E-bike Market - Growth, Trends, and Forecast (2019 - 2024)

The E-bike Market is segmented by Propulsion Type (Pedal-assisted and Throttle-assisted (Power-on-demand)), Application Type (City/Urban, Trekking (E-mountain Bikes/e-MTB), and Cargo), and Geography.

Market Snapshot

e bike market
Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific

Key Players:

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E-bike Market

The global e-bike market was valued at USD 14,755.20 million in 2018, and is expected to grow at a CAGR of 6.39%, during the forecast period, 2019-2024.

  • Apart from the growing consumer preference toward recreational and adventure activities, the adoption of e-bike applications in several sectors, like logistics and e-bike rental services, is expected to drive the market studied during the forecast period.
  • The market has been segmented by propulsion type and application type. In 2018, by propulsion type, pedal-assisted e-bikes dominated the market, and accounted for 88.32% of the global market. By application type, city/urban e-bikes dominated the market.
  • Asia-Pacific is expected to dominate the global market. In Asia-Pacific, China dominated the regional market. The largest consumption of electric bikes is in China that has boosted the sales figure, and thus influencing the growth of the global market for electric bikes. The import and export volumes in China are also large, and China has always been the largest exporter of electric bikes. The Government of India has also encouraged to use electric bikes. By the end of 2035, the government is looking forward to convert fuel vehicles into electric vehicles.
  • Some of the major players in the e-bike market are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and M1 Sporttechnik.

Scope of the Report

E-bike, commonly known, as an electric bicycle, is a bike that has an integrated electric motor aligned to the pedals of the bicycle, which supplies differential force used for forward movement of the bicycle. The electric bikes majorly use Li-ion chargeable battery, and have a range of maximum 99.4 miles (160 km) in one single charge. These bicycles are available with battery type of either 8, 12, or 18-amp hour batteries.

The e-bike market has been segmented by propulsion type, application type, and geography.

By Propulsion Type
Throttle-assisted (Power-on-demand)
By Application
Trekking (E-mountain Bikes/e-MTB)
North America
United States
Rest of North America
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific

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Key Market Trends

Pedelec Dominated the Global Market and Expected to Witness Fast Growth Rate

The global pedal-assisted or pedelec market is expected to reach USD 18,655.90 million by 2024, and is expected to witness the fastest growth rate.

An e-bike works much like a traditional bicycle, with pedals that the rider has to manually operate to turn the wheels. However, additional power is supplied by a battery-powered motor that mounts on the front or back wheel, depending on the type of bike.

Pedelec, an acronym for a pedal-assisted electric cycle, is an electric motor-supported bicycle.  The chargeable battery-supported electric motor is intended to aid in pedaling.

Some of the benefits offered by these bikes are as follows – ease of travelling (especially long distances); best suitable for recreational activities, such as hill climbing; ease of carrying heavy loads; ensure fitness of the consumers (owing to growing health concerns among baby boomers and consumers (especially professionals)); and save money.

Moreover, the demand for e-bikes is also increasing among youth, as their lifestyle is gradually shifting toward adventure sports, such as cycling up hills. Moreover, with shifting battery manufacturing base to the emerging markets, such as China, the battery prices have declined significantly, over the past few years, thereby, resulting in reduced cost of the e-bikes and pedelecs.

Furthermore, with the consistent technological advancements, the pedelecs manufacturers are focusing on enhancing the overall user interface, by designing and developing pedelecs that can integrate with the rider’s smartphones, and provide them real-time information of their speed and battery status of the pedelecs.

e bike market

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Europe – the Second Fastest Growing Market

The European region accounted for 20.12% of the global market, and is expected to witness the fastest growth rate of 6.23%, during the forecast period, after Asia-Pacific region.

The European region was dominated by Germany, followed by France and Italy.

In Germany, e-bike is a preferred mode of mobility, as well as for sports and leisure, also as a clean, quiet, and space-saving alternative for city logistics, in the country.

Some of the major factors driving the sales of e-bike market are innovative characters of the product; fully integrated batteries and drives; appealing designs, as well as the use of high-quality materials.

In 2018, the e-bike sales in Germany captured a 23.5% share in the total bicycle market. Out of the total e-bikes sold in Germany, 99.5% are of 250W/25Km/h models. Remaining 0.5% of the total e-bikes sold, are of speed pedelecs; the 45 km/hr models, which are type-approved, and for which, the insurance and helmet obligation applies.

Additionally, e-bikes made in Germany continue to see high demand, as the country’s bike manufacturers exported nearly 440,000 e-bikes in 2018, which increased by 51%, when compared to 2017 export total.

Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed high demand for e-bikes. Some of the major reasons considered for adopting e-bike are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. In the Netherlands, a quarter of all Europeans were found to be willing to commute by e-bikes. However, speed pedelecs witnessed a decline in sales from 4,561 units in 2017 to 2,735 units in 2018, primarily because of the infrastructural issue, as they have to share roadways with cars.

e bike market

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Competitive Landscape

The e-bike market is an extremely fragmented market, with the major players holding just 6.4% of the total market share. Some of the major market players are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and M1 Sporttechnik.

Giant Bicycles is expected to be the largest player in this market. The company’s presence is majorly concentrated in China, with Europe and North America being the other important markets. The company is diversifying its product portfolio through innovations and new launches, and is aiming to continue its spot as the market leader.

Major Players

  1. Giant Bicycles
  2. Yamaha Bicycles
  3. Trek Bikes
  4. Merida Industry Co. Ltd
  5. Fritzmeier Systems GmbH & Co. Kg (M1 Sporttechnik)

* Complete list of players covered available in the table of contents below

e bike market

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Current Market Scenario

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Technology Trends

    6. 4.6 Government Regulations, Incentives, and Manufacturing Standards

    7. 4.7 Market Perspective

      1. 4.7.1 Component Supplier (Battery, Motor, etc.)

      2. 4.7.2 Bicycle Manufacturer

      3. 4.7.3 Consumers

    8. 4.8 Pricing Analysis


    1. 5.1 By Propulsion Type

      1. 5.1.1 Pedal-assisted

      2. 5.1.2 Throttle-assisted (Power-on-demand)

    2. 5.2 By Application

      1. 5.2.1 City/Urban

      2. 5.2.2 Trekking (E-mountain Bikes/e-MTB)

      3. 5.2.3 Cargo

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia-Pacific


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 E-bike Manufacturers

        1. Giant Bicycles Co. Ltd

        2. Merida Industry Co. Ltd

        3. Riese & Muller

        4. Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)

        5. Yamaha Bicycles

        6. Trek Bikes

        7. Cannondale Bicycle Corporation

        8. Kalkhoff

      2. 6.2.2 Component Suppliers

        1. Brose Fahrzeugteile GmbH & Co. KG

        2. BMZ GmbH

        3. Panasonic Corporation

        4. Samsung SDI Co. Ltd

        5. LG Chem

        6. Robert Bosch GmbH

        7. Shimano Inc.



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