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The E-bike Market is segmented by Propulsion (Pedal-assisted and Throttle-assisted (Power-on-demand)), Application (City/Urban, Trekking (E-mountain Bikes/e-MTB), and Cargo), Battery (Lithium Ion Battery, Lead-acid Battery), Power (Less than and Equal to 250 W, above 250 W), and Geography.
Fastest Growing Market:
The e-bike market was valued at USD 15.42 billion in 2019, and it is expected to witness a CAGR of 6.21%, during the forecast period, 2020-2025.
E-bike, commonly known as an electric bicycle, is a bike with an integrated electric motor aligned to the bicycle pedals, which supplies differential force used for the forward movement of the bicycle. The electric bikes majorly use Li-ion chargeable battery and have a maximum of 99.4 miles (160 km) in one single charge. These bicycles are available with battery type of either 8, 12, or 18-amp hour batteries.
The e-bike market has been segmented by propulsion type, application type, battery type, power type, and geography.
|Trekking (E-mountain Bikes/e-MTB)|
|Lithium Ion Battery|
|Less than and Equal to 250 W|
|Above 250 W|
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The European region accounted for approximately 20% of the e-bike market after the Asia-Pacific region.
The European region was dominated by Germany, followed by France and Italy.
In Germany, e-bike is a preferred mode of mobility, as well as for sports and leisure, also as a clean, quiet, and space-saving alternative for city logistics, in the country.
Some of the major factors driving the sales of the e-bike market are innovative characters of the product, fully-integrated batteries and drives, appealing designs, as well as the use of high-quality materials.
In 2018, the e-bike sales in Germany captured a 23.5% share in the total bicycle market. Out of the total e-bikes sold in Germany, 99.5% are of 250W/25Km/h models. Remaining 0.5% of the total e-bikes sold are of speed pedelecs; the 45 km/hr models, which are type-approved, and for which, the insurance and helmet obligation applies.
Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed a high demand for e-bikes. Some of the major reasons considered for adopting e-bike are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. In the Netherlands, a quarter of all Europeans were found to be willing to commute by e-bikes.
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The e-bike market is extremely fragmented, with the major players holding a low share of the total market share. Some of the major market players are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and M1 Sporttechnik.
Giant Bicycles is expected to be the largest player in this market. The company’s presence is majorly concentrated in China, with Europe and North America being the other important markets. The company is diversifying its product portfolio through innovations and new launches and is aiming to continue its spot as the market leader.
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Current Market Scenario
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
4.5 Technology Trends
4.6 Government Regulations, Incentives, and Manufacturing Standards
4.7 Market Perspective
4.7.1 Component Supplier (Battery, Motor, etc.)
4.7.2 Bicycle Manufacturer
4.8 Pricing Analysis
5. MARKET SEGMENTATION
5.1 By Propulsion
5.1.2 Throttle-assisted (Power-on-demand)
5.2 By Application
5.2.2 Trekking (E-mountain Bikes/e-MTB)
5.3 By Battery
5.3.1 Lithium Ion Battery
5.3.2 Lead-acid Battery
5.4 By Power
5.4.1 Less than and Equal to 250 W
5.4.2 Above 250 W
5.5.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 South Korea
126.96.36.199 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 E-bike Manufacturers
188.8.131.52 Giant Bicycles Co. Ltd
184.108.40.206 Merida Industry Co. Ltd
220.127.116.11 Riese & Muller
18.104.22.168 Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)
22.214.171.124 Yamaha Bicycles
126.96.36.199 Trek Bikes
188.8.131.52 Cannondale Bicycle Corporation
184.108.40.206 VanMoof BV
220.127.116.11 Ampler Bikes
18.104.22.168 *List Not Exhaustive
6.2.2 Component Suppliers
22.214.171.124 Brose Fahrzeugteile GmbH & Co. KG
126.96.36.199 BMZ GmbH
188.8.131.52 Panasonic Corporation
184.108.40.206 Samsung SDI Co. Ltd
220.127.116.11 LG Chem
18.104.22.168 Robert Bosch GmbH
22.214.171.124 Shimano Inc.
126.96.36.199 Tron-X Motors
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. SUPPLIER INFORMATION (FOR TOP EIGHT E-BIKE MANUFACTURERS)
** Subject to Availability