Cookies Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers Global Cookies Industry Share, Statistics and the Market is segmented by Type (Plain and Butter-based Cookies, Chocolate-based Cookies, and Other Cookies); by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa).

Cookies Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Cookies Market Size

Cookies Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 13.24 Billion
Market Size (2030) USD 20.47 Billion
CAGR (2025 - 2030) 9.10 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Cookies Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Cookies Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Cookies Market Analysis

The Cookies Market size is estimated at USD 13.24 billion in 2025, and is expected to reach USD 20.47 billion by 2030, at a CAGR of 9.1% during the forecast period (2025-2030).

  • Bakers are developing innovative bakery products fortified with functional, low-fat, and sugar-free ingredients to reach a wider consumer base. Other factors, such as increasing consumer spending power and an increase in home bakers turning out freshly baked, healthy batches of cookies, are expected to drive the industry toward growth.
  • Due to the growing concerns regarding obesity, poor diet, and other health issues, an increasing number of consumers are shifting toward better alternatives when it comes to food consumption, which is driving the expansion of the healthy cookies market. Moreover, consumers are finally developing a sense of healthy living, leading them to progressively opt for food associated with functional attributes.
  • A key factor linked with the high consumption of cookies is rapid urbanization. With strategic marketing methods employed to entice new customers, the cookies market stands to benefit greatly. Additionally, the demand for freshly hand-made cookies has also surged among consumers as the consumers are more aware of the ingredients used in the products, which also influences the shift toward fresh bakery products. The main reason for the increase in consumption of these fresh and unprocessed products is the increasing awareness of the transparency of ingredients used in these products. This market trend is expected to boost product sales in the region.
  • On the other hand, the manufacturing of cookies requires high input costs, which ultimately results in the high cost of the end product. While high-priced cookies are still popular within the developed markets, the same cannot be said for underdeveloped nations where high cost is a sensitive issue. This is anticipated to restrict the growth of the cookies market.

Cookies Industry Overview

Major companies in the cookies market are relying on flavor, format, and packaging innovation to maintain their competitive position regionally. Market leaders like Mondelēz International, Inc., have continued their investment in brand creation and product innovations to keep up the brand loyalties. In each region, the market is characterized by several local players and very few large players. With new product innovations, launches, and expansions in the market, key players are trying to gain a competitive advantage over the other players. Some of the major global key players in the cookies market include Britannia Industries Ltd, Campbell Soup Company, General Mills, Inc., Mondelēz International, Ferrero International S.A., Mckee Foods Corporation, and PepsiCo Inc., among others.

Cookies Market Leaders

  1. General Mills, Inc.

  2. Campbell Soup Company

  3. Mondelēz International, Inc.

  4. Ferrero International S.A.

  5. Mckee Foods Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Cookies Market Concentration
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Cookies Market News

  • August 2022: Mondelez International launched eight HFSS-free products in the categories of biscuits, desserts, and chocolate drinks under the brands BelVita, Cadbury Drinking Chocolate, Maynards Bassetts, and the Natural Confectionery Company.
  • July 2022: Britannia Good Day, a renowned cookie brand in India, launched the all-new Good Day Harmony biscuit to counter its competitors. The cookies are available in four variants: Hazelnut, Cashew, Pista, and Almond.
  • August 2022: General Mills launched a brand-new flavor of Pillsbury mini soft-baked cookies for convenience stores. The cookies are created with a soft butter and shortening blend and come in four homemade-inspired flavors: chocolate chip, confetti, sugar with drizzled icing, and peanut butter with chocolatey drizzle.

Cookies Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Plain and Butter-based Cookies
    • 5.1.2 Chocolate-based Cookies
    • 5.1.3 Other Cookies
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Retailers
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 Spain
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
    • 5.3.5.1 United Arab Emirates
    • 5.3.5.2 South Africa
    • 5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mondelēz International, Inc.
    • 6.3.2 General Mills, Inc.
    • 6.3.3 Campbell Soup Company
    • 6.3.4 Ferrero International S.A.
    • 6.3.5 Mckee Foods Corporation
    • 6.3.6 Grupo Bimbo, S.A.B. de C.V.
    • 6.3.7 PepsiCo Inc.
    • 6.3.8 Britannia Industries Ltd
    • 6.3.9 Parle Products Private Limited
    • 6.3.10 Barilla Holding S.p.A.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Cookies Industry Segmentation

A cookie is defined as a sweet biscuit having a fairly soft, chewy texture and typically containing pieces of chocolate or fruit.

The global cookies market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into plain and butter-based cookies, chocolate-based cookies, and other cookies. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. Based on geography, the study provides an analysis of the cookies market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Type Plain and Butter-based Cookies
Chocolate-based Cookies
Other Cookies
Distribution Channel Hypermarkets/Supermarkets
Convenience Stores
Specialist Retailers
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East & Africa United Arab Emirates
South Africa
Rest of Middle East & Africa
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Cookies Market Research FAQs

How big is the Cookies Market?

The Cookies Market size is expected to reach USD 13.24 billion in 2025 and grow at a CAGR of 9.10% to reach USD 20.47 billion by 2030.

What is the current Cookies Market size?

In 2025, the Cookies Market size is expected to reach USD 13.24 billion.

Who are the key players in Cookies Market?

General Mills, Inc., Campbell Soup Company, Mondelēz International, Inc., Ferrero International S.A. and Mckee Foods Corporation are the major companies operating in the Cookies Market.

Which is the fastest growing region in Cookies Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Cookies Market?

In 2025, the Europe accounts for the largest market share in Cookies Market.

What years does this Cookies Market cover, and what was the market size in 2024?

In 2024, the Cookies Market size was estimated at USD 12.04 billion. The report covers the Cookies Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Cookies Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Cookies Industry Report

Statistics for the 2025 Cookies market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cookies analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Cookies Market Report Snapshots