United States E-bike Market Size

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Study Period: | 2017 - 2029 |
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Largest Share by Propulsion Type: | Pedal Assisted |
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Fastest Growing by Propulsion Type: | Speed Pedelec |
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CAGR: | 5.91 % |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United States E-bike Market Analysis
The United States E-bike Market is projected to register a CAGR of 5.91%
- Largest Segment by Propulsion Type - Pedal Assisted : The advantages of pedal-assisted e-bikes, such as affordability, better battery life, lower servicing needs, and the ability of users to choose from the three to five modes of pedal assist, are anticipated to lead the growth of this category.
- Largest Segment by Application Type - City/Urban : With the increasing number of consumers, especially the working population and youth, and the rising awareness about the benefits of e-bikes, like faster commuting in traffic-congested areas and easier parking, the demand for e-bikes has risen in recent years.
- Largest Segment by Battery Type - Lithium-ion Battery : The Li-ion battery segment held the major share in the market owing to lesser weight and higher energy density features, which provide riders with more range per charge than other types of batteries.
- Fastest-growing Segment by Propulsion Type - Speed Pedelec : Government support in the form of incentives and subsidies, coupled with the falling Li-ion battery prices, is boosting the growth of the segment. The COVID-19 pandemic led to the demand for personal mobility, which is also supporting the growth of this category.
United States E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.Propulsion Type | |
Pedal Assisted | |
Speed Pedelec | |
Throttle Assisted |
Application Type | |
Cargo/Utility | |
City/Urban | |
Trekking |
Battery Type | |
Lead Acid Battery | |
Lithium-ion Battery | |
Others |
United States E-bike Market Trends
This section covers the major market trends shaping the United States E-bike Market according to our research experts:
Pedal Assisted is the largest segment by Propulsion Type.
- The electric vehicle industry is steadily changing the automotive industry's landscape with the introduction of more effective and potent electric automobiles every year. Pedal-assisted and speed pedelec e-bikes are used in a wide range of industries and applications across the United States. They are seen as a cleaner and greener mode of transportation for short distances. Several e-bike producers raised funds for company expansions due to a spike in e-bike imports and sales across the country. According to the Light Electric Vehicle Association, in 2021, 7,900,00 e-bikes were imported into the country, 1.8 times more than in 2020.
- Due to the COVID-19 pandemic, pedal assisted e-bikes have gained popularity across the country. Consumers have become more interested in their health and well-being. By 2021, 60% of trips in the United States were estimated to be less than 5 miles, which can be easily covered by an e-bike. The COVID-19 pandemic had a mixed impact on the market, with initial lockdowns and shutdowns of manufacturing units resulting in a slump in demand. However, as restrictions eased, demand for e-bikes gained significant momentum, with various dealers in the United States reporting more than a 100% increase in Y-o-Y sales.
- Increasing government investments in bike-sharing programs, bike lanes, and more pedestrian-friendly streets are likely to raise consumer interest in speed pedelec and throttle assisted e-bikes in the future. During the forecast period, investments in city road infrastructure for e-bikes are also expected to boost the e-bike market. The current investments, funding, and initiatives are helping boost the sales of e-bikes across the country.

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United States E-bike Industry Overview
The United States E-bike Market is moderately consolidated, with the top five companies occupying 59.80%. The major players in this market are Cannondale Bicycle Corporation, Giant Manufacturing Co., Rad Power Bikes, Specialized Bicycle Components Inc. and Trek Bicycle Corporation (sorted alphabetically).
United States E-bike Market Leaders
Cannondale Bicycle Corporation
Giant Manufacturing Co.
Rad Power Bikes
Specialized Bicycle Components Inc.
Trek Bicycle Corporation
*Disclaimer: Major Players sorted in no particular order

United States E-bike Market News
- November 2022: Cannondale announced a new global unified organizational structure that will eliminate regional GM and, the company said, leverage Pon.Bike to enhance operations and growth.
- November 2022: Cannondale enters urban e-mobility market with Compact Neo electric bicycle.
- September 2022: Specialized, announced a recall of some battery packs on specific electric mountain bike models in May 2021 owing to fire dangers caused by these batteries' flaws.
United States E-bike Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Bicycle Sales
2.2. GDP Per Capita
2.3. Inflation Rate
2.4. Adoption Rate Of E-Bikes
2.5. Percent Population/Commuters With 5-15 Km Daily Travel Distance
2.6. Bicycle Rental
2.7. E-Bike Battery Price
2.8. Price Chart Of Different Battery Chemistry
2.9. Hyper-Local Delivery
2.10. Dedicated Bicycle Lanes
2.11. Number Of Trekkers
2.12. Battery Charging Capacity
2.13. Traffic Congestion Index
2.14. Regulatory Framework
2.15. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION
3.1. Propulsion Type
3.1.1. Pedal Assisted
3.1.2. Speed Pedelec
3.1.3. Throttle Assisted
3.2. Application Type
3.2.1. Cargo/Utility
3.2.2. City/Urban
3.2.3. Trekking
3.3. Battery Type
3.3.1. Lead Acid Battery
3.3.2. Lithium-ion Battery
3.3.3. Others
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Ariel Rider
4.4.2. Cannondale Bicycle Corporation
4.4.3. Giant Manufacturing Co.
4.4.4. Propella Electric Bikes
4.4.5. Rad Power Bikes
4.4.6. Ride Aventon Inc.
4.4.7. Royal Dutch Gazelle
4.4.8. Specialized Bicycle Components Inc.
4.4.9. Trek Bicycle Corporation
4.4.10. VanMoof
5. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
Figure 1:
UNITED STATES E-BIKE MARKET, BICYCLE SALES, VOLUME, THOUSAND UNITS, 2017 - 2029
Figure 2:
UNITED STATES E-BIKE MARKET, GDP PER CAPITA, VALUE, USD, 2017 - 2029
Figure 3:
UNITED STATES E-BIKE MARKET, INFLATION RATE, VALUE, PERCENT, 2017 - 2029
Figure 4:
UNITED STATES E-BIKE MARKET, ADOPTION RATE, VOLUME, PERCENT, 2017 - 2029
Figure 5:
UNITED STATES E-BIKE MARKET, COMMUTERS WITH 5-15 KM TRAVEL DISTANCE, VOLUME, PERCENT, 2017 - 2029
Figure 6:
UNITED STATES E-BIKE MARKET, BICYCLE RENTAL, VALUE, USD MILLION, 2017 - 2029
Figure 7:
UNITED STATES E-BIKE MARKET, E-BIKE BATTERY PRICE, VALUE, USD, 2017 - 2029
Figure 8:
UNITED STATES E-BIKE MARKET, HYPER-LOCAL DELIVERY, VOLUME, THOUSAND UNITS, 2017 - 2029
Figure 9:
UNITED STATES E-BIKE MARKET, DEDICATED BICYCLE LANES, VOLUME, THOUSAND UNITS, 2017 - 2029
Figure 10:
UNITED STATES E-BIKE MARKET, NUMBER OF TREKKERS, VOLUME, THOUSAND UNITS, 2017 - 2029
Figure 11:
UNITED STATES E-BIKE MARKET, BATTERY CHARGING CAPACITY, VOLUME, UNITS, 2017 - 2029
Figure 12:
UNITED STATES E-BIKE MARKET, TRAFFIC CONGESTION INDEX, VOLUME, PERCENT, 2017 - 2022
Figure 13:
UNITED STATES E-BIKE MARKET, VOLUME, UNITS, 2017 - 2029
Figure 14:
UNITED STATES E-BIKE MARKET, VALUE, USD MILLION, 2017 - 2029
Figure 15:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 16:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 17:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, SHARE (%), 2017 - 2029
Figure 18:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE, SHARE (%), 2017 - 2029
Figure 19:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 20:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 21:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 - 2029
Figure 22:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 23:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 24:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 - 2029
Figure 25:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 26:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 27:
UNITED STATES E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 - 2029
Figure 28:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 29:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 30:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, SHARE (%), 2017 - 2029
Figure 31:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE, SHARE (%), 2017 - 2029
Figure 32:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 33:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 34:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 - 2029
Figure 35:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 36:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 37:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 - 2029
Figure 38:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
Figure 39:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 40:
UNITED STATES E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 - 2029
Figure 41:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
Figure 42:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 43:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VOLUME, SHARE (%), 2017 - 2029
Figure 44:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE, SHARE (%), 2017 - 2029
Figure 45:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
Figure 46:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 47:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 - 2029
Figure 48:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
Figure 49:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 50:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 - 2029
Figure 51:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
Figure 52:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
Figure 53:
UNITED STATES E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 - 2029
Figure 54:
UNITED STATES E-BIKE MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2018 - 2021
Figure 55:
UNITED STATES E-BIKE MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
Figure 56:
UNITED STATES E-BIKE MARKET SHARE(%), BY MAJOR PLAYERS, 2022
Market Definition
- By Application Type - E-bikes considered under this segment include city/urban, trekking, and cargo/utility e-bikes. The common types of e-bikes under these three categories include off-road/hybrid, kids, ladies/gents, cross, MTB, folding, fat tire, and sports e-bike.
- By Battery Type - This segment includes lithium-ion batteries, lead-acid batteries, and other battery types. The other battery type category includes nickel-metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
- By Propulsion Type - E-bikes considered under this segment include pedal-assisted e-bikes, throttle-assisted e-bikes, and speed pedelec. While the speed limit of pedal and throttle-assisted e-bikes is usually 25 km/h, the speed limit of speed pedelec is generally 45 km/h (28 mph).
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. For sales conversion to volume, the average selling price (ASP) is kept constant throughout the forecast period for each country, and inflation is not a part of the pricing.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms