United Kingdom Full Service Restaurants Market Size and Share

United Kingdom Full Service Restaurants Market (2025 - 2030)
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United Kingdom Full Service Restaurants Market Analysis by Mordor Intelligence

The United Kingdom full service restaurant market was valued at USD 33.49 billion in 2025 and estimated to grow from USD 35.78 billion in 2026 to reach USD 49.85 billion by 2031, at a CAGR of 6.85% during the forecast period (2026-2031). Digital ordering, experience-led dining, and sustained menu innovation are reshaping competitive dynamics as operators pivot from location-driven models to omnichannel engagement. Independent venues still dominate footfall, yet chained concepts accelerate faster by leveraging scale in data analytics, procurement, and labor scheduling. Consumers increasingly favor restaurants that embed sustainability in sourcing and operations, rewarding brands that disclose carbon metrics and invest in energy-efficient kitchens. At the same time, regulatory cost pressure from a higher National Living Wage and elevated National Insurance contributions to margin compression, sharpening focus on automation and dynamic pricing. Technology partnerships spanning AI-enabled point-of-sale, reservation, and loyalty platforms give adopters a measurable edge in maximizing revenue per labor hour.

Key Report Takeaways

  • By cuisine, European dishes led with 46.78% revenue share in 2025, while Latin American cuisine is projected to expand at an 7.79% CAGR through 2031.
  • By outlet, independent outlets accounted for 66.85% of spending in 2025, whereas chained counterparts are advancing at a 7.52% CAGR to 2031.
  • By location, standalone restaurants captured a 76.44% share in 2025, with lodging-based venues forecast to grow at a 10.23% CAGR over the period.
  • By service type, dine-in visits made up 68.92% of revenue in 2025, yet delivery formats are set to rise at a 8.88% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Cuisine: European Heritage Meets Latin Innovation

European cuisine holds a dominant 46.78% market share in 2025, reflecting the UK's strong cultural connection to Mediterranean, French, and Italian dining traditions. Latin American cuisine, however, is the fastest-growing segment, with an impressive 7.79% CAGR projected through 2031. This growth is driven by increasing consumer demand for bold flavors, visually appealing dishes, and authentic cultural experiences that stand out from mainstream offerings. Asian cuisine benefits from the UK's multicultural demographic and established supply chains, while Middle Eastern cuisine gains popularity due to its health-conscious positioning and innovative flavors. In contrast, North American cuisine faces challenges from market saturation in burger and barbecue concepts, prompting operators to shift toward premium positioning and experiential differentiation.

Research from the University of Birmingham highlights the societal value of diverse dining experiences, noting that exposure to various cuisines reduces cultural barriers and fosters social cohesion. This supports long-term demand for international offerings. Regional data from the Food Standards Agency reveals geographic differences in cuisine preferences: London leads in adopting international flavors, while Northern England shows a stronger preference for traditional European dishes. These insights present opportunities for operators who tailor their strategies to regional taste profiles. Additionally, the "Other FSR Cuisines" category encompasses emerging fusion concepts and plant-based innovators, signaling ongoing fragmentation and specialization within the broader market structure.

United Kingdom Full Service Restaurants Market: Market Share by Cuisine, 2025
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By Outlet: Independent Resilience Versus Chain Efficiency

Independent outlets hold a dominant 66.85% market share in 2025, yet chain operators are set to achieve faster growth with a strong 7.52% CAGR through 2031. This reflects a notable shift toward operational standardization and economies of scale, which favor multi-unit operators. Independent restaurants capitalize on local market knowledge, flexible menus, and authentic experiences to build customer loyalty. However, they face increasing challenges from rising operational costs and complex regulations, which disproportionately impact smaller operators. The sector-wide increase in the National Living Wage to GBP 12.21 per hour adds a significant cost burden, threatening the sustainability of independent businesses. In contrast, chain operators leverage their purchasing power and operational efficiencies to absorb these cost pressures effectively.

Technology adoption is driving competitive advantages for chain operators, who are implementing standardized POS systems, integrating delivery platforms, and utilizing customer relationship management tools. These technologies enable data-driven decision-making and operational optimization. According to the SevenRooms platform data, 74% of restaurant operators in the UK are expected to use artificial intelligence for operational improvements by 2025, with chain operators leading the way due to their investment capabilities and streamlined implementation processes. Independent operators are increasingly collaborating with technology providers and delivery platforms to access advanced operational tools. At the same time, they maintain their differentiation by focusing on personalized service, local sourcing, and menu innovation, areas that chain operators find difficult to replicate at scale.

By Locations: Standalone Dominance Faces Lodging Disruption

Standalone restaurants dominate the UK Full Service Restaurants market in 2025, holding a 76.44% share. Their success is attributed to location flexibility, brand independence, and strong community integration, which foster customer loyalty and a unique local appeal. However, this dominance is being challenged by lodging-based restaurants, which are growing at a robust 10.23% CAGR through 2031. Hotels increasingly treat food and beverage operations as profit centers rather than guest amenities, creating new competitive dynamics. Retail locations benefit from increased footfall and extended operating hours, while travel-based restaurants leverage captive audiences in airports and transport hubs to command premium pricing, capitalizing on convenience and location advantages. Standalone operators are responding to rising commercial rents and operational cost pressures by exploring partnerships with retail, lodging, and entertainment venues to access complementary customer flows and shared efficiencies, balancing the evolving competitive landscape. Brands such as The Hoxton exemplify successful integration of lodging and dining, combining upscale experiences that attract both hotel guests and local diners.​

Simultaneously, leisure-oriented locations capture increased weekend and holiday demand through experiential positioning, which helps diversify revenue streams beyond traditional patterns. Standalone restaurants, with their agility and community ties, maintain a competitive edge in delivering personalized experiences, yet they face mounting pressure from lodging and retail establishments growing steadily through strategic investments and evolving consumer behavior. As lodging-based dining grows faster, it reshapes the market by offering diversified and scalable food and beverage models, compelling standalone operators to innovate through collaborations and enhanced customer engagement. This shift underscores a market transition where location dynamics, operational models, and consumer expectations intersect, requiring full service restaurant operators to adapt strategically to sustain growth and profitability in a competitive and evolving UK market.

United Kingdom Full Service Restaurants Market: Market Share by Locations, 2025
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By Service Type: Dine-In Evolution Meets Delivery Innovation

Delivery services are anticipated to grow at a CAGR of 8.88% through 2031. In 2025, dine-in services are expected to hold a significant 68.92% market share. These trends underscore a shift in consumer behavior, transitioning from pandemic-driven necessities to a preference for convenience. Restaurants are increasingly integrating with delivery platforms. By partnering with companies such as Deliveroo, Uber Eats, Stuart, and Otter, they are creating omnichannel experiences. This approach prioritizes maximizing revenue per kitchen hour over traditional seat-based metrics. Takeaway services occupy a strategic position, combining elements of the dine-in experience with the convenience of delivery. They appeal to customers who value food quality and speed while maintaining direct relationships with restaurants, avoiding third-party platform commissions.

The evolution of dine-in services focuses on delivering differentiated experiences. Ambiance, service quality, and social interaction are key factors that distinguish dine-in from delivery and takeaway formats. This compels operators to justify premium positioning through intangible value creation rather than relying solely on food quality. Updated food safety guidelines from the Food Standards Agency ensure consistent quality across all service formats. These guidelines also establish compliance frameworks that favor operators with robust operational systems. Technology is driving the adoption of hybrid service models, enabling restaurants to optimize kitchen utilization across dine-in, takeaway, and delivery channels. Tools such as POS systems and inventory management solutions facilitate real-time resource allocation, guided by demand patterns and profitability analysis.

Geography Analysis

Regional economic conditions, demographic composition, and cultural preferences significantly influence the performance of full-service restaurants across the UK. In 2024, Northern England leads with a +6.2% growth in hospitality spending, surpassing the South's +4.8% increase. This growth is attributed to lower operational costs, the emergence of food tourism destinations, and a demographic shift favoring authentic dining experiences, as reported by UKHospitality. Cities such as Liverpool, Chester, and Sheffield, each experiencing a +2.4% growth in new restaurant sites, reflect a regional economic recovery that supports restaurant expansion beyond the traditional London-centric investment focus. The British Institute of Innkeeping highlights that Northern hospitality businesses exhibit greater resilience and growth potential compared to their Southern counterparts, who face challenges like higher commercial rents and operational cost pressures.

London retains its status as the UK's leading restaurant destination, with Deloitte's hotel investment surveys identifying the capital and Edinburgh as top locations for hospitality capital deployment. However, London faces unique challenges, including rising commercial rents, regulatory complexities, and intense competition. These factors create barriers for independent operators while favoring chain concepts with established operational systems. According to Food Standards Agency regional data, cuisine preferences and food safety compliance vary geographically. Metropolitan areas lead in adopting international cuisines, while rural and Northern regions show stronger preferences for traditional British fare. Scotland stands out with its integration of whisky and food tourism, offering premium positioning opportunities for restaurants that emphasize local heritage and authentic experiences.

Wales and Northern Ireland present emerging opportunities for restaurant expansion, supported by government initiatives aimed at developing the hospitality sector and increasing recognition of food tourism. The VisitBritain "Food is GREAT" campaign, in partnership with DEFRA, enhances international awareness of British culinary diversity, promoting regional specialties and encouraging operators to prioritize local sourcing and cultural authenticity. Regional economic development programs further support hospitality businesses, creating favorable conditions for restaurant growth in areas previously underserved by full-service dining options.

Competitive Landscape

The competitive landscape of the United Kingdom Full Service Restaurants market is characterized by moderate fragmentation, creating both intense competition and consolidation opportunities as operators vie across various dimensions such as cuisine authenticity, service quality, technological sophistication, and operational efficiency. Successful players differentiate themselves through vertical integration, robust technology adoption, and sustainability commitments, leveraging economies of scale while maintaining sensitivity to local market preferences, an advantage that independent operators find challenging to replicate consistently. This strategic balance enables market leaders to thrive amid diverse consumer demands.

Emerging disruptors are reshaping traditional competitive boundaries by introducing delivery-optimized formats, ghost kitchens, and technology-enabled service models that reduce reliance on labor while maintaining quality standards akin to full service. The sector’s regulatory environment, governed by Food Standards Agency guidelines, raises entry barriers favoring established operators with robust compliance systems, thereby protecting market quality and consumer safety. Concurrently, the rise of hybrid service models that integrate physical and digital customer touchpoints presents growth potential, especially when combined with innovation in plant-based cuisine and regional market expansion.

Technology adoption in the UK full service restaurants sector is evolving rapidly, with operators increasingly utilizing artificial intelligence for operational optimization. Leading competitors leverage data analytics for enhanced customer relationship management and inventory control, translating into operational excellence and sustainable competitive advantages across multiple segments. For instance, innovative brands are deploying AI-driven personalized marketing and seamless online ordering systems to enrich guest experiences. This integration of technological advancements with strategic market positioning underpins resilience and fuels growth in the competitive landscape.

United Kingdom Full Service Restaurants Industry Leaders

  1. Mitchells & Butlers PLC

  2. The Restaurant Group PLC

  3. The Azzurri Group

  4. Whitbread PLC

  5. Greene King Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
United Kingdom Full Service Restaurants Market
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Recent Industry Developments

  • August 2025: Wagamama officially opened at Preston's new Animate leisure complex. At Wagamama Preston, customers experienced the brand's latest summer menu, introduced in May. Key offerings included pho noodle soups featuring a clear yuzu broth and konjac noodles, available with chicken thigh, hoki fish, or king oyster mushroom. The menu also included fresh salads, such as sweet chilli chicken or tofu options, and a pad Thai-inspired salad.
  • July 2025: Marston’s, a prominent local pub group, introduced Woodie’s, a new family-oriented pub concept. Each renovated venue included designated family-friendly areas, such as Woodie’s Den, a woodland-themed space designed for children to engage in creative activities like games, crafts, and special events, including discos, karaoke, and quizzes. These areas also featured Marston’s proprietary event system, allowing content to be streamed directly to integrated TVs.
  • September 2024: PizzaExpress opened a new restaurant at The ICC in Birmingham, which marked the first location outside London to include a record store. This development followed the earlier opening of three stores in London that year. The record store offered vinyl and CDs from artists under the brand’s PX Records label. Customers had the opportunity to purchase records from UK soul group Mamas Gun, keyboardist Matt Johnson (Jamiroquai), and acclaimed British singer-songwriter Jack Garratt, all of whom recorded at PizzaExpress Live's iconic venues.

Table of Contents for United Kingdom Full Service Restaurants Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising popularity of international cuisines
    • 4.2.2 Increasing consumer demand for healthier and plant-based menu options
    • 4.2.3 Growth in food tourism enhancing demand for authentic dining experiences
    • 4.2.4 Expansion of hotel and lodging businesses supporting in-premise dining
    • 4.2.5 Digital reservation and loyalty platforms boost visit frequency
    • 4.2.6 Government rate relief and targeted hospitality support
  • 4.3 Market Restraints
    • 4.3.1 Increasing competition from quick service and casual dining segments
    • 4.3.2 High operational costs including staffing and ingredient procurement
    • 4.3.3 Complex regulatory requirements related to health, safety, and food standards
    • 4.3.4 Challenges with maintaining consistent quality and service standards
  • 4.4 Supply Chain Analysis
  • 4.5 Technological Outlook
  • 4.6 Regulatory Framework
  • 4.7 Porter’s Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry
  • 4.8 Key Industry Trends
    • 4.8.1 Number of Outlets
    • 4.8.2 Average Order Value
    • 4.8.3 Menu Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Cuisine
    • 5.1.1 Asian
    • 5.1.2 European
    • 5.1.3 Latin American
    • 5.1.4 Middle Eastern
    • 5.1.5 North American
    • 5.1.6 Other FSR Cuisines
  • 5.2 By Outlet
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets
  • 5.3 By Locations
    • 5.3.1 Leisure
    • 5.3.2 Lodging
    • 5.3.3 Retail
    • 5.3.4 Sandalone
    • 5.3.5 Travel
  • 5.4 By Service Type
    • 5.4.1 Dine-in
    • 5.4.2 Takeaway
    • 5.4.3 Delivery

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Mitchells & Butlers PLC
    • 6.4.2 The Restaurant Group PLC
    • 6.4.3 The Azzurri Group
    • 6.4.4 Prezzo Holdings Limited
    • 6.4.5 Marston’s PLC
    • 6.4.6 PizzaExpress Limited
    • 6.4.7 Whitbread PLC
    • 6.4.8 The Big Table Group Ltd
    • 6.4.9 Greene King Ltd.
    • 6.4.10 TGI Fridays Franchisor LLC
    • 6.4.11 BrewDog plc
    • 6.4.12 The Evolv Collection
    • 6.4.13 Hawksmoor Restaurant Group
    • 6.4.14 Rare Restaurants Ltd
    • 6.4.15 Boparan Restaurant Group
    • 6.4.16 Karali Group
    • 6.4.17 Fuller Smith & Turner PLC
    • 6.4.18 The Ledbury Group Limited
    • 6.4.19 Core by Clare Smyth
    • 6.4.20 The Fat Duck

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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United Kingdom Full Service Restaurants Market Report Scope

Asian, European, Latin American, Middle Eastern, North American are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
By Cuisine
Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
By Outlet
Chained Outlets
Independent Outlets
By Locations
Leisure
Lodging
Retail
Sandalone
Travel
By Service Type
Dine-in
Takeaway
Delivery
By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
By Outlet Chained Outlets
Independent Outlets
By Locations Leisure
Lodging
Retail
Sandalone
Travel
By Service Type Dine-in
Takeaway
Delivery
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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