Mobile Gaming Market

Detailed research report on the mobile gaming market, including market size, industry analysis, and forecast from 2025 to 2030.

Mobile Gaming is Experiencing Significant Growth and Transformation, With Brands Increasing Advertising To Attract Users and Expand Their Market Presence. The Development of Mobile Game Play, Coupled With the Rapid Advancement of Smartphone Hardware, Has Enabled High-Quality Handheld Gaming. In-Game Purchases and the Rise of Cloud Services are Driving Revenue in the Portable Gaming Sector. The North American Market, With Its High Smartphone Usage and Pocket Gaming Culture, is Particularly Profitable. Key Players are Using Strategies Like Partnerships and Acquisitions To Enhance Their Offerings in Digital Gaming.

Mobile Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Mobile Gaming Market Size

Mobile Gaming Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 110.99 Billion
Market Size (2030) USD 181.94 Billion
CAGR (2025 - 2030) 10.39 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Mobile Gaming Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Mobile Gaming Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Mobile Gaming Market Analysis

The Mobile Gaming Market size is estimated at USD 110.99 billion in 2025, and is expected to reach USD 181.94 billion by 2030, at a CAGR of 10.39% during the forecast period (2025-2030).

The global surge in smartphone adoption, driven by their increasing availability and affordability, is broadening the potential user base for mobile games.

  • The surge in the mobile gaming market is primarily fueled by the global proliferation of smartphones, making gaming accessible to a vast audience. Improved hardware in mobile devices has enabled richer and more immersive gaming experiences. The evolution of mobile internet, especially with the advent of 4G and 5G networks, has paved the way for smooth online multiplayer gaming and faster game downloads.
  • According to Ericsson, by the end of 2029, global 5G subscriptions are projected to surpass 5.3 billion, representing 58% of all mobile subscriptions. 5G is set to take the lead as the primary mobile access technology by 2028. Notably, in Q4 2023 alone, 5G subscriptions surged by 154 million, reaching 1.57 billion. In 2023, global smartphone mobile network subscriptions nearly hit the 7 billion mark, poised to surpass 7.7 billion by 2028. Notably, China, India, and the United States lead the pack in smartphone subscriptions. Because of these rising 4G and 5G networks, the market is anticipated to witness high-production-value AAA-quality mobile games.
  • The surge of free-to-play games, supported by in-app purchases, has been a significant contributor. This model enables players to enter games without cost, generating revenue through microtransactions. Social media integration and the rising trend of mobile eSports have amplified engagement and community bonding within the mobile gaming sphere. Platforms like Instagram and Facebook have also started to build innovative mobile games to ensure high product differentiation and profit from engaging games to augment their overall advertisement strategies.
  • Ongoing advancements in game design, coupled with a plethora of genres, guarantee that mobile games appeal to a diverse audience, broadening their demographic reach. These factors collectively are propelling the mobile gaming market's impressive growth.
  • In-game purchases, where players buy extra features within games, are a pivotal revenue stream for the mobile gaming sector. The diverse payment options within games further bolster the industry's revenue on a global scale. Cloud gaming services harness vast cloud resources, global content networks, and streaming services to craft advanced platforms for engaging social entertainment. The rise of edge data centers worldwide further fuels the rapid expansion of mobile gaming.
  • However, factors like increasing user privacy and security-related issues, along with government regulations regarding vulnerabilities in mobile gaming, can act as a significant matter of concern, further restricting the market's growth throughout the forecast period.
  • During the post-COVID-19, there has been a surge in online purchases of mobile games, driving up the market's growth opportunities. Due to this trend, the market is poised for significant expansion throughout the forecast period.

Mobile Gaming Industry Overview

The mobile gaming market is highly fragmented, with key players including Tencent Holdings Limited, Activision Blizzard Inc., and Nintendo Co. Ltd. These market leaders increasingly turn to strategic partnerships and acquisitions to bolster their product portfolios and secure lasting competitive edges.

  • In January 2024, MobileX, a customizable wireless service aimed at saving consumers money, unveiled its first-ever sponsorship of X Games Aspen 2024. MobileX partnered as the exclusive wireless carrier for the world's premier winter action sports event, which was held at Buttermilk Mountain in Aspen Snowmass, Colorado. This collaboration underscores MobileX's commitment to delivering advanced, customizable wireless solutions that mirror the energy and thrill of the X Games.
  • August 2023: CineSalon, a burgeoning video production agency headquartered in Washington, D.C., secured a lucrative video marketing contract with Lilith Games, a player in the global mobile gaming industry. This partnership brought together two industry frontrunners dedicated to fostering creativity and driving innovation and success.

Mobile Gaming Market Leaders

  1. Tencent Holdings Limited

  2. Nintendo Co. Ltd

  3. Activision Blizzard Inc.

  4. Zynga Inc.

  5. GungHo Online Entertainment Inc. ( SoftBank Group)

  6. *Disclaimer: Major Players sorted in no particular order
Mobile Gaming Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Mobile Gaming Market News

  • May 2024: Pudgy Penguins, the brand development company known for its globally recognized Pudgy Penguins characters, partnered with the next-generation gaming technology studio Mythical Games to co-create an innovative mobile video game with web3 capabilities. The partnership brought together the creators of the widely acclaimed Pudgy Penguins characters and the gaming studio responsible for two of the blockchain's most successful games: NFL Rivals and Blankos Block Party.
  • November 2023: Pley, a cross-platform solution enabling mobile games to be played on the web, collaborated with Tilting Point. This partnership aimed to distribute Tilting Point's farming simulation game, Homesteads: Dream Farm. Pley's comprehensive solution facilitated Tilting Point and game developer Enixan porting and distributing their title on Pley's proprietary web browser platform. This move significantly broadened the game's exposure to a vast web gaming audience.

Mobile Gaming Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Intensity of Competitive Rivalry
    • 4.3.5 Threat of Substitute Products
  • 4.4 Impact of COVID-19 on the Mobile Gaming Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Smartphone Penetration
    • 5.1.2 Growth in Cloud Adoption
  • 5.2 Market Restraints
    • 5.2.1 User Privacy and Security Issues Along with Government Regulations

6. MOBILE GAMING MARKET TRENDS

  • 6.1 Cloud Gaming
  • 6.2 Augment Reality Gaming
  • 6.3 Cross Platform Pay
  • 6.4 Blockchain Based Game
  • 6.5 Casual Games
  • 6.6 Multiplayer Mobile Players

7. MARKET SEGMENTATION

  • 7.1 By Monetization Type
    • 7.1.1 In-app Purchases
    • 7.1.2 Paid Apps
    • 7.1.3 Advertising
  • 7.2 By Platform
    • 7.2.1 Android
    • 7.2.2 iOS
    • 7.2.3 Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is not Available)
  • 7.3 By Geography***
    • 7.3.1 North America
    • 7.3.1.1 United States
    • 7.3.1.2 Canada
    • 7.3.2 Europe
    • 7.3.2.1 Germany
    • 7.3.2.2 United Kingdom
    • 7.3.2.3 France
    • 7.3.2.4 Italy
    • 7.3.3 Asia-Pacific
    • 7.3.3.1 China
    • 7.3.3.2 Japan
    • 7.3.3.3 India
    • 7.3.3.4 South Korea
    • 7.3.4 Latin America
    • 7.3.4.1 Brazil
    • 7.3.4.2 Mexico
    • 7.3.4.3 Peru
    • 7.3.5 Middle East & Africa
    • 7.3.5.1 United Arab Emirates
    • 7.3.5.2 Saudi Arabia

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Tencent Holdings Limited
    • 8.1.2 Nintendo Co. Ltd
    • 8.1.3 Activision Blizzard Inc.
    • 8.1.4 Zynga Inc.
    • 8.1.5 GungHo Online Entertainment Inc. ( SoftBank Group)
    • 8.1.6 Electronic Arts Inc.
    • 8.1.7 Kabam Games Inc.
    • 8.1.8 Rovio Entertainment Corporation
    • 8.1.9 NCsoft Corporation
    • 8.1.10 NetEase Inc.
  • *List Not Exhaustive

9. INVESTMENT ANALYSIS

10. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
***The final report will include the following sections in the Geography segment: Rest of Europe (Russia, Nordics, etc.), Rest of Asia Pacific (Australia, New Zealand, Pakistan, SEA), Rest of Latin America (Columbia, etc.), Rest of Middle East and Africa
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Mobile Gaming Industry Segmentation

Mobile games are video games designed for electronic devices like smartphones. Consumers access these mobile games through popular platforms like Amazon App Store, Google Play, and Apple's App Store, or opt for direct online streaming.

The mobile gaming market is segmented by monetization type (in-app purchases, paid apps, and advertising), platform (android and iOS), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa).

The report offers the market size in value terms in USD for all the abovementioned segments.

By Monetization Type In-app Purchases
Paid Apps
Advertising
By Platform Android
iOS
Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is not Available)
By Geography*** North America United States
Canada
Europe Germany
United Kingdom
France
Italy
Asia-Pacific China
Japan
India
South Korea
Latin America Brazil
Mexico
Peru
Middle East & Africa United Arab Emirates
Saudi Arabia
Need A Different Region or Segment?
Customize Now

Mobile Gaming Market Research FAQs

How big is the Mobile Gaming Market?

The Mobile Gaming Market size is expected to reach USD 110.99 billion in 2025 and grow at a CAGR of 10.39% to reach USD 181.94 billion by 2030.

What is the current Mobile Gaming Market size?

In 2025, the Mobile Gaming Market size is expected to reach USD 110.99 billion.

Who are the key players in Mobile Gaming Market?

Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc. and GungHo Online Entertainment Inc. ( SoftBank Group) are the major companies operating in the Mobile Gaming Market.

Which is the fastest growing region in Mobile Gaming Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Mobile Gaming Market?

In 2025, the North America accounts for the largest market share in Mobile Gaming Market.

What years does this Mobile Gaming Market cover, and what was the market size in 2024?

In 2024, the Mobile Gaming Market size was estimated at USD 99.46 billion. The report covers the Mobile Gaming Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Mobile Gaming Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Mobile Game Industry Report

The United States Senior Living market is experiencing robust growth, driven by an aging population and evolving preferences among older adults. The industry trends indicate a significant demand for various types of senior care, including independent living, assisted living, memory care, and skilled nursing. Each segment caters to different levels of need among seniors, as reflected in comprehensive market research statistics.

Independent living communities are favored by active seniors seeking minimal assistance in a vibrant community setting. Assisted living facilities cater to those requiring daily support. Memory care units are dedicated to caring for individuals with dementia or Alzheimer's disease, while skilled nursing facilities provide extensive medical care and rehabilitation services. The market size for these segments continues to expand, driven by the increasing senior population.

The senior housing market is also witnessing a shift towards wellness-oriented communities that offer holistic services to enhance seniors' quality of life. Market forecast and market research indicate that this trend will continue to shape the industry outlook, with providers continuously innovating and expanding their service offerings to meet the diverse needs of the aging population.

Regional analysis shows varied growth, with some areas displaying higher demand and occupancy rates. Industry statistics reveal that the senior living industry remains highly competitive, with market leaders striving to maintain their positions through strategic initiatives and enhanced service offerings.

For a detailed market forecast and historical overview, download a free report PDF sample from Mordor Intelligence™ Industry Reports. This report provides valuable market data and insights into market segmentation, market value, and market predictions. The industry reports also offer an in-depth industry analysis, industry information, and industry research, making it an essential resource for understanding the market trends and market review.

The market growth is supported by a comprehensive industry overview and market outlook, highlighting the key drivers and challenges facing the industry. The report example and report pdf provide detailed industry reports and research companies' insights, making it a crucial tool for stakeholders looking to navigate the evolving landscape of the United States Senior Living market.