• Mobility plays a vital role in the current society that we live in.
  • With the growing concern for preserving and sustaining it for the future generations, especially because of the increasing scarcity of the natural resources and environmental concerns, protecting the environment poses a great challenge on both the society and governments worldwide.
  • As a result, the rising demand for e-bikes is proving to be an ideal solution to the challenge.
• With the continually growing environmental and health concerns, due to the increasing emission levels, the governments and international organizations worldwide are enacting stringent emission norms to reduce carbon emission levels.
• Additionally, the depletion of fossil fuel levels at an alarming rate has been creating concerns for sustainability for the future generations. This factor is posing a huge challenge for the governments and society.
  • Thus, e-bikes are proving to be an ideal solution for the challenge.

The European region accounted approximately 20% of the  e-bike market, after Asia-Pacific region.

The European region was dominated by Germany, followed by France and Italy.

In Germany, e-bike is a preferred mode of mobility, as well as for sports and leisure, also as a clean, quiet, and space-saving alternative for city logistics, in the country.

Some of the major factors driving the sales of e-bike market are innovative characters of the product; fully integrated batteries and drives; appealing designs, as well as the use of high-quality materials.

In 2018, the e-bike sales in Germany captured a 23.5% share in the total bicycle market. Out of the total e-bikes sold in Germany, 99.5% are of 250W/25Km/h models. Remaining 0.5% of the total e-bikes sold, are of speed pedelecs; the 45 km/hr models, which are type-approved, and for which, the insurance and helmet obligation applies.

Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed high demand for e-bikes. Some of the major reasons considered for adopting e-bike are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. In the Netherlands, a quarter of all Europeans were found to be willing to commute by e-bikes.