US Garden Seeds Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The US Garden Seed Market is Segmented by Seed Type (Vegetable Seeds, Flowers and Ornamental Seeds, and Fruit Seeds) and Sales Channel (Online Sales, Specialty Stores, and Groceries). The Report Offers Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

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US Garden Seeds Market Size

US Garden Seeds Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 0.88 Billion
Market Size (2029) USD 1.08 Billion
CAGR (2024 - 2029) 4.10 %
Market Concentration Low

Major Players

US Garden Seeds Market Major Players

*Disclaimer: Major Players sorted in no particular order

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US Garden Seeds Market Analysis

The United States Garden Seeds Market size is estimated at USD 0.88 billion in 2024, and is expected to reach USD 1.08 billion by 2029, growing at a CAGR of 4.10% during the forecast period (2024-2029).

With high-income levels and increasing focus on organic food consumption, consumers, especially health-conscious and young people, are more inclined toward home gardening to grow organic fruits and vegetables without harmful chemicals used in standard farming. Therefore, there has been a rise in the expenditure on garden seeds in the country. According to a survey by the Bureau of Labor Statistics, the average annual spending on lawn and garden supplies per consumer unit in the United States increased to about USD 128 in 2022 from USD 125 in 2021. Additionally, purchasing seeds has become more accessible due to internet penetration. The players in the market are also promoting the sales of CCOF and USDA-certified organic, non-GMO, and open-pollinated organic seeds. For instance, in 2023, W. Atlee Burpee & Co. launched new seed varieties, including Vivacious Hybrid Tomato, Creme Brulee Sunflower, Rise and Shine Squash, Two Tasty Hybrid Tomato, Bliss Tomato Hybrid, and Party Time Cucumber.

US Garden Seeds Market Trends

Growing Consumer Interest in Home Gardening

With the global population expected to reach over 9 billion by 2050, there is a continuous need to increase food production and buffer stocks. In this scenario, countries worldwide are resorting to various counter strategies to meet the growing demand and avert food insecurity and famine. Over recent years, growing interest has been in strengthening and intensifying local food production to mitigate the adverse effects of global food shocks and price volatility. Consequently, much attention is paid to home gardens to enhance food security and nutrition. Home gardens are an integral part of local food systems and the agricultural landscape of countries worldwide and have endured the test of time. For instance, as per the Bureau of Labor Statistics, in 2022, the average expenditure on gardening and lawn care services in the United States amounted to approximately USD 202 per consumer unit. Between 2007 and 2022, average spending increased by roughly USD 100 per consumer unit. Other than this, growing interest in organic food consumption is anticipated to expand the market for home gardening and the sales of gardening seeds in the country.

United States Garden Seeds Market: Average annual expenditure on gardening care services per consumer unit, in USD,  2020-2022

Vegetables Seeds Are More Sold In The United States

Tomato seeds are the most preferred vegetable seeds in the United States. The increasing demand for fresh, locally-grown produce drives the tomato seed market. Many gardeners prefer the rich tomato flavor of heirloom varieties, including Brandywine and the large beefsteak tomato type. Pear tomatoes and yellow types are also gaining popularity. Cucumber seeds have become increasingly popular among home gardeners in the United States, with a growing focus on disease-resistant and compact varieties suitable for small spaces. Cucumbers are low in calories and high in vitamins K, C, magnesium, and potassium. Their refreshing flavor and hydrating properties make them appealing in juices and summer salads. Significant companies are also launching new vegetable seed varieties to increase their market share. For instance, W. Atlee Burpee & Co. launched 60+ garden seed varieties for 2023. Similarly, Seed Savers Exchange launched Black Coat Runner Bean, Jarrahdale Pumpkin Squash, and many more in 2024.

United States Garden Seeds Market: Per capita consumption of fresh tomatoes, in pounds, 2020-2022

US Garden Seeds Industry Overview

The United States garden seeds market is competitive. Some notable players operating in the market include W. Atlee Burpee & Co., Johnny's Selected Seeds, Plantation Products, LLC, Gardens Alive Inc., and Baker Creek Heirloom Seeds. Companies operating in the market are focusing on strategic acquisitions and product innovations as key strategies to increase their market share and consumer base. 

US Garden Seeds Market Leaders

  1. W. Atlee Burpee & Co.

  2. Johnny’s Selected Seeds

  3. Baker Creek Heirloom Seeds

  4. Green Garden Products

  5. Gardens Alive Inc.

*Disclaimer: Major Players sorted in no particular order

US Garden Seeds Market Concentration
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US Garden Seeds Market News

  • In 2024, Seed Savers Exchange launched the country's Cosmic Purple Carrot and Lunar White Carrot varieties.
  • In 2023, W. Atlee Burpee & Co. launched new seed varieties, including Vivacious Hybrid Tomato, Creme Brulee Sunflower, Rise and Shine Squash, Two Tasty Hybrid Tomato, Bliss Tomato Hybrid, and Party Time Cucumber.
  • In 2022, Syngenta established a global vegetable seeds quality control lab in Idaho, United States. The facility provides bacterial, fungal, and disease testing to ensure that high-quality seeds, including vegetables, are supplied to growers worldwide.

US Garden Seeds Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope Of The Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Consumer Interest in Home Gardening

      2. 4.2.2 Expansion of Online Channels

    3. 4.3 Market Restraints

      1. 4.3.1 Pest and Disease Outbreak

      2. 4.3.2 Small Scale Production of Seeds

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Seed Type

      1. 5.1.1 Vegetable Seeds

        1. 5.1.1.1 Tomato

        2. 5.1.1.2 Cucumber

        3. 5.1.1.3 Carrot

        4. 5.1.1.4 Culinary Herbs

        5. 5.1.1.5 Other Vegetable Seeds

      2. 5.1.2 Flowers and Ornamental Seed

      3. 5.1.3 Fruit Seeds

        1. 5.1.3.1 Berries

        2. 5.1.3.2 Melons

        3. 5.1.3.3 Other Fruit Seeds

    2. 5.2 Sales Channel

      1. 5.2.1 Online Sales

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Groceries

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Johnny's Selected Seeds

      2. 6.3.2 Seed Savers Exchange Inc.

      3. 6.3.3 Baker Creek Heirloom Seeds

      4. 6.3.4 Territorial Seed Company

      5. 6.3.5 W. Altee Burpee & Co.

      6. 6.3.6 Plantation Products LLC

      7. 6.3.7 Southern Exposure Seed Exchange

      8. 6.3.8 Pine Tree Garden Seeds

      9. 6.3.9 Gardens Alive Inc.

      10. 6.3.10 True Leaf Market Seed Company

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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US Garden Seeds Industry Segmentation

Garden seeds are packaged seeds directly sold to consumers through various sales channels, including online sales, groceries, and specialized stores. The report provides information on garden seeds and includes community and home gardens while estimating the market numbers.

The United States Garden Seed Market is Segmented by Seed Type (Vegetable Seeds (Tomato, Cucumber, Carrot, Culinary Herbs, and Other Vegetable Seeds), Flowers and Ornamental Seeds, and Fruit Seeds (Berries, Melons, and Other Fruit Seeds)) and Sales Channel (Online Sales, Specialized Stores, and Groceries). The report offers market size and forecasts in terms of value (USD) for all the above segments.

Seed Type
Vegetable Seeds
Tomato
Cucumber
Carrot
Culinary Herbs
Other Vegetable Seeds
Flowers and Ornamental Seed
Fruit Seeds
Berries
Melons
Other Fruit Seeds
Sales Channel
Online Sales
Specialty Stores
Groceries
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US Garden Seeds Market Research FAQs

The United States Garden Seeds Market size is expected to reach USD 0.88 billion in 2024 and grow at a CAGR of 4.10% to reach USD 1.08 billion by 2029.

In 2024, the United States Garden Seeds Market size is expected to reach USD 0.88 billion.

W. Atlee Burpee & Co., Johnny’s Selected Seeds, Baker Creek Heirloom Seeds, Green Garden Products and Gardens Alive Inc. are the major companies operating in the United States Garden Seeds Market.

In 2023, the United States Garden Seeds Market size was estimated at USD 0.84 billion. The report covers the United States Garden Seeds Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Garden Seeds Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Garden Seeds in US Industry Report

Statistics for the 2024 Garden Seeds in US market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Garden Seeds in US analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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US Garden Seeds Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)