Carbonated Beverages Market Size and Share
Carbonated Beverages Market Analysis by Mordor Intelligence
The carbonated beverages market size is estimated at USD 589.7 billion in 2026 and is projected to be USD 629.4 billion in 2027, reaching USD 858.7 billion by 2032, growing at a CAGR of 6.41% from 2027 to 2032.
Pressure on sugary recipes is shifting the opportunity toward zero-sugar formulations and distinctive flavors. Convenience retail in the United States and North American single-serve cans make pack and channel choices central to serving demand. Premium mixers and functional sodas give suppliers distinct branded propositions across different drinking occasions. Acquisitions and manufacturing partnerships can broaden access while changing where suppliers capture value. Pairing zero-sugar recipes with single-serve convenience formats can help suppliers retain sugar-sensitive buyers, while reliance on sweetened lines leaves more of the portfolio exposed to substitution.
Key Report Takeaways
- By product type, carbonated soft drinks held a 59.36% carbonated beverages market share in 2026, while carbonated sports and energy drinks are forecast to grow fastest at a CAGR of 7.35% from 2027 to 2032.
- Across price tiers, mass products accounted for a 74.43% share of the carbonated beverages market size in 2026, with premium products forecast to grow fastest at a CAGR of 6.9% from 2027 to 2032.
- In packaging, PET bottles led with 51.77% of carbonated beverage sales in 2026, while aseptic packages are forecast to grow fastest at a CAGR of 7.9% from 2027 to 2032.
- Off-trade distribution represented 87.44% of carbonated beverage sales in 2026, whereas on-trade is forecast to grow fastest at a CAGR of 7.75% from 2027 to 2032.
- Among regional markets, North America held 46.64% of carbonated beverage sales in 2026, with Middle East and Africa forecast to grow fastest at a CAGR of 8.65% from 2027 to 2032.
Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.
Market Trends and Insights
Drivers Impact Analysis of Carbonated Beverages Market*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Product innovation in flavors and formats | +2.3% | United States and Canada | Short term (≤ 2 years) |
| Rise of health-oriented formulations | +2.1% | North America, Europe and Asia-Pacific | Medium term (2-4 years) |
| Faster-paced city living boosts need for convenient, portable beverages | +1.8% | The United States | Long term (≥ 4 years) |
| Premiumization and artisanal offerings | +1.4% | United States and United Kingdom | Medium term (2-4 years) |
| Proliferation of e-commerce, convenience stores, and organized retail | +1% | People’s Republic of China | Medium term (2-4 years) |
| Aggressive campaigns, social media engagement, and celebrity endorsements | +0.7% | Australia, India, Indonesia, South Africa, Brazil and Mexico | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Product innovation in flavors and formats
Flavor and format innovation can expand demand when a familiar brand offers an additional way to use its beverages. In February 2025, Keurig Dr Pepper Inc. launched permanent Dr Pepper Blackberry nationwide in the United States in regular and zero-sugar varieties.[1] Multiple pack sizes and fountain and frozen formats extended that launch across packaged and dispensed consumption. The Coca-Cola Company launched BODYARMOR FIT in June 2026 as BODYARMOR’s first sparkling sports drink in a can, with 5 fruit-forward flavors. A permanent flavor can support repeat choice, while a brand’s entry into sparkling cans can create an additional product proposition. The commercial benefit depends on converting novelty into an additional occasion rather than merely replacing an existing flavor purchase.
Rise of health-oriented formulations
Sugar-free formulations give producers a way to serve sugar-conscious consumers within carbonated beverages rather than losing the drinking occasion. The Coca-Cola Company reported that Coca-Cola Zero Sugar unit case volume grew 14% year over year in 2025.[2] Growth extended across all of the company’s geographic operating segments and reached 13% in the fourth quarter, so the full-year result was not confined to one region or one period.
Faster-paced city living boosts need for convenient, portable beverages
For a time-constrained shopper, access to a packaged drink can matter as much as a new flavor. National Association of Convenience Stores data show that carbonated soft drinks accounted for 25.7% of U.S. convenience-store packaged-beverage category sales in 2025. The same NACS data show packaged beverages accounted for 18.81% of in-store sales and were a primary driver of trips. Carbonated soft drinks ranked behind energy drinks’ 29.6% category share, placing them within a category that brings shoppers into stores.
Premiumization and artisanal offerings
Premium brands can broaden customer reach through licensing while earning a share of their partners’ commercial returns. Fever-Tree’s adjusted U.S. revenue, aligned with invoiced customer sales, increased 11% year over year at constant currency in the first half of 2026. Its U.S. segment records royalty income from Molson Coors representing Fever-Tree’s share of the partnership’s profit and loss. UK off-trade retail data through June 14, 2026, also showed Fever-Tree gaining value share, with Ginger Beer and Mexican Lime Soda performing particularly strongly. Value-share gains in U.S. mixers through June 28, 2026, and UK off-trade retail show the premium brand capturing a larger share of spending, while its U.S. licensing structure governs the earnings retained.
Restraints Impact Analysis of Carbonated Beverages Market*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Health consciousness and sugar aversion | -1.3% | The United States | Long term (≥ 4 years) |
| Stringent sugar regulations and taxes | -1% | The United Kingdom | Medium term (2-4 years) |
| Intense competition from healthier beverages | -0.4% | North America and Europe | Medium term (2-4 years) |
| Supply chain disruptions for ingredients | -0.2% | The United States | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Health consciousness and sugar aversion
Health-conscious preferences can weaken demand for a familiar recipe even when the buyer continues choosing carbonated drinks. Coca-Cola Consolidated, Inc., a U.S. bottler and distributor of brands owned by others, reported a multiyear preference shift away from sugar-sweetened sparkling beverages in its fiscal 2025 disclosure. Obesity concerns featured among the health trends behind a shift toward diet sparkling beverages, tea, sports drinks, enhanced water and bottled water. This places the commercial exposure on the sweetened recipe rather than simply on whether a consumer recognizes the brand. A diet variant can preserve some carbonated-drink occasions. Sugar-sweetened lines nevertheless face the cost of reworking their proposition or ceding the drinking occasion to an alternative.
Stringent sugar regulations and taxes
Sugar-based levies constrain sweetened carbonated drinks by adding a product-specific cost before the beverage reaches the consumer. Under the UK Soft Drinks Industry Levy, packagers report and pay the tax on liable drinks packaged in the United Kingdom.[3] Rates effective April 1, 2026, distinguish drinks containing 5g to under 8g sugar per 100ml from those containing at least 8g. For qualifying carbonated drinks, this creates a cost difference linked directly to formulation rather than brand strength or distribution scale. Passing that cost through can weaken the price proposition, while absorbing it reduces the return available to the packager. Greater production scale cannot dilute a levy charged on each liable volume, leaving the recipe with a structural cost disadvantage.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Carbonated Beverages Market Segment Analysis
By Product Type:
Established Soda Scale and Functional GrowthCarbonated soft drinks accounted for a 59.36% share of the carbonated beverages market size in 2026. Sparkling soft drinks represented 69% of the Coca-Cola system’s worldwide unit case volume in 2025, covering sales by the company and its bottling partners. That scale gives the largest segment an established production and distribution base from which to serve repeat demand across familiar beverage brands. Changes to flavor and formulation matter commercially here because they apply to a product category that bottlers already serve at scale.
Carbonated sports and energy drinks are the fastest-growing segment, with a CAGR of 7.35% from 2027 to 2032. Monster Beverage Corporation’s broader Monster Energy Drinks segment generated worldwide net sales of USD 7.67 billion in 2025, up 11.7% from 2024. The company attributed the growth primarily to increased consumer demand for Monster Energy brand drinks. Among the remaining members, others include mixers, with Fever-Tree’s Ginger Beer, Pink Grapefruit and Mexican Lime Soda platforms resonating across alcoholic and nonalcoholic occasions in the first half of 2026.
By Tier:
Broad Affordability and Premium Brand ExpansionThe mass tier represented a 74.43% carbonated beverages market share in 2026, making it the largest segment. Coca-Cola FEMSA marketed and sold approximately 4.2 billion unit cases of its broader Coca-Cola trademark beverage portfolio through approximately 2.1 million points of sale in 2025. The bottler offers returnable and non-returnable presentations as convenience and affordability alternatives for different channels and population groups. With distribution already broad, multiple-serving packs give the mass tier a price lever because they are generally lower-priced per unit case than personal sizes.
Premium is the fastest-growing segment, with a CAGR of 6.9% from 2027 to 2032. Coca-Cola HBC, a beverage bottler and marketer, continued rolling out its premium mixer brand Three Cents into new markets during 2025. A wider geographic route can add buyers for a premium mixer brand, making commercial access a growth mechanism alongside product differentiation.
By Packaging Type:
PET Recovery Scale and Specialized FormatsPET bottles led packaging with 51.77% of carbonated beverage sales in 2026. Coca-Cola FEMSA collected PET equivalent to over 8 billion bottles across its markets in 2025. It reported a 35% PET collection rate across its operations that year. Coca-Cola FEMSA’s collection program adds a material-recovery workload to its beverage operations, so PET participation involves handling used packaging as well as selling drinks.
Aseptic packages (Tetra Pak, cartons, pouches) are the fastest-growing segment, with a CAGR of 7.9% from 2027 to 2032. For a beverage producer considering an aseptic carton or pouch, the commercial test is whether the format can preserve the intended carbonated-drink experience. Glass bottles illustrate a different service proposition, with Coca-Cola Europacific Partners France opening a returnable-glass line in Grigny on March 31, 2025, for carbonated and still drinks. Its 25-centiliter and 33-centiliter bottles were intended for cafes, hotels and restaurants. Aseptic demand would grow through recipe-specific adoption by beverage producers, making a validated drink-and-pack combination the relevant sales opportunity.
By Distribution Channel:
Retail Reach and Restaurant ExecutionOff-trade distribution held 87.44% of carbonated beverage sales in 2026, making it the largest segment. Coca-Cola FEMSA sells a majority of its beverages through small retail stores in Mexico, where consumers may take them home or elsewhere for consumption. Selling mainly through small retail stores makes outlet reach central to serving Coca-Cola FEMSA’s Mexican beverage business.
On-trade is the fastest-growing segment, with a CAGR of 7.75% from 2027 to 2032. In the third quarter of 2026, PepsiCo Beverages North America’s broader away-from-home beverage business recorded net revenue growth through wins in local restaurants. It extended its reach with zero-sugar offerings, poppi, Celsius and Alani Nu. The restaurant route ties beverage choice to a served occasion and the account’s menu, giving the supplier a different commercial task from take-away retail. Winning restaurant accounts matters as much as widening the range offered to outlets already served.
Geography Analysis
North America Carbonated Beverages Market
North America accounted for a 46.64% share of the carbonated beverages market size in 2026. The Coca-Cola Company’s North American Trademark Coca-Cola unit case volume grew 5% year over year in the second quarter of 2026, while sparkling flavors grew 1%. The company also reported high-single-digit North American mini-can volume growth in the first quarter of 2026 following its single-serve convenience-retail launch. Together, these results show The Coca-Cola Company’s North American volume growing through Trademark Coca-Cola and through convenience-format mini-cans, with pack selection providing a demand lever alongside the beverage recipe.
Middle East and Africa Carbonated Beverages Market
Middle East and Africa is the fastest-growing region, with a CAGR of 8.65% from 2027 to 2032. Coca-Cola HBC launched a can production line in Sadat City, Egypt, in January 2025, with a peak canning rate of 120,000 cans per hour and rated annual capacity of 172 million liters. The line was launched for Coca-Cola, Fanta, Sprite and Schweppes cans, providing a local production platform for recognized carbonated brands. For distributors and retailers, additional local packing capacity can expand the volume of familiar brands available to serve demand. Canning investment earns its return as rated capacity becomes repeat sales, making utilization the next commercial test.
European soft-drinks association UNESDA reported a 14% reduction in average added sugars in members’ soft drinks across the EU-27 and the United Kingdom from 2019 to 2025, calculated using total sugars. In Asia-Pacific, The Coca-Cola Company’s sparkling-flavors unit case volume fell 3% in its 37-market segment in 2025. Coca-Cola FEMSA’s South America sparkling-beverage volume increased 1.1% in 2025 versus 2024, mainly as colas grew 1.2%. In 2025, Coca-Cola FEMSA’s South America beverage volume grew in Brazil, Argentina and Uruguay, partly offset by a decline in Colombia. In Coca-Cola FEMSA’s South America segment, the sparkling gain came mainly from colas, while The Coca-Cola Company’s Asia-Pacific sparkling-flavors volume fell, so the 2 company results do not point to the same product driving volume.
Regulatory Framework and Outlook
Selected jurisdictions impose different tax, labeling and packaging obligations on carbonated beverages. The comparison takes the perspective of a producer or first distributor placing packaged carbonated drinks on the market. Obligations depend on recipe and package, with the Saudi Arabian comparison focused on carbonated energy drinks. These distinctions separate direct composition-linked tax exposure from the administrative work of preparing labels, registering products and managing deposit-bearing packages.
Regulatory Table of Carbonated Beverages Market
| Decision factor | United States | Germany | China | Colombia | Saudi Arabia |
|---|---|---|---|---|---|
| Primary authority | Food and Drug Administration (FDA) | State enforcement authorities; Zentrale Stelle Verpackungsregister for delegated administration | State Administration for Market Regulation and local market-supervision authorities | National tax authority DIAN | Saudi Food and Drug Authority (SFDA) |
| Key instruments or direction | 21 CFR 101.9; proposed front-of-package Nutrition Info box | Packaging law (VerpackDG) deposit and marking duties; PET recycled-content floor of 25% from 2025 | GB 28050-2011; GB 28050-2025 from March 16, 2027 | Law 2277 tax on qualifying added-sugar drinks with no more than 0.5% alcohol by volume | Energy-drink registration notification and SFDA.FD 1926 conformity |
| Commercial effect | Nutrition labels for covered packages, with exemptions and declaration exceptions; possible additional front-panel work | Deposit administration; minimum 30% recycled material from consumer plastic waste in single-use plastic beverage bottles from 2030, averaged per manufacturing site and year | New sugar and saturated-fat declarations and a below-panel warning against excess salt, oil and sugar for children and adolescents, for covered consumer packs from March 16, 2027 | Liable producers/importers pay sugar-based tax per 100ml; producer exports and qualifying small natural-person producers excepted; annual tax value unit (UVT) indexation from 2026 | SFDA reviews filings; regional proposal would raise advisory age from under 16 to under 18 and add display/caffeine-label duties if adopted |
| Current policy attractiveness | Medium | Medium | Medium | Low | Medium |
| Future direction of policy attractiveness | Hardening | Hardening | Hardening | No change | Hardening |
| Source: Mordor Intelligence | |||||
The United States rates Medium on established nutrition-label duties, with a Hardening outlook from the FDA’s proposed front-panel box and December 2026 rulemaking schedule. Germany and China also rate Medium, with Hardening outlooks driven by Germany’s broader 2030 recycled-content floor and China’s additional nutrition-label disclosures from March 16, 2027. Colombia rates Low because of its added-sugar tax, with No change reflecting the established framework and annual nominal UVT indexation from 2026. Saudi Arabia rates Medium for the carbonated energy-drink subset, with Hardening risk from the August 2025 regional energy-drink label and display proposal, conditional on adoption.
Value Chain Stages
The value chain separates branded concentrate earnings, packaging supply, beverage production and distribution. The Coca-Cola Company sells concentrates and syrups to authorized bottlers, which combine them with water and, depending on the product, sweeteners. This model places recipe supply and finished-beverage production in different commercial activities. Packaging investment also precedes saleable output, illustrated by Crown’s September 2026 groundbreaking in Uttar Pradesh, India, with beverage-can commercial start-up expected in the first quarter of 2028.
Value Chain Analysis Table of Carbonated Beverages Market
| Primary activity | Key participants | Value capture | Bottleneck | Resilience response |
|---|---|---|---|---|
| Branded concentrate production | Concentrate and syrup suppliers such as The Coca-Cola Company | Concentrate and syrup sales | Dependence on authorized recipe supply | Align concentrate supply with bottler production commitments |
| Beverage-can manufacturing | Can manufacturers such as Crown Holdings, Inc. | Packaging sales | Capacity commissioning lead times | Stage capacity additions ahead of commercial production |
| Finished-beverage production | Bottlers such as Coca-Cola FEMSA; independent beverage manufacturers such as Refresco Holding B.V. | Finished-beverage sales and contract production revenue | Coordinating formulations with available packaging lines | Match production commitments to qualified lines and formats |
| Territory distribution | Bottlers and distributors such as Coca-Cola Europacific Partners and Arca Continental, S.A.B. de C.V. | Beverage sales through territorial distribution networks | Coverage across distinct operating territories | Use local bottling and distribution networks to serve each territory |
| Source: Mordor Intelligence | ||||
Expansion through independent bottlers such as Coca-Cola FEMSA, Coca-Cola Europacific Partners and Arca Continental depends on another company’s manufacturing and distribution operations. Independent manufacturers such as Refresco also serve beverage brands and retailers, creating a production route beyond a brand owner’s own factories. For a brand entering a new territory, access to contract production addresses how the drink is made, while a bottling partner’s distribution footprint determines where that production can reach buyers.
Competitive Landscape
Market Concentration
Competition combines large branded portfolios with production shared across bottlers and independent manufacturers, so brand ownership and manufacturing access are distinct competitive resources. Keurig Dr Pepper Inc.’s U.S. Refreshment Beverages segment grew net sales 11.9% in 2025, with GHOST’s acquisition adding 6.2 percentage points to volume/mix growth, and gained share in carbonated soft drinks, energy and sports hydration. PepsiCo, Inc. makes and sells beverages through its operations, authorized bottlers, contract manufacturers and other partners. Suntory Beverage & Food Limited reported consolidated revenue growth of 1.1% for the year ended December 31, 2025. The Coca-Cola Company markets beverage brands, while Refresco Holding B.V. provides independent manufacturing for retail and branded customers, separating beverage branding from access to production.
PepsiCo, Inc. completed its acquisition of prebiotic soda brand poppi on May 19, 2025, with anticipated cash tax benefits and a performance-based earnout. Adding a prebiotic soda gives an established supplier a differentiated brand proposition to offer alongside its existing beverages. On July 31, 2025, Refresco Holding B.V. completed its acquisition of Telemark Kildevann Holding AS, a Norwegian producer of soft drinks and spring and mineral waters for retail and branded customers in Norway and Sweden. The acquisitions target different commercial needs, giving PepsiCo a distinct brand proposition and Refresco a local manufacturing and customer platform.
Functional sodas can expand an established supplier’s differentiated offer, as the poppi acquisition did for PepsiCo in 2025. PepsiCo estimated poppi’s 2025 retail sales at nearly USD 745 million, more than 45% above 2024. Separately, PepsiCo began reassessing many European sustainability claims and labels across its broader food and beverage business in 2025 to verify accuracy and regulatory alignment. For competitors, poppi’s sales show that a specialized soda can reach substantial scale quickly, which the May 2025 acquisition brought into an incumbent portfolio. In March 2026, Carlsberg Britvic’s manufacturing infrastructure supported the UK launch of poppi, showing that bringing PepsiCo’s brand to that market required a partner’s production capacity.
Carbonated Beverages Industry Leaders
-
Keurig Dr Pepper Inc.
-
PepsiCo, Inc.
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Suntory Beverage & Food Limited
-
The Coca-Cola Company
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Refresco Holding B.V.
- *Disclaimer: Major Players sorted in no particular order
Carbonated Beverages Market Companies Covered in this Report
- The Coca-Cola Company
- PepsiCo, Inc.
- Keurig Dr Pepper Inc.
- National Beverage Corp.
- Refresco Holding B.V.
- Suntory Beverage & Food Limited
- Asahi Group Holdings, Ltd.
- Britvic Limited
- A.G. Barr
- Red Bull GmbH
- Monster Beverage Corporation
- Fraser and Neave, Limited
- Parle Agro Pvt. Ltd.
- Grupo Jumex, S.A. de C.V.
- Arca Continental, S.A.B. de C.V.
- Jones Soda Co.
- Spindrift Beverage Co., Inc.
- Zevia PBC
- Polar Beverages, Inc.
- Reed's Inc.
Recent Industry Developments in Carbonated Beverages Market
- Oct 2026: The Coca-Cola Company announced plans for a national U.S. rollout of Topo Chico Colección, a premium carbonated filtered water, beginning October 5, with timing and availability varying by retailer, market and store.
- Jun 2026: The Coca-Cola Company launched BODYARMOR FIT as BODYARMOR’s first sparkling sports drink in a can, with 5 fruit-forward flavors.
- Apr 2026: PepsiCo, Inc. put Dirty Mountain Dew, its ready-to-drink take on dirty soda, on sale at retailers nationwide in the United States.
Scope and Methodology
Segmentation Overview
| Carbonated Soft Drinks |
| Carbonated Water |
| Carbonated Sports and Energy Drinks |
| Others |
| Mass |
| Premium |
| PET Bottles |
| Glass Bottles |
| Metal Can |
| Aseptic packages (tetra pak, cartons, pouches) |
| On-Trade | |
| Off-Trade | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Distribution Channels |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| Indonesia | |
| South Korea | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| Rest of Middle East and Africa |
| By Product Type | Carbonated Soft Drinks | |
| Carbonated Water | ||
| Carbonated Sports and Energy Drinks | ||
| Others | ||
| By Tier | Mass | |
| Premium | ||
| By Packaging Type | PET Bottles | |
| Glass Bottles | ||
| Metal Can | ||
| Aseptic packages (tetra pak, cartons, pouches) | ||
| By Distribution Channel | On-Trade | |
| Off-Trade | Supermarket/Hypermarket | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| Indonesia | ||
| South Korea | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | South Africa | |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| Rest of Middle East and Africa | ||
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
