United States Probiotics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United States Probiotics Market is segmented by Type (Probiotic Food (Yogurt, Bakery and Breakfast Cereals, Baby Food and Infant Formula, Confectionery, and Other Products) and Probiotic Drinks (Fruit-Based Probiotic Drinks, Dairy-Based Probiotic Drinks, and Other Probiotic Drinks), Dietary Supplements and Animal Feed) and Distribution Channel (Supermarket/Hypermarket, Pharmacies, and Drug Stores, Convenience Stores, Online Channels, and Other Distribution Channels)

Market Snapshot

united states probiotics market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 12 %

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Market Overview

The US probiotics market is projected to register a CAGR of 12% during the forecast period (2020-2025).

  • Probiotics are a driving force within the booming digestive health supplement category,
    and they are being consumed by people of all age groups. However, the major consumption is observed among the millennials, due to the growing awareness about health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.
  • The healthcare expenditure pattern in the country is rising with the growing geriatric population, advanced technology, better medical facilities, and a rise in the number of insured people. These factors are, in turn, driving the overall sale of probiotics in the country.

Scope of the report

The US probiotics market is segmented by type that includes probiotic food, probiotic drinks, dietary supplements, and animal feed. The probiotic food section is further divided into yogurt, bakery and breakfast cereals, baby food and infant formula, confectionery, and other products. The probiotic drinks segment is further classified into fruit-based probiotic drinks, dairy-based probiotic drinks, and other probiotic drinks. Based on the distribution channel, the market is divided into supermarket/hypermarket, pharmacies and drug stores, convenience stores, online channels, and other distribution channels.

By Type
Probiotic Food
Bakery and Breakfast Cereals
Baby Food and Infant Formula
Other Types
Probiotic Drinks
Fruit-based Probiotic Drinks
Dairy-based Probiotic Drinks
Other Probiotic Drinks
Dietary Supplements
By Distribution Channel
Pharmacies and Drug Stores
Convenience Stores
Online Channels
Other Distribution Channels

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Key Market Trends

Increased Demand For Probiotic Yogurt

Probiotics are linked to a host of health benefits, from improving skin to weight loss. In addition, yogurt is the first food that comes to consumers' minds as a food product super-rich in probiotics, thereby, catering to the market studied. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers, such as Fage, are producing a quality product to supply additional benefits to the consumers. Additionally, the growing trend of veganism has insisted on the demand for dairy-free probiotic yogurts, hence, the key players of the market are launching a wide range of dairy-free probiotic yogurts sourced from almond milk, soy milk, oat milk, and others.

United States Probiotics Market1

Supermarket/Hypermarket Holds Greatest Share in the Sales of Probiotics

Supermarket and hypermarkets are constantly expanding their product offerings, resulting in fierce competition to differentiate these products on their shelves. As a result, the manufacturers are trying to reposition their products as a premium in-store product, thereby, catering to special consumer needs, targeting a specific group of consumers. Supermarket aisles are blooming with foods and beverages with labels declaring ‘probiotics’ on them for
consumer demand for favorable bacteria, as they link good digestive and immune
health to probiotics. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars, among others in the supermarkets, has intensified the sales of the market studied.

United States Probiotics Market2

Competitive Landscape

The US probiotics market is highly competitive and fragmented with the presence of numerous players. The major players are focusing on expansion, new product launches, mergers and acquisitions, and partnerships to meet the demands of consumers. The key players in the market are Danone, Now Foods, PepsiCo, and Lifeway Foods Inc., among others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Probiotic Food

        1. Yogurt

        2. Bakery and Breakfast Cereals

        3. Baby Food and Infant Formula

        4. Confectionery

        5. Other Types

      2. 5.1.2 Probiotic Drinks

        1. Fruit-based Probiotic Drinks

        2. Dairy-based Probiotic Drinks

        3. Other Probiotic Drinks

      3. 5.1.3 Dietary Supplements

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Pharmacies and Drug Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Channels

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone

      2. 6.4.2 PepsiCo

      3. 6.4.3 Now Foods

      4. 6.4.4 Lifeway Foods Inc.

      5. 6.4.5 BioGaia

      6. 6.4.6 Global Healing

      7. 6.4.7 Yakult Honsha Co. Ltd

    5. *List Not Exhaustive

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Frequently Asked Questions

The United States Probiotics Market market is studied from 2016 - 2026.

The United States Probiotics Market is growing at a CAGR of 12% over the next 5 years.

Danone, PepsiCo, Now Foods, Yakult Honsha Co. Ltd, Lifeway Foods Inc. are the major companies operating in United States Probiotics Market.

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