|Study Period:||2016 - 2026|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||North America|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The microgreens market is projected to register a CAGR of 7.5% during the forecast period, 2021 - 2026.
As the COVID-19 pandemic has changed people's attitudes about their food shopping habits, do-it-yourself microgreens have offered a sustainable alternative. Microgreens do not have a direct effect on curbing the virus but help indirectly by protecting the organs due to their antioxidant properties, strengthen one’s immune system, and help develop a first-line defense system against the virus. Hence, the market for microgreens experienced a hiked demand from the consumers’ side and is expected to grow during the forecast period.
The microgreens market is driven by chefs that use them as flavor enhancements and as colorful garnishes on their plates, but there is another niche industry that pushes new growth within this segment, cosmetics. These microgreens are processed into oils and ingredients for consumer items like shampoo and skincare products. Microgreens contain a lot of vitamins A and B in addition to many other micro-elements, making them very attractive ingredients for personal care product manufacturers. This is boosting the demand for microgreens.
Broccoli, lettuce, arugula, and basil are some of the important microgreens grown across various regions through hydroponics and vertical farming. North America accounted for the largest market share in 2020. The United States is a major contributor to the share of the region, followed by Canada and Mexico.
Scope of the Report
Microgreens are shoots of salad vegetables that are picked just after the first leaves have developed. Microgreens have fully developed cotyledon leaves and usually one pair of very small, partially developed true leaves. Microgreens are cultivated using various kinds of farming, such as vertical farming, indoor farming, and even through commercial greenhouses.
The microgreens market is segmented by type (broccoli, lettuce and chicory, arugula, basil, fennel, carrots, sunflower, radish, peas, and other types), farming (indoor farming, vertical farming, commercial greenhouses, and other farming), growth medium (coconut coir, peat moss, soil, tissue paper, and other growth mediums), distribution channel (hypermarkets/supermarkets, restaurants, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market sizes and forecasts in value for all the above segments.
|Lettuce and Chicory|
|By Growth Medium|
|Other Growth Mediums|
|By Distribution Channel|
|Other Distribution Channels|
Key Market Trends
Rise in Adoption of Indoor Farming
The growing health consciousness has led people to consume a diet full of nutrients, which has led to the adoption of indoor farming practices. Consumers not only practice indoor farming at home, but it is also largely being cultivated in major greenhouses. Thus, the market for microgreens is anticipated to grow in the years to come. According to Agrilyst, an intelligence platform, the distribution of greenhouses across the United States in different regions varied, but the greenhouse cultivation of microgreens was the highest in South and North East regions, accounting for 71% and 59%, respectively, in 2020. Consumers in the country are more focused on growing leafy greens and microgreens than any other vegetables. Thus, the rising adoption of protected cultivation has led the market to grow moderately. Similarly, in Canada, there has been a steady increase in greenhouse vegetable production, including microgreens, and it is anticipated that the multi-decade trend of growth will continue in the near future. The success of greenhouse technology is boosting the microgreens market. Thus, the revenue has stabilized with the growth in demand, which in turn, has aided in the market growth.
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North America is One of the Largest Markets for Microgreens
North America accounted for the largest share in the microgreens industry in 2020. With the help of enhanced indoor and vertical farming practices, the US growers have been able to produce microgreens on a large scale. Moreover, hydroponic farming generates the highest revenue for Californian farmers, and therefore, crops such as broccoli, lettuce, and salad vegetables are grown, which are best suited for this technique of farming.
Many retailers are providing "Certified Naturally Grown" microgreen seeds to local restaurants and farmers in the United States, which can be grown hydroponically and through vertical farming in the country. Canadian farmers are relying on indoor farming than greenhouse farming for growing microgreens because of the electricity needed for lighting, and also growing indoors eliminates many of the pest and disease problems of outdoor production. Thus, organic farmers are tapping into this market owing to the increased demand from chefs that use them as flavor enhancements and colorful garnishes.
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The microgreens market is fragmented and highly competitive due to the presence of many major players. The key players in the microgreens market contributing to the market include Farmbox Greens LLC, The Chef’s Garden Inc., Aerofarms LLC, Living Earth Farms, Good Leaf Farms, Jiangsu Skyplant Greenhouse Technology Co. Ltd, and Shanghai Dehuan Industry Co. Ltd. The major players are adopting new product launches and expansion strategies for global growth in the microgreens market.
In December 2020, Precision Indoor Plants partnered with Aerofarms for the Lettuce Project. This project uses pioneering indoor agriculture science and technology to extend the shelf-life of lettuce, resulting in more marketable food for consumers, less waste, and increased profits for farmers.
In December 2019, AeroFarms announced its plan to build a state-of-the-art indoor vertical farm in Danville, Virginia, to meet the increasing consumer demand for more flavorful produce. It will be one of the largest farms of its kind in the world.
Table of Contents
1.1 Study Assumptions
1.2 Market Definition and Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 By Type
5.1.2 Lettuce and Chicory
5.1.10 Other Types
5.2 By Farming
5.2.1 Indoor Farming
5.2.2 Vertical Farming
5.2.3 Commercial Greenhouses
5.2.4 Other Farming
5.3 By Growth Medium
5.3.1 Peat Moss
5.3.3 Coconut Coir
5.3.4 Tissue Paper
5.3.5 Other Growth Mediums
5.4 By Distribution Channel
5.4.3 Other Distribution Channels
5.5.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.5.4 South America
184.108.40.206 Rest of South America
5.5.5 Middle-East and Africa
220.127.116.11 Saudi Arabia
18.104.22.168 South Africa
22.214.171.124 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AeroFarms LLC
6.3.2 Goodleaf Farms
6.3.3 Living Earth Farm
6.3.4 Farm Box Greens
6.3.5 Jiangsu Skyplant Greenhouse Technology Co. Ltd
6.3.6 Shanghai Dehuan Industry Co. Ltd
6.3.7 Chef's Garden Inc.
6.3.8 Madar Farms
6.3.9 Metro Microgreens
6.3.10 Greenbelt Microgreens
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Global Microgreens Market market is studied from 2016 - 2026.
What is the growth rate of Global Microgreens Market?
The Global Microgreens Market is growing at a CAGR of 7.5% over the next 5 years.
Which region has highest growth rate in Global Microgreens Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Global Microgreens Market?
North America holds highest share in 2020.
Who are the key players in Global Microgreens Market?
Farmbox Greens, AeroFarms, Chef's Garden, Good Leaf Farms, Living Earth Farms are the major companies operating in Global Microgreens Market.