Market Overview

The Middle East and African Plant-Based Meat and Dairy Products Market are projected to witness a CAGR of 6.01 % over the next five years.

The growing concerns among the people of the Middle East about the consumption of conventional animal-based food and beverage products and the adoption of vegan diets in the wake of the COVID-19 pandemic due to rising health awareness were expected to drive the plant-based growth of meat and dairy products in the region. The shift in consumer behavior was majorly due to the rising concerns regarding animal welfare, personal health, and sustainability. Therefore, various food and beverage companies were launching plant-based or vegan meat and dairy products in the Middle East and African markets.

The rising consumer awareness regarding the negative impact of the consumption of meat on health is leading to a shift toward a vegan diet. Additionally, the benefits of cholesterol-free protein, with a meat-like texture, are one of those key factors promoting the growth of plant-based meat and dairy products in the region studied. According to the data of the World Obesity Organization in April 2022, 25% of men and 30% of women are obese, and 16.4% of adults have diabetes in the United Arab Emirates. Therefore, the market players in the region are launching various plant-based meat and dairy products.

Scope of the Report

Plant-based meat and dairy refer to products made from plant materials that are designed to mimic meat in every way, from taste, texture, smell, and appearance. The Middle East and Africa plant-based meat and dairy products market is segmented by type, distribution channel, and geography. Based on type, the market studied is segmented into plant-based meat and plant-based dairy. Plant-based meat is further segmented into burger patties, sausages, strips and nuggets, meatballs, and other plant-based meats. Also, plant-based dairy is further segmented into milk, yogurt, butter and cheese, and other plant-based dairy products. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels. By geography, the market studied is segmented into South Africa, the United Arab Emirates, Saudi Arabia, Egypt, and the Rest of Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Type
Plant-based Meat
Burger Patties
Sausages
Strips and Nuggets
Meatballs
Other Plant-based Meats
Plant-based Dairy
Milk
Yogurt
Butter and Cheese
Other Plant-based Dairy
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Online Retail Channels
Other Distribution Channels
By Geography
South Africa
United Arab Emirates
Saudi Arabia
Egypt
Rest of Middle East and Africa

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Key Market Trends

Inclination Toward Vegan and Plant-based Products

These days, meat and milk substitutes or vegan products are becoming more popular. They exist together with meat and milk products in the market. Consumers appreciate these substitute products due to animal welfare, environmental, and health-related reasons. ​Additionally, functional efficacy and high sustainability claims offered by plant-derived products are the factors driving the plant-based meat and dairy market in the Middle East and Africa. Dairy alternatives hold broad scope for product development, pulling the significant attention of manufacturers to contribute to the market. As a result, food companies are increasingly investing in catering to the appeal of novel flavors and taste profiles. For instance, in April 2022, Meatless farm, a British plant-based company, launched new plant-based steaks made from pea protein.

Middle East and Africa Plant-based Meat and Dairy Products Market: Value of Meat Substitute Products in the UAE in Million AED

United Arab Emirates is the Fastest Growing Market

Consumers in the United Arab Emirates consider the adoption of veganism in the country as a recent development for a cleaner lifestyle, healthy habits, and animal rights, which is fueling the growth in the meat substitute market in the country due to the clinically proven health benefits of a vegan diet. In Saudi Arabia, shops and restaurants offer different vegan and vegetarian products, making people shift from meat to plant-based foods. Tourism in the country from other parts of the world is also contributing to the growth of the meat substitute market in the country. The growing demand for vegan protein-based products resulted in the launch of VBites, a vegan food company in the country. The brands are focusing on more and more production of vegan products in the market. For instance, in November 2021, Amid the pandemic, Kind Lyfe, a new vegan snack startup, was launched. The startup is gaining popularity all over the region through its sales in supermarkets and online retail channels.

Middle-East Africa Plant-Based Meat and Dairy Products Market: Reasons for Demand Shift of Vegan Food, UAE, 2021

Competitive Landscape

The growth of plant-based foods in the Middle East and Africa is highly dependent on how consumers perceive such foods. In most cases, brands working in this segment must involve apt marketing and advertising practices to instigate younger consumers since they rely heavily on social media platforms and are avid “out-of-home” consumers. Some of the major companies which are operating in the market studied are Danone SA, Beyond Meat Inc., Upfield, and Saudi Dairy and Food Stuff Company.

Major Players

  1. Koita FZE

  2. At Al Islami Foods

  3. Blue Diamond Growers

  4. Beyond Meat Inc.

  5. Danone

Middle-East Africa Plant-Based Meat and Dairy Products Market Concentration

Recent Developments

  • In May 2022, Saudi Dairy and Food Stuff Company launched Saudia Oat Milk, the Kingdom’s first locally produced oat-based milk.
  • In September 2021, Next Gen’s plant-based chicken alternative Tindle launched across 20 outlets in the United Arab Emirates.
  • In January 2021, Egyptian food products company, Juhayna Food Industries (JUFO), launched its plant-based segment, which includes natural and vegan products. The line includes products such as 1-liter packets of Almond, Coconut, Oat, Soy, and Hazelnut milk.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Plant-based Meat

        1. 5.1.1.1 Burger Patties

        2. 5.1.1.2 Sausages

        3. 5.1.1.3 Strips and Nuggets

        4. 5.1.1.4 Meatballs

        5. 5.1.1.5 Other Plant-based Meats

      2. 5.1.2 Plant-based Dairy

        1. 5.1.2.1 Milk

        2. 5.1.2.2 Yogurt

        3. 5.1.2.3 Butter and Cheese

        4. 5.1.2.4 Other Plant-based Dairy

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Channels

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 South Africa

      2. 5.3.2 United Arab Emirates

      3. 5.3.3 Saudi Arabia

      4. 5.3.4 Egypt

      5. 5.3.5 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Danone SA

      2. 6.3.2 Beyond Meat Inc.

      3. 6.3.3 Upfield

      4. 6.3.4 Saudi Dairy and Food Stuff Company

      5. 6.3.5 Rude Health

      6. 6.3.6 Blue Diamond Growers

      7. 6.3.7 Superbom Alimentos

      8. 6.3.8 Koita FZE

      9. 6.3.9 The Meatless Farm Co.

      10. 6.3.10 Al Islami Foods

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Frequently Asked Questions

The Middle East and Africa Plant-based Meat and Dairy Products Market market is studied from 2017 - 2027.

The Middle East and Africa Plant-based Meat and Dairy Products Market is growing at a CAGR of 6.01% over the next 5 years.

Koita FZE , At Al Islami Foods , Blue Diamond Growers , Beyond Meat Inc., Danone are the major companies operating in Middle East and Africa Plant-based Meat and Dairy Products Market.

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