Mobile Protective Cases Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Mobile Protective Cases Market is segmented by Product Type (Mobile Pouches, Body Gloves, Hybrid Cases), Price Range (Low, Medium, High), Distribution Channel (Online, Retail Outlet), and Geography.

Market Snapshot

Phone Case Market Analysis
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 0 %
CAGR:

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Market Overview

The mobile protective cases market is expected to witness a CAGR of 6% during the forecast period (2019-2024). Innovation in the product line in terms of extra protective features such as shockproof case is anticipated to create an opportunity for the global market in the future.

  • Rising demand from youth for mobile cases and covers with striking design is a key factor for fuelling the demand of the market. Many smartphone brands are focusing on design features with high protective strength as millenials are more attractive towards design covers. For instance, Oppo mobile covers come with high-quality printing ensuring long life of the print quality, with material made of durable Polycarbonate Hard Case.
  • A significant cut in average selling prices of smartphones is driving the market as consumer is getting more choices with multiple smartphone models available across price ranges. Further, due to adoption of open-source operating system (OS) by mobile phone makers, the competitors are reducing their prices to gain sale. With low selling price, more number of customers are being influenced to purchase a phone, eventually increasing the sale of protective covers.
  • No set benchmark for the quality of the cases and covers is restraining the growth of the market. Since a lot of local manufacturers are engaged in the production of mobile phone cases and covers, it has led to hampered quality of cases and covers.

Scope of the Report

The mobile phone protective cases are basically designed to attach to, or grip a mobile phone, and are well-accepted and fashionable accessories for various phones (including smartphones and featured phones). Presently, the mobile phone protective cases are highly demanded by smartphone users all across the globe in segment such as Mobile Pouches, Body Gloves, Hybrid Cases, etc.

Product Type
Mobile Pouches
Body Gloves
Hybrid Cases
Other Product Types
Price Range
Low Range
Medium Range
High Range
Distribution Channel
Online
Retail Outlet
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Rugged Case to Witness Significant Demand

  • With the increasing number of adoption of smartphones, rugged phone cases that can help protect the handset from knocks and bumps and also prevent a cracked screen are in higher demand presently.
  • Recently in Aug 2018, the Case-Mate Tank is designed to meet or exceed U.S. military standards for resilience and protection. Its external surface is constructed of rugged polycarbonate with a silicone-cushioned interior for absorbing shock and safeguarding the phone from rain, vibration, wind, dust, sand, and impact of all kinds. It comes equipped with a retractable screen and hip clasp and are available for all brand of smartphones.
  • Moreover, G-Form which is known for their innovative technology has made G-Form line of rugged cases specifically for iPhones and iPads, which takes protection to the next level. These cases can withstand drops from heights that no other case has been subjected to. The company once dropped its Extreme iPhone Cases from a balloon 100,000 feet above Earth to test their protective ability to the extreme. The cases managed to protect an iPhone and iPad in every way except the extreme cold of that altitude. 
  • With the increase in sales of the smartphone in United States, the demand of rugged case for mobile protection is increasing, especially for iPhone users and many iPhone case manufacturers offer a rugged case series with 360 degrees of defense. One of these cases may include air-cushioned corners, resilient outer layers of plastic and a clear, touch-sensitive screen protector. Spigen offers a military-grade rugged iPhone case for older models and the latest model that retails at less than USD 30 in United States. Moreover Griffin and Incipio also offers a rugged case in this country which increases the demand of the market.
  • ArmadilloTek is a fairly new case maker in Dallas-Forth Worth, Texas. Their rugged case has a three-layer design to protect Samsung phones from virtually everything and this brand earn potential revenue in the United States.
Mobile Protective Cases Market Size

Asia-Pacific Poised for Significant Market Growth

  • Due to an ever-increasing mobile device user base and a substantial growth in the adoption of smartphones and tablets in the Asia Pacific region, the mobile protective case market offers a huge opportunity to the manufacturers of such devices.
  • The rate of smartphone adoption is expanding across countries such as China, Indonesia and Brazil and this is associated with increasing internet penetration and popularity of social networking in these countries, along with increasing disposable income and growing global population.
  • At present, a majority of smartphone protective cases sold across Asia-Pacific are estimated to be available at low price range. Towards the end of 2026, the demand for mobile phone protective cases at premium and medium price range will gain traction, accounting for more than 60% share in terms of revenues.
  • According to Sony India, in India, mobile cover and cases provides a margin of 30 to 50% and will grow significantly with more smartphone sales. Moreover, Samsung said one of its most popular accessory is the flip cover which it had launched with the Galaxy Note and its flip cover provides higher revenues in India.
Mobile Protective Cases Market Trends

Competitive Landscape

The global mobile protective cases market is highly fragmented in nature and there are a large number of players present in mature and emerging regional markets which shows high rivalry in the market. Key players are Spigen Inc., Urban Armor Gear, OtterBox, etc. Some of the recent developments in the market are as follows -

  • Sep 2019 - ZAGG brand announced the juice pack access battery case made to protect and wirelessly charge the new Apple iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. With particular attention to both form and function, the mophie juice pack access features full Lightning port access, which solves a major consumer pain point, advanced impact protection in a compact case, and enough power reserve to get users through the day.
  • Aug 2019 - Pelican offers three super tough, stylish phone cases for Samsung's New Galaxy Note10 and Note10+ Phones. The Pelican Adventurer and Pelican Protector cases is a protective case which is rigid, impact-resistant outer shell, combined with a shock-absorbing rubber lining provideing military-spec protection. 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Rising Demand from Youngsters for Mobile Cases and Covers with Striking Features

      2. 4.3.2 Significant Reduction in Average Selling Prices of Smartphones

    4. 4.4 Market Restraints

      1. 4.4.1 No Set Benchmark For the Quality of The Cases and Covers

    5. 4.5 Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Mobile Pouches

      2. 5.1.2 Body Gloves

      3. 5.1.3 Hybrid Cases

      4. 5.1.4 Other Product Types

    2. 5.2 Price Range

      1. 5.2.1 Low Range

      2. 5.2.2 Medium Range

      3. 5.2.3 High Range

    3. 5.3 Distribution Channel

      1. 5.3.1 Online

      2. 5.3.2 Retail Outlet

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Spigen Inc.

      2. 6.1.2 Urban Armor Gear LLC

      3. 6.1.3 OtterBox Holdings Inc.

      4. 6.1.4 Incipio, LLC

      5. 6.1.5 Griffin Technology Inc.

      6. 6.1.6 Pelican Products, Inc.

      7. 6.1.7 Reiko Wireless Inc.

      8. 6.1.8 Moshi Group

      9. 6.1.9 Belkin International, Inc.

      10. 6.1.10 Ringke Inc.

      11. 6.1.11 Poetic Cases LLC

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Mobile Protective Cases Market market is studied from 2016 - 2026.

The Mobile Protective Cases Market is growing at a CAGR of 0% over the next 5 years.

The Mobile Protective Cases Market is valued at 6% in 2026.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Spigen Inc., Urban Armor Gear, OtterBox, Incipio, LLC, Griffin Technology are the major companies operating in Mobile Protective Cases Market.

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