United States Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The United States Yogurt Market is segmented by Category (Dairy-based Yogurt, Non-Dairy Yogurt) By Product Type (Plain Yogurt, Flavored Yogurt) By Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail and Other Channels)

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: -2.49 %

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Market Overview

The United States yogurt market is projected to grow at a CAGR of -2.49% during the forecast period.

  • The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on.
  • The country’s growing population has strongly contributed to the growth of dairy-free yogurts and number of flavor combinations available in the yogurt market, such as coconut, cranberry, pineapple, strawberry, and others, are also accelerating the market for flavored dairy-free yogurts at a faster pace.
  • The distribution channels, primarily supermarkets/hypermarkets (Holding a major share) and online channels, are offering a wide range of new varieties of yogurts from Icelandic to Australian to coconut-based yogurts, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups.


Scope of the Report

The United States yogurt market has been segmented by category which includes dairy-based yogurt and non-dairy yogurt. The market is also divided based on product type including plain yogurt and flavored yogurt. Based on Distribution Channel, the market is segmented into supermarket/hypermarkets, convenience stores, specialty stores, online retail, and other channels.

By Category
Dairy-Based Yogurt
Non-dairy Yogurt
By Product Type
Plain Yogurt
Flavored Yogurt
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail
Other Channels

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Key Market Trends

Growing Digestive Heath Concerns Heating up Demand for Probiotic Products

The high prevalence of digestive disorders in the country have benefitted the demand in probiotics market across the country. Yogurt, being a probiotic, is available in both drinkable as well in traditional form under different flavors, which makes it one of the most-preferred food product by the consumers who are seeking the benefits for their digestive health. Probiotics are a driving force within the booming digestive health products category, and they are being consumed by people of all age groups in the country. The progressive inclination of American consumers toward the digestive health-oriented products has involved probiotic food products, including yogurts as a requisite in list. The yogurt is perceived as one of the healthiest and protein-rich on-the-go snacks for the consumers. Furthermore, they have paved way for the manufacturers to constantly invest in product innovation, in order to capture the evolving consumer trend and gain competitive advantage in the market.

United States Yogurt Market1

Growing Indulgence of Different Flavors in Both Dairy as well as Dairy Free Yogurts

The American consumer base has become more diverse with increasing Hispanic and Asian populations, which, in turn, has brought the desire for global flavors, such as coconut cream and finely milled chia seeds, elderflower, yogurt infused with nut butters (almond, hazelnut, and cashew), and others, into the mainstream. The sales of yogurt in the country attained a strong growth in the past couple of years, which is strongly led by the rapid rise in flavored Greek yogurt. However, the market for yogurt manufacturers remains challenging, as mounting competition from the number of local as well as global players and consumer preference continue to evolve for more flavor variants in yogurt. As an increasing number of Americans are ascribing to vegan diets and are constantly seeking for dairy alternatives with innovative flavors, the number of flavored dairy-free yogurts, as well as drinkable yogurts, such as almond, coconut, soy, cashews, pea yogurt, and others have taken a significant share in supermarket shelves.

United States Yogurt Market2

Competitive Landscape

The United States yogurt market is consolidated with the major five players, namely Danone, Chobani LLC, General Mills Inc., Lactalis, and Fage USA Dairy Industry Inc., holding the prominent shares. Product development is the most adopted strategy by the players operating in the market. Mergers and acquisition are the other approach implemented by players in the market, as a part of expanding their product portfolio and capturing more of the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Dairy-Based Yogurt

      2. 5.1.2 Non-dairy Yogurt

    2. 5.2 By Product Type

      1. 5.2.1 Plain Yogurt

      2. 5.2.2 Flavored Yogurt

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Retail

      5. 5.3.5 Other Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone

      2. 6.4.2 Chobani LLC

      3. 6.4.3 General Mills Inc.

      4. 6.4.4 FAGE USA Dairy Industry Inc

      5. 6.4.5 Lactalis

      6. 6.4.6 Dairy Farmers of America Inc.

      7. 6.4.7 Anderson Erickson Dairy

      8. 6.4.8 Tillamook County Creamery Association

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The United States Yogurt Market market is studied from 2016 - 2026.

Danone, Chobani LLC, General Mills Inc., FAGE USA Dairy Industry Inc., Lactalis are the major companies operating in United States Yogurt Market.

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