Cookies Market Size

Report on Industry Size & Market Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Cookies Industry Share, Statistics and the Market is segmented by Type (Plain and Butter-based Cookies, Chocolate-based Cookies, and Other Cookies); by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa).

Cookies Market Size

Cookies Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 12.14 Billion
Market Size (2029) USD 18.77 Billion
CAGR (2024 - 2029) 9.10 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Cookies Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Cookies Market Analysis

The Cookies Market size is estimated at USD 12.14 billion in 2024, and is expected to reach USD 18.77 billion by 2029, growing at a CAGR of 9.10% during the forecast period (2024-2029).

  • Bakers are developing innovative bakery products fortified with functional, low-fat, and sugar-free ingredients to reach a wider consumer base. Other factors, such as increasing consumer spending power and an increase in home bakers turning out freshly baked, healthy batches of cookies, are expected to drive the industry toward growth.
  • Due to the growing concerns regarding obesity, poor diet, and other health issues, an increasing number of consumers are shifting toward better alternatives when it comes to food consumption, which is driving the expansion of the healthy cookies market. Moreover, consumers are finally developing a sense of healthy living, leading them to progressively opt for food associated with functional attributes.
  • A key factor linked with the high consumption of cookies is rapid urbanization. With strategic marketing methods employed to entice new customers, the cookies market stands to benefit greatly. Additionally, the demand for freshly hand-made cookies has also surged among consumers as the consumers are more aware of the ingredients used in the products, which also influences the shift toward fresh bakery products. The main reason for the increase in consumption of these fresh and unprocessed products is the increasing awareness of the transparency of ingredients used in these products. This market trend is expected to boost product sales in the region.
  • On the other hand, the manufacturing of cookies requires high input costs, which ultimately results in the high cost of the end product. While high-priced cookies are still popular within the developed markets, the same cannot be said for underdeveloped nations where high cost is a sensitive issue. This is anticipated to restrict the growth of the cookies market.

Cookies Market Trends

This section covers the major market trends shaping the Cookies Market according to our research experts:

Increasing Demand for Healthy Cookies

  • Customers across the world are increasingly becoming health conscious and are shifting towards gluten-free cookies owing to the rise in the number of chronic diseases. The key players are also focusing on launching healthier oatmeal raisin cookies and snickerdoodles with natural flavors, which is one of the major factors driving the growth of the cookies market. 
  • For instance, in February 2022, The No Nasties Project, based in Melbourne, launched a biscuit range rated 3.5 health stars, Better Cookies. There are three flavors in this range: Hazelnut Flavoured Choc Chip Minis, Choc Chip Minis, and Caramel Flavoured Minis. Aside from their natural flavors and colors, they are free from artificial ingredients.
  • Additionally, oatmeal cookies are a healthier alternative to chocolate cookies and chocolate chip cookies. This is especially relevant for health-conscious consumers who attach a high level of importance to products that suit their active lifestyle. The increasing popularity of clean-labeled cookies is expected to change the market dynamics as more bakeries are working on certification from the Non-GMO Project. Furthermore, along with natural ingredients, consumers also demand a variety of options, such as limited-time deals, experiences, fun flavor combinations, and co-branding that puts a nostalgic or exciting take on old favorites. This, in turn, is boosting the cookie market growth globally.
Cookies Market - Consumer's Opinions on Food Ingredients in (%), United States, 2021

Europe Dominate the Market

  • The market is dominated by Europe, followed by North America. Countries like Italy and Spain lead the market demand for cookies in Western Europe. According to the Ministry of Agriculture, Food, and Environment (Spain), in 2021, the per capita consumption of pastries, cookies, and cereals was 13.79 kg, an increase from 13.4 kg in 2019. 
  • Moreover, rising concerns over glutamic disorders and lactose intolerance in developed countries of the European region are boosting the demand for gluten-free cookies and dairy-free cookies. According to Celiac Disease Foundation, in 2022, approximately 1 in 100 people in the United Kingdom will be affected by Celiac disease, and the number is continuously increasing. 
  • Additionally, the rising income of the people present in the region is an important factor behind the rising demand for premium cookies. It has been observed that the younger population is more inclined toward purchasing cookies. Cookies also make a good gifting option, along with chocolates. All these factors are anticipated to drive the growth of the cookies market in the region.
Cookies Market - Market Size (%), By Geography, Global, 2021

Cookies Industry Overview

Major companies in the cookies market are relying on flavor, format, and packaging innovation to maintain their competitive position regionally. Market leaders like Mondelēz International, Inc., have continued their investment in brand creation and product innovations to keep up the brand loyalties. In each region, the market is characterized by several local players and very few large players. With new product innovations, launches, and expansions in the market, key players are trying to gain a competitive advantage over the other players. Some of the major global key players in the cookies market include Britannia Industries Ltd, Campbell Soup Company, General Mills, Inc., Mondelēz International, Ferrero International S.A., Mckee Foods Corporation, and PepsiCo Inc., among others.

Cookies Market Leaders

  1. General Mills, Inc.

  2. Campbell Soup Company

  3. Mondelēz International, Inc.

  4. Ferrero International S.A.

  5. Mckee Foods Corporation

*Disclaimer: Major Players sorted in no particular order

Cookies Market Concentration
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Cookies Market News

  • August 2022: Mondelez International launched eight HFSS-free products in the categories of biscuits, desserts, and chocolate drinks under the brands BelVita, Cadbury Drinking Chocolate, Maynards Bassetts, and the Natural Confectionery Company.
  • July 2022: Britannia Good Day, a renowned cookie brand in India, launched the all-new Good Day Harmony biscuit to counter its competitors. The cookies are available in four variants: Hazelnut, Cashew, Pista, and Almond.
  • August 2022: General Mills launched a brand-new flavor of Pillsbury mini soft-baked cookies for convenience stores. The cookies are created with a soft butter and shortening blend and come in four homemade-inspired flavors: chocolate chip, confetti, sugar with drizzled icing, and peanut butter with chocolatey drizzle.

Cookies Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Plain and Butter-based Cookies

      2. 5.1.2 Chocolate-based Cookies

      3. 5.1.3 Other Cookies

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelēz International, Inc.

      2. 6.3.2 General Mills, Inc.

      3. 6.3.3 Campbell Soup Company

      4. 6.3.4 Ferrero International S.A.

      5. 6.3.5 Mckee Foods Corporation

      6. 6.3.6 Grupo Bimbo, S.A.B. de C.V.

      7. 6.3.7 PepsiCo Inc.

      8. 6.3.8 Britannia Industries Ltd

      9. 6.3.9 Parle Products Private Limited

      10. 6.3.10 Barilla Holding S.p.A.

    4. *List Not Exhaustive

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Cookies Industry Segmentation

A cookie is defined as a sweet biscuit having a fairly soft, chewy texture and typically containing pieces of chocolate or fruit.

The global cookies market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into plain and butter-based cookies, chocolate-based cookies, and other cookies. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. Based on geography, the study provides an analysis of the cookies market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Plain and Butter-based Cookies
Chocolate-based Cookies
Other Cookies
Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa
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Cookies Market Research FAQs

The Cookies Market size is expected to reach USD 12.14 billion in 2024 and grow at a CAGR of 9.10% to reach USD 18.77 billion by 2029.

In 2024, the Cookies Market size is expected to reach USD 12.14 billion.

General Mills, Inc., Campbell Soup Company, Mondelēz International, Inc., Ferrero International S.A. and Mckee Foods Corporation are the major companies operating in the Cookies Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Cookies Market.

In 2023, the Cookies Market size was estimated at USD 11.13 billion. The report covers the Cookies Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cookies Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Cookies Industry Report

Statistics for the 2024 Cookies market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cookies analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Cookies Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)