2016 - 2026
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The global children's wear market is projected to register a CAGR of 8.76% during the forecast period 2021 -2026.
The apparel market along with the children's wear market witnessed a significant decline in the global market owing to the closure of factories as well as retailing sectors caused by the COVID-19 pandemic. Additionally, the cancelation of public events further majorly hit the market growth. However, the online retailing channel becomes the only support to the market studied.
The children’s wear market is one of the most lucrative segments in the apparel industry. The market is expected to overtake both men’s wear and women’s wear, in terms of growth in retail value, as a combination of demographic, macroeconomic, and social trends, which are supported by sales in the category.
Moreover, an increase in disposable income and a growing working population are some of the key factors driving the market's growth. This, in turn, is expected to propel the growth of the apparel market over the prospective period. Increasing product customization, innovation, affordable pricing of children's apparel and footwear products are driving market growth across the globe.
The growing influence of social media and celebrities on children and their parents has encouraged the children’s apparel industry to evolve with changing trends. For instance, in 2017, Boots Mini Club collaborated with British television celebrity Fearne Cotton in the UK to introduce new children’s apparel line.
Scope of the Report
Children's wear is often more casual than adult clothing, specially designed in such as manner that it is fit for play and rest. Cotton and hosiery are the commonly used fabrics for kid's clothing. The global childrenswear market is segmented by product category and distribution channel. Based on the product category, the market is segmented into apparel, footwear, others. Based on the distribution channel, the market is segmented into offline retail stores and online retail stores. Based on geography, the study provides an analysis of the childrenswear market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|By Product Category|
|By Distribution Channel|
|Offline Retail Stores|
|Online Retail Stores|
Key Market Trends
Social Media Influencing the Children's Wear Market Growth
In the developed as well as developing countries, parents are increasingly using Instagram and other social media platforms to post photos of themselves and their children in matching outfits. Furthermore, this trend was influenced by the leading brands, like Dolce & Gabbana, to create miniature, albeit, and age-appropriate versions of adult clothing. The retailers stocked them side-by-side with the adult versions of clothing. This trend of twinning with children is gaining immense popularity in the market. Supported by celebrity parents, such as Kim Kardashian and Beyoncé, coupled with a seemingly insatiable need to post our lives on social media, is expected to drive the market’s growth. Moreover, as children are also spending high amounts of time on social media, their awareness regarding brands, as well as willingness to provide an opinion on their own clothing choices, were noticed significantly. Furthermore, parents are willing to indulge those choices, regardless of associated costs. Thus, promoting market growth.
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Asia-Pacific and Middle East is Expected to Hold Significant Market Share
Asia-Pacific is likely to hold a significant market share over the forecast period owing to growth in the infant population especially in developing countries like India and China. Robust economic growth and rising household incomes are expected to increase consumer spending on children’s apparel and footwear products in the Asia-Pacific region. The growth in the number of high nets worth individuals and urbanization in Middle East countries especially Saudi Arabia, Qatar, and the UAE, is creating huge opportunities for luxury children’s apparel brands to enter the apparel market of these countries which is driving the childrenswear market growth in Middle East region. For instance, many international luxury childrenswear brands such as Dolce & Gabbana, Stella McCartney, and Gucci offer luxury children's apparel in the product in the Middle East and North America region. Furthermore, the growing operational expansion of key players in Asian countries is likely to boost the market growth in the Africa region during the forecast period.
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Some of the major key players in the children's wear market, include Carter's, Inc., Adidas AG, Benetton Group S.r.l., The Gap, Inc., Nike, Inc., Disney Consumer Products, American Apparel In, and Dolce & Gabbana, among others. New product developments, in compliance with consumer trends, i.e., the target segment, are expected to help in better positioning of products. Therefore, the key players are focusing on expanding their product offerings by launching new apparel designs, in order to cater to the demographic segment of consumers.
- In June 2020, Dondup made a partnership by signing a six-year licensing agreement with Italian manufacturer Gimel for the production and worldwide distribution of their brand’s kids collection. Both the companies are together planning to launch the spring 2021 collection, which will include styles from boys and girls aged 0-14.
- In October 2019, Semir Apparel acquired Kidiliz for children's clothing with an aim to strengthen their position in the global children's wear market.
- In January 2019, the luxury e-commerce site owned by Neiman Marcus augmented its product offering with a launch of apparel and accessories for children with Mytheresa Kids brands including Gucci, Burberry, Dolce e Gabbana, Balmain, Fendi, Marc Jacobs, Chloé, Stella McCartney and Acne Studios, among others.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Category
5.2 By Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.3.1 North America
22.214.171.124 United States
126.96.36.199 Rest of North America
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
5.3.3 Asia Pacific
220.127.116.11 Rest of Asia-Pacific
5.3.4 South America
18.104.22.168 Rest of South America
5.3.5 Middle East and Africa
22.214.171.124 South Africa
126.96.36.199 Saudi Arabia
188.8.131.52 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Carter's, Inc.
6.3.2 Adidas AG
6.3.3 Benetton Group S.r.l.
6.3.4 The Gap, Inc.
6.3.5 Nike, Inc.
6.3.6 Mothercare plc
6.3.7 American Apparel Inc.
6.3.8 Diesel SpA
6.3.9 Dolce & Gabbana
6.3.10 Disney Consumer Products
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Childrenswear Market market is studied from 2016 - 2026.
What is the growth rate of Childrenswear Market?
The Childrenswear Market is growing at a CAGR of 8.76% over the next 5 years.
Which region has highest growth rate in Childrenswear Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Childrenswear Market?
North America holds highest share in 2020.
Who are the key players in Childrenswear Market?
- Benetton Group S.r.l.
- Carter's, Inc.
- Adidas AG
- Nike, Inc.
- Mothercare plc
Are the major companies operating in Childrenswear Market.