United Kingdom Probiotics Market- Growth, Trends, and Forecast (2020 - 2025)

The United Kingdom probiotics market is segmented by Type (Animal Feed, Dietary Supplements, and Functional Food & Beverages), by Distribution channel (Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and others).

Market Snapshot

Study Period:


Base Year:



5.6 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The United Kingdom's probiotics market is projected to grow at a CAGR of 5.6% during the forecast period, 2020-2025.

  • Demand for probiotics in the United Kingdom is likely to witness the fastest growth in overall Europe. Animal feed represents the smallest probiotic product type in the region, with the market being dominated by dietary supplements and functional foods & beverages. The latter two segments are also slated to register more rapid growth as compared to other segments.
  • The position of probiotics is expected to find its wide application mostly in terms of preventive measures (Dietary supplements), which account for a major share and this application is likely to witness the fastest growth during the forecast period.

Scope of the report

The United Kingdom's probiotics market is segmented by type as Animal Feed, Dietary Supplements, and Functional Food & Beverages, by Distribution channel as Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and others.

By Type
Functional Food & Beverages
Dietary Supplements
Animal Feed
By Distribution Channel
Health Stores/Pharmacies
Online Retail Stores

Report scope can be customized per your requirements. Click here.

Key Market Trends

Demand for Probiotic Infused Functional Food & Beverages Products

Prevention and cure of disorders such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements. The past decade has witnessed the launch of more than 500 food & beverage probiotic products, which have garnered exceptional response in terms of acceptance.

Some of the factors that lead to digestive disorders are bloating and reduction in resistance to infections include poor and untimely diet, age and stress levels. Studies have revealed that consuming products enhanced with probiotics has been successful in moderating these conditions to a large extent. The presence of lactose-intolerant consumers is one of the main reasons, driving the probiotics market in the country, in fact, Europe has witnessed a strong demand for probiotics induced products over the past years.

To understand key trends, Download Sample Report

Innovation in Formulation, Delivery and Marketing of Probiotics

Probiotics are moving beyond digestive health to immunity, feminine health, oral health, skin health, weight control and diabetes, cognitive health, sports endurance, and the gut-brain axis, gut-muscle axis, and cardiovascular health. They are proving to be one of the most versatile ingredients of all time.

Consumer needs and preferences are ever-changing, but it’s important to understand them for market opportunities. As consumers become more familiar with probiotics, they are exploring various delivery systems. Innovations are being made in probiotic delivery formats. The traditional dietary supplement format will remain the most vital, but new delivery technologies that protect strains and deliver them with greater accuracy will become a more important part of the probiotic category.

To understand geography trends, Download Sample Report.

Competitive Landscape

The United Kingdom's probiotics market witnesses dominance from the giants, such as Nestle, Danone, and Yakult. Actimel, Activia, and Yakult are the top brands in probiotics on a global level. Other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), Biogaia, among others.

Product innovation with an increase in research and development spending are some of the key strategies adopted by companies operating in the region. Major players are focusing on understanding the altering consumer demands and expectations from probiotic products while keeping a detail on sustainable packaging/delivery formats.

You can also purchase parts of this report. Do you want to check out a section wise price list?

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Functional Food & Beverages

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Health Stores/Pharmacies

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle S.A.

      2. 6.4.2 Groupe Danone

      3. 6.4.3 Pepsico Inc

      4. 6.4.4 Yakult Honsha

      5. 6.4.5 Lifeway Foods

  7. *List Not Exhaustive

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Related Reports