Middle East and Africa Plant-based Meat Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Middle East and Africa Plant-based Meat Market is segmented by type (plant-based meat and plant-based dairy); by distribution channel (hypermarkets/supermarkets, convenience stores, online retail channels, and other distribution channels); and by geography (South Africa, United Arab Emirates, Saudi Arabia, Egypt, and Rest of Middle East and Africa). The report offers market size and values (in USD million) during the forecast period for all the above segments.

Middle East and Africa Plant-based Meat Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Middle East & Africa Plant-based Meat Market Size

MEA Plant-based Meat and Dairy Products Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 321.73 Million
Market Size (2030) USD 439.55 Million
CAGR (2025 - 2030) 6.44 %
Market Concentration Low

Major Players

MEA Plant-based Meat and Dairy Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of MEA Plant-based Meat and Dairy Products Market with other markets in Food & Beverage Industry

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Middle East & Africa Plant-based Meat Market Analysis

The MEA Plant-based Meat and Dairy Products Market size is estimated at USD 321.73 million in 2025, and is expected to reach USD 439.55 million by 2030, at a CAGR of 6.44% during the forecast period (2025-2030).

The MEA plant-based meat and dairy products market is experiencing a fundamental shift in consumer behavior driven by increasing health consciousness and lifestyle changes. Recent health statistics from the UAE highlight the urgency for dietary changes, with 25% of men and 30% of women being classified as obese, while 16.4% of adults have diabetes, according to the World Obesity Organization's 2022 report. This health crisis has prompted consumers to seek healthier alternatives to traditional animal-based products, with a particular focus on plant-based food options that offer similar taste and texture profiles but with improved nutritional benefits. The growing middle-class population, particularly in Gulf countries, has shown increased willingness to experiment with alternative protein sources, leading to a surge in demand for innovative vegan food products.


Product innovation and development have become central to market growth, with manufacturers focusing on creating products that closely mimic the taste and texture of traditional meat and dairy items. Major food companies are investing heavily in research and development to improve their plant-based food offerings, utilizing plant-based ingredients such as pea protein, soy, and various nuts to create more authentic alternatives. In January 2023, Al Islami Foods expanded its presence in the region with the launch of new vegan food products like vegan burgers, demonstrating the industry's commitment to meeting evolving consumer preferences. These innovations are particularly focused on addressing the specific taste preferences and dietary requirements of Middle Eastern consumers.


The retail landscape for plant-based food products is undergoing significant transformation, with major supermarket chains actively promoting meat substitutes and dairy substitutes alternatives. In early 2023, Spinneys launched its "Power of Plants" initiative across its UAE stores, dedicating specific sections to plant-based food products and increasing visibility for these alternatives. This retail evolution has been accompanied by the entry of international plant-based brands into the market, with companies like Upfield expanding their distribution networks across multiple Middle Eastern countries. The increasing availability of meat substitutes and dairy substitutes options in mainstream retail channels has made these products more accessible to a broader consumer base.


The market is witnessing a notable trend in premiumization, with consumers showing willingness to pay higher prices for high-quality plant-based food alternatives. Manufacturers are responding by launching premium products that emphasize clean labels, organic ingredients, and environmental sustainability. According to industry surveys, approximately 40% of UAE consumers are now open to choosing meat substitute alternatives for health, animal welfare, and environmental reasons. This shift in consumer mindset has led to increased investment in branding and marketing efforts, with companies focusing on educating consumers about the benefits of plant-based food products while addressing cultural and dietary preferences specific to the region.

Segment Analysis: By Type

Plant-based Meat Segment in MEA Plant-based Meat and Dairy Products Market

The plant-based meat segment dominates the MEA plant-based meat and dairy products market, accounting for approximately 69% of the market share in 2024. This significant market position is driven by increasing consumer awareness regarding the health benefits and environmental sustainability of plant-based meat alternatives. The segment's growth is particularly strong in countries like the UAE and South Africa, where consumers are increasingly adopting flexitarian diets and seeking alternatives to traditional meat products. Major retail chains across the region have expanded their plant-based meat offerings, including plant-based burger patties, sausages, and meatballs, to meet this growing demand. The segment's success is also attributed to continuous product innovation focusing on improving taste, texture, and nutritional profiles to closely mimic conventional meat products.

Market Analysis of MEA Plant-based Meat and Dairy Products Market: Chart for By Type

Plant-based Dairy Segment in MEA Plant-based Meat and Dairy Products Market

The plant-based dairy segment is experiencing the fastest growth in the MEA plant-based meat and dairy products market, with an expected growth rate of approximately 8% during 2024-2029. This rapid expansion is driven by increasing cases of lactose intolerance, growing health consciousness, and rising demand for dairy alternatives among consumers in the region. Manufacturers are responding to this trend by introducing innovative products made from various plant sources such as soy, almond, and coconut, including vegan cheese and plant milk. The segment's growth is further supported by the increasing availability of these products in mainstream retail channels and the rising adoption of vegan and vegetarian lifestyles. Product innovation in this segment focuses on improving taste profiles, nutritional content, and texture to better match traditional dairy products.

Segment Analysis: By Distribution Channel

Hypermarkets/Supermarkets Segment in MEA Plant-based Meat and Dairy Products Market

Hypermarkets and supermarkets continue to dominate the MEA plant-based meat and dairy products market, commanding approximately 75% of the total market share in 2024. This channel's dominance is attributed to its ability to offer consumers more variety and competitive prices compared to traditional stores. The large amount of shelf space available in supermarkets and hypermarkets has been crucial for the strong sales of plant-based meat and plant-based dairy products. These retail formats are increasingly allocating separate 'free-from' sections to cater to the rising demand for plant-based alternatives. The channel's success is further bolstered by its ability to provide consumers with a one-stop shopping experience and the perception of higher quality products. Additionally, supermarkets and hypermarkets are implementing strategic product placement and promotional activities to enhance the visibility of plant-based products, making them more accessible to mainstream consumers.

Online Retail Segment in MEA Plant-based Meat and Dairy Products Market

The online retail channel is experiencing rapid growth in the MEA plant-based meat and dairy products market, with projections indicating continued expansion through 2024-2029. This growth is driven by the increasing adoption of smartphones and improved broadband penetration across the region. Online platforms are revolutionizing the shopping experience by offering consumers unprecedented convenience and extensive product selections. These digital marketplaces provide a comprehensive assortment of dairy-free and vegan products, including vegan cheese and plant-based butter, with many accommodating specific dietary requirements through user-friendly filtering options. The channel's growth is further supported by the emergence of specialized online retailers focusing exclusively on plant-based products, as well as traditional retailers expanding their e-commerce capabilities. The convenience of home delivery and the ability to compare products and prices easily are making online retail an increasingly preferred choice for consumers of plant-based products.

Remaining Segments in Distribution Channel

Convenience stores and other distribution channels play vital complementary roles in the MEA plant-based meat and dairy products market. Convenience stores serve as crucial touchpoints for consumers seeking quick purchases and immediate availability of plant-based products, particularly in urban areas with busy lifestyles. These stores are adapting their product mix to include more plant-based options to meet growing consumer demand. Other distribution channels, including traditional stores, vending machines, and drug stores, cater to specific consumer needs and preferences, particularly those with special dietary requirements or those seeking alternative shopping venues. These channels are increasingly incorporating plant-based products into their offerings to remain competitive and meet evolving consumer preferences.

MEA Plant-based Meat and Dairy Products Market Geography Segment Analysis

Plant-Based Meat and Dairy Products Market in South Africa

South Africa dominates the Middle East and African plant-based food and dairy products landscape, commanding approximately 30% of the total market share in 2024. The country's market is primarily driven by its young generation, who are highly exposed to media and internet trends, actively seeking nutritious products with health benefits. The market shows particular strength in soy-based meat proteins, which have emerged as the dominant form of vegan meat substitutes consumed in the country. Consumer preferences in South Africa are increasingly aligned with products that offer a perfect balance of taste, health benefits, and competitive pricing. The market has seen significant traction in various plant-based food alternatives, including tofu, seitan, tempeh, and innovative ingredients like jackfruit and cauliflower. In the dairy alternatives segment, soy-based milk has established itself as the preferred choice among consumers, particularly appealing to the lactose-intolerant population. The country's multicultural population and growing awareness of health and environmental concerns have further catalyzed the adoption of vegetarian diets with healthier plant-based food ingredients.

Plant-Based Meat and Dairy Products Market in United Arab Emirates

The United Arab Emirates represents one of the most dynamic markets in the region, projected to grow at approximately 9% CAGR during 2024-2029. The UAE market is characterized by its sophisticated consumer base that views veganism as a pathway to a cleaner lifestyle and healthier habits. The country's robust tourism sector has significantly contributed to the diversification of vegan meat offerings, creating a melting pot of various dietary preferences and choices. The market has witnessed substantial growth in premium plant milk and vegan cheese products, particularly appealing to the country's affluent consumer base. The UAE's retail landscape has evolved to accommodate this growing demand, with major supermarket chains dedicating specific sections to plant-based alternatives. The country's strategic position as a global business hub has attracted numerous international plant-based brands, fostering healthy competition and innovation in the sector. The increasing prevalence of lactose intolerance among UAE residents has further accelerated the adoption of dairy-free products, creating a sustained demand for innovative plant-based yogurt products.

Plant-Based Meat and Dairy Products Market in Saudi Arabia

Saudi Arabia's plant-based meat and dairy products market is experiencing significant transformation, driven primarily by its youth population and their growing awareness of health, animal rights, and environmental concerns. The country has witnessed increased investment in plant-based food startups, with local entrepreneurs and international players recognizing the market's potential. The Saudi market is particularly notable for its focus on product innovation and expansion strategies to capture consumer attention. The country's retail landscape has evolved to accommodate the growing demand for plant-based alternatives, with major supermarket chains expanding their vegan and vegetarian sections. Consumer preferences in Saudi Arabia are increasingly shifting towards products that offer both nutritional benefits and align with religious dietary requirements. The market has also benefited from the government's vision to promote healthier lifestyle choices among its population, creating a favorable environment for plant milk products.

Plant-Based Meat and Dairy Products Market in Egypt

Egypt's plant-based meat and dairy products market is witnessing steady growth, driven by increasing health consciousness and rising concerns about childhood obesity. The market has seen the emergence of several local brands dedicated to offering vegan options, catering to a growing health-conscious consumer base. Egyptian consumers are increasingly embracing plant-based alternatives as part of their daily diet, particularly in urban areas where health awareness is higher. The market has witnessed significant product innovation, with companies focusing on developing alternatives that align with local taste preferences and dietary habits. Local manufacturers are increasingly investing in research and development to create vegan cheese products that maintain traditional flavors while offering health benefits. The country's retail sector has adapted to this growing demand by expanding shelf space for plant-based products and improving their visibility in stores. The market has also benefited from increased consumer education about the health benefits of plant-based diets.

Plant-Based Meat and Dairy Products Market in Other Countries

The plant-based meat and dairy products market in other Middle Eastern and African countries demonstrates varying levels of development and adoption. Countries such as Qatar, Turkey, Kenya, and Nigeria are emerging as dynamic consumer markets with unique characteristics and preferences. These markets are primarily driven by increasing environmental concerns, lifestyle changes, and evolving eating patterns. The trend toward plant-based diets is particularly notable in urban areas, where consumers are more exposed to international food trends and health awareness. Religious and cultural factors play a significant role in shaping consumer preferences in these markets, with many consumers seeking products that align with their dietary restrictions and beliefs. The retail landscape in these countries is gradually adapting to accommodate the growing demand for plant-based alternatives, with both international and local players introducing innovative products tailored to local tastes and preferences.

Middle East & Africa Plant-based Meat Industry Overview

Top Companies in MEA Plant-Based Meat and Dairy Products Market

The MEA plant-based meat and dairy products market features established multinational players like Danone SA, Beyond Meat, and Upfield alongside regional specialists like Al Islami Foods and Koita FZE. Companies are heavily investing in research and development to create innovative meat analogs and meat substitutes that closely mimic traditional meat and dairy products in taste and texture. The industry is witnessing increased strategic partnerships between manufacturers and distributors to strengthen regional presence, particularly in key markets like the UAE and Saudi Arabia. Market leaders are expanding their production capabilities while simultaneously focusing on developing clean-label products to meet the growing consumer demand for healthier vegan food products. Distribution channel optimization through omnichannel strategies and partnerships with retail chains has become crucial for market penetration, while product diversification across different price points helps capture various consumer segments.

Dynamic Market Structure Drives Strategic Growth

The competitive landscape is characterized by a mix of global conglomerates leveraging their established distribution networks and local players capitalizing on their understanding of regional preferences and dietary requirements. Market consolidation is gradually increasing as larger companies acquire innovative startups to expand their alternative protein portfolios and technical capabilities, exemplified by Upfield's acquisition of Greek vegan cheesemaker Arivia. The industry structure promotes both collaboration and competition, with companies forming strategic alliances for distribution while maintaining competitive advantages through proprietary technologies and formulations.


The market demonstrates a relatively fragmented structure in certain segments, particularly in plant-based dairy alternatives, where numerous local manufacturers compete alongside international brands. Cross-border partnerships and joint ventures are becoming increasingly common as companies seek to overcome market entry barriers and leverage complementary strengths. The competitive dynamics are further shaped by the presence of private label brands from major retailers, who are expanding their plant-based offerings to capitalize on the growing consumer interest in alternative proteins.

Innovation and Adaptability Drive Market Success

Success in the market increasingly depends on companies' ability to develop products that align with local taste preferences while maintaining international quality standards. Incumbents are strengthening their positions through continuous product innovation, investment in sustainable practices, and development of robust supply chain networks. Market leaders are focusing on vertical integration and securing long-term agreements with raw material suppliers to ensure consistent product quality and cost management. The ability to adapt to changing consumer preferences and maintain price competitiveness while offering premium products has become crucial for sustained growth.


For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products while building strong relationships with local distributors. Companies must navigate complex regulatory environments across different countries while maintaining compliance with various food safety and labeling requirements. The development of effective marketing strategies that educate consumers about the benefits of plant-based ingredients while addressing cultural and religious considerations is becoming increasingly important. Future success will largely depend on companies' ability to balance innovation with operational efficiency while maintaining a strong brand presence across multiple distribution channels.

Middle East & Africa Plant-based Meat Market Leaders

  1. Blue Diamond Growers

  2. Beyond Meat Inc.

  3. Danone

  4. Al Islami Foods

  5. Saudi Dairy and Food Stuff Company

  6. *Disclaimer: Major Players sorted in no particular order
MEA Plant-based Meat And Dairy Products Market Concentration
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Middle East & Africa Plant-based Meat Market News

  • May 2022: Saudi Dairy and Food Stuff Company launched Saudia oat milk, claiming it is the Kingdom's first locally produced oat-based milk.
  • February 2021: Danone SA announced its purchase of US-based firm 'Earth Island,' which is a producer of a pioneering plant-based brand named Follow Your Heart. This expansion helped the company (Danone) to expand its product range to meet consumer needs.
  • January 2021: Vbites Food Limited expanded its business in the Middle East with a listing of products that were announced in the United Arab Emirates. Nine products from its 51-strong portfolio of plant-based products have been listed in 90 stores, including Waitrose locations in Dubai and Spinneys stores across the United Arab Emirates.

Middle East & Africa Plant-based Meat Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing Health Concerns are Supporting the Market's Growth
    • 4.1.2 Growing Consumer Preference for Convenience Seafood
  • 4.2 Market Restraints
    • 4.2.1 Rising Concern About Quality and Safety Standards of Canned Tuna
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Plant-Based Meat
    • 5.1.1.1 Burger Patties
    • 5.1.1.2 Sausages
    • 5.1.1.3 Strips and Nuggets
    • 5.1.1.4 Meatballs
    • 5.1.1.5 Other Plant-Based Meats
    • 5.1.2 Plant-Based Dairy
    • 5.1.2.1 Milk
    • 5.1.2.2 Yogurt
    • 5.1.2.3 Butter and Cheese
    • 5.1.2.4 Other Plant-based Dairy
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Channels
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 South Africa
    • 5.3.2 United Arab Emirates
    • 5.3.3 Saudi Arabia
    • 5.3.4 Egypt
    • 5.3.5 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Danone SA
    • 6.3.2 Beyond Meat Inc.
    • 6.3.3 Upfield Holdings B.V
    • 6.3.4 Saudi Dairy and Food Stuff Company
    • 6.3.5 Rude Health
    • 6.3.6 Blue Diamond Growers
    • 6.3.7 Superbom Alimentos
    • 6.3.8 Koita FZE
    • 6.3.9 The Meatless Farm Co.
    • 6.3.10 Al Islami Foods
    • 6.3.11 Vbites Foods Limited
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Middle East & Africa Plant-based Meat Industry Segmentation

Plant-based meat and dairy refer to products made from plant materials that are designed to mimic meat in every way, from taste, texture, smell, and appearance. 

The Middle East and Africa plant-based meat and dairy products market is segmented by product type, distribution channel, and geography. Based on product type, the market studied is segmented into plant-based meat and plant-based dairy. Plant-based meat is further segmented into burger patties, sausages, strips and nuggets, meatballs, and other plant-based meats. Also, plant-based dairy is further segmented into milk, yogurt, butter and cheese, and other plant-based dairy products. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels. By geography, the market studied is segmented into South Africa, the United Arab Emirates, Saudi Arabia, Egypt, and the Rest of Middle-East and Africa.

For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

Product Type Plant-Based Meat Burger Patties
Sausages
Strips and Nuggets
Meatballs
Other Plant-Based Meats
Plant-Based Dairy Milk
Yogurt
Butter and Cheese
Other Plant-based Dairy
Distribution Channel Hypermarkets/Supermarkets
Convenience Stores
Online Retail Channels
Other Distribution Channels
Geography South Africa
United Arab Emirates
Saudi Arabia
Egypt
Rest of Middle East and Africa
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Middle East & Africa Plant-based Meat Market Research FAQs

How big is the MEA Plant-based Meat and Dairy Products Market?

The MEA Plant-based Meat and Dairy Products Market size is expected to reach USD 321.73 million in 2025 and grow at a CAGR of 6.44% to reach USD 439.55 million by 2030.

What is the current MEA Plant-based Meat and Dairy Products Market size?

In 2025, the MEA Plant-based Meat and Dairy Products Market size is expected to reach USD 321.73 million.

Who are the key players in MEA Plant-based Meat and Dairy Products Market?

Blue Diamond Growers, Beyond Meat Inc., Danone, Al Islami Foods and Saudi Dairy and Food Stuff Company are the major companies operating in the MEA Plant-based Meat and Dairy Products Market.

What years does this MEA Plant-based Meat and Dairy Products Market cover, and what was the market size in 2024?

In 2024, the MEA Plant-based Meat and Dairy Products Market size was estimated at USD 301.01 million. The report covers the MEA Plant-based Meat and Dairy Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the MEA Plant-based Meat and Dairy Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

MEA Plant-based Meat and Dairy Products Market Research

Mordor Intelligence provides a comprehensive analysis of the plant-based food industry. We specialize in detailed research on alternative protein sources across the Middle East and Africa. Our extensive coverage includes the full range of plant-based protein products, from meat substitute innovations to dairy substitute solutions. The report offers an in-depth analysis of key segments such as vegan meat, cultured meat, mock meat, and meat analog products. It also explores emerging categories like plant-based seafood and plant-based eggs.

Stakeholders gain valuable insights into the rapidly expanding market for vegetarian protein and vegetable protein products. The report provides detailed coverage of dairy-free products, including vegan cheese, plant milk, plant-based butter, and plant-based yogurt. The analysis examines trends in meatless products and plant-based ingredients. It also tracks innovations in plant-based burger development and other vegan food products. Our report PDF, available for immediate download, offers comprehensive data on vegan dairy alternatives and emerging plant-based ingredients. This enables businesses to make informed strategic decisions in this dynamic market segment.