United States Floriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The market is segmented by Cut Flowers (Tulips, Gerbera, Lilies, Gladioli, Snapdragons, Roses, Orchids, Chrysanthemum, Carnations, Coreopopsis, Dianthus, Scabiosa, and other Cut flowers) by Plants (Cactus, Crassula Ovata, Echeveria, and Others). The report offers market size and forecasts in terms of value(USD million) for all the above segments.

Market Snapshot

United States Floriculture Market Growth
Study Period: 2017-2027
Base Year: 2021
CAGR: 6 %

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Market Overview

The United States Floriculture Market is poised to grow at a CAGR of 6.0% during the forecast period (2022-2027). The coronavirus pandemic led to the shut down of business activities, which hampered the floriculture business inUnited States. Countries around the world suffered from pandemic restrictions that affected the trade of flowers, causing leading export countries, like Colombia and Ecuador, to lose millions of dollars while tons of flowers wilt and rot. As major imports come from these countries, the United States faced a flower shortage due to trade disruptions to cut-flower imports.

The United States is a net importer, with 81% of the total amount of flowers imported from Colombia, Ecuador, the Netherlands, and Canada. The most imported flowers include roses, Gerbera, carnations, orchids, tulips, and lilies. The production of flowers in the country decreased from 2018 to 2019. Based on the USDA data, The number of producers for 2019, at 5,198, is down 19 percent from the 2018 count of 6,386.

The cut flowers segment is the fastest-growing segment. Tulips, Gerbera, Chrysanthemum, Roses, Orchids, Lilies, etc are all gaining popularity in the country. According to the Agriculture Statistics Board, the United States Department of Agriculture (USDA), lilies and tulips accounted for 17% and 15% of the total cut flower market, respectively, in 2018, followed by gerbera, gladioli, snapdragons, roses, and others. By plant variety type, cactus and echeveria together constitute 26% of the total indoor plant market in the United States. The demand for these varieties is being driven by a wave of interior sketching with houseplants.

Many regional companies, such as Costa Farms, the Sill, Zolfo Springs etc., are venturing into this, considering the competitive advantage of changing consumer preferences for houseplants. In addition, online auction of flowers has been gaining traction with the emerging online delivery retailers attracting consumers with the ease of accessibility, such as ProFlowers, The Bouqs Company, UrbanStems Inc., and 1-800-Flowers, among others. Factors like increasing cultural preference for gifting flowers and shift from traditional purchase to online gift and services are further driving the market.

Scope of the Report

The scope of the report extends to cut flowers and plants prevalent in the floriculture market in the United States. Cut flowers are flowers or flower buds cut from plants for decorative purposes, while live plants, potted flowering plants, foliage plants for indoor or patio, and herbaceous perennials, have been included under the scope of the report. The report encompasses a comprehensive analysis of flower farms in the country with an insight into the area under cultivation and cultivation facilities. A detailed analysis of the floriculture supply chain, the marketing channel, consumer preference, and market trends has also been included.

The market is segmented by Cut Flowers (Tulips, Gerbera, Lilies, Gladioli, Snapdragons, Roses, Orchids, Chrysanthemum, Carnations, Coreopopsis, Dianthus, Scabiosa, and other Cut flowers) by Plants (Cactus, Crassula Ovata, Echeveria, and Others). The report offers market size and forecasts in terms of value(USD million) for all the above segments.

By Cut Flowers
By Plants
Crassula Ovata

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Key Market Trends

Booming Cultural Preference For Gifting Flowers

In the United States, flowers are purchased for a variety of reasons, ranging from expressions of love or sympathy to satisfying environmental and beautification goals. The expenditure choice of purchase is closely tied to the demographic and occasions or periods. Here consumers believe in gifting flowers on special occasions to communicate the deepest feelings in the most elegant manner. For instance, in 2018, flowers accounted for 69% of all the gifts on Mother’s Day. According to a survey by the Society of American Florists, 65% of the customers in the United States like to receive flowers and 60% of the customers believe a gift containing flowers offer a special meaning, unlike any other gift. Cut flowers, such as tulips, lilies, pansies, and roses, are some of the most preferred flowers by the consumers.  Thus, the growing preference of the consumers for flowers as the gifting choice and the rapid innovation, in terms of packaging and customization from the florists to cater to the consumers' interest are the factors expected to drive the growth of the US floriculture market.    

US Floriculture Market Market1

Cut Flowers Growing at a Rapid Rate

There is a growing demand for fresh cut flowers in the United States. The country, apart from its domestic production, imports 80% of the cut flowers from other countries. In order to meet this demand superior quality flowers are required both at the distribution and consumer level. Among the cut flowers, the lilies sector is the largeest as well as fastest growing market. In 2019, the Lilies segment, accounted for a share of 17.1% of the cut flowers segment in the US floriculture market. California, Colorado, and Illinois are the significant states for the production of Lilies in the country. California is the major producer, when compared to the other states, with 100% of quantity sold at wholesale level. Around 66.7 million number of stems being sold and the wholesale value of domestically produced cut flowers was USD 68.0 million.

Colombia is the largest exporter of lillies to Unites States followed by Costa Rica and Ecuador. The import of lilies in the country is increasing as the demand is increasing. Based on ITCTradeMap, the total import valueof lilies in 2017 was USD 58,676 thousand which increased to USD 67,168 thousand in 2020.

lilies import value

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 PESTLE Analysis


    1. 5.1 By Cut Flowers

      1. 5.1.1 Tulips

      2. 5.1.2 Gerbera

      3. 5.1.3 Lilies

      4. 5.1.4 Gladioli

      5. 5.1.5 Snapdragons

      6. 5.1.6 Roses

      7. 5.1.7 Orchids

      8. 5.1.8 Carnations

      9. 5.1.9 Others

    2. 5.2 By Plants

      1. 5.2.1 Cactus

      2. 5.2.2 Crassula Ovata

      3. 5.2.3 Echeveria

      4. 5.2.4 Others



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Frequently Asked Questions

The United States Floriculture Market market is studied from 2017 - 2027.

The United States Floriculture Market is growing at a CAGR of 6% over the next 5 years.

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