E-bike Market - Growth, Trends, and Forecast (2020 - 2025)

The E-bike Market is segmented by Propulsion Type (Pedal-assisted and Throttle-assisted (Power-on-demand)), Application Type (City/Urban, Trekking (E-mountain Bikes/e-MTB), and Cargo), battery type(Lithium Ion Battery, Lead-Acid Battery), power type (Less than and Equal to 250 W, Above 250 W) and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific


6.21 %

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Market Overview

The e-bike market was valued at USD 15.42 billion in 2019, and is expected to grow at a CAGR of 6.21%, during the forecast period, 2020-2025.

  • AApart from the increasing consumer preference toward recreational and adventure activities, the adoption of e-bike applications in several sectors, like logistics and e-bike rental services, is expected to drive the market studied, during the forecast period.
  • The market has been segmented by propulsion type and application type. In 2018, by propulsion type, pedal-assisted e-bikes dominated the market, and accounted for 88.32% of the global market. By application type, city/urban e-bikes dominated the market.
  • Asia-Pacific is expected to dominate the global market. In Asia-Pacific, China dominated the regional market. The largest consumption of electric bikes was in China, which boosted the sales figure, and thus influencing the growth of the global market for electric bikes. The import and export volumes in China are also large, and China has always been the largest exporter of electric bikes. The Government of India has also encouraged to use electric bikes. By the end of 2035, the government is looking forward to convert fuel vehicles into electric vehicles.
  • Some of the major players in the e-bike market are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and M1 Sporttechnik.

Scope of the Report

E-bike, commonly known, as an electric bicycle, is a bike that has an integrated electric motor aligned to the pedals of the bicycle, which supplies differential force used for forward movement of the bicycle. The electric bikes majorly use Li-ion chargeable battery, and have a range of maximum 99.4 miles (160 km) in one single charge. These bicycles are available with battery type of either 8, 12, or 18-amp hour batteries.

The e-bike market has been segmented by propulsion type, application type, battery type, power type and geography.

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Key Market Trends

Rise in the Demand of Green Transportation

  • Mobility plays a vital role in the current society that we live in.
    • With the growing concern for preserving and sustaining it for the future generations, especially because of the increasing scarcity of the natural resources and environmental concerns, protecting the environment poses a great challenge on both the society and governments worldwide.
    • As a result, the rising demand for e-bikes is proving to be an ideal solution to the challenge.
  • With the continually growing environmental and health concerns, due to the increasing emission levels, the governments and international organizations worldwide are enacting stringent emission norms to reduce carbon emission levels.
  • Additionally, the depletion of fossil fuel levels at an alarming rate has been creating concerns for sustainability for the future generations. This factor is posing a huge challenge for the governments and society.
    • Thus, e-bikes are proving to be an ideal solution for the challenge.

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Europe – the Second Fastest Growing Market

The European region accounted approximately 20% of the  e-bike market, after Asia-Pacific region.

The European region was dominated by Germany, followed by France and Italy.

In Germany, e-bike is a preferred mode of mobility, as well as for sports and leisure, also as a clean, quiet, and space-saving alternative for city logistics, in the country.

Some of the major factors driving the sales of e-bike market are innovative characters of the product; fully integrated batteries and drives; appealing designs, as well as the use of high-quality materials.

In 2018, the e-bike sales in Germany captured a 23.5% share in the total bicycle market. Out of the total e-bikes sold in Germany, 99.5% are of 250W/25Km/h models. Remaining 0.5% of the total e-bikes sold, are of speed pedelecs; the 45 km/hr models, which are type-approved, and for which, the insurance and helmet obligation applies.

Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed high demand for e-bikes. Some of the major reasons considered for adopting e-bike are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. In the Netherlands, a quarter of all Europeans were found to be willing to commute by e-bikes. 

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Competitive Landscape

The e-bike market is an extremely fragmented market, with the major players holding low share of the total market share. Some of the major market players are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and M1 Sporttechnik.

Giant Bicycles is expected to be the largest player in this market. The company’s presence is majorly concentrated in China, with Europe and North America being the other important markets. The company is diversifying its product portfolio through innovations and new launches, and is aiming to continue its spot as the market leader.

Table Of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Current Market Scenario

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters 5 Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Technology Trends

    6. 4.6 Government Regulations, Incentives, and Manufacturing Standards

    7. 4.7 Market Perspective

      1. 4.7.1 Component Supplier (Battery, Motor, etc.)

      2. 4.7.2 Bicycle Manufacturer

      3. 4.7.3 Consumers

    8. 4.8 Pricing Analysis


    1. 5.1 By Propulsion

      1. 5.1.1 Pedal-Assisted

      2. 5.1.2 Throttle-assisted (Power-on-demand)

    2. 5.2 By Application

      1. 5.2.1 City/Urban

      2. 5.2.2 Trekking (E-mountain Bikes/e-MTB)

      3. 5.2.3 Cargo

    3. 5.3 By Battery

      1. 5.3.1 Lithium Ion Battery

      2. 5.3.2 Lead-Acid Battery

    4. 5.4 By Power

      1. 5.4.1 Less than and Equal to 250 W

      2. 5.4.2 Above 250 W

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.5.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. South Korea

        5. Rest of Asia-pacific


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 E-bike Manufacturers

        1. Giant Bicycles Co. Ltd

        2. Merida Industry Co. Ltd

        3. Riese & Muller

        4. Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)

        5. Yamaha Bicycles

        6. Trek Bikes

        7. Cannondale Bicycle Corporation

        8. Kalkhoff

        9. VanMoof B.V.

        10. Coboc

        11. Ampler Bikes

        12. Cowboy

        13. Desiknio

        14. *List Not Exhaustive

      2. 6.2.2 Component Suppliers

        1. Brose Fahrzeugteile GmbH & Co. KG

        2. BMZ GmbH

        3. Panasonic Corporation

        4. Samsung SDI Co. Ltd

        5. LG Chem

        6. Robert Bosch GmbH

        7. Shimano Inc.

        8. Tron-X Motors

  7. *List Not Exhaustive


** Subject to Availability

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