Market Overview
| Study Period | 2017 - 2030 |
|---|---|
| Market Size (2025) | USD 9.07 Billion |
| Market Size (2030) | USD 11.90 Billion |
| Growth Rate (2025 - 2030) | 5.64% CAGR |
| Fastest Growing Market | Europe |
| Largest Market | Asia Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Vegetable Seed Market Analysis by Mordor Intelligence
The vegetable seed market size reached USD 9.07 billion in 2025 and USD 11.9 billion by 2030, and is projected to advance at a 5.64% CAGR, underscoring sustained demand for high-performing varieties that fit precision agriculture and protected-cultivation systems. Robust investment in hybrid breeding, rapid urbanization that lifts vegetable consumption, and the spread of controlled-environment agriculture are primary forces behind this trajectory. Hybrid seeds already account for 80.7% of global sales, propelled by the uniform yields and pest resistance commercial growers require. Protected cultivation, greenhouses, net-houses, and vertical farms remain the fastest-growing sub-segment as producers seek year-round output and water-use efficiency. Regionally, Asia–Pacific commands 32.0% of revenues, while Europe records the quickest regional growth due to consumer preference for sustainably grown, premium produce. Competition stays moderate because no single firm exceeds 20% share, and many regional players thrive on local germplasm and crop specialization.
Key Report Takeaways
- By breeding technology, hybrids will lead the vegetable seed market with an 80.7% market share in 2024, and are projected to achieve a 5.77% CAGR to 2030.
- By cultivation mechanism, open-field systems held 96.5% of the vegetable seed market size in 2024, whereas protected-cultivation systems are forecast to expand at a 7.37% CAGR between 2025 and 2030.
- By crop family, Solanaceae captured 20.2% of the vegetable seed market share in 2024 and is projected to grow at a 5.5% CAGR through 2030.
- By geography, Asia-Pacific commanded 32.0% of revenues in 2024, while Europe is set to be the fastest-rising region with a 6.96% CAGR to 2030.
Global Vegetable Seed Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Hybrid adoption in emerging economies | +1.2% | Asia-Pacific, South America, and Africa | Medium term (2-4 years) |
| Shifting consumer demand for year-round premium produce | +0.9% | Global, with early gains in North America, and Europe | Short term (≤ 2 years) |
| Rise of protected cultivation in arid regions | +1.1% | Middle East, North Africa, and Australia | Long term (≥ 4 years) |
| Gene-edited speed breeding breakthroughs | +0.8% | North America, Europe, and select Asia-Pacific markets | Long term (≥ 4 years) |
| Vertical-farm seed specification boom | +0.7% | Urban centers globally, concentrated in developed markets | Medium term (2-4 years) |
| Climate-resilient varieties for abiotic-stress tolerance | +1.0% | Global, with priority in Sub-Saharan Africa, and South Asia | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Hybrid Adoption Accelerates In Emerging Economies
Government subsidy programs and robust extension services continue to push hybrid penetration in India, Brazil, and Vietnam. Demonstration plots show 20–40% yield gains versus farmer-saved seed, convincing smallholders to shift despite higher initial cost.[1]Source: Indian Council of Agricultural Research, “Vegetable Seed Production Technology,” icar.org.in Local seed production hubs shorten supply chains and tailor varieties to regional climates, further lifting adoption. Multinational companies build breeding stations in Maharashtra and São Paulo to capture these gains. The resulting productivity lift narrows yield gaps and strengthens domestic food security in populous nations.
Shifting Consumer Demand For Year-Round Premium Produce
Retailers now treat freshness, uniformity, and nutritional value as core selling points, rewarding growers who deliver a consistent supply regardless of season. In the Netherlands and Germany, consumers pay 30% more for locally grown produce, igniting greenhouse construction and higher seed turnover.[2]Source: European Commission Directorate-General for Agriculture and Rural Development, “Fresh Produce Premium Trends,” agriculture.ec.europa.eu U.S. organic vegetable sales hit USD 6.2 billion in 2024, spurring breeding for organically certifiable disease resistance. Specialty varieties for flavor, color, and micronutrient content migrate from gourmet to mass markets, broadening hybrid portfolios.
Rise Of Protected Cultivation In Arid Regions
Water-scarce economies pivot toward high-tech greenhouses that cut irrigation needs by as much as 60%. Saudi Arabia allocated SAR 10.5 billion (USD 2.8 billion) for protected-crop infrastructure in 2024 under Vision 2030, targeting 70% vegetable self-sufficiency.[3]Source: Vision 2030 Kingdom of Saudi Arabia, “Agricultural Self-Sufficiency Initiatives,” vision2030.gov.sa Australia’s drought-prone states added 400 hectares of net-house acreage the same year. Breeders respond with compact, heat-tolerant hybrids suited to artificial lighting and hydroponic substrates, commanding premiums two to three times those of field varieties.
Gene-Edited Speed Breeding Breakthroughs
CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats), paired with speed-breeding protocols, enables trait incorporation in two to three years versus eight to twelve for conventional methods. The United States Department of Agriculture’s Animal and Plant Health Inspection Service cleared twelve gene-edited vegetables for commercial planting in 2024. European Union proposals seek smoother pathways for non-transgenic edits, and Japan already commercializes gamma-aminobutyric acid (GABA)-rich tomatoes. Improved regulatory clarity should unlock faster deployment of nutrition-enhanced and shelf-life-extended hybrids.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High royalty costs for patented traits | -0.6% | Global, particularly emerging markets | Short term (≤ 2 years) |
| Regulatory delays for gene-edited cultivars | -0.4% | Europe, parts of Asia-Pacific | Medium term (2-4 years) |
| Germplasm piracy and informal seed trade | -0.5% | Asia-Pacific, Africa, and South America | Long term (≥ 4 years) |
| Rising incidence of seed-borne pathogens | -0.3% | Global, concentrated in tropical regions | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
High Royalty Costs For Patented Traits
Patent royalties for advanced traits increase seed costs by 25-40%, limiting adoption among price-sensitive smallholder farmers who comprise 70% of global vegetable producers. Licensing fees for herbicide-tolerant and disease-resistant traits range from USD 8-15 per kilogram for hybrid seeds, compared to USD 2-4 for conventional varieties. Indian farmers increasingly turn to informal seed markets to avoid royalty payments, with counterfeit seeds representing an estimated 15-20% of total seed sales in major vegetable-producing states. Regulatory compliance with the International Union for the Protection of New Varieties of Plants conventions requires substantial investment in variety testing and documentation, creating barriers for smaller breeding companies seeking to commercialize innovative varieties.
Regulatory Delays For Gene-Edited Cultivars
Inconsistent regulatory frameworks across jurisdictions create compliance costs exceeding USD 10 million per variety for multinational seed companies seeking global market access. European Union deliberations on gene editing regulations extended through 2024 without definitive approval pathways, forcing companies to delay product launches and redirect research investments. China's regulatory approval process for gene-edited crops requires 3-5 years of safety testing, compared to 1-2 years for conventional varieties, creating competitive disadvantages for innovative breeding approaches. Regulatory compliance requirements vary significantly between countries, necessitating separate approval processes that multiply development costs and extend time-to-market for new varieties.
Segment Analysis
By Breeding Technology: Hybrids consolidate global leadership
Hybrid cultivars delivered 80.7% of 2024 revenue and are projected to achieve a 5.77% CAGR to 2030. This dominance stems from consistent physiological uniformity that underpins modern mechanized production and precise input scheduling. Marker-assisted selection and doubled-haploid technology shorten development cycles and enhance heterosis expression. The remaining 19.3% comes from open-pollinated varieties and hybrid derivatives favored in low-input or organic systems that value seed saving.
Hybrid penetration will intensify where tractors and optical sorters require even plant spacing and synchronized ripening. Gene-edited parental lines entering trial plots in California and Shandong are forecast to add another layer of disease resistance and firmness, reinforcing the hybrids’ performance edge. Royalty fatigue among smaller growers keeps a viable niche for public-sector open-pollinated lines.
Note: Segment shares of all individual segments available upon report purchase
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By Cultivation Mechanism: Protected systems outpace open fields
Open Field cultivation dominates with a 96.5% market share in 2024, serving the bulk commodity vegetable market where cost efficiency and large-scale production capabilities remain paramount for meeting global food security requirements. The protected cultivation represents the fastest-growing segment at a 7.37% compound annual growth rate through 2030, driven by urbanization trends, water scarcity concerns, and consumer demand for pesticide-reduced produce available year-round regardless of seasonal constraints.
Protected cultivation expansion accelerates in water-stressed regions where greenhouse systems reduce irrigation requirements by 40-60% while enabling multiple cropping cycles annually. The Netherlands leads global greenhouse vegetable production efficiency, achieving yields 10-15 times higher per hectare than open field systems through advanced climate control and integrated pest management protocols. The segment's growth creates demand for specialized seed varieties with compact plant architecture, determinate growth habits, and enhanced performance under artificial lighting conditions, commanding premium prices 2-3 times higher than conventional field varieties.
By Crop Family: Solanaceae tops revenue rankings
Solanaceae maintains the largest crop family segment at 20.2% market share in 2024, with 5.5% compound annual growth rate through 2030, led by tomato varieties developed for extended shelf life, enhanced nutritional profiles, and processing industry specifications. The family benefits from continuous breeding innovation focused on disease resistance, particularly against Tomato Yellow Leaf Curl Virus and late blight, which threaten production in major growing regions worldwide. Chili and eggplant varieties within Solanaceae show particular strength in Asian markets where spice consumption and ethnic cuisine preferences drive specialty variety development.
Brassicas occupy the second-largest position, with cabbage and cauliflower varieties gaining market share through improved storage characteristics and enhanced nutritional content targeting health-conscious consumers. Cucurbits demonstrate steady growth driven by cucumber and pumpkin varieties optimized for greenhouse production and extended harvest periods. Roots and Bulbs maintain a stable market position with onion and potato varieties benefiting from storage technology improvements and processing industry demand. Unclassified Vegetables show dynamic growth led by lettuce varieties developed for vertical farming applications and asparagus varieties with enhanced cold tolerance for northern latitude production. International Seed Testing Association standards ensure quality consistency across crop families, supporting global trade and variety registration processes.
Note: Segment shares of all individual segments available upon report purchase
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Geography Analysis
Asia-Pacific generated 32.0% of 2024 sales of the vegetable seed market size, and China’s southward facility expansion and India’s hybrid subsidy schemes deepen penetration. Vietnam, Thailand, and the Philippines add momentum by moving from paddy rice to higher-margin salad crops near urban centers. Europe is the fastest-growing bloc at 6.96% CAGR, driven by greenhouse vegetables in the Netherlands and Spain and by organic acreage upticks in Germany and France. Common Agricultural Policy eco-schemes reward low-pesticide cultivation, spurring demand for naturally resistant cultivars and, soon, gene-edited lines once the legal framework stabilizes.
Europe represents the fastest-growing regional market at a 6.96% compound annual growth rate through 2030, despite holding a smaller market share, reflecting the region's focus on premium varieties, organic production systems, and sustainable agriculture practices that command higher seed prices. The Netherlands leads European greenhouse vegetable production with advanced breeding programs focused on resource efficiency and integrated pest management compatibility. Germany and France drive demand for organic-certified varieties and climate-resilient cultivars adapted to changing precipitation patterns and temperature ranges.
North America maintains mature adoption rates but still posts steady gains as controlled-environment acreage climbs in Canada’s temperate provinces and in repurposed urban warehouses in the United States. Mexico bolsters the regional pipeline by exporting Roma tomatoes and bell peppers conforming to U.S. retail standards. South America shows double-digit unit growth, albeit from a smaller base. Brazil’s protected-cultivation footprint in São Paulo and Minas Gerais expands 12% yearly, while Argentina’s mechanized Pampas vegetable farms adopt hybrids suited to pivot irrigation.
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Competitive Landscape
The vegetable seed market exhibits moderate fragmentation as leading companies pursue differentiation strategies through specialized breeding programs, regional market focus, and technology platform development rather than competing primarily on scale advantages. Market leaders, including Bayer AG, Groupe Limagrain, and Sakata Seeds Corporation, leverage global research networks and extensive variety portfolios to serve diverse crop segments and geographic markets while maintaining innovation pipelines focused on climate resilience, disease resistance, and quality enhancement traits that command premium pricing.
Bayer AG harnesses its Crop Science R&D (research and development) network to release CRISPR-assisted tomato and pepper hybrids that slash breeding time by one-third. Groupe Limagrain focuses on region-specific Solanaceae and leafy-green programs through local subsidiaries in Turkey and India. Sakata Seed Corporation invests in stress-tolerant cucurbits after droughts dented Southeast Asian yields. Rijk Zwaan Zaadteelt en Zaadhandel BV retains a premium lettuce franchise by combining extended shelf life with compatibilities for automation in vertical farms. BASF SE integrates its biological crop-protection portfolio with disease-resistant seed offerings to deliver holistic farm-gate value propositions.
Mid-tier firms such as East-West Seed and Takii and Company Limited excel in localized breeding for tropical smallholders, while newcomers like 80 Acres Farms partner with genetic labs to co-develop indoor-exclusive lines. Global leaders guard germplasm via tiered licensing and stewardship programs, piracy persists, spurring the use of molecular tags to authenticate seed lots. Collaborations between seed houses and agritech startups proliferate. Recent agreements link gene-editing firms with conventional breeders to fast-track high-value traits under commercialization, particularly nutrient enhancement and abiotic-stress tolerance. Venture funding shifts toward platforms that pair genomics data with predictive modeling, aiming to halve variety-testing costs.
Vegetable Seed Industry Leaders
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BASF SE
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Bayer AG
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Groupe Limagrain
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Rijk Zwaan Zaadteelt en Zaadhandel BV
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Sakata Seeds Corporation
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- July 2025: DENSO acquired Netherlands-based Axia Vegetable Seeds to enhance its agricultural technology capabilities and advance sustainable agriculture through tomato seed development. The acquisition focuses on combining artificial intelligence and automation to develop climate-resilient, high-yield seed solutions for greenhouse farming.
- February 2025: Advanta Seeds and KPAGRO established a sweet corn seed drying facility in Lopburi, Thailand, to improve seed quality and processing efficiency. This facility reinforces Thailand's position as a global center for tropical sweet corn seed production.
- March 2024: Syngenta Vegetable Seeds has opened a Seed Health Lab in India to improve seed quality and phytosanitary compliance globally. The facility will support diagnostic testing and strengthen India's position in the international seed trade.
Global Vegetable Seed Market Report Scope
Hybrids, Open Pollinated Varieties & Hybrid Derivatives are covered as segments by Breeding Technology. Open Field, Protected Cultivation are covered as segments by Cultivation Mechanism. Brassicas, Cucurbits, Roots & Bulbs, Solanaceae, Unclassified Vegetables are covered as segments by Crop Family. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
Breeding Technology
| Hybrids |
| Open Pollinated Varieties and Hybrid Derivatives |
Cultivation Mechanism
| Open Field |
| Protected Cultivation |
Crop Family
| Brassicas | Cabbage |
| Cauliflower and Broccoli | |
| Other Brassicas | |
| Cucurbits | Cucumber and Gherkin |
| Pumpkin and Squash | |
| Other Cucurbits | |
| Roots and Bulbs | Garlic |
| Onion | |
| Potato | |
| Other Roots and Bulbs | |
| Solanaceae | Chilli |
| Eggplant | |
| Tomato | |
| Other Solanaceae | |
| Unclassified Vegetables | Asparagus |
| Lettuce | |
| Okra | |
| Peas | |
| Spinach | |
| Other Unclassified Vegetables |
Geography
| Africa | By Breeding Technology | |
| By Cultivation Mechanism | ||
| By Crop | ||
| By Country | Egypt | |
| Ethiopia | ||
| Ghana | ||
| Kenya | ||
| Nigeria | ||
| South Africa | ||
| Tanzania | ||
| Rest of Africa | ||
| Asia-Pacific | By Breeding Technology | |
| By Cultivation Mechanism | ||
| By Crop | ||
| Australia | ||
| Bangladesh | ||
| China | ||
| India | ||
| Indonesia | ||
| Japan | ||
| Myanmar | ||
| Pakistan | ||
| Philippines | ||
| Thailand | ||
| Vietnam | ||
| Rest of Asia-Pacific | ||
| Europe | By Breeding Technology | |
| By Cultivation Mechanism | ||
| By Crop | ||
| France | ||
| Germany | ||
| Italy | ||
| Netherlands | ||
| Poland | ||
| Romania | ||
| Russia | ||
| Spain | ||
| Turkey | ||
| Ukraine | ||
| United Kingdom | ||
| Rest of Europe | ||
| Middle East | By Breeding Technology | |
| By Cultivation Mechanism | ||
| By Crop | ||
| Iran | ||
| Saudi Arabia | ||
| Rest of Middle East | ||
| North America | By Breeding Technology | |
| By Cultivation Mechanism | ||
| By Crop | ||
| Canada | ||
| Mexico | ||
| United States | ||
| Rest of North America | ||
| South America | By Breeding Technology | |
| By Cultivation Mechanism | ||
| By Crop | ||
| Argentina | ||
| Brazil | ||
| Rest of South America | ||
| Breeding Technology | Hybrids | ||
| Open Pollinated Varieties and Hybrid Derivatives | |||
| Cultivation Mechanism | Open Field | ||
| Protected Cultivation | |||
| Crop Family | Brassicas | Cabbage | |
| Cauliflower and Broccoli | |||
| Other Brassicas | |||
| Cucurbits | Cucumber and Gherkin | ||
| Pumpkin and Squash | |||
| Other Cucurbits | |||
| Roots and Bulbs | Garlic | ||
| Onion | |||
| Potato | |||
| Other Roots and Bulbs | |||
| Solanaceae | Chilli | ||
| Eggplant | |||
| Tomato | |||
| Other Solanaceae | |||
| Unclassified Vegetables | Asparagus | ||
| Lettuce | |||
| Okra | |||
| Peas | |||
| Spinach | |||
| Other Unclassified Vegetables | |||
| Geography | Africa | By Breeding Technology | |
| By Cultivation Mechanism | |||
| By Crop | |||
| By Country | Egypt | ||
| Ethiopia | |||
| Ghana | |||
| Kenya | |||
| Nigeria | |||
| South Africa | |||
| Tanzania | |||
| Rest of Africa | |||
| Asia-Pacific | By Breeding Technology | ||
| By Cultivation Mechanism | |||
| By Crop | |||
| Australia | |||
| Bangladesh | |||
| China | |||
| India | |||
| Indonesia | |||
| Japan | |||
| Myanmar | |||
| Pakistan | |||
| Philippines | |||
| Thailand | |||
| Vietnam | |||
| Rest of Asia-Pacific | |||
| Europe | By Breeding Technology | ||
| By Cultivation Mechanism | |||
| By Crop | |||
| France | |||
| Germany | |||
| Italy | |||
| Netherlands | |||
| Poland | |||
| Romania | |||
| Russia | |||
| Spain | |||
| Turkey | |||
| Ukraine | |||
| United Kingdom | |||
| Rest of Europe | |||
| Middle East | By Breeding Technology | ||
| By Cultivation Mechanism | |||
| By Crop | |||
| Iran | |||
| Saudi Arabia | |||
| Rest of Middle East | |||
| North America | By Breeding Technology | ||
| By Cultivation Mechanism | |||
| By Crop | |||
| Canada | |||
| Mexico | |||
| United States | |||
| Rest of North America | |||
| South America | By Breeding Technology | ||
| By Cultivation Mechanism | |||
| By Crop | |||
| Argentina | |||
| Brazil | |||
| Rest of South America | |||
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Market Definition
- Commercial Seed - For the purpose of this study, only commercial seeds have been included as part of the scope. Farm-saved Seeds, which are not commercially labeled are excluded from scope, even though a minor percentage of farm-saved seeds are exchanged commercially among farmers. The scope also excludes vegetatively reproduced crops and plant parts, which may be commercially sold in the market.
- Crop Acreage - While calculating the acreage under different crops, the Gross Cropped Area has been considered. Also known as Area Harvested, according to the Food & Agricultural Organization (FAO), this includes the total area cultivated under a particular crop across seasons.
- Seed Replacement Rate - Seed Replacement Rate is the percentage of area sown out of the total area of crop planted in the season by using certified/quality seeds other than the farm-saved seed.
- Protected Cultivation - The report defines protected cultivation as the process of growing crops in a controlled environment. This includes greenhouses, glasshouses, hydroponics, aeroponics, or any other cultivation system that protects the crop against any abiotic stress. However, cultivation in an open field using plastic mulch is excluded from this definition and is included under open field.
| Keyword | Definition |
|---|---|
| Row Crops | These are usually the field crops which include the different crop categories like grains & cereals, oilseeds, fiber crops like cotton, pulses, and forage crops. |
| Solanaceae | These are the family of flowering plants which includes tomato, chili, eggplants, and other crops. |
| Cucurbits | It represents a gourd family consisting of about 965 species in around 95 genera. The major crops considered for this study include Cucumber & Gherkin, Pumpkin and squash, and other crops. |
| Brassicas | It is a genus of plants in the cabbage and mustard family. It includes crops such as carrots, cabbage, cauliflower & broccoli. |
| Roots & Bulbs | The roots and bulbs segment includes onion, garlic, potato, and other crops. |
| Unclassified Vegetables | This segment in the report includes the crops which don’t belong to any of the above-mentioned categories. These include crops such as okra, asparagus, lettuce, peas, spinach, and others. |
| Hybrid Seed | It is the first generation of the seed produced by controlling cross-pollination and by combining two or more varieties, or species. |
| Transgenic Seed | It is a seed that is genetically modified to contain certain desirable input and/or output traits. |
| Non-Transgenic Seed | The seed produced through cross-pollination without any genetic modification. |
| Open-Pollinated Varieties & Hybrid Derivatives | Open-pollinated varieties produce seeds true to type as they cross-pollinate only with other plants of the same variety. |
| Other Solanaceae | The crops considered under other Solanaceae include bell peppers and other different peppers based on the locality of the respective countries. |
| Other Brassicaceae | The crops considered under other brassicas include radishes, turnips, Brussels sprouts, and kale. |
| Other Roots & Bulbs | The crops considered under other roots & bulbs include Sweet Potatoes and cassava. |
| Other Cucurbits | The crops considered under other cucurbits include gourds (bottle gourd, bitter gourd, ridge gourd, Snake gourd, and others). |
| Other Grains & Cereals | The crops considered under other grains & cereals include Barley, Buck Wheat, Canary Seed, Triticale, Oats, Millets, and Rye. |
| Other Fibre Crops | The crops considered under other fibers include Hemp, Jute, Agave fibers, Flax, Kenaf, Ramie, Abaca, Sisal, and Kapok. |
| Other Oilseeds | The crops considered under other oilseeds include Ground nut, Hempseed, Mustard seed, Castor seeds, safflower seeds, Sesame seeds, and Linseeds. |
| Other Forage Crops | The crops considered under other forages include Napier grass, Oat grass, White clover, Ryegrass, and Timothy. Other forage crops were considered based on the locality of the respective countries. |
| Pulses | Pigeon peas, Lentils, Broad and horse beans, Vetches, Chickpeas, Cowpeas, Lupins, and Bambara beans are the crops considered under pulses. |
| Other Unclassified Vegetables | The crops considered under other unclassified vegetables include Artichokes, Cassava Leaves, Leeks, Chicory, and String beans. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases, and Subscription Platforms
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