US Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report covers US Car Rental Companies & Market Share and the market is segmented by Application Type (Leisure/Tourism, and Business), by Vehicle Type (Luxury/Premium Cars, and Economy/Budget Cars), and by Booking Type (Online Access, and Offline Access).

US Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

US Car Rental Market Size

market summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 5.70 %
Market Concentration Medium

Major Players

United States Vehicle Rental Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of United States Vehicle Rental Market with other markets in Automotive Industry

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US Car Rental Market Analysis

The United States Vehicle Rental Market is expected to register a CAGR of 5.7% during the forecast period.

Covid-19 hit all the industries of the world and this was no exception. Due to transport halt, the mobility of people was affected and consequently, the market and it's economy was disrupted. On the other hand, the post pandemic situation looks promising for the market. Due to the current environmental movement and people avoiding public transport options, this market serves as a best alternative for the mobility requirements and thus looks prospects look promising for the future.

The United States vehicle rental market (henceforth referred to as the market studied) is anticipated to register a CAGR of about 5.7 % during the forecast period (2021 - 2026).

  • Increased concern and awareness of lower emissions has primarily led to the increase in car rental options, where car rental and carpooling significantly helps reduce the number of cars on the road.
  • One of the major trends in the United States car rental market is the increased use of electric vehicles in some car rental fleets; this provides considerable options for users to be more environment-friendly in their commuting habits. In addition, car rental also provides the option of increased mobility without the concern of paying the costs associated with vehicle ownership.
  • These services are offered via websites and through other online platforms, which has helped the growth of the car rental market. However, increased operational costs has hindered the growth of the market, as consumers deter from the option of choosing luxury vehicles, and end up for more economical and cost-effective vehicle options.

US Car Rental Industry Overview

The United States vehicle rental market is majorly dominated by Avis Budget Group, Enterprise Rent-A-Car and Hertz Global Holdings Inc. and among others. The market leaders tried to maintain their strong presence by acquiring other well-known brands such as Dollar, Thrifty, National and Alamo. These companies also tried to employ the franchise model to maintain their global presence. Hertz has its presence in over 145 countries with the licensing model. Dollar and Thrifty from Hertz boasted of over 1410 corporate and finance locations across 75 countries. Avis Group gained licensees in over 160 countries, representing over 50% of the car rental locations across the globe.

Car rental companies in the United States also adopted car-sharing models, which acted as a new product offering and source of competition from entrants as well. Enterprise and Hertz had the first-move advantage with their CarShare and OnDemand services in the country.

US Car Rental Market Leaders

  1. Alamo

  2. Advantage Rent-a-car

  3. Avis Budget Group Inc.

  4. Enterprise Holdings Inc.

  5. The Hertz Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Market Concentration.PNG
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US Car Rental Market News

With the digital platforms offering more streamlined booking procedure, the industry is looking to digitalize it's booking and sorting procedures. Collaboration with different service providers is being looked into and is bound to inprove the reach and efficiency of the market.

US Car Rental Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Application
    • 5.1.1 Leisure/Tourism
    • 5.1.2 Business
  • 5.2 By Vehicle
    • 5.2.1 Luxury/Premium Cars
    • 5.2.2 Economy/Budget Cars
  • 5.3 By Booking
    • 5.3.1 Online Access
    • 5.3.2 Offline Access

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Ace Rent-a-car
    • 6.2.2 Alamo
    • 6.2.3 Advantage Rent-a-car
    • 6.2.4 Avis Budget Group Inc.
    • 6.2.5 Carzonrent India Pvt.Ltd.
    • 6.2.6 Eco Rent a Car
    • 6.2.7 Enterprise Holdings Inc.
    • 6.2.8 Fox-Rent-a-car
    • 6.2.9 USCARS
    • 6.2.10 Localiza - Rent a Car SA
    • 6.2.11 Sixt SE
    • 6.2.12 The Hertz Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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US Car Rental Industry Segmentation

The United States vehicle rental market is segmented by application type (Leisure/Tourism, and Business), by vehicle (Luxury/Premium Cars, and Economy/Budget Cars), and by booking (Online Access, and Offline Access)

By Application Leisure/Tourism
Business
By Vehicle Luxury/Premium Cars
Economy/Budget Cars
By Booking Online Access
Offline Access
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US Car Rental Market Research FAQs

What is the current United States Vehicle Rental Market size?

The United States Vehicle Rental Market is projected to register a CAGR of 5.7% during the forecast period (2025-2030)

Who are the key players in United States Vehicle Rental Market?

Alamo, Advantage Rent-a-car, Avis Budget Group Inc., Enterprise Holdings Inc. and The Hertz Corporation are the major companies operating in the United States Vehicle Rental Market.

What years does this United States Vehicle Rental Market cover?

The report covers the United States Vehicle Rental Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Vehicle Rental Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

USA Car Rental Industry Report

The car rental market in the United States is on an upward trajectory, fueled by increasing demand from both business and leisure travelers. This growth is further supported by a shift towards online bookings, allowing car rental companies in the US to enhance customer experiences and streamline operations. With a diverse range of vehicles, from luxury to economy, the market caters to a variety of preferences, bolstered by a rise in domestic travel and a growing preference for personal transportation. Additionally, the industry is adapting to environmental trends by incorporating electric vehicles into their fleets. This dynamic market environment offers numerous opportunities for innovation and adaptation, ensuring sustained growth in the competitive landscape. For detailed insights, Mordor Intelligence™ provides comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download, offering a valuable resource for understanding the evolving car rental industry in the US.