E-bike Market - Growth, Trends, and Forecasts (2020 - 2025)

The E-bike Market is segmented by Propulsion (Pedal-assisted and Throttle-assisted (Power-on-demand)), Application (City/Urban, Trekking (E-mountain Bikes/e-MTB), and Cargo), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific


7.49 %

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Market Overview

The e-bike market was valued at USD 15.42 billion in 2019, and it is expected to witness a CAGR of 7.49%, during the forecast period, 2020-2025.

  • Apart from the increasing consumer preference toward recreational and adventure activities, the adoption of e-bike applications in several sectors, like logistics and e-bike rental services, is expected to drive the market studied, during the forecast period.
  • The market has been segmented by propulsion type and application type. In 2019, by propulsion type, pedal-assisted e-bikes dominated the market, and accounted for 88.36% of the global market. By application type, city/urban e-bikes dominated the market.
  • Asia-Pacific is expected to dominate the global market. In Asia-Pacific, China dominated the regional market. The largest consumption of electric bikes was in China, which boosted the sales figure, and thus influencing the growth of the global market for electric bikes. Due to the COVID19 pandemic outbreak and the lockdowns and restrictions that followed, the production of e-bikes witnessed a decline, but the market is again picking up pace owing to the growing demand as more people are exploring options of travel over public transport.
  • Some of the major players in the e-bike market are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and M1 Sporttechnik.

Scope of the Report

E-bike, commonly known as an electric bicycle, is a bike with an integrated electric motor aligned to the bicycle pedals, which supplies differential force used for the forward movement of the bicycle. The electric bikes majorly use Li-ion chargeable battery and have a maximum of 99.4 miles (160 km) in one single charge. These bicycles are available with battery type of either 8, 12, or 18-amp hour batteries.
The e-bike market has been segmented by propulsion type, application type and geography.

By Propulsion
Throttle-assisted (Power-on-demand)
By Application
Trekking (E-mountain Bikes/e-MTB)
North America
United States
Rest of North America
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific

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Key Market Trends

Rise in the Demand of Green Transportation

  • Mobility plays a vital role in the current society that we live in.With the growing concern for preserving and sustaining it for future generations, mainly because of the increasing scarcity of natural resources and environmental concerns, protecting the environment poses a great challenge to both the society and governments, worldwide.
    As a result, the rising demand for e-bikes is proving to be an ideal solution to the challenge.
  • With the continually growing environmental and health concerns, due to the increasing emission levels, the governments and international organizations worldwide are enacting stringent emission norms to reduce carbon emission levels.
  • Additionally, the depletion of fossil fuel levels at an alarming rate has been creating concerns for sustainability for future generations. This factor is posing a huge challenge for governments and society. Thus, e-bikes are proving to be an ideal solution for the challenge.

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Europe – the Second-Fastest Growing Market

The European region accounted for approximately 20% of the e-bike market after the Asia-Pacific region.
The European region was dominated by Germany, followed by France and Italy.
In Germany, e-bike is a preferred mode of mobility, as well as for sports and leisure, also as a clean, quiet, and space-saving alternative for city logistics, in the country.
Some of the major factors driving the sales of the e-bike market are innovative characters of the product, fully-integrated batteries and drives, appealing designs, as well as the use of high-quality materials.
In 2019, the e-bike sales in Germany captured a 25% share in the total bicycle market. Out of the total e-bikes sold in Germany, 99.5% are of 250W/25Km/h models. Remaining 0.5% of the total e-bikes sold are of speed pedelecs; the 45 km/hr models, which are type-approved, and for which, the insurance and helmet obligation applies.
Apart from Germany, countries, like France, Italy, the Netherlands, and Spain, also witnessed a high demand for e-bikes. Some of the major reasons considered for adopting e-bike are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. In the Netherlands, a quarter of all Europeans were found to be willing to commute by e-bikes.

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Competitive Landscape

The e-bike market is extremely fragmented, with the major players holding a low share of the total market share. Some of the major market players are Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and Fritzmeier Systems GmbH & Co. Kg (M1 Sporttechnik).
Giant Bicycles is expected to be the largest player in this market. The company’s presence is majorly concentrated in China, with Europe and North America being the other important markets. The company is diversifying its product portfolio through innovations and new launches and is aiming to continue its spot as the market leader.

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Table Of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Current Market Scenario

    2. 4.2 Market Drivers

    3. 4.3 Market Challenges

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Technology Trends

    6. 4.6 Government Regulations, Incentives, and Manufacturing Standards

    7. 4.7 Market Perspective

      1. 4.7.1 Component Supplier (Battery, Motor, etc.)

      2. 4.7.2 Bicycle Manufacturer

      3. 4.7.3 Consumers

    8. 4.8 Pricing Analysis


    1. 5.1 By Propulsion

      1. 5.1.1 Pedal-assisted

      2. 5.1.2 Throttle-assisted (Power-on-demand)

    2. 5.2 By Application

      1. 5.2.1 City/Urban

      2. 5.2.2 Trekking (E-mountain Bikes/e-MTB)

      3. 5.2.3 Cargo

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 E-bike Manufacturers

        1. Giant Bicycles Co. Ltd

        2. Merida Industry Co. Ltd

        3. Riese & Muller

        4. Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)

        5. Yamaha Bicycles

        6. Trek Bikes

        7. Cannondale Bicycle Corporation

        8. Kalkhoff

        9. VanMoof BV

        10. Coboc

        11. Ampler Bikes

        12. Cowboy

        13. Desiknio

      2. 6.2.2 Component Suppliers

        1. Brose Fahrzeugteile GmbH & Co. KG

        2. BMZ GmbH

        3. Panasonic Corporation

        4. Samsung SDI Co. Ltd

        5. LG Chem

        6. Robert Bosch GmbH

        7. Shimano Inc.



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