United Kingdom Protein Market Size and Share

United Kingdom Protein Market Summary
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United Kingdom Protein Market Analysis by Mordor Intelligence

The United Kingdom Protein Market size is estimated at 622 million USD in 2025, and is expected to reach 807.7 million USD by 2030, growing at a CAGR of 5.36% during the forecast period (2025-2030).

The United Kingdom protein market is experiencing significant transformation driven by changing consumer preferences and lifestyle choices. The market landscape reflects a strong shift toward health-conscious consumption patterns, with approximately 33.54% of consumers actively seeking high-protein foods in their diet. This trend is particularly evident in the rising demand for plant-based alternatives, with around 600,000 people following a vegan diet as of 2022. The protein industry has responded to these changing preferences by continuously launching innovative protein sources derived from plants, seaweed, non-animal cell culture, and fermentation technologies.

The fitness and wellness sector has emerged as a crucial influence on protein consumption patterns. The presence of 7.2 thousand health and fitness clubs with over 10 million combined members has created a substantial consumer base for protein products. This infrastructure has facilitated greater awareness about protein consumption and its benefits, leading to increased demand for various protein formats across different consumer segments. The industry has also adapted to serve approximately 35% of consumers who are lactose intolerant, driving innovation in dairy-alternative protein sources.

Major industry players are actively pursuing strategic initiatives to strengthen their market position and expand their protein portfolio. In 2024, Arla Foods Ingredients made a significant move by acquiring Volac's whey protein nutrition business, demonstrating the industry's focus on consolidation and expansion. Similarly, ADM formed a strategic partnership with Air Protein in 2023 to develop innovative protein solutions, while Arla Foods Ingredients upgraded its facility in Argentina to address the increasing demand for high-quality whey ingredients globally. These developments highlight the industry's commitment to innovation and capacity expansion.

The pet nutrition sector has emerged as a significant market segment, with 52% of British adults owning pets in 2022. This has led to increased demand for protein ingredients in pet food formulations, particularly in premium and specialized pet nutrition products. The industry has responded by developing specialized protein solutions for pet food applications, including novel ingredients like insect proteins and plant-based alternatives. This diversification reflects the broader trend of premiumization in pet nutrition and the growing emphasis on high-quality protein sources across all market segments.

Segment Analysis: Source

Plant Protein Segment in UK Protein Market

Plant protein continues to dominate the UK protein market, holding approximately 53% market share in 2024. The segment's leading position is primarily attributed to the immense availability, superior functionality, and cost-effectiveness of key protein ingredients like soy protein, wheat, and pea protein. The growing consumer preference for plant-based alternatives, particularly in meat and dairy substitute products, has significantly boosted this segment's growth. The segment is experiencing strong demand from food manufacturers who are increasingly incorporating plant proteins into their product formulations to cater to the rising vegan and vegetarian population in the UK. Additionally, the segment benefits from the lower environmental impact associated with plant protein production compared to animal proteins, aligning well with the country's sustainability goals.

Market Analysis of United Kingdom Protein Market: Chart for Source
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Animal Protein Segment in UK Protein Market

The animal protein segment is demonstrating remarkable growth potential in the UK protein market, with a projected growth rate of approximately 6% during 2024-2029. This accelerated growth is primarily driven by increasing consumer demand for premium protein products with claims such as organic, sustainable, and grass-fed origins. The segment is witnessing significant innovation in product development, particularly in gelatin and collagen applications, which are finding increased usage in various industries including food and beverages, supplements, and personal care products. The growth is further supported by the rising popularity of sports nutrition products and the increasing awareness about the superior amino acid profile and bioavailability of animal-based proteins among health-conscious consumers.

Remaining Segments in Source Segmentation

The microbial protein segment, while currently holding a smaller market share, is emerging as an innovative solution in the UK protein market. This segment includes proteins derived from sources such as algae and mycoprotein, which are gaining attention for their sustainability credentials and unique nutritional profiles. The segment is particularly notable for its applications in alternative protein solutions and specialized nutrition solutions. Manufacturers are increasingly investing in research and development of microbial proteins, recognizing their potential to address both nutritional and environmental concerns. The segment is also benefiting from technological advancements in fermentation processes and increasing consumer acceptance of novel protein sources.

Segment Analysis: End User

Food & Beverages Segment in UK Protein Market

The Food & Beverages (F&B) segment dominates the UK protein market, commanding approximately 44% market share in 2024. This significant market position is primarily driven by the meat/meat alternatives and dairy alternatives industries, which together account for over 60% of protein consumption within the F&B category. The segment's leadership is reinforced by the continuous launch of innovative protein sources derived from plants, seaweed, non-animal cell culture, fermentation, and cultivated meat, providing alternatives to traditional protein sources. The United Kingdom maintains its position as a leading market for meat and dairy alternative products, with manufacturers consistently introducing healthy protein sources to meet evolving consumer preferences. The segment's strong performance is further supported by the rising demand for protein-fortified foods among health-conscious consumers and the increasing adoption of plant-based alternatives in various food applications.

Supplements Segment in UK Protein Market

The supplements segment is experiencing remarkable growth in the UK protein market, projected to expand at approximately 6.5% annually from 2024 to 2029. This accelerated growth is primarily fueled by the rising interest in health-oriented products and increasing consumer awareness regarding daily nutritional intake. Within the supplements category, sports and performance nutrition holds a prominent position, driven by the growing fitness consciousness among consumers and the need to compensate for nutrients lost during physical activities. The segment's growth is further supported by the expanding elderly nutrition market and the increasing demand for specialized dietary supplements. The emergence of innovative formulations and the introduction of plant-based protein supplements are creating additional growth opportunities, particularly among health-conscious consumers seeking alternative protein sources.

Remaining Segments in End User Segmentation

The animal feed and personal care & cosmetics segments complete the UK protein market landscape, each serving distinct industrial applications. The animal feed segment maintains a substantial presence in the market, driven by the increasing demand for protein-enriched feed products and the growing focus on animal nutrition and health. The personal care and cosmetics segment, while smaller in market share, demonstrates steady growth potential, particularly in the development of protein-based skincare products and cosmetic formulations. Both segments benefit from ongoing technological advancements and increasing consumer awareness about protein-based products, contributing to the overall market dynamics and diversification of protein applications across different industries.

Competitive Landscape

Top Companies in United Kingdom Protein Market

The United Kingdom protein market is characterized by intense competition among major players who are actively pursuing innovation and expansion strategies. Companies are focusing heavily on developing novel protein ingredients, particularly in the plant-based and alternative protein segments, to meet evolving consumer preferences. Strategic moves in the industry predominantly revolve around capacity expansions, facility upgrades, and technological advancements in protein processing. Operational agility is demonstrated through rapid adaptation to changing market demands, especially in response to the growing trend of clean-label and sustainable protein sources. Market leaders are strengthening their positions through strategic partnerships with research institutions and technology providers, while also investing in R&D capabilities to develop specialized protein solutions for various applications across food, beverage, and nutrition sectors.

Fragmented Market with Strong Global Players

The UK protein industry exhibits a fragmented structure with a mix of global conglomerates and specialized protein manufacturers competing for market share. Major global players like Archer Daniels Midland Company, International Flavors & Fragrances Inc., and Kerry Group PLC maintain a significant presence through their extensive distribution networks and diverse product portfolios. These companies leverage their international expertise and resources to maintain competitive advantages in the market. The landscape is further enriched by the presence of regional specialists who focus on specific protein segments or applications, contributing to the market's diversity and competitiveness.

The market has witnessed considerable merger and acquisition activity as companies seek to strengthen their positions and expand their capabilities. Large corporations are actively acquiring innovative startups and specialized protein manufacturers to enhance their product offerings and technical expertise. This consolidation trend is particularly evident in the plant-based and alternative protein segments, where companies are looking to capitalize on growing consumer demand for sustainable and healthier protein options. The market also sees strategic partnerships between ingredient manufacturers and food companies to develop customized protein solutions for specific applications.

Innovation and Sustainability Drive Future Success

For incumbent players to maintain and expand their market share, focusing on product innovation and sustainable practices has become crucial. Companies need to invest in developing novel protein sources and improving extraction technologies while ensuring cost-effectiveness and scalability. Building strong relationships with raw material suppliers and maintaining efficient supply chains will be essential for long-term success. Market leaders must also focus on expanding their application expertise and technical support capabilities to help customers develop innovative protein-based products. Additionally, establishing a strong digital presence and direct-to-consumer channels will become increasingly important for market success.

For contenders looking to gain ground, specialization in niche protein segments and a focus on emerging trends like clean label and plant-based proteins present significant opportunities. Success will depend on developing unique value propositions and differentiated product offerings that address specific market needs. Companies must also consider potential regulatory changes, particularly around novel protein sources and labeling requirements, while building their growth strategies. The ability to quickly adapt to changing consumer preferences and maintain product quality while managing costs will be critical for success. Furthermore, building strong relationships with end-users and understanding their specific requirements will be essential for gaining market share in this competitive landscape.

United Kingdom Protein Industry Leaders

  1. Archer Daniels Midland Company

  2. Arla Foods AmbA

  3. Darling Ingredients Inc.

  4. International Flavors & Fragrances Inc.

  5. Kerry Group PLC

  6. *Disclaimer: Major Players sorted in no particular order
United Kingdom Protein Market Concentration
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Recent Industry Developments

  • May 2024: Roquette introduced NUTRALYS® Fava S900M, a fava bean protein isolate, in Europe and North America. The company added this product to its NUTRALYS® plant protein range, marking it as the first protein isolate derived from fava beans in its lineup.
  • April 2024: Arla Foods Ingredients has signed an agreement to acquire Volac's Whey Nutrition business. The acquisition involves purchasing shares in Volac Whey Nutrition Holdings Limited and its subsidiaries, Volac Whey Nutrition Limited and Volac Renewable Energy Limited. Volac, a UK-based company, specializes in processing whey into ingredients for sports nutrition, with by-products sold for food and animal nutrition.
  • April 2024: Arla Foods Ingredients has reached an agreement to acquire Volac’s Whey Nutrition business. The UK-based Volac group specializes in turning whey into ingredients for sports nutrition, with by-products being sold for food and animal nutrition.

Table of Contents for United Kingdom Protein Industry Report

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 End User Market Volume
    • 3.1.1 Baby Food and Infant Formula
    • 3.1.2 Bakery
    • 3.1.3 Beverages
    • 3.1.4 Breakfast Cereals
    • 3.1.5 Condiments/Sauces
    • 3.1.6 Confectionery
    • 3.1.7 Dairy and Dairy Alternative Products
    • 3.1.8 Elderly Nutrition and Medical Nutrition
    • 3.1.9 Meat/Poultry/Seafood and Meat Alternative Products
    • 3.1.10 RTE/RTC Food Products
    • 3.1.11 Snacks
    • 3.1.12 Sport/Performance Nutrition
    • 3.1.13 Animal Feed
    • 3.1.14 Personal Care and Cosmetics
  • 3.2 Protein Consumption Trends
    • 3.2.1 Animal
    • 3.2.2 Plant
  • 3.3 Production Trends
    • 3.3.1 Animal
    • 3.3.2 Plant
  • 3.4 Regulatory Framework
    • 3.4.1 United Kingdom
  • 3.5 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Source
    • 4.1.1 Animal
    • 4.1.1.1 By Protein Type
    • 4.1.1.1.1 Casein and Caseinates
    • 4.1.1.1.2 Collagen
    • 4.1.1.1.3 Egg Protein
    • 4.1.1.1.4 Gelatin
    • 4.1.1.1.5 Insect Protein
    • 4.1.1.1.6 Milk Protein
    • 4.1.1.1.7 Whey Protein
    • 4.1.1.1.8 Other Animal Protein
    • 4.1.2 Microbial
    • 4.1.2.1 By Protein Type
    • 4.1.2.1.1 Algae Protein
    • 4.1.2.1.2 Mycoprotein
    • 4.1.3 Plant
    • 4.1.3.1 By Protein Type
    • 4.1.3.1.1 Hemp Protein
    • 4.1.3.1.2 Pea Protein
    • 4.1.3.1.3 Potato Protein
    • 4.1.3.1.4 Rice Protein
    • 4.1.3.1.5 Soy Protein
    • 4.1.3.1.6 Wheat Protein
    • 4.1.3.1.7 Other Plant Protein
  • 4.2 End User
    • 4.2.1 Animal Feed
    • 4.2.2 Food and Beverages
    • 4.2.2.1 By Sub End User
    • 4.2.2.1.1 Bakery
    • 4.2.2.1.2 Beverages
    • 4.2.2.1.3 Breakfast Cereals
    • 4.2.2.1.4 Condiments/Sauces
    • 4.2.2.1.5 Confectionery
    • 4.2.2.1.6 Dairy and Dairy Alternative Products
    • 4.2.2.1.7 Meat/Poultry/Seafood and Meat Alternative Products
    • 4.2.2.1.8 RTE/RTC Food Products
    • 4.2.2.1.9 Snacks
    • 4.2.3 Personal Care and Cosmetics
    • 4.2.4 Supplements
    • 4.2.4.1 By Sub End User
    • 4.2.4.1.1 Baby Food and Infant Formula
    • 4.2.4.1.2 Elderly Nutrition and Medical Nutrition
    • 4.2.4.1.3 Sport/Performance Nutrition

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 5.4.1 A. Costantino & C. SpA
    • 5.4.2 Agrial Enterprise
    • 5.4.3 Archer Daniels Midland Company
    • 5.4.4 Arla Foods AmbA
    • 5.4.5 Darling Ingredients Inc.
    • 5.4.6 Glanbia PLC
    • 5.4.7 International Flavors & Fragrances Inc.
    • 5.4.8 Kernel Mycofood
    • 5.4.9 Kerry Group PLC
    • 5.4.10 Roquette Frères
    • 5.4.11 Volac International Limited

6. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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United Kingdom Protein Market Report Scope

Animal, Microbial, Plant are covered as segments by Source. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.
Source
Animal By Protein Type Casein and Caseinates
Collagen
Egg Protein
Gelatin
Insect Protein
Milk Protein
Whey Protein
Other Animal Protein
Microbial By Protein Type Algae Protein
Mycoprotein
Plant By Protein Type Hemp Protein
Pea Protein
Potato Protein
Rice Protein
Soy Protein
Wheat Protein
Other Plant Protein
End User
Animal Feed
Food and Beverages By Sub End User Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternative Products
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
Personal Care and Cosmetics
Supplements By Sub End User Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
Source Animal By Protein Type Casein and Caseinates
Collagen
Egg Protein
Gelatin
Insect Protein
Milk Protein
Whey Protein
Other Animal Protein
Microbial By Protein Type Algae Protein
Mycoprotein
Plant By Protein Type Hemp Protein
Pea Protein
Potato Protein
Rice Protein
Soy Protein
Wheat Protein
Other Plant Protein
End User Animal Feed
Food and Beverages By Sub End User Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternative Products
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
Personal Care and Cosmetics
Supplements By Sub End User Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
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Market Definition

  • End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
  • Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
  • Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
  • End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
Keyword Definition
Alpha-lactalbumin (α-Lactalbumin) It is a protein that regulates the production of lactose in the milk of almost all mammalian species.
Amino acid It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters.
Blanching It is the process of briefly heating vegetables with steam or boiling water.
BRC British Retail Consortium
Bread improver It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread.
BSF Black Soldier Fly
Caseinate It is a substance produced by adding an alkali to acid casein, a derivative of casein.
Celiac disease Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye.
Colostrum It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins.
Concentrate It is the least processed form of protein and has a protein content ranging from 40-90% by weight.
Dry protein basis It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat.
Dry whey It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative.
Egg protein It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin.
Emulsifier It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water.
Enrichment It is the process of addition of micronutrients that are lost during the processing of the product.
ERS Economic Research Service of the USDA
Extrusion It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades.
Fava Also known as Faba, it is another word for yellow split beans.
FDA Food and Drug Administration
Flaking It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers.
Foaming agent It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Fortification It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gelling agent It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel.
GHG Greenhouse Gas
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Hemp It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use.
Hydrolysate It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest.
Hypoallergenic It refers to a substance that causes fewer allergic reactions.
Isolate It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight.
Keratin It is a protein that helps form hair, nails, and the outer layer of skin.
Lactalbumin It is the albumin contained in milk and obtained from whey.
Lactoferrin It is an iron‑binding glycoprotein that is present in the milk of most mammals.
Lupin It is the yellow legume seeds of the genus Lupinus.
Millenial Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996.
Monogastric It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses.
MPC Milk protein concentrate
MPI Milk protein isolate
MSPI Methylated soy protein isolate
Mycoprotein Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption.
Nutricosmetics It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty.
Osteoporosis It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D.
PDCAAS Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it.
Per-capita consumption of animal protein It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population.
Per-capita consumption of plant protein It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population.
Quorn It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten.
RTD Ready-to-Drink
RTS Ready-to-Serve
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Softgel It is a gelatin-based capsule with a liquid fill.
SPC Soy protein concentrate
SPI Soy protein isolate
Spirulina It is a biomass of cyanobacteria that can be consumed by humans and animals.
Stabilizer It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics.
Supplementation It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies.
Texturant It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products.
Thickener It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties.
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
TSP Textured soy protein
TVP Textured vegetable protein
WPC Whey protein concentrate
WPI Whey protein isolate
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
  • Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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