Children's Wear Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Children's Wear Market is segmented by Product Category (Apparel, Footwear, and Other Product Categories), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Children's Wear Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 8.76 %
Children's Wear Market Major Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The children's wear market is projected to register a CAGR of 8.76% during the forecast period 2021 -2026.

The apparel market, along with the children's wear market, witnessed a significant decline in the global market due to the closure of factories and retailing sectors caused by the COVID-19 pandemic. Additionally, the cancelation of public events further majorly hit the market growth. However, the online retailing channel becomes the only support to the market studied.

The children’s wear market is one of the most lucrative segments in the apparel industry. The market is expected to overtake both men’s wear and women’s wear, in terms of growth in retail value, as a combination of demographic, macroeconomic, and social trends, which are supported by sales in the category.

Moreover, an increase in disposable income and a growing working population are some of the key factors driving the market's growth. This, in turn, is expected to propel the growth of the apparel market over the prospective period. Increasing product customization, innovation, affordable pricing of children's apparel and footwear products are driving market growth across the world.

The growing influence of social media and celebrities on children and their parents has encouraged the children’s apparel industry to evolve with changing trends. For instance, in 2017, Boots Mini Club collaborated with British television celebrity Fearne Cotton in the United Kingdom to introduce new children’s apparel line.

Scope of the Report

Children's wear is often more casual than adult clothing, specially designed in such as manner that it is fit for play and rest. Cotton and hosiery are the commonly used fabrics for kid's clothing. The childrenswear market is segmented by product category and distribution channel. Based on the product category, the market is segmented into apparel, footwear, others. Based on the distribution channel, the market is segmented into offline retail stores and online retail stores. Based on geography, the study provides an analysis of the childrenswear market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Category
Other Product Categories
By Distribution Channel
Offline Retail Stores
Online Retail Stores
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Social Media Influencing the Children's Wear Market Growth

In developed as well as developing countries, parents are increasingly using Instagram and other social media platforms to post photos of themselves and their children in matching outfits. Furthermore, this trend was influenced by the leading brands, like Dolce & Gabbana, to create miniature, albeit, and age-appropriate versions of adult clothing. The retailers stocked them side-by-side with the adult versions of clothing. This trend of twinning with children is gaining immense popularity in the market. Supported by celebrity parents, such as Kim Kardashian and Beyoncé, coupled with a seemingly insatiable need to post our lives on social media, is expected to drive the market’s growth. Moreover, as children are also spending high amounts of time on social media, their awareness regarding brands and willingness to provide an opinion on their own clothing choices were noticed significantly. Furthermore, parents are willing to indulge those choices, regardless of associated costs. Thus, promoting market growth.

Children's Wear Market Key Trends

Asia-Pacific and the Middle East are Expected to Hold Significant Market Share

Asia-Pacific is likely to hold a significant market share over the forecast period owing to growth in the infant population, especially in developing countries like India and China. Robust economic growth and rising household incomes are expected to increase consumer spending on children’s apparel and footwear products in the Asia-Pacific region. The growth in the number of high nets worth individuals and urbanization in Middle East countries, especially Saudi Arabia, Qatar, and the United Arab Emirates, is creating huge opportunities for luxury children’s apparel brands to enter the apparel market of these countries, which is driving the childrenswear market growth in the Middle Eastern region. For instance, many international luxury childrenswear brands such as Dolce & Gabbana, Stella McCartney, and Gucci offer luxury children's apparel in the product in the Middle Eastern and North American region. Furthermore, the growing operational expansion of key players in Asian countries is likely to boost the market growth in the Africa region during the forecast period.

Children's Wear Market Growth Rate

Competitive Landscape

Some of the major key players in the children's wear market include Carter's Inc., Adidas AG, Benetton Group S.r.l., The Gap Inc., Nike Inc., Disney Consumer Products, American Apparel Inc., and Dolce & Gabbana, among others. New product developments, in compliance with consumer trends, i.e., the target segment, are expected to help in better positioning of products. Therefore, the key players are focusing on expanding their product offerings by launching new apparel designs in order to cater to the demographic segment of consumers.

Recent Developments

  • In June 2020, Dondup made a partnership by signing a six-year licensing agreement with Italian manufacturer Gimel for the production and worldwide distribution of their brand’s kids collection. Both the companies are together planning to launch the spring 2021 collection, which will include styles from boys and girls aged 0-14.
  • In October 2019, Semir Apparel acquired Kidiliz for children's clothing with an aim to strengthen its position in the children's wear market.
  • In January 2019, the luxury e-commerce site owned by Neiman Marcus augmented its product offering with a launch of apparel and accessories for children with Mytheresa Kids brands, including Gucci, Burberry, Dolce e Gabbana, Balmain, Fendi, Marc Jacobs, Chloé, Stella McCartney, and Acne Studios, among others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Category

      1. 5.1.1 Apparel

      2. 5.1.2 Footwear

      3. 5.1.3 Other Product Categories

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Carter's Inc.

      2. 6.3.2 Adidas AG

      3. 6.3.3 Benetton Group S.r.l.

      4. 6.3.4 The Gap Inc.

      5. 6.3.5 Nike Inc.

      6. 6.3.6 Mothercare PLC

      7. 6.3.7 American Apparel Inc.

      8. 6.3.8 Diesel SpA

      9. 6.3.9 Dolce & Gabbana

      10. 6.3.10 Disney Consumer Products

    4. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Children's Wear Market market is studied from 2016 - 2026.

The Children's Wear Market is growing at a CAGR of 8.76% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Benetton Group S.r.l., Carter's, Inc., Adidas AG, Nike, Inc., Dolce & Gabbana are the major companies operating in Children's Wear Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!