US Garden Seeds Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The US Garden Seed Market is Segmented by Seed Type (Vegetable Seeds, Flowers and Ornamental Seeds, and Fruit Seeds) and Sales Channel (Online Sales, Specialty Stores, and Groceries). The Report Offers Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

US Garden Seeds Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

US Garden Seeds Market Size

US Garden Seeds Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 0.92 Billion
Market Size (2030) USD 1.12 Billion
CAGR (2025 - 2030) 4.10 %
Market Concentration Low

Major Players

US Garden Seeds Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of United States Garden Seeds Market with other markets in Agriculture Industry

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US Garden Seeds Market Analysis

The United States Garden Seeds Market size is estimated at USD 0.92 billion in 2025, and is expected to reach USD 1.12 billion by 2030, at a CAGR of 4.1% during the forecast period (2025-2030).

The garden seeds industry in the United States is experiencing significant transformation driven by changing consumer demographics and preferences. According to recent industry surveys, over 26% of gardeners in the United States are millennials, representing a substantial shift in the traditional gardening demographic. This younger generation of gardeners demonstrates different purchasing behaviors and preferences, with 75% utilizing search engines and digital platforms for gardening advice and information. The increasing interest in sustainable living and food security has led to a surge in home gardening activities, with industry data showing that American adults invested USD 47 billion in gardening supplies in 2023, reflecting the growing economic significance of this sector.


Technological advancement and digital integration are revolutionizing the garden seeds industry landscape. The adoption of biotechnology tools, gene editing, and genetic engineering techniques is accelerating varietal development processes while reducing production costs. Advanced automation in irrigation systems, weather detection capabilities, and remote monitoring technologies are making home gardening more accessible and efficient. Plant detection and disease identification applications are becoming increasingly sophisticated, providing gardeners with real-time solutions and guidance for optimal plant care and maintenance.


Product innovation and sustainability initiatives are shaping the market's evolution. In 2023, industry leader W. Atlee Burpee & Co. demonstrated this trend by launching new seed varieties, including Vivacious Hybrid Tomato, Creme Brulee Sunflower, and Party Time Cucumber, addressing consumer demands for unique and resilient plant varieties. The industry is witnessing a significant shift towards CCOF and USDA-certified organic, non-GMO, and open-pollinated organic seeds, reflecting growing consumer awareness about sustainable and environmentally conscious gardening practices. Seed companies are increasingly focusing on developing disease-resistant, drought-tolerant, and low-maintenance varieties to address environmental concerns and reduce resource consumption.


The retail landscape continues to evolve with changing consumer purchasing patterns. According to the Bureau of Labor Statistics, the average annual spending on lawn and garden supplies per consumer unit in the United States increased to USD 128 in 2022, indicating strong consumer commitment to gardening activities. The industry is witnessing a transformation in distribution channels, with specialized stores adapting to omnichannel strategies that combine physical and digital presence. Companies are investing in digital marketing initiatives and social media influence to reach a broader audience while simultaneously maintaining traditional retail presence through specialized stores and garden centers to provide comprehensive customer service and expert guidance.

Segment Analysis: Seed Type

Vegetable Seeds Segment in US Garden Seeds Market

The vegetable seeds segment dominates the United States garden seeds market, accounting for approximately 49% of the total market share in 2024. This segment's prominence is primarily driven by the increasing preference for home-grown vegetables among American households, as they are easy to grow and complete their lifecycle relatively quickly. Tomatoes represent the largest sub-segment within vegetable seeds, with varieties like hybrid and heirloom seeds being particularly popular among home gardeners. The segment's growth is further supported by the rising trend of urban farming and kitchen gardens, where vegetables like tomatoes, cucumbers, carrots, and culinary herbs are commonly grown. Additionally, the availability of extensive information regarding vegetable cultivation techniques and the relatively quick return on investment compared to other seed types has contributed to this segment's market leadership. The segment is expected to maintain its dominant position through 2029, with a growth rate of around 5% during the forecast period, driven by increasing awareness about organic food consumption and the growing popularity of home gardening.

Market Analysis of United States Garden Seeds Market: Chart for Seed Type

Remaining Segments in Seed Type

The flowers and ornamental seeds segment represents the second-largest category in the market, followed by fruit seeds. The flower seeds and ornamental seeds segment is driven by the growing interest in landscaping and aesthetic gardening, with various annual and perennial seeds varieties being popular among home gardeners. Major seed companies are continuously introducing new flower varieties that are disease-resistant and drought-tolerant to address environmental concerns. The fruit seeds segment, while smaller, plays a crucial role in the market as more households engage in growing fruits like berries and melons in their backyard gardens. This segment is particularly popular among gardeners interested in sustainable and long-term cultivation, despite requiring more maintenance and longer growing cycles compared to vegetables and flowers.

Segment Analysis: Sales Channel

Online Sales Segment in US Garden Seeds Market

Online sales have emerged as the dominant distribution channel in the United States garden seeds market, commanding approximately 55% market share in 2024. The segment's prominence is driven by the convenience of ordering various seeds from multiple online platforms, allowing customers to easily compare prices and varieties from the comfort of their homes. Major seed companies are leveraging digital marketing strategies and social media influencers to expand their reach, while also offering specialized mini kits and seasonal garden packages through their online portals. The elimination of retail space costs and wholesaler fees has enabled manufacturers to increase profit margins through direct-to-consumer sales. Additionally, websites such as Lawnifi, NeSeed, SeedsNow.com, and Park Seed have enhanced the online shopping experience by providing detailed product information, cultivation guides, and customer reviews, making it easier for both novice and experienced gardeners to make informed purchasing decisions.

Specialty Stores Segment in US Garden Seeds Market

The specialty stores segment is projected to experience significant growth at around 4% CAGR during 2024-2029, driven by evolving consumer preferences for distinct and premium hybrid seeds. These stores are increasingly adopting omnichannel strategies, combining their physical presence with online capabilities to provide a seamless shopping experience. Specialty retailers like Lowe's have expanded their product offerings through partnerships with established seed companies such as Ferry Morse, providing customers access to a wide range of organic vegetable, herb, and flower seeds. The segment's growth is further supported by the rising frequency of visits from high and medium-income customers, whose impulsive buying behavior contributes significantly to seed sales. Additionally, specialty stores provide expert guidance and personalized recommendations, making them particularly attractive to serious gardening enthusiasts seeking specific varieties or expert advice.

Remaining Segments in Sales Channel

The groceries segment continues to play a vital role in the garden seeds market by offering convenient access to seeds through supermarkets and hypermarkets. These retail outlets benefit from their ability to showcase a wide variety of seed options in one location, allowing customers to compare different brands and varieties during their regular shopping trips. Major seed companies distribute their products through prominent retail chains like Walmart, Costco, Target, and Kroger, leveraging these establishments' extensive network and customer base. The segment particularly appeals to casual gardeners and impulse buyers who appreciate the convenience of purchasing seeds alongside their regular grocery shopping, while also benefiting from the competitive pricing and frequent promotional offers available at these locations.

US Garden Seeds Industry Overview

Top Companies in United States Garden Seeds Market

The garden seeds market in the United States features established players like W. Atlee Burpee & Co., Johnny's Selected Seeds, and Plantation Products leading the industry through continuous innovation and market presence. Companies are actively expanding their product portfolios through the development of disease-resistant varieties and organic garden seeds offerings to meet evolving consumer preferences. The industry witnesses regular product launches, particularly in vegetable and flower seed categories, with companies focusing on creating specialized varieties for urban gardening and container growing. Operational excellence is being achieved through the modernization of production facilities and the adoption of advanced breeding technologies. Strategic moves in the sector primarily revolve around strengthening online sales channels, developing direct-to-consumer models, and establishing partnerships with retail chains for wider distribution coverage.

Fragmented Market with Strong Regional Players

The United States garden seeds market exhibits a fragmented structure characterized by the presence of both national corporations and regional specialists. The market landscape is dominated by domestic players who have built strong reputations through decades of operation and specialized knowledge in seed development. While large agricultural companies maintain a presence in the garden seeds segment, specialist seed companies with focused product lines and deep market understanding hold significant market influence. The industry structure enables healthy competition while maintaining space for niche players specializing in heirloom varieties and organic seeds.


Merger and acquisition activity in the sector remains moderate, with strategic acquisitions primarily focused on expanding product portfolios and gaining access to new distribution channels. Companies are increasingly looking to acquire smaller, specialized seed producers to enhance their organic and specialty seed offerings. The market shows a trend toward vertical integration, with companies expanding their operations to include both production and retail components. Regional players maintain their competitive edge through strong local relationships and specialized knowledge of growing conditions in their respective areas.

Innovation and Distribution Drive Market Success

Success in the garden seeds market increasingly depends on companies' ability to innovate in both product development and distribution strategies. Incumbent players must focus on developing proprietary seed varieties that offer superior performance in terms of yield, disease resistance, and adaptation to various growing conditions. Companies need to invest in research and development to create seeds specifically designed for urban gardening and sustainable farming practices. The ability to maintain strong relationships with retail partners while simultaneously developing robust direct-to-consumer channels has become crucial for maintaining market position.


Market contenders can gain ground by focusing on specialized market segments and developing unique value propositions. The rising interest in organic gardening and heirloom varieties presents opportunities for smaller players to establish strong market positions. Companies must also consider the increasing influence of online sales channels and develop a strong digital presence to reach modern gardeners. While substitution risk remains low due to the essential nature of seeds, regulatory compliance, particularly regarding organic certification and genetic modification, becomes increasingly important for market success. The concentration of end-users across different regions and gardening segments requires companies to develop targeted marketing and distribution strategies. The growth of commercial seeds and horticulture seeds segments further emphasizes the need for tailored approaches in distribution and marketing.

US Garden Seeds Market Leaders

  1. W. Atlee Burpee & Co.

  2. Johnny’s Selected Seeds

  3. Baker Creek Heirloom Seeds

  4. Green Garden Products

  5. Gardens Alive Inc.

  6. *Disclaimer: Major Players sorted in no particular order
US Garden Seeds Market Concentration
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US Garden Seeds Market News

  • In 2024, Seed Savers Exchange launched the country's Cosmic Purple Carrot and Lunar White Carrot varieties.
  • In 2023, W. Atlee Burpee & Co. launched new seed varieties, including Vivacious Hybrid Tomato, Creme Brulee Sunflower, Rise and Shine Squash, Two Tasty Hybrid Tomato, Bliss Tomato Hybrid, and Party Time Cucumber.
  • In 2022, Syngenta established a global vegetable seeds quality control lab in Idaho, United States. The facility provides bacterial, fungal, and disease testing to ensure that high-quality seeds, including vegetables, are supplied to growers worldwide.

US Garden Seeds Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope Of The Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Consumer Interest in Home Gardening
    • 4.2.2 Expansion of Online Channels
  • 4.3 Market Restraints
    • 4.3.1 Pest and Disease Outbreak
    • 4.3.2 Small Scale Production of Seeds
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitutes
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Seed Type
    • 5.1.1 Vegetable Seeds
    • 5.1.1.1 Tomato
    • 5.1.1.2 Cucumber
    • 5.1.1.3 Carrot
    • 5.1.1.4 Culinary Herbs
    • 5.1.1.5 Other Vegetable Seeds
    • 5.1.2 Flowers and Ornamental Seed
    • 5.1.3 Fruit Seeds
    • 5.1.3.1 Berries
    • 5.1.3.2 Melons
    • 5.1.3.3 Other Fruit Seeds
  • 5.2 Sales Channel
    • 5.2.1 Online Sales
    • 5.2.2 Specialty Stores
    • 5.2.3 Groceries

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Adopted Strategies
  • 6.3 Company Profiles
    • 6.3.1 Johnny's Selected Seeds
    • 6.3.2 Seed Savers Exchange Inc.
    • 6.3.3 Baker Creek Heirloom Seeds
    • 6.3.4 Territorial Seed Company
    • 6.3.5 W. Altee Burpee & Co.
    • 6.3.6 Plantation Products LLC
    • 6.3.7 Southern Exposure Seed Exchange
    • 6.3.8 Pine Tree Garden Seeds
    • 6.3.9 Gardens Alive Inc.
    • 6.3.10 True Leaf Market Seed Company
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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US Garden Seeds Industry Segmentation

Garden seeds are packaged seeds directly sold to consumers through various sales channels, including online sales, groceries, and specialized stores. The report provides information on garden seeds and includes community and home gardens while estimating the market numbers.

The United States Garden Seed Market is Segmented by Seed Type (Vegetable Seeds (Tomato, Cucumber, Carrot, Culinary Herbs, and Other Vegetable Seeds), Flowers and Ornamental Seeds, and Fruit Seeds (Berries, Melons, and Other Fruit Seeds)) and Sales Channel (Online Sales, Specialized Stores, and Groceries). The report offers market size and forecasts in terms of value (USD) for all the above segments.

Seed Type Vegetable Seeds Tomato
Cucumber
Carrot
Culinary Herbs
Other Vegetable Seeds
Flowers and Ornamental Seed
Fruit Seeds Berries
Melons
Other Fruit Seeds
Sales Channel Online Sales
Specialty Stores
Groceries
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US Garden Seeds Market Research FAQs

How big is the United States Garden Seeds Market?

The United States Garden Seeds Market size is expected to reach USD 0.92 billion in 2025 and grow at a CAGR of 4.10% to reach USD 1.12 billion by 2030.

What is the current United States Garden Seeds Market size?

In 2025, the United States Garden Seeds Market size is expected to reach USD 0.92 billion.

Who are the key players in United States Garden Seeds Market?

W. Atlee Burpee & Co., Johnny’s Selected Seeds, Baker Creek Heirloom Seeds, Green Garden Products and Gardens Alive Inc. are the major companies operating in the United States Garden Seeds Market.

What years does this United States Garden Seeds Market cover, and what was the market size in 2024?

In 2024, the United States Garden Seeds Market size was estimated at USD 0.88 billion. The report covers the United States Garden Seeds Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Garden Seeds Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

United States Garden Seeds Market Research

Mordor Intelligence offers a comprehensive analysis of the home gardening industry. We specialize in detailed research covering garden seeds, plant propagation, and cultivation trends. Our extensive expertise spans the complete spectrum of botanical seeds. This includes vegetable seeds, flower seeds, and specialized herb seeds segments. The report provides an in-depth analysis of the lawn and garden sector. It examines both commercial seeds and retail seeds distribution channels. Additionally, it thoroughly covers plant cultivation methodologies and market dynamics.

Stakeholders gain valuable insights through our report PDF, available for download. It details trends in residential gardening and domestic garden development. The analysis encompasses perennial seeds, annual flower seeds, and ornamental seeds categories. It also highlights emerging opportunities in organic garden seeds and kitchen garden seeds segments. The report benefits industry participants across the horticulture seeds value chain. From decorative plant seeds suppliers to home garden seeds retailers, it provides actionable intelligence for strategic decision-making in the evolving plant propagation landscape.