Microgreens Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Microgreens Market is Segmented by Type (Broccoli, Lettuce and Chicory, Arugula, Basil, Fennel, Carrots, Sunflower, Radish, Peas, and Other Types), Farming (Indoor Farming, Vertical Farming, Commercial Greenhouses, and Other Farming), Growth Medium (Coconut Coir, Peat Moss, Soil, Tissue Paper, and Other Growth Mediums), Distribution Channel (Hypermarkets/Supermarkets, Restaurants, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market sizes and forecasts in value for all the above segments.

Market Snapshot

Microgreens Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.5 %

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Market Overview

The microgreens market is projected to register a CAGR of 7.5% during the forecast period, 2021 - 2026.

As the COVID-19 pandemic has changed people's attitudes about their food shopping habits, do-it-yourself microgreens have offered a sustainable alternative. Microgreens do not have a direct effect on curbing the virus but help indirectly by protecting the organs due to their antioxidant properties, strengthen one’s immune system, and help develop a first-line defense system against the virus. Hence, the market for microgreens experienced a hiked demand from the consumers’ side and is expected to grow during the forecast period.

The microgreens market is driven by chefs that use them as flavor enhancements and as colorful garnishes on their plates, but there is another niche industry that pushes new growth within this segment, cosmetics. These microgreens are processed into oils and ingredients for consumer items like shampoo and skincare products. Microgreens contain a lot of vitamins A and B in addition to many other micro-elements, making them very attractive ingredients for personal care product manufacturers. This is boosting the demand for microgreens.

Broccoli, lettuce, arugula, and basil are some of the important microgreens grown across various regions through hydroponics and vertical farming. North America accounted for the largest market share in 2020. The United States is a major contributor to the share of the region, followed by Canada and Mexico.

Scope of the Report

Microgreens are shoots of salad vegetables that are picked just after the first leaves have developed. Microgreens have fully developed cotyledon leaves and usually one pair of very small, partially developed true leaves. Microgreens are cultivated using various kinds of farming, such as vertical farming, indoor farming, and even through commercial greenhouses.

The microgreens market is segmented by type (broccoli, lettuce and chicory, arugula, basil, fennel, carrots, sunflower, radish, peas, and other types), farming (indoor farming, vertical farming, commercial greenhouses, and other farming), growth medium (coconut coir, peat moss, soil, tissue paper, and other growth mediums), distribution channel (hypermarkets/supermarkets, restaurants, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market sizes and forecasts in value for all the above segments.

By Type
Broccoli
Lettuce and Chicory
Arugula
Basil
Fennel
Carrots
Sunflower
Radish
Peas
Other Types
By Farming
Indoor Farming
Vertical Farming
Commercial Greenhouses
Other Farming
By Growth Medium
Peat Moss
Soil
Coconut Coir
Tissue Paper
Other Growth Mediums
By Distribution Channel
Hypermarkets/Supermarkets
Restaurants
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Netherlands
Spain
Germany
France
Rest of Europe
Asia-Pacific
China
India
Singapore
Australia
Rest of Asia-Pacific
South America
Brazil
Chile
Argentina
Rest of South America
Middle-East and Africa
Algeria
Saudi Arabia
Egypt
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Rise in Adoption of Indoor Farming

The growing health consciousness has led people to consume a diet full of nutrients, which has led to the adoption of indoor farming practices. Consumers not only practice indoor farming at home, but it is also largely being cultivated in major greenhouses. Thus, the market for microgreens is anticipated to grow in the years to come. According to Agrilyst, an intelligence platform, the distribution of greenhouses across the United States in different regions varied, but the greenhouse cultivation of microgreens was the highest in South and North East regions, accounting for 71% and 59%, respectively, in 2020. Consumers in the country are more focused on growing leafy greens and microgreens than any other vegetables. Thus, the rising adoption of protected cultivation has led the market to grow moderately. Similarly, in Canada, there has been a steady increase in greenhouse vegetable production, including microgreens, and it is anticipated that the multi-decade trend of growth will continue in the near future. The success of greenhouse technology is boosting the microgreens market. Thus, the revenue has stabilized with the growth in demand, which in turn, has aided in the market growth.

Microgreens Market Latest Trends

North America is One of the Largest Markets for Microgreens

North America accounted for the largest share in the microgreens industry in 2020. With the help of enhanced indoor and vertical farming practices, the US growers have been able to produce microgreens on a large scale. Moreover, hydroponic farming generates the highest revenue for Californian farmers, and therefore, crops such as broccoli, lettuce, and salad vegetables are grown, which are best suited for this technique of farming.

Many retailers are providing "Certified Naturally Grown" microgreen seeds to local restaurants and farmers in the United States, which can be grown hydroponically and through vertical farming in the country. Canadian farmers are relying on indoor farming than greenhouse farming for growing microgreens because of the electricity needed for lighting, and also growing indoors eliminates many of the pest and disease problems of outdoor production. Thus, organic farmers are tapping into this market owing to the increased demand from chefs that use them as flavor enhancements and colorful garnishes.

Microgreens Market Geography Trends

Competitive Landscape

The microgreens market is fragmented and highly competitive due to the presence of many major players. The key players in the microgreens market contributing to the market include Farmbox Greens LLC, The Chef’s Garden Inc., Aerofarms LLC, Living Earth Farms, Good Leaf Farms, Jiangsu Skyplant Greenhouse Technology Co. Ltd, and Shanghai Dehuan Industry Co. Ltd. The major players are adopting new product launches and expansion strategies for global growth in the microgreens market.

Recent Developments

In December 2020, Precision Indoor Plants partnered with Aerofarms for the Lettuce Project. This project uses pioneering indoor agriculture science and technology to extend the shelf-life of lettuce, resulting in more marketable food for consumers, less waste, and increased profits for farmers.​

In December 2019, AeroFarms announced its plan to build a state-of-the-art indoor vertical farm in Danville, Virginia, to meet the increasing consumer demand for more flavorful produce. It will be one of the largest farms of its kind in the world.​

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Market Definition and Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Broccoli

      2. 5.1.2 Lettuce and Chicory

      3. 5.1.3 Arugula

      4. 5.1.4 Basil

      5. 5.1.5 Fennel

      6. 5.1.6 Carrots

      7. 5.1.7 Sunflower

      8. 5.1.8 Radish

      9. 5.1.9 Peas

      10. 5.1.10 Other Types

    2. 5.2 By Farming

      1. 5.2.1 Indoor Farming

      2. 5.2.2 Vertical Farming

      3. 5.2.3 Commercial Greenhouses

      4. 5.2.4 Other Farming

    3. 5.3 By Growth Medium

      1. 5.3.1 Peat Moss

      2. 5.3.2 Soil

      3. 5.3.3 Coconut Coir

      4. 5.3.4 Tissue Paper

      5. 5.3.5 Other Growth Mediums

    4. 5.4 By Distribution Channel

      1. 5.4.1 Hypermarkets/Supermarkets

      2. 5.4.2 Restaurants

      3. 5.4.3 Other Distribution Channels

    5. 5.5 Geography

      1. 5.5.1 North America

        1. 5.5.1.1 United States

        2. 5.5.1.2 Canada

        3. 5.5.1.3 Mexico

        4. 5.5.1.4 Rest of North America

      2. 5.5.2 Europe

        1. 5.5.2.1 Netherlands

        2. 5.5.2.2 Spain

        3. 5.5.2.3 Germany

        4. 5.5.2.4 France

        5. 5.5.2.5 Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. 5.5.3.1 China

        2. 5.5.3.2 India

        3. 5.5.3.3 Singapore

        4. 5.5.3.4 Australia

        5. 5.5.3.5 Rest of Asia-Pacific

      4. 5.5.4 South America

        1. 5.5.4.1 Brazil

        2. 5.5.4.2 Chile

        3. 5.5.4.3 Argentina

        4. 5.5.4.4 Rest of South America

      5. 5.5.5 Middle-East and Africa

        1. 5.5.5.1 Algeria

        2. 5.5.5.2 Saudi Arabia

        3. 5.5.5.3 Egypt

        4. 5.5.5.4 South Africa

        5. 5.5.5.5 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 AeroFarms LLC

      2. 6.3.2 Goodleaf Farms

      3. 6.3.3 Living Earth Farm

      4. 6.3.4 Farm Box Greens

      5. 6.3.5 Jiangsu Skyplant Greenhouse Technology Co. Ltd

      6. 6.3.6 Shanghai Dehuan Industry Co. Ltd

      7. 6.3.7 Chef's Garden Inc.

      8. 6.3.8 Madar Farms

      9. 6.3.9 Metro Microgreens

      10. 6.3.10 Greenbelt Microgreens

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Global Microgreens Market market is studied from 2016 - 2026.

The Global Microgreens Market is growing at a CAGR of 7.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Farmbox Greens, AeroFarms, Chef's Garden, Good Leaf Farms, Living Earth Farms are the major companies operating in Global Microgreens Market.

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