United States Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Yogurt Market is segmented by Category (Dairy-based Yogurt, Non-Dairy Yogurt); By Product Type (Plain Yogurt, Flavored Yogurt); By Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail and Other Channels); and by Geography (United States, Canada, Mexico and Rest of the North America). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

United States Yogurt Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 3.5 %

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Market Overview

The United States yogurt market is projected to grow at a CAGR of 3.5% during the forecast period, 2022-2027.

COVID-19 had a short-term positive impact on the retail yogurt market. As per a survey conducted by Natural Marketing Institute in May 2020, probiotic consumption witnessed an exponential surge in 2020. The survey concludes that the number of United States consumers taking probiotics increased by 66%. Among the probiotic segment, yogurt products witnessed a dynamic growth rate.

Over the medium term, the demand for yogurt is fueled by the factors like increasing awareness among people to lose weight, raising awareness about the importance of healthy food, the health benefits of the yogurt, and the availability of numerous flavors. This makes the manufacturers concentrate on developing products with innovative flavors and health benefits.

The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality and other benefits, including an immunity boost.

Scope of the Report

Yogurt is an industrial product and can be flavored that is prepared from fermented milk or plant-based products by adding fermenting microorganisms to it. The United States yogurt market has been segmented by category, which includes dairy-based yogurt and non-dairy yogurt. The market is also divided based on product type, including plain yogurt and flavored yogurt. Based on Distribution Channel, the market is segmented into supermarket/hypermarkets, convenience stores, specialty stores, online retail, and other channels. By Geography, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. The report offers market size and forecasts in value (USD million) for the above segments.

By Category
Dairy-Based Yogurt
Non-dairy Yogurt
By Product Type
Plain Yogurt
Flavored Yogurt
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail
Other Channels

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Key Market Trends

Growing Digestive Heath Concerns Heating up Demand for Probiotic Products

The high prevalence of digestive disorders in the country has benefitted the demand in the probiotics market. Yogurt, being a probiotic, is available in both drinkable and traditional forms under different flavors, making it one of the most-preferred food products by consumers seeking benefits for their digestive health. Probiotics are a driving force within the booming digestive health products category, and they are being consumed by people of all age groups in the country. The progressive inclination of American consumers toward digestive health-oriented products has involved probiotic food products, including yogurts. Yogurt is perceived as one of the healthiest and most protein-rich on-the-go snacks for consumers. Furthermore, they have paved the way for manufacturers to constantly invest in product innovation to capture the evolving consumer trend and gain a competitive advantage in the market.

United States Yoghurt Market

Growing Indulgence For Different Flavors in Yogurts

The American consumer base has become more diverse with increasing Hispanic and Asian populations, which, in turn, has brought the desire for global flavors (such as coconut cream, finely milled chia seeds, elderflower, nut butters (almond, hazelnut, and cashew), and others) into the mainstream. The sales of yogurt in the country attained a strong growth in the past couple of years, which is strongly led by the rapid rise in flavored Greek yogurt. However, the market for yogurt manufacturers remains challenging, as mounting competition from the number of local and global players and consumer preferences continue to evolve for more flavor variants in yogurt. As an increasing number of Americans are ascribing to vegan diets and are constantly seeking dairy alternatives with innovative flavors, the number of flavored dairy-free yogurts, as well as drinkable yogurts, such as almond, coconut, soy, cashews, pea yogurt, and others have taken a significant share in supermarket shelves.

US Yoghurt Market 2

Competitive Landscape

The United States yogurt market is consolidated with the top five players, Danone, Chobani LLC, General Mills Inc., Lactalis, and Fage USA Dairy Industry Inc., holding prominent shares. Product development is the most adopted strategy by the players operating in the market. Mergers and acquisitions are the other approaches implemented by players in the market to expand their product portfolio and capture more of the market.

Recent Development

In 2021, Danone launched YoPRO PERFORM, further expanding YoPRO’s range of high-protein yogurt options.

In 2021, General Mills added a new high-protein yogurt to its keto-friendly Ratio product line that contains 25 grams of protein and 3 grams of sugar. Ratio Protein comes in five flavors: strawberry, vanilla, blueberry, coconut, and key lime.

In 2021 Valio jumped into the alternative yogurt fray with a new line of oat yogurts making their United States debut. The yogurt flavors include Plain, Vanilla, Blueberry, and Raspberry. They come in single-serve containers in 5.3 oz. (150 gram) portions and are sold in 12-pack cases.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Dairy-Based Yogurt

      2. 5.1.2 Non-dairy Yogurt

    2. 5.2 By Product Type

      1. 5.2.1 Plain Yogurt

      2. 5.2.2 Flavored Yogurt

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Retail

      5. 5.3.5 Other Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone

      2. 6.4.2 Chobani LLC

      3. 6.4.3 General Mills Inc.

      4. 6.4.4 FAGE USA Dairy Industry Inc

      5. 6.4.5 Lactalis

      6. 6.4.6 Dairy Farmers of America Inc.

      7. 6.4.7 Anderson Erickson Dairy

      8. 6.4.8 Tillamook County Creamery Association

      9. 6.4.9 Hain Celestial Group

      10. 6.4.10 Dean Foods

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The United States Yogurt Market market is studied from 2016 - 2027.

The United States Yogurt Market is growing at a CAGR of 3.5% over the next 5 years.

Danone, Chobani LLC, General Mills Inc., FAGE USA Dairy Industry Inc., Lactalis are the major companies operating in United States Yogurt Market.

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