Canadian Asset Management Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Canadian Wealth Management Companies and it is segmented by asset class, source of funds, type of asset management firms, and revenue by type of asset management firms. The market sizes and forecasts in value (USD) for all the above segments.

Canada Asset Management Market Size

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Canada Asset Management Market Summary
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Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 4.00 %
Market Concentration High

Major Players

Canada Asset Management Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Canada Asset Management Market Analysis

The Canadian asset management Market has generated a revenue of over USD 4.57 trillion in the current year and is anticipated to register a CAGR of more than 4% for the forecast period.

Certain active categories have generated strong asset growth, like large-cap equity funds, government-focused fixed-income funds, money market funds, and specialized products. Canadian investment managers have been investing in alternatives much before the counterpart countries hopped onto the bandwagon due to low-interest rates and volatile public markets. The fintech market in Canada is also growing at a fast pace, aiding the overall growth of the asset management industry.

Additionally, though the industry has shown its trademark resilience, homegrown leaders continue to feel the pressure of mounting competition, consumer shifts, and rippling impacts of the global pandemic. Big asset managers are looking at expanding into alternatives and low-cost beta products to the point where many players have gone down the route of partnering with a hedge fund or private equity managers on the alpha side and looking into ETF-style platforms on the beta site.

The industry’s relationship with technology has also brightened, even if familiar uncertainties linger. While organizations are becoming more confident and adept in adopting the likes of blockchain, bots, data analytics, and artificial intelligence (AI), reservations persist as to how these resources will pay back their investments and how organizations can mitigate their potential risks. Moreover, considering that there is always a new competitor willing to look beyond these reservations, organizations are feeling the pressure to make a decision or fall behind.

Fixed-income markets were disrupted at the beginning of the COVID-19 crisis. As whole industries temporarily shut down, businesses and households ran down their savings or needed credit to survive income losses. As volatility increased, portfolio managers sold securities to manage their leveraged exposures or meet actual and anticipated margin calls and redemption requests. In financial markets, a substantial part of the demand for money comes from asset managers. Post-COVID-19, the Canadian ETF space reached another all-time high as economic opportunities and risks, along with product innovation, spur continued demand among investors.

Canada Asset Management Market Trends

Responsible Investment Funds are Driving the Market

The rising demand for RI among Canadian individual investors is being met with greater availability and diversity of retail RI products as longer-standing RI firms expand their product offerings and newer entrants to the space launch RI products. Assets in designated RI retail mutual funds have increased, representing a growth of 36% over the last two years. Meanwhile, assets in exchange-traded funds (ETFs) managed under RI strategies have more than doubled over the last two years in Canada. Responsible investment (RI) has taken its place as the predominant investment approach among Canadian investors. Assets in Canada being managed using at least one RI strategy increased subsequently over the years. Responsible investing comprises a majority of Canada’s professionally managed assets, accounting for more than 60% of all Canadian AUM.

Canada Asset Management Market: Canadian Responsible Investment Assets, In USD Trillion, 2018-2022

Exchange Traded Funds and Mutual Funds are Driving the Asset Management Market in Canada

Canada mutual funds and ETFs invest in a wide range of asset classes in Canada. Depending on their mandate, these funds may invest in equities, fixed income, commodities, and alternatives. However, equities and bonds are the most common asset classes. These funds cover a wide range of stocks across all sectors of the market, as well as market caps and share classes. They can be indexed or actively managed. Besides shorter fixed income, some ETFs invest in Treasury Inflation-protected Securities (TIPS), which can increase in value as inflation rises, or senior loan–based ETFs that protect investors from rising interest rates.

Canada Asset Management Market: Value Of Assets in Mutual Funds and ETFs, In Canada, In USD Billions, 2022

Canada Asset Management Industry Overview

The Canadian asset management market is highly competitive, with the presence of major international players and multiple domestic players. The market studied presents opportunities for growth during the forecast period, which is expected to further drive the market competition. The major players operating in the market include RBC Group, TD Asset Management Inc., BlackRock Asset Management Canada Ltd, CIBC Asset Management Inc., and Fidelity Canada Institutional among others.

Canada Asset Management Market Leaders

  1. RBC Group

  2. TD Asset Management Inc.

  3. BlackRock Asset Management Canada Ltd

  4. CIBC Asset Management Inc.

  5. Fidelity Canada Institutional

*Disclaimer: Major Players sorted in no particular order

Canada Asset Management Market Concentration
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Canada Asset Management Market News

  • June 2023: Ninepoint Partners LP, one of Canada’s investment management firms, has announced the expansion of its partnership with Chicago-based private credit asset management firm Monroe Capital LLC, a leader in middle-market private lending with approximately USD 16 billion in assets under management.
  • April 2023: CapIntel, a financial technology company, has made a new strategic partnership with SEI, a global provider of technology and investment solutions that connect the financial services industry. SEI will likely utilize CapIntel’s intuitive sales platform to further streamline sales and marketing processes and enhance communications around SEI’s investment solutions.

Canadian Asset Management Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Use of Data-Driven Approaches

    3. 4.3 Market Restraints

      1. 4.3.1 Stringent Regulatory Scenario

    4. 4.4 Market Opportunities

      1. 4.4.1 Integration of Novel Technologies

    5. 4.5 Insights on Industry Policies and Government Regulations

    6. 4.6 Insights on Asset Management Process Flow

    7. 4.7 Industry Attractiveness: Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Suppliers

      2. 4.7.2 Bargaining Power of Buyers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitutes

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Insights on Technological Innovations Shaping the Market

    9. 4.9 Impact of COVID-19 on the Market


    1. 5.1 By Asset Class

      1. 5.1.1 Equity

      2. 5.1.2 Fixed Income

      3. 5.1.3 Alternative Investment

      4. 5.1.4 Hybrid

      5. 5.1.5 Cash Management

    2. 5.2 By Source of Funds

      1. 5.2.1 Pension Funds and Insurance Companies

      2. 5.2.2 Individual Investors (Retail+ High Net Worth Clients)

      3. 5.2.3 Corporate Investors

      4. 5.2.4 Other Sources of Funds (Government, Trust Funds, and Other Sources)

    3. 5.3 By Type of Asset Management Firms

      1. 5.3.1 Large Financial Institutions/Bulge Brackets Banks

      2. 5.3.2 Mutual Funds and ETFs

      3. 5.3.3 Private Equity and Venture Capital

      4. 5.3.4 Fixed Income Funds

      5. 5.3.5 Hedge Funds

      6. 5.3.6 Other Types of Asset Management Firms


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 RBC Group

      2. 6.2.2 TD Asset Management Inc.

      3. 6.2.3 BlackRock Asset Management Canada Ltd.

      4. 6.2.4 CIBC Asset Management Inc.

      5. 6.2.5 Fidelity Canada Institutional

      6. 6.2.6 CI Investments Inc. (including CI Institutional Asset Management)

      7. 6.2.7 Mackenzie Investments

      8. 6.2.8 1832 Asset Management LP (Scotiabank)

      9. 6.2.9 Manulife Asset Management Ltd.

      10. 6.2.10 Brookfield Asset Management Inc.*

    3. *List Not Exhaustive


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Canada Asset Management Industry Segmentation

Asset management is one of the most widely demanded markets as people are adopting digitalization. A complete background analysis of the Canadian asset management market includes an assessment of the economy, market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles in the report. 

The Canadian asset management market is segmented by asset class (equity, fixed income, alternative investment, hybrid, cash management), source of funds (pension funds and insurance companies), individual investors (retail+ high net worth clients), corporate investors, other sources (government, trust funds, and others), and type of asset management firms (large financial institutions/bulge bracket banks, mutual funds and ETFs, private equity and venture capital, fixed income funds, hedge funds, and other types).

The report offers market sizes and forecasts in value (USD) for all the above segments.

By Asset Class
Fixed Income
Alternative Investment
Cash Management
By Source of Funds
Pension Funds and Insurance Companies
Individual Investors (Retail+ High Net Worth Clients)
Corporate Investors
Other Sources of Funds (Government, Trust Funds, and Other Sources)
By Type of Asset Management Firms
Large Financial Institutions/Bulge Brackets Banks
Mutual Funds and ETFs
Private Equity and Venture Capital
Fixed Income Funds
Hedge Funds
Other Types of Asset Management Firms
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Canadian Asset Management Market Research FAQs

The Canada Asset Management Market is projected to register a CAGR of greater than 4% during the forecast period (2024-2029)

RBC Group, TD Asset Management Inc., BlackRock Asset Management Canada Ltd, CIBC Asset Management Inc. and Fidelity Canada Institutional are the major companies operating in the Canada Asset Management Market.

The report covers the Canada Asset Management Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Canada Asset Management Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Canadian Asset Management Industry Report

Statistics for the 2024 Canada Asset Management market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Canada Asset Management analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Canadian Asset Management Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)