United Kingdom Full Service Restaurants Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

United Kingdom Full Service Restaurants Market Analysis

The United Kingdom Full Service Restaurants Market size is estimated at 33.49 billion USD in 2025, and is expected to reach 47.52 billion USD by 2030, growing at a CAGR of 7.25% during the forecast period (2025-2030).

The restaurant industry in the United Kingdom continues to evolve with changing consumer preferences and technological adoption. The sector has witnessed significant digital transformation, with approximately 84% of UK citizens now using QR codes for meal payments in restaurants as of 2022. This technological integration extends beyond payments to include digital menu boards, kitchen automation systems, and reservation platforms, reflecting the industry's commitment to enhancing operational efficiency and customer experience. The presence of over 3.4 million European nationals in the United Kingdom has significantly influenced the diversity of cuisine offerings and dining preferences, contributing to a rich culinary landscape.

The industry has experienced substantial growth in premium dining establishments, exemplified by the addition of one three-Michelin-star restaurant, five two-Michelin-star restaurants, and 19 one-Michelin-star restaurants to the prestigious list in January 2023, bringing the total to 200 Michelin-starred restaurants. This expansion in high-end dining options reflects growing consumer appreciation for exceptional culinary experiences and a willingness to spend on quality dining. The average order value in full-service restaurant establishments reached USD 21.45 in 2022, indicating strong consumer spending patterns and a preference for quality dining experiences.

The market is witnessing a significant shift towards health-conscious and sustainable dining options, with approximately 3.5 million vegans (7% of the population) and 22 million flexitarians driving demand for plant-based and health-focused menu items. Restaurants are responding by expanding their vegetarian and vegan offerings, incorporating locally sourced ingredients, and emphasizing nutritional transparency on their menus. This trend has led to the emergence of numerous health-focused restaurant concepts and the adaptation of traditional menus to include more sustainable and healthy options.

The international tourism sector plays a crucial role in shaping the full-service restaurant landscape, with the United Kingdom welcoming approximately 30 million overseas visits in 2022. This substantial tourist influx has encouraged restaurants to offer diverse international cuisines while maintaining authentic flavors to cater to both domestic and international palates. The industry has responded by developing fusion concepts that blend traditional British cuisine with international flavors, creating unique dining experiences that appeal to a broad customer base while preserving cultural authenticity.

United Kingdom Full Service Restaurants Market Trends

Italian cuisine gains traction in the United Kingdom, driven by demand for cosmopolitan cuisines

• Around 35,129 full service restaurants were operating within the United Kingdom in 2022, down from 42,070 in 2021. In addition to the changes brought about by the COVID-19 pandemic, the technology industry is also evolving rapidly. Restaurants may revolve around good quality food and service, but technology also plays a significant role in the foodservice market. For example, in 2020, QR codes became far more filtered into the mainstream restaurant market. Over 84% of UK citizens have used a QR code to pay for a meal, establishing their presence as a staple in restaurant payment options. This trend grew in 2022 and will further play an important role in the growth of full service restaurants.
• European cuisine held a major market share of 46.9% of the full service market in 2022. Italian cuisine is becoming more common among consumers around the country. The demand for cosmopolitan cuisines, vibrant ingredients, and less sugary desserts is rising. In 2020, an average of 88 g of pizza was consumed per person per week in the United Kingdom. Some popular Italian dishes in the country are pastas, tomato sauces, pesto, Prosciutto di Parma, Prosciutto San Daniele, and Prosecco. Likewise, many Italian cheeses, such as Parmigiano Reggiano, Mascarpone, and mozzarella, are also popular.
• Independent restaurants held a major share of 67.6% of the full service market in 2022. In the United Kingdom, small, independently-run restaurants continue to trade and thrive. In contrast to the impersonal franchises, the proprietors of these small businesses frequently designate comfortable corners where customers may gather, mingle, and enjoy a meal in casual and frequently homely conditions. Tourists visit local restaurants to explore the culture of the region.

Demand for full service restaurants to grow in the United Kingdom, driven by consumer preferences for innovation and local cuisines

• The demand for full service restaurants is expected to increase due to changes in consumer behavior and demand for local cuisines. Consumers, at present, are looking for innovation in food and technology. Around 40% of restaurant consumers are comfortable dining out regardless of contactless payment options, but 56% of restaurant consumers say that such options are of importance to them. In 2022, popular dishes in the country included lamb chops, chicken/lamb biryani, salmon sashimi, and falafel, priced at USD 14.5, USD 12.5, USD 7.2, and USD 7.1 per 300 g, respectively. The demand for innovation and customization in food menus will fuel the full service market's growth.
• As Latin American cuisine has become so popular, restaurants offering Mexican cuisine have increased the variety of dishes they offer. Due to the increasing demand, many Mexican restaurants are increasingly offering a variety of specialized tacos, quesadillas, burritos, and nachos on their menus. Popular Mexican dishes, including falafel and hummus, were priced at USD 5.4 and 7.2, respectively, per 300 g in the country. Operators will have to compete for the most compelling offerings due to the shift in consumer demand. The average order value for FSR was priced at USD 21.45 in 2022. The demand for full service restaurants in the United Kingdom is a growing premiumization trend, and there is an increasing demand for various international cuisines by tourists. The number of overseas visits to the United Kingdom totaled nearly 30 million in 2022, increasing by over 20 million from 2021. In the country, the most popular international cuisines are Chinese, Indian, and Mexican cuisines. Chinese cuisines were most popular in cities like Glasgow, London, Birmingham, Belfast, and Cardiff.

Segment Analysis: Cuisine

European Segment in UK Full Service Restaurants Market

European cuisine continues to dominate the UK full service restaurants market, commanding approximately 47% market share in 2024. This significant market position is primarily driven by the widespread popularity of Italian, French, and British cuisines among UK consumers. The segment's strength is particularly evident in major metropolitan areas where restaurants specializing in classic British dishes, Italian pasta and pizza, and French fine dining restaurants have established strong customer bases. Italian cuisine remains especially popular among younger demographics, with consumers aged 16-24 years and 25-39 years showing a strong preference for Italian dishes. The segment's success is further bolstered by the large European expatriate population in the United Kingdom, creating sustained demand for authentic European dining experiences.

Latin American Segment in UK Full Service Restaurants Market

The Latin American cuisine segment is demonstrating remarkable growth potential in the UK full service restaurants market, projected to grow at approximately 8% during 2024-2029. This impressive growth trajectory is driven by increasing consumer interest in Mexican, Colombian, and Peruvian cuisines. The segment's expansion is particularly notable in urban centers like London, Birmingham, and Great Britain, where restaurants are innovating with authentic Latin American dishes while adapting to British palates. Mexican cuisine, in particular, has gained significant traction, with dishes like tacos, pupusas, and nachos becoming increasingly popular among British consumers. The growth is further supported by restaurants diversifying their menu offerings and introducing exotic Colombian dishes such as Sancocho, Frijoles, and Arepas, particularly in Central London and Liverpool.

Remaining Segments in Cuisine Segmentation

The UK full service restaurants market features several other significant cuisine segments including Asian, Middle Eastern, North American, and other specialty cuisines. The Asian segment, particularly Chinese, Japanese, Thai, and Indian cuisines, maintains a strong presence with popular dishes like sushi, curry, and stir-fries. Middle Eastern cuisine has carved out its niche by offering healthy, Mediterranean-style dishes that cater to health-conscious consumers, while North American restaurants focus on premium burger concepts and American-style dining experiences. Other specialty cuisines, including African and Caribbean, contribute to the market's diversity by offering unique dining experiences and catering to specific ethnic communities within the United Kingdom.

Segment Analysis: Outlet

Independent Outlets Segment in UK Full Service Restaurants Market

Independent restaurants dominate the UK full service restaurants market, commanding approximately 67% market share in 2024. These establishments have gained significant traction due to their ability to offer unique dining experiences and customize menus according to local preferences. Independent restaurants are increasingly focusing on incorporating plant-based options to cater to the growing vegan population, which comprises around 3.5 million people in the UK. The segment's success can be attributed to operators' emphasis on developing exclusive dining areas and experiences specific to their business model. Many independent restaurants are leveraging technology for personalized services, with studies showing that UK consumers are increasingly receptive to sharing their data for enhanced dining experiences. These establishments are particularly popular among health-conscious consumers and are known for their innovative menu offerings and sustainable dining approaches.

Chained Outlets Segment in UK Full Service Restaurants Market

The chain restaurant segment is projected to exhibit strong growth at approximately 7% CAGR from 2024 to 2029, driven by increasing consumer demand for personalization and menu innovation. These establishments are actively expanding their presence by incorporating regionally specialized cuisine and leveraging advanced technologies to enhance operational efficiency. Chain restaurants are focusing on digital transformation, implementing new technologies for faster transactions and improved order accuracy while ensuring safe dining experiences. The segment's growth is further supported by restaurants expanding beyond their primary offerings into retail spaces. Chain operators are particularly successful in adapting to changing consumer preferences by offering customizable menu options, with over a quarter of their dishes now being customizable. This flexibility allows them to maintain variety while operating with streamlined menus and improved operational efficiency.

Segment Analysis: Location

Standalone Segment in UK Full Service Restaurants Market

Standalone full service restaurants dominate the UK market, commanding approximately 77% market share in 2024. These establishments have gained significant popularity due to their strategic locations in high-traffic areas and their ability to offer innovative and trendy menu options. Fine dining restaurants particularly prefer the standalone format for their operations, with the United Kingdom hosting numerous Michelin-starred establishments. The segment's success is further driven by the increasing focus on health-conscious and sustainable dining options, with many restaurants incorporating these elements into their business models. Standalone outlets have also demonstrated remarkable adaptability by embracing digital technologies, implementing contactless payments, and enhancing their delivery capabilities to meet evolving consumer preferences.

Lodging Segment in UK Full Service Restaurants Market

The lodging segment is projected to exhibit the strongest growth in the full-service restaurant market between 2024 and 2029, with an expected growth rate of approximately 13%. This exceptional growth is primarily driven by the increasing number of tourists and business professionals visiting the United Kingdom. The segment's expansion is further supported by the countrywide development of hotels and lodging facilities to accommodate the growing visitor population. Major international hotel chains are actively expanding their presence across the country, with significant developments particularly concentrated in London. The growth is also fueled by the rising concept of food tourism and the convenience factor associated with in-premise dining facilities, making hotel restaurants an attractive option for both leisure and business travelers.

Remaining Segments in Location Segmentation

The market's other location segments include retail, leisure, and travel, each serving distinct consumer needs and preferences. Retail locations, such as shopping malls and supermarkets, cater to consumers seeking convenient dining options during their shopping experiences. The leisure segment encompasses restaurants in entertainment venues, movie theaters, and sports facilities, providing specialized dining experiences for event-goers. Travel locations, primarily found in airports, railway stations, and highways, serve the needs of travelers and commuters. Each of these segments contributes uniquely to the market's diversity and helps create a comprehensive foodservice ecosystem across the United Kingdom.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.