E-bike Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The E-bike market is segmented by Propulsion (Pedal-assisted and Throttle-assisted (Power-on-demand)), Application (City/Urban, Trekking (E-mountain Bikes/e-MTB), and Cargo), Battery (Lithium-Ion Battery, Lead-Acid Battery), power (Less than and Equal to 250W, Above 250W) and Geography.

Market Snapshot

Study Period:

2018 - 2026

Base Year:

2020

Fastest Growing Market:

Europe

Largest Market:

North America

CAGR:

11.84 %

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Market Overview

The e-bike market was valued at USD 22.83 billion in 2019, and it is expected to witness a CAGR of 11.84 %, during the forecast period, 2020-2025.

  • Apart from the increasing consumer preference toward recreational and adventure activities, the adoption of e-bike applications in several sectors, like logistics and e-bike rental services, is expected to drive the market studied, during the forecast period.
  • The market has been segmented by propulsion type and application type. In 2019, by propulsion type, pedal-assisted e-bikes dominated the market and accounted for a significant share of the global market. By application type, city/urban e-bikes dominated the market.
  • Asia-Pacific is expected to dominate the global market. In Asia-Pacific, China dominated the regional market. The largest consumption of electric bikes was in China, which boosted the sales figure, and thus influencing the growth of the global market for electric bikes. Due to the COVID-19 pandemic outbreak and the lockdowns and restrictions that followed, the production of e-bikes witnessed a decline, but the market is again picking up pace owing to the growing demand as more people are exploring options of travel over public transport.
  • Some of the major players in the e-bike market are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and M1 Sporttechnik.

Scope of the Report

The E-Bike market report covers a detailed study on the latest trends and innovations in the market which is segmented by Propulsion type ( Pedal Assisted and Throttle Assisted), by Application Type ( City, Trekking and Cargo), by Battery Type (Li-ion and Lead Acid), by Power ( Less than and equal to 250W and above 250W) and Geography.
The report also covers a detailed study on the e-bike manufacturers and components suppliers globally.

Propulsion Type
Pedal Assisted
Throttle-assisted (Power-on-demand)
By Application
City/Urban
Trekking (E-mountain Bikes/e-MTB)
Cargo
Battery Type
Li-ion
Lead Acid
Power
Less than and Equal to 250W
Above 250W
Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific

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Key Market Trends

Growing Demand for Eco-Friendly Transportation

  • Mobility plays a vital role in the current society that we live in.With the growing concern for preserving and sustaining it for future generations, mainly because of the increasing scarcity of natural resources and environmental concerns, protecting the environment poses a great challenge to both the society and governments, worldwide.
    As a result, the rising demand for e-bikes is proving to be an ideal solution to the challenge.
  • With the continually growing environmental and health concerns, due to the increasing emission levels, the governments and international organizations worldwide are enacting stringent emission norms to reduce carbon emission levels.
  • Additionally, the depletion of fossil fuel levels at an alarming rate has been creating concerns for sustainability for future generations. This factor is posing a huge challenge for governments and society. Thus, e-bikes are proving to be an ideal solution for the challenge.

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Europe – the -Fastest Growing Market

The European region accounted for approximately 39 % of the e-bike market. The European region was dominated by Germany, followed by France and Italy.
In Germany, the e-bike is a preferred mode of mobility, as well as for sports and leisure, also as a clean, quiet, and space-saving alternative for city logistics, in the country.
Some of the major factors driving the sales of the e-bike market are innovative characters of the product, fully-integrated batteries, and drives, appealing designs, as well as the use of high-quality materials.

The major players in the region are introducing latest products to capture the growing market. for instance,

  • Gazelle, one of the subsidiaries of Pon Bike Group, developed a cargo e-bike Gazell D10 model with joint-partners, namely Aluca and DOCKR (mobility as a services (MaaS) start-up). The new cargo e-bike known as light electrical freight transporter (LEFT), accommodates up to two standard carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeter), capable of carrying a volume of one cubic meter and load capacity of 100 kg.

Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed a high demand for e-bikes. Some of the major reasons considered for adopting e-bike are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. In the Netherlands, a quarter of all Europeans were found to be willing to commute by e-bikes.

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Competitive Landscape

The e-bike market is extremely fragmented, with the major players holding a low share of the total market share. Some of the major market players are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and Fritzmeier Systems GmbH & Co. Kg (M1 Sporttechnik).
Giant Bicycles is expected to be the largest player in this market. The company’s presence is majorly concentrated in China, with Europe and North America being the other important markets. The company is diversifying its product portfolio through innovations and new launches and is aiming to continue its spot as the market leader.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Current Market Scenario

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Technology Trend

    6. 4.6 Government Regulations, Incentives, and Manufacturing Standards

    7. 4.7 Market Perspective

      1. 4.7.1 Component Supplier (Battery, Motor, etc.)

      2. 4.7.2 Bicycle Manufacturer

      3. 4.7.3 Consumers

    8. 4.8 Pricing Analysis

  5. 5. MARKET SEGMENTATION

    1. 5.1 Propulsion Type

      1. 5.1.1 Pedal Assisted

      2. 5.1.2 Throttle-assisted (Power-on-demand)

    2. 5.2 By Application

      1. 5.2.1 City/Urban

      2. 5.2.2 Trekking (E-mountain Bikes/e-MTB)

      3. 5.2.3 Cargo

    3. 5.3 Battery Type

      1. 5.3.1 Li-ion

      2. 5.3.2 Lead Acid

    4. 5.4 Power

      1. 5.4.1 Less than and Equal to 250W

      2. 5.4.2 Above 250W

    5. 5.5 Geography

      1. 5.5.1 North America

        1. 5.5.1.1 United States

        2. 5.5.1.2 Canada

        3. 5.5.1.3 Rest of North America

      2. 5.5.2 Europe

        1. 5.5.2.1 Germany

        2. 5.5.2.2 United Kingdom

        3. 5.5.2.3 France

        4. 5.5.2.4 Italy

        5. 5.5.2.5 Rest of Europe

      3. 5.5.3 Asia Pacific

        1. 5.5.3.1 China

        2. 5.5.3.2 Japan

        3. 5.5.3.3 India

        4. 5.5.3.4 South Korea

        5. 5.5.3.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 E-bike Manufacturers

        1. 6.2.1.1 Giant Bicycles Co. Ltd

        2. 6.2.1.2 Merida Industry Co. Ltd

        3. 6.2.1.3 Riese & Muller

        4. 6.2.1.4 Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)

        5. 6.2.1.5 Yamaha Bicycles

        6. 6.2.1.6 Trek Bikes

        7. 6.2.1.7 Cannondale Bicycle Corporation

        8. 6.2.1.8 Kalkhoff

        9. 6.2.1.9 VanMoof BV

        10. 6.2.1.10 Coboc

        11. 6.2.1.11 Ampler Bikes

        12. 6.2.1.12 Cowboy

        13. 6.2.1.13 Desiknio

        14. 6.2.1.14 Tron X-Motors

      2. 6.2.2 Component Suppliers

        1. 6.2.2.1 Brose Fahrzeugteile GmbH & Co. KG

        2. 6.2.2.2 BMZ GmbH

        3. 6.2.2.3 Panasonic Corporation

        4. 6.2.2.4 Samsung SDI Co. Ltd

        5. 6.2.2.5 LG Chem

        6. 6.2.2.6 Robert Bosch GmbH

        7. 6.2.2.7 Shimano Inc.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. SUPPLIER INFORMATION

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