South Africa Processed Meat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The South African processed meat market is segmented by Source (Poultry, Pork, Beef, and Mutton), Product Type (Chilled, Frozen, and Shelf Stable), and Distribution Channel (Online Retail and Offline Retail).

Market Snapshot

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2019
CAGR: 4.3 %

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Market Overview

The South African processed meat market is expected to register a CAGR of 4.3% during the forecast period.

Most of the demand for processed meat is likely to come from the hotel, restaurants, and foodservice segment. However, the consumption of fresh meat is anticipated to stay prominent trailing the higher volume consumption of poultry meat/products.

The increase in disposable income drives the growth of the South African processed meat market. However, the rising cost of raw materials used in feed is a major restraint to the market. Religious practices further reduce the consumption of pork and beef, wherein, the promotional campaigns by major companies are helping further market expansion.

Scope of the report

The South African processed meat market is segmented by source (poultry, pork, beef, and lamb and mutton), product type (chilled, frozen, and shelf stable), and distribution channel (online retail and offline retail). 

By Source
Poultry
Pork
Beef
Mutton
By Product Type
Chilled
Frozen
Shelf Stable
By Distribution
Online Retail
Offline Retail

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Key Market Trends

Rapid growth of food service restaurants

The foodservice market is primarily driven by the increasing frequency of dining out, amidst time-pressed schedules and the growing influence of cross-culture dietary patterns, due to the strong presence of international consumers. The growth of foodservice is evident in the fact that the market for processed meat is expected to witness its growth citing offerings in different formats to lure more domestic consumers along with international tourists. 

As for food franchises in South Africa, over 100 such companies are listed on the website of the Franchise Association of South Africa (FASA) and South Africa is proving a very successful market for foreign food service franchises as well where several international brands have undertaken the advantage of the country's retail growth of 3 to 5% over the past few years by investing heavily in the segment as a part of expansion or unveiling of plans to do so in the future.

Industry revenue of “restaurants, bars and canteens“ in South Africa, 2013-20171

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Growing interest in private label brands

In most of the cases, the South African consumers are driven by value, promotions, and discounts in this area, given the challenging economic environment. Over the past years, the concerns related to the listeriosis outbreak, which claimed 200 lives, have led consumers to be more selective while turning towards processed foods consumptions.

This, on the other hand, has led to an increased trust in domestic brands, rather than those that are imported. Furthermore, the presence of private label brands has offered an alternative to that of existing players in the processed food segment, wherein, the top five categories account for 30% of private label sales, inclusive of IQF chicken, long-life milk, fresh chicken, fresh milk and cooking oil.

Turnover of the broiler industry in South Africa in 2015 and 2016 (inclusive of private label brands)1

Competitive Landscape

South Africa is an emerging market and vendors are trying to expand their businesses by means of mergers, acquisitions, or partnerships. The major companies are promoting the health benefits of animal proteins in this region to increase the growth of the market. Innovations in meat processing technology encourage vendors to introduce new products.

Major companies operating in the country are Tiger Brands, RCL Foods, Tyson Foods, Eskort Co-operative, and BRF SA, among others.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Source

      1. 5.1.1 Poultry

      2. 5.1.2 Pork

      3. 5.1.3 Beef

      4. 5.1.4 Mutton

    2. 5.2 By Product Type

      1. 5.2.1 Chilled

      2. 5.2.2 Frozen

      3. 5.2.3 Shelf Stable

    3. 5.3 By Distribution

      1. 5.3.1 Online Retail

      2. 5.3.2 Offline Retail

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 BRF SA

      2. 6.4.2 Tiger Brands

      3. 6.4.3 RCL Foods

      4. 6.4.4 Eskort Co-operative

      5. 6.4.5 Tyson Foods

      6. 6.4.6 JBS SA

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The South Africa Processed Meat Market market is studied from 2016 - 2026.

The South Africa Processed Meat Market is growing at a CAGR of 4.3% over the next 5 years.

Tiger Brands, RCL Foods, Eskort Co-operative, BRF S.A. are the major companies operating in South Africa Processed Meat Market.

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