United Kingdom Probiotics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The probiotics market in the United Kingdom is segmented by Type (Animal Feed, Dietary Supplements, and Functional Food and Beverages), and Distribution Channel (Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels).

Market Snapshot

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.6 %

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Market Overview

The probiotics market in the United Kingdom is projected to register a CAGR of 5.6% during the forecast period of 2020-2025.

  • the demand for probiotics in the United Kingdom is expected to witness the fastest growth in overall Europe. Animal feed represents the smallest probiotic product type in the region, with the market being dominated by dietary supplements and functional foods & beverages. The latter two segments are also slated to register more rapid growth as compared to other segments.
  • The probiotics are expected to find wide applications, mostly in terms of preventive measures (Dietary supplements), which account for a major share. The demand for probiotics is expected to increase during the forecast period.

Scope of the report

The probiotics market in the United Kingdom is segmented by type (animal feed, dietary supplements, and functional food and beverages), and distribution channel (supermarkets/hypermarkets, health stores/pharmacies, online retail stores, and other distribution channels).

By Type
Functional Food and Beverages
Dietary Supplements
Animal Feed
By Distribution Channel
Health Stores/Pharmacies
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Demand for Probiotic Infused Functional Food & Beverages Products

Prevention and cure of disorders, such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with the increasing levels of consciousness regarding health and wider access to probiotic dietary supplements. About 500 food and beverage probiotic products were introduced to the market in the past decade, which garnered exceptional response in terms of acceptance.

Some of the factors that lead to digestive disorders are bloating and reduction in resistance to infections include poor and untimely diet, age, and stress levels. Studies revealed that consuming products enhanced with probiotics has been successful in moderating these conditions to a large extent. The presence of lactose-intolerant consumers is one of the main reasons driving the growth of the probiotics market in the country. Europe registered a strong demand for probiotics-induced products in the past years.

Value of the probiotic supplements market in leading countries in Europe in 20161

Innovation in Formulation, Delivery and Marketing of Probiotics

Probiotics are moving beyond digestive health to immunity, feminine health, oral health, skin health, weight control and diabetes, cognitive health, sports endurance, and the gut-brain axis, gut-muscle axis, and cardiovascular health. They are proving to be one of the most versatile ingredients of all time.

Consumer needs and preferences are ever-changing, but it’s important to understand them for market opportunities. As consumers become more familiar with probiotics, they are exploring various delivery systems. Innovations are being made in probiotic delivery formats. The traditional dietary supplement format will remain the most vital, but new delivery technologies that protect strains and deliver them with greater accuracy will become a more important part of the probiotic category.

Product Launches Ratio of Probiotic Foods, by Category, Global, 2008-20151

Competitive Landscape

The probiotics market in the United Kingdom is dominated by major players, such as Nestle, Danone, and Yakult. Actimel, Activia, and Yakult are the top brands in probiotics globally. The other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), and Biogaia, among others.

Product innovation and an increase in R&D expenditure are some of the key strategies adopted by companies operating in the region. the major players are focusing on catering to the altering demands of consumers for probiotic products while keeping an eye on sustainable packaging/delivery formats. 

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Functional Food and Beverages

      2. 5.1.2 Dietary Supplements

      3. 5.1.3 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Health Stores/Pharmacies

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Groupe Danone

      3. 6.4.3 Pepsico Inc.

      4. 6.4.4 Yakult Honsha

      5. 6.4.5 Lifeway Foods

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The United Kingdom Probiotics Market market is studied from 2016 - 2026.

The United Kingdom Probiotics Market is growing at a CAGR of 5.6% over the next 5 years.

Nestle U.K., Danone, Yakult, Lifeway Foods, Pepsico U.K. are the major companies operating in United Kingdom Probiotics Market.

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