Cookies Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Cookies Market is segmented by Type (Plain and Butter-based Cookies, Chocolate-based Cookies, and Other Cookies), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialist Retailers, Online Retailers, and Other Distribution Channels); and by Geography.

Market Snapshot

cookies market overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 7.37 %
cookies market major players

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Market Overview

The global cookies market is projected to grow at a CAGR of 7.37% during the forecast period (2020 - 2025).

  • The increasing number of consumers shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which continue supporting the growth of cookies market, globally.
  • Moreover, product innovations, owing to health and wellness concerns, are changing the market dynamics, globally. An increase in new product offerings by vendors, using new flavors, safe ingredients, and packaging has attracted the consumer interest for cookies.


Scope of the Report

Global cookies market is segmented by type and distribution channel. On the basis of type, the market is segmented into plain and butter-based cookies, chocolate-based cookies, and other cookies. On the basis of distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialist retailers, online retailers, other distribution channels. On the basis of geography, the study provides an analysis of the cookies market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Type
Plain and Butter-based Cookies
Chocolate-based Cookies
Other Cookies
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increasing Demand for Healthy Cookies

Healthy cookies segment includes gluten-free, free from, organic, low-sugar, low-fat, low-carb, and high-fiber digestive cookies. The increasing popularity of clean-labeled cookies is expected to change the market dynamics, as more bakeries are working on certification from the NonGMO Project. It is also working on a gluten-free line, low-sugar, and low-carb line. The rising popularity of low carb and low sugar diet in developed economies, like the United States, is driving the sales of low sugar and low carb cookies. For instance, in 2018, Keto-friendly cookie start-up Fat Snax launched high fat, low-carb cookies and is selling it through 740 Vitamin Shoppe Stores in United States.

cookies market key trends

Europe Dominate the Global Market

The market is dominated by Europe, followed by North America. Countries like Italy and Spain lead the market demand for cookies in Western Europe. Globally, the United States, India, and China are reported to be the bigger markets for cookies, with high per capita demand. While the developed regions of North America and Europe hold the majority of market share, the growth in these regions clearly lags behind compared to the projected market growth in developing countries. Asia-Pacific represents the fastest growing market for cookies, given the increasing urbanization and growing disposable income among consumers. 

cookies market share

Competitive Landscape

Major companies in the cookie market are relying on flavor, format, and packaging innovation to maintain their competitive position, regionally. Market leaders like Mondelēz International, Inc have continued their investment in brand creation and product innovations, to keep up the brand loyalties. In each region, the market is characterized by the presence of several local players and very few large players. New product innovations, launches, and expansions in the market, key players are trying to gain a competitive advantage over the other players. Some of the major key players in the cookies market, globally include Mondelez International, The Kellogg Company, Parle Products, Grupo Bimbo, S.A.B. de C.V., Campbell Soup Company, Britannia Industries Ltd, Kraft Foods, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Plain and Butter-based Cookies

      2. 5.1.2 Chocolate-based Cookies

      3. 5.1.3 Other Cookies

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez International

      2. 6.4.2 The kellogg company

      3. 6.4.3 Campbell Soup Company

      4. 6.4.4 Parle Products

      5. 6.4.5 General Mills, Inc.

      6. 6.4.6 United Biscuits

      7. 6.4.7 Grupo Bimbo, S.A.B. de C.V.

      8. 6.4.8 Pepsico, Inc.

      9. 6.4.9 Kraft Foods

      10. 6.4.10 Britannia Industries Ltd

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Cookies Market market is studied from 2016 - 2026.

The Cookies Market is growing at a CAGR of 7.37% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Britannia Industries Ltd, The kellogg company, Campbell Soup Company, General Mills, Inc., United Biscuits are the major companies operating in Cookies Market.

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