Market Insights
Purely dependent on consumer indulgence, the global cookies market is seen as a major growing category in the biscuits segment. These flat baked treats are usually eaten as a snack. Product innovations, owing to health and wellness concerns, are changing the market dynamics, globally. Increase in new product offerings by vendors, using new flavors, safe ingredients, and packaging have attracted the consumer interest for cookies. The FMCG giant ICT is focusing on tapping the niche market of health cookies that include digestive cookies. As a result of the changing consumer interest and market dynamics, worldwide cookies industry recorded a revenue of USD 27.4 billion in 2016. The global cookies market is expected to register a CARG of 4.1% during the forecast period, (2018-2023).
Market Dynamics
Cookies market seems to be dominating the food industry due to its innovative packaging, new flavors, tastes, shapes, new technologies, and rising health consciousness among consumers. The market for cookies is primarily growing due to consumer indulgence and the high-quality of ingredients used. The market for gluten free bakery products like breads and cookies is gaining popularity and is expected to drive the global cookie market. Increasing urbanization in South America and the Asia-Pacific regions creates further scope for growth, due to change in demographics and high disposable incomes. Increased competition among organized and scattered unorganized sectors and high raw material costs are expected to restrain the market growth in the future. Growing emphasis on premium segment products and demand generation from developing countries would further fuel the growth of the market during the forecast period.
Market Segmentation
The global cookies market is segmented by the product type into bar, sandwich, drop, pressed, molded, refrigerator, and others. While drop cookies are the most widely consumed variety, bar and refrigerated cookies are expected to grow at a fast rate during the forecast period. The report discusses the market revenue regarding distribution channels such as specialty stores, independent stores, convenience stores, super markets, hyper markets, etc.
Regional Analysis
The global cookies market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. The market is currently dominated by Europe, followed by North America. Italy and Spain lead the market demand for cookies in Western Europe. Globally, the United States, India, and China are reported to be the bigger markets for cookies, with high per capita demand. While the developed regions of North America and Europe hold the majority of market share, the growth in these regions clearly lags behind compared to the projected market growth in developing countries. Sandwich biscuits are the only type of cookie that is expected to continue experiencing increased sales in U.S. All natural is important in the U.S cookies market. Asia-Pacific represents the fastest growing market for cookies, given the increasing urbanization and growing disposable income among consumers.
Competitive Environment
Major companies in the cookie market are relying on flavor, format, and packaging innovation to maintain their competitive position, regionally. Market leaders like Mondelēz have continued their investment in brand creation and product innovations, to keep up the brand loyalties. In each region, the market is characterized by the presence of several local players and very few large players. New product innovations, launches and expansions in the market, key players are trying to gain competitive advantage over the other players. In India, one of the leading player Britannia shifted its focus towards healthy low-fat cookies. Some of the major players in cookie market include Kraft Foods, Mondelez International, Nestle, Nutrexpa, Paterson Arran Ltd, Thomas Tunnock Limited, United Biscuits
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
- Value chain analysis
- Consumer behavior analysis in country level
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings of the Study
4. Market Dynamics
4.1 Drivers
4.1.1 High Consumer Indulgence
4.1.2 Urbanization Spurring Market Growth
4.2 Constraints
4.2.1 Increased Competition
4.2.2 High Input Cost
4.3 Opportunities
4.3.1 Growing Demand in Developing Regions
4.3.2 Emphasis on Premium Segments
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification
4.5.2.1 Purchasing Power
4.5.2.2 Demographic Strengths & Weaknesses
4.5.2.3 Spending Patterns
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Bar
5.1.2 Sandwich
5.1.3 Drop
5.1.4 Pressed
5.1.5 Molded
5.1.6 Refrigerator
5.1.7 Others
5.2 By Distribution Channel
5.2.1 Specialist Retailers
5.2.2 Super Markets/ Hyper Markets
5.2.3 Convinience Stores
5.2.4 Others
5.3 By Geography
5.3.1 North America
5.3.1.1 U.S.
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Others
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 U.K.
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Others
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Others
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Others
5.3.5 Africa
5.3.5.1 South Africa
5.3.5.2 Others
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 Kraft Foods
7.2 Danone Group
7.3 MARS
7.4 Mondelez International
7.5 Nestle SA
7.6 Annas Pepparkakor
7.7 Nutrexpa
7.8 Dali Group
7.9 Jiashili Group
7.10 Annas pepparkakor AB
7.11 Thomas Tunnock Limited
7.12 United Biscuits
7.13 Arnotts Biscuits Holdings Pty Limited
7.14 Burton’s Foods Ltd
7.15 Parle Products
