Microgreens USA Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Microgreens USA Market Report is Segmented by Type (Broccoli, Lettuce and Chicory, Basil, Fennel, Carrots, Radish, Amaranth, and More), Sales Channel (Hypermarket and Supermarkets, Restaurants and Foodservice, and More), and Farming Method (Indoor Horizontal Farming, Vertical Farming, Commercial Greenhouses, and More). The Market Forecasts are Provided in Terms of Value (USD).

Microgreens USA Market Size and Share

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Compare market size and growth of Microgreens USA Market with other markets in Agriculture Industry

Microgreens USA Market Analysis by Mordor Intelligence

The US microgreens market is valued at USD 0.59 billion in 2025 and is projected to reach USD 0.92 billion by 2030, advancing at a 9.3% CAGR over the forecast period. Elevated health awareness, menu innovation across food service, and rapid deployment of protected cultivation systems fuel the acceleration. Adoption of vertical farming and LED-optimized greenhouses compresses crop cycles to 7–21 days and lifts yields to 11 times those of outdoor production, supporting year-round supply[1]Source: M. Pieters, “Advances in Vertical Farming Lighting Efficiency,” MDPI Journals, mdpi.com. Growing demand for functional foods, coupled with visually appealing plate presentation, positions microgreens as a premium yet accessible produce category. Retailers are expanding shelf space through private-label launches, while restaurants deepen direct-sourcing partnerships that stabilize producer revenues. Regulatory momentum around the Food Safety Modernization Act (FSMA) is simultaneously tightening compliance expectations, prompting investments in traceability and hygiene technologies.

Key Report Takeaways

  • By product type, Broccoli microgreens led with 32% revenue share of the USA microgreens market in 2024; amaranth is forecast to grow at a 13.4% CAGR through 2030. 
  • By sales channel, food service accounted for 46% share of the USA microgreens market size in 2024, while direct-to-consumer subscriptions are advancing at a 17.6% CAGR. 
  • By farming method, Indoor horizontal systems captured 41% of the USA microgreens market share in 2024; vertical farming is projected to expand at an 18.9% CAGR to 2030.

Segment Analysis

By Type: Market Leadership of Broccoli Microgreens

Broccoli microgreens held 32% of the USA microgreens market in 2024, reflecting well-documented health benefits and neutral flavor that suits diverse cuisines. Radish varieties follow at 25% due to peppery notes prized in gourmet salads, while lettuce and chicory collectively provide 18% through broad consumer familiarity. The USA microgreens market size for amaranth is projected to rise at a 13.4% CAGR, propelled by superfood positioning and vibrant crimson coloration that appeals to social-media-driven culinary trends.

Amaranth’s rapid ascent encourages growers to diversify beyond mainstream brassicas. Basil, fennel, and specialty mustards command premium pricing in fine-dining outlets despite smaller volumes. Educational campaigns focusing on antioxidant content and phytonutrient profiles continue to widen the addressable audience, reinforcing long-term segment expansion.

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Note: Segment shares of all individual segments available upon report purchase

By Sales Channel: Foodservice Dominance and Subscription Momentum

Foodservice retained 46% of the USA microgreens market share in 2024 owing to chef-driven demand for high-impact garnishes and flavor intensity. Hypermarkets and supermarkets contributed 38%, aided by wider retail penetration and packaging innovations. The USA microgreens market size tied to direct-to-consumer subscriptions is expanding at a 17.6% CAGR as doorstep delivery satisfies consumer expectations for hyper-fresh produce.

Farmers markets remain key for community engagement and variety testing, representing 9% of sales. Online grocery, still a small base, benefits from maturing cold-chain logistics and growing consumer trust in e-commerce perishables, hinting at additional upside.

By Farming Method: Horizontal Leads, Vertical Accelerates

Indoor horizontal greenhouses account for 41% of current output, leveraging long-standing horticultural expertise and lower per-unit capital costs. Commercial greenhouses, at 33%, provide climate buffering while keeping technology complexity in check. Vertical farms, although only 19% by volume, post the steepest growth at an 18.9% CAGR, owing to spatial efficiency and advanced automation. Improved LED spectra have cut energy draw by up to 38% while maintaining yields, resolving a critical OPEX challenge.

Container-based micro-farms and hydroponic cabinets cater to urban entrepreneurs and institutional kitchens. Their modular format simplifies incremental expansion and supports the localized, zero-food-mile narrative favored by conscious consumers.

Microgreens USA Market: Market Share by Farming Method
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

California anchors the USA microgreens market with dense clusters of controlled-environment farms feeding Los Angeles and San Francisco culinary scenes. Favorable climate, agricultural service ecosystems, and proximity to national produce distributors keep logistics costs contained. Nevada illustrates inland growth potential; more than 50 of its 400 produce farms now cultivate microgreens, drawn by arid-region water savings and demand from Las Vegas hospitality.

The Northeast corridor, encompassing New York, Boston, and Philadelphia, records high consumption intensity, driven by Michelin star establishments and health-oriented urban consumers. Virginia has become an investment magnet, highlighted by a USD 1.1 billion greenhouse complex slated for 2026 completion that will materially lift regional output. USDA farm-to-school grants, active in 42 states, encourage local procurement, embedding microgreens into institutional menus and supporting growers in secondary cities.

Texas and Florida add momentum through favorable climates and large metropolitan populations. Expanding regional capacity lessens dependence on cross-country shipping, trimming spoilage and reinforcing freshness claims that underpin premium price realization within the USA microgreens market.

Competitive Landscape

The top five suppliers control 61% of the USA microgreens market, indicating moderate concentration. Fresh Origins leads at 18.5% by focusing on chef-grade assortments and nationwide cold-chain distribution. Charlie’s Produce and AeroFarms follow, leveraging integrated logistics and proprietary cultivation technologies. Mid-tier competitors differentiate via regional freshness, direct chef relationships, and niche varietal catalogs.

Investment in automation serves as a pivotal competitive lever. AeroFarms’ 2025 restructuring emphasized robotics and computer-vision crop monitoring to enhance throughput and cut labor reliance. Early adopters of hyperspectral imaging and data analytics generate real-time insights on nutrient uptake and disease onset, elevating consistency and reducing waste.

White-space opportunities exist in value-added formats such as freeze-dried powders and ready-to-eat salad kits that extend use occasions beyond garnish applications. First movers capable of scaling these products while meeting FSMA guidelines stand to capture incremental revenue without cannibalizing fresh sales.

Microgreens USA Industry Leaders

  1. Fresh Origins

  2. BrightFarms, Inc. (Cox Enterprises, Inc.)

  3. Gotham Greens

  4. Brightfresh

  5. AeroFarms

  6. *Disclaimer: Major Players sorted in no particular order
United States Microgreens Market Concentration
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Recent Industry Developments

  • January 2025: AeroFarms emerged from Chapter 11 with new capital and automation upgrades at its Virginia facility, maintaining distribution to more than 2,000 retail outlets.
  • January 2025: GoodLeaf Farms secured investment from Farm Credit Canada to expand 280,000 square feet of production and reach over 2,700 stores.
  • March 2025: Oasthouse Ventures announced a USD 1.1 billion greenhouse in Virginia, projected to create 118 jobs and boost domestic supply.
  • November 2024: BrightFresh launched Supergreens Micro Medley in 43 Costco locations across Southern California.

Table of Contents for Microgreens USA Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Accelerated shift toward protected cultivation infrastructure
    • 4.2.2 Rising demand from health-conscious consumers and functional-food brands
    • 4.2.3 Expansion of farm-to-table restaurant partnerships
    • 4.2.4 Supermarket private-label roll-outs boosting retail shelf space
    • 4.2.5 Surging adoption of freeze-dried microgreens as nutrient concentrates
    • 4.2.6 USDA farm-to-school grants prioritizing micro-produce
  • 4.3 Market Restraints
    • 4.3.1 High upfront capex for climate-controlled facilities
    • 4.3.2 Pest and pathogen susceptibility in dense indoor production
    • 4.3.3 Tightening FSMA-aligned safety standards raising compliance costs
    • 4.3.4 Volatile supply of certified-organic seeds
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Type
    • 5.1.1 Broccoli
    • 5.1.2 Lettuce and Chicory
    • 5.1.3 Basil
    • 5.1.4 Fennel
    • 5.1.5 Carrots
    • 5.1.6 Radish
    • 5.1.7 Amaranth
    • 5.1.8 Arugula
    • 5.1.9 Beets
    • 5.1.10 Mustard
    • 5.1.11 Kale
    • 5.1.12 Cress and Chard
  • 5.2 By Sales Channel
    • 5.2.1 Hypermarkets and Supermarkets
    • 5.2.2 Restaurants and Foodservice
    • 5.2.3 Direct-to-Consumer Subscription
    • 5.2.4 Farmers Markets
    • 5.2.5 Online Grocery
  • 5.3 By Farming Method
    • 5.3.1 Indoor Horizontal Farming
    • 5.3.2 Vertical Farming
    • 5.3.3 Commercial Greenhouses
    • 5.3.4 Hydroponic Grow Cabinets

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Fresh Origins
    • 6.4.2 Charlie's Produce
    • 6.4.3 AeroFarms
    • 6.4.4 BrightFarms, Inc. (Cox Enterprises, Inc.)
    • 6.4.5 The Chef's Garden
    • 6.4.6 Metro Microgreens
    • 6.4.7 Quantum Microgreens
    • 6.4.8 Arizona Microgreens
    • 6.4.9 Emerald Gardens Microgreens
    • 6.4.10 Long Island Microgreens
    • 6.4.11 Gotham Greens
    • 6.4.12 Kalera
    • 6.4.13 Shenandoah Growers (Soli Organic)
    • 6.4.14 SproutsIO
    • 6.4.15 Greenbelt Microgreens
    • 6.4.16 Pure Sprout Farms
    • 6.4.17 Infarm
    • 6.4.18 Little Leaf Farms
    • 6.4.19 GoodLeaf Farms

7. Market Opportunities and Future Outlook

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Microgreens USA Market Report Scope

Microgreens are shoots of salad vegetables picked just after the first leaves have developed. The US microgreens market is segmented by type (broccoli, lettuce and chicory, basil, fennel, carrots, radish, amaranth, arugula, beets, mustard, kale, cress, and chard), sales channels (hypermarket/supermarket, restaurants, and other channels), and farming (indoor farming, vertical farming, commercial greenhouses, and other farming techniques). The report offers market estimation and forecast in value (USD) and volume (metric tons) for the abovementioned segments.

By Type Broccoli
Lettuce and Chicory
Basil
Fennel
Carrots
Radish
Amaranth
Arugula
Beets
Mustard
Kale
Cress and Chard
By Sales Channel Hypermarkets and Supermarkets
Restaurants and Foodservice
Direct-to-Consumer Subscription
Farmers Markets
Online Grocery
By Farming Method Indoor Horizontal Farming
Vertical Farming
Commercial Greenhouses
Hydroponic Grow Cabinets
By Type
Broccoli
Lettuce and Chicory
Basil
Fennel
Carrots
Radish
Amaranth
Arugula
Beets
Mustard
Kale
Cress and Chard
By Sales Channel
Hypermarkets and Supermarkets
Restaurants and Foodservice
Direct-to-Consumer Subscription
Farmers Markets
Online Grocery
By Farming Method
Indoor Horizontal Farming
Vertical Farming
Commercial Greenhouses
Hydroponic Grow Cabinets
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Key Questions Answered in the Report

What is the current size of the USA microgreens market?

The market stands at USD 0.59 billion in 2025 and is forecast to reach USD 0.92 billion by 2030.

Which product type leads to sales?

Broccoli microgreens hold the largest share at 32%, due to their versatile flavor and strong nutritional credentials.

How fast is vertical farming in microgreens growing?

Vertical farming is expanding at an 18.9% CAGR through 2030, the fastest among cultivation methods.

Why are restaurants important to microgreen growers?

Foodservice accounts for 46% of sales, offering stable demand and premium pricing for high-quality, locally sourced produce.

What are the main challenges facing microgreens producers?

High capital requirements for advanced facilities and stringent FSMA compliance rules are the primary restraints.

Are microgreens really more nutritious than mature vegetables?

Peer-reviewed studies report antioxidant and vitamin concentrations up to 40 times higher in certain microgreens versus their mature counterparts.