United States Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The United States yogurt market is projected to grow at a CAGR of -2.49% during the forecast period.

• The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on.
• The country’s growing population has strongly contributed to the growth of dairy-free yogurts and number of flavor combinations available in the yogurt market, such as coconut, cranberry, pineapple, strawberry, and others, are also accelerating the market for flavored dairy-free yogurts at a faster pace.
• The distribution channels, primarily supermarkets/hypermarkets (Holding a major share) and online channels, are offering a wide range of new varieties of yogurts from Icelandic to Australian to coconut-based yogurts, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups.

Scope of the Report

The United States yogurt market has been segmented by category which includes dairy-based yogurt and non-dairy yogurt. The market is also divided based on product type including plain yogurt and flavored yogurt. Based on Distribution Channel, the market is segmented into supermarket/hypermarkets, convenience stores, specialty stores, online retail, and other channels.

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Key Market Trends

Growing Digestive Heath Concerns Heating up Demand for Probiotic Products

The high prevalence of digestive disorders in the country have benefitted the demand in probiotics market across the country. Yogurt, being a probiotic, is available in both drinkable as well in traditional form under different flavors, which makes it one of the most-preferred food product by the consumers who are seeking the benefits for their digestive health. Probiotics are a driving force within the booming digestive health products category, and they are being consumed by people of all age groups in the country. The progressive inclination of American consumers toward the digestive health-oriented products has involved probiotic food products, including yogurts as a requisite in list. The yogurt is perceived as one of the healthiest and protein-rich on-the-go snacks for the consumers. Furthermore, they have paved way for the manufacturers to constantly invest in product innovation, in order to capture the evolving consumer trend and gain competitive advantage in the market.

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