UK Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers United Kingdom Probiotic Manufacturers and it is segmented by Type (Functional Food and Beverages, Dietary Supplements, and Animal Feed); and Distribution Channel (Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels). The market size and values in (USD Million) during the forecasted years for the above segments.

UK Probiotics Market Size

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United Kingdom Probiotics Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.91 Billion
Market Size (2029) USD 2.27 Billion
CAGR (2024 - 2029) 3.62 %
Market Concentration Low

Major Players

United Kingdom Probiotics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UK Probiotics Market Analysis

The United Kingdom Probiotics Market size is estimated at USD 1.91 billion in 2024, and is expected to reach USD 2.27 billion by 2029, growing at a CAGR of 3.62% during the forecast period (2024-2029).

The significant aspect influencing market expansion is consumer preference for natural products. The industry in the United Kingdom is expanding as consumers' concerns about preventative healthcare and the efficacy of probiotic microorganisms on health develops. Demand for probiotics has risen due to a growth in the use of functional foods, which, in addition to providing essential nourishment, can potentially improve health. Obesity, digestive problems, and gastrointestinal infections are major problems most of the population faces. The probiotics industry is fueled by consumer demand for health-related products, particularly among the younger population.

Functional foods and beverages containing probiotics are recognized for enhancing intestinal health and providing other benefits like increased immunity. Additionally, These digestive supplements are being recommended by medical specialists around the region to help consumers who suffer from indigestion or heartburn. According to information supplied by the British health insurance provider Bupa in 2021, almost four out of 10 Britons experience dyspepsia each year. Indigestion symptoms frequently include pain or a burning sensation behind the ribs or higher up in the chest, though it can affect people differently. The point of sale for these supplements through pharmacies and drug stores rose.

UK Probiotics Market Trends

This section covers the major market trends shaping the UK Probiotics Market according to our research experts:

Demand for Probiotic Infused Functional Food & Beverages Products

The importance of gut health and its connection with mental health, weight loss, and healthy skin fosters the growth of probiotic products in the United Kingdom. Consumers are opting for digestive supplements with muscular bacterial strains and high CFU (Colony Forming Units) since they claim to increase the chances for good bacteria to colonize the gut. This trend is expected to boost the growth of the probiotic functional food & beverages products market during the forecast period. Additionally, those suffering from acne or hormonal imbalances opt for probiotics & prebiotics that specifically focus on the immune system to soothe skin irritation. Moreover, probiotics assist in recovering from diabetes and are preferred by consumers in the region. Since the ultimate disease prevention is healing the root cause rather than superficial treatments, probiotics are gaining popularity in the country. Manufacturers are focusing on developing products to achieve a more extensive consumer base.

United Kingdom Probiotics Market: Number of individuals registered with diabetes, England Wales, 2021

Innovation in Formulation, Delivery and Marketing of Probiotics

Probiotics are one of the world's most adaptable substances. Immunity, feminine health, oral health, skin health, weight control and diabetes, cognitive health, sports endurance, the gut-brain axis, gut-muscle axis, and cardiovascular health are all probiotics. As a result, consumer preferences and requirements are constantly shifting, yet knowing them is critical for seizing market possibilities. This results in the usage of supplements such as vitamins and minerals that assist in overall well-being are being extensively retailed across the region. Major players in the market are focused on product innovations and developments. For example, BioGaia launched its probiotic product in the United Kingdom, Diorabyota, which is a probiotic digestive supplement. People are experimenting with new distribution techniques as they become more familiar with probiotics. For instance, in march 2022, Cymbiotika company launched its e-commerce platform that offers probiotic supplements across the United Kingdom. These products are claimed to be natural and are usually available in capsule and tablet formats. Traditional dietary supplement formats will continue to be significant, but their application will change. Companies such as BeLive and BioGaia began producing probiotic candies and gummies.

United Kingdom Probiotics Market: Sales of Vitamins Mineral Supplements, Value in USD million, 2018-2021

UK Probiotics Industry Overview

Major players, such as Nestle, Danone, and Yakult, dominate the probiotics market in the United Kingdom. Actimel, Activia, and Yakult are the top brands in probiotics globally. The other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), and BioGaia. Product innovation and increased R&D expenditure are key strategies adopted by companies operating in the region. The major players are focusing on catering to the altering demands of consumers for probiotic products while keeping an eye on sustainable packaging/delivery formats.

UK Probiotics Market Leaders

  1. Lifeway Foods Inc

  2. BioGaia

  3. PepsiCo Inc

  4. Danone S A

  5. Yakult Honsha Co Ltd

*Disclaimer: Major Players sorted in no particular order

United Kingdom Probiotics Market Concentration
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UK Probiotics Market News

  • In February 2022, Optibac Probiotics company launched its new vegan gummies for adults across the United Kingdom. The company claims that these products are designed to support adults' gut and immune health. These products are available in strawberry flavors.
  • In August 2021, Muller launched its gut health yogurt, Gut Glory, in the United Kingdom. The yogurt comes in different flavors salted caramel, strawberry with fiber, rhubarb peach, and mango with thread.
  • In June 2021, HempFusion launched its probiotic line with Probulin. They offer different products for various solutions in gut health. The products enhance immune health and overall well-being.

UK Probiotics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Functional Food and Beverages

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Health Stores/Pharmacies

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 Groupe Danone

      3. 6.3.3 Pepsico Inc.

      4. 6.3.4 Yakult Honsha

      5. 6.3.5 BioGaia

      6. 6.3.6 Lifeway Foods

      7. 6.3.7 Now Foods

      8. 6.3.8 Bio & Me

      9. 6.3.9 Optibac Probiotics

      10. 6.3.10 Protexin Probiotics

    4. *List Not Exhaustive

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UK Probiotics Industry Segmentation

Probiotics are live microorganisms that are intended to have health benefits when consumed. These microorganisms are incorporated into food and beverages to enhance the nutrition profile of the final product. The probiotics market in the United Kingdom is segmented into functional food and beverages, dietary supplements, and animal feed. The market is segmented into distribution channels: supermarkets/hypermarkets, health stores/pharmacies, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Functional Food and Beverages
Dietary Supplements
Animal Feed
Distribution Channel
Health Stores/Pharmacies
Online Retail Stores
Other Distribution Channels
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UK Probiotics Market Research FAQs

The United Kingdom Probiotics Market size is expected to reach USD 1.91 billion in 2024 and grow at a CAGR of 3.62% to reach USD 2.27 billion by 2029.

In 2024, the United Kingdom Probiotics Market size is expected to reach USD 1.91 billion.

Lifeway Foods Inc, BioGaia, PepsiCo Inc, Danone S A and Yakult Honsha Co Ltd are the major companies operating in the United Kingdom Probiotics Market.

In 2023, the United Kingdom Probiotics Market size was estimated at USD 1.84 billion. The report covers the United Kingdom Probiotics Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United Kingdom Probiotics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

UK Probiotics Industry Report

Statistics for the 2024 UK Probiotics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Probiotics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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UK Probiotics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)