Childrenswear Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Children's Clothing Market Statistics is Segmented by Type (Apparel, Footwear, and Other Product Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and value in (USD million) during the forecast years for the above segments.

Children's Clothing Market Size

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Children's Wear Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 272.17 Million
Market Size (2029) USD 353.20 Million
CAGR (2024 - 2029) 5.35 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Children's Wear Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Children's Clothing Market Analysis

The Children's Wear Market size is estimated at USD 272.17 million in 2024, and is expected to reach USD 353.20 million by 2029, growing at a CAGR of 5.35% during the forecast period (2024-2029).

The children's wear market is one of the most lucrative segments in the apparel industry. The market is expected to overtake both men's and women's wear in terms of growth in retail value due to a combination of demographic, macroeconomic, and social trends, supported by sales in the category. Moreover, an increase in disposable income and a growing working population drive the market's growth. Increasing product customization, innovation, and affordable pricing of children's apparel and footwear are driving market growth worldwide.

Due to customization, innovations, brand assurance, and affordability, matching clothing is now a popular trend among both kids and parents. Celebrities in the region are promoting matching wear with their kids. Child celebrities on Instagram, Snapchat, Youtube, and many more social media sites are trying new trends in clothes that are attracting kids these days. For example, Kikiandshrads, a mother-daughter duo on Instagram, uses creative and adorable ideas to market children's clothing. Because of Instagram pages and children, the market is expected to grow in the long run.

Children’s Wear Market Statistics

Children’s Wear Market growth is not evenly distributed across regions. The US, China, Germany, the UK, and India are the largest country markets for Children’s Wear. However, many smaller country market segments are expected to register much higher growth compared to these giants. For example, Germany is one of the top five Children’s Wear Markets but lags behind emerging economies such as Japan, Brazil, and South Africa regarding future growth.

United States Children’s Wear Market Size

The children’s wear market revenue in the United States was valued at USD 52.67 billion in 2023. It is expected to reach USD 60.81 billion by 2028, growing at a CAGR of 2.92% during the forecast period (2023-2028). The market is being driven by the trend of gender-neutral clothing for children and brands offering inclusive clothing options to meet the demands of young parents.

United States Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
United States Children’s Wear Market Size USD 52.67 billion USD 60.81 billion 2.92%

United Kingdom Children’s Wear Market Size

The children’s wear market size in the United Kingdom was valued at USD 11.92 billion in 2023. It is expected to reach USD 12.81 billion by 2028, growing at a CAGR of 1.45% during the forecast period (2023-2028). The market is being driven by an increased inclination of parents to purchase unisex clothes and luxury brands offering value-added products for affluent family consumers.

United Kingdom Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
United Kingdom Children’s Wear Market Size USD 11.92 billion USD 12.81 billion 1.45%

Germany Children’s Wear Market Size

The children’s wear market in Germany was valued at USD 5.98 billion in 2023, and it is anticipated to reach a value of USD 6.39 billion by 2028, registering a CAGR of 1.33% during the forecasted period (2023-2028). The market is primarily driven by factors such as the increasing birth rate, rising disposable income, and changes in living standards.

Germany Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
Germany Children’s Wear Market Size USD 5.98 billion USD 6.39 billion 1.33%

China Children’s Wear Market Size

The children’s wear market in China was valued at USD 53.92 billion in 2023, and it is anticipated to reach a value of USD 79.66 billion by 2028, registering a CAGR of 8.12% during the forecasted period (2023-2028). The market in the country is rapidly growing on account of a large potential customer base with a massive population and an increasing middle-class population.

China Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
China Children’s Wear Market Size USD 53.92 billion USD 79.66 billion 8.12%

Japan Children’s Wear Market Size

The children’s wear market in Japan was valued at USD 7.70 billion in 2023, and it is anticipated to reach a value of USD 8.1 billion by 2028, registering a CAGR of 1.01% during the forecasted period (2023-2028). The country’s market for children’s wear is predominantly driven by changing lifestyle patterns and a focus on safety and quality.

Japan Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
Japan Children’s Wear Market Size USD 7.70 billion USD 8.10 billion 1.01%

India Children’s Wear Market Size

The children’s wear market in India was valued at USD 12.81 billion in 2023, and it is anticipated to reach a value of USD 23.09 billion by 2028, registering a CAGR of 12.50% during the forecasted period (2023-2028). The market is primarily driven by increased spending by parents on comfortable and convenient kids-wear.

India Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
India Children’s Wear Market Size USD 12.81 billion USD 23.09 billion 12.50%

Brazil Children’s Wear Market Size

The children’s wear market in Brazil was valued at USD 6.47 billion in 2023, and it is anticipated to reach a value of USD 7.63 billion by 2028, registering a CAGR of 3.34% during the forecasted period (2023-2028). The market is primarily driven by the increased penetration of the internet in the country and the rising number of consumers following social media fashion trends and engaging in online shopping.

Brazil Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
Brazil Children’s Wear Market Size USD 6.47 billion USD 7.63 billion 3.34%

South Africa Children’s Wear Market Size

The children’s wear market in South Africa was valued at USD 5.46 billion in 2023, and it is anticipated to reach a value of USD 7.26 billion by 2028, registering a CAGR of 5.86% during the forecasted period (2023-2028). The market is driven by the growing exposure to advertisements and media influencers and accelerating consumer preferences toward fashionable apparel products such as casual wear and sportswear for children.

South Africa Children’s Wear Market Size
2023 Market Size 2028 Market Size CAGR (2023-2028)
South Africa Children’s Wear Market Size USD 5.46 billion USD 7.26 billion 5.86%

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Children's Clothing Market Trends

Social Media Influencing the Sales of Children's Wear

  • In most developed and developing countries, new-generation parents often use social media sites, such as Instagram, YouTube, and Snapchat, to post photos and videos of themselves and their children in matching outfits. The trend of twinning with children gained immense popularity over recent years.
  • For instance, in April 2022, in its ANYDAY collection, John Lewis launched its first "mini-me" collection. The collection bridges the gap between womenswear and childrenswear, with sixteen styles designed to complement one another.
  • According to recent scientific research studies, consumers show a better recall of products endorsed by celebrities, regardless of them being true fans. Therefore, children's wear companies are adopting innovative endorsement strategies owing to changing consumer buying behavior. They are focusing on celebrity participation in campaigns and advertisements of different brands through social media channels. This, along with the increasing influence of social media, is expected to influence the market positively over the coming years.
Children's Wear Market: Social Media Usage Among Children in %, United Kingdom, 2022

Asia-Pacific is Expected to Hold Significant Market Share

  • Asia-Pacific is likely to hold a significant market share over the forecast period, owing to a growth in the infant population, especially in developing countries like India and China. Economic growth and rising household incomes are expected to increase consumer spending on children's apparel and footwear products in the region.
  • Moreover, factors such as rapid urbanization, aggressive promotional activities by manufacturers, and the development of online retailing platforms that provide a hassle-free shopping experience while offering a wide range of options to consumers, are driving the market further.
  • Key players operating in the region focus on innovations to attract a broader consumer base. For instance, brands like Uniqlo incorporated features, such as non-toxic materials, ultraviolet (UV) protection, and water-repellent coatings, into their designs to ensure optimum comfort and safety for kids. Also, retailers are opening luxury boutiques to meet the increasing demand for children's luxury apparel.
  • For instance, in 2022, Hyundai Department Store opened a Tom Browne Kids pop-up store in Seongnam, Gyeonggi Province, and a Baby Dior boutique in 2023 in southern Seoul's Apgujeong-dong.
Children's Wear Market: Market Size (%), By Geography, Global, 2022

Children's Clothing Industry Overview

The children's wear market is highly competitive. Some of the key players in the market include Carter's Inc., Adidas AG, Benetton Group SRL, Nike, and Dolce & Gabbana. Investments, product innovations, mergers and acquisitions, and partnerships are some of the significant strategies adopted by the key players in the children's wear market. Along with this, they are also focusing on target marketing and expanding their product offerings by launching new apparel designs to gain better positioning of products and cater to the demographic segment of consumers.

Children's Clothing Market Leaders

  1. Benetton Group SRL

  2. Carter's Inc.

  3. Adidas AG

  4. Nike Inc.

  5. Dolce & Gabbana Luxembourg S.à R.L.

*Disclaimer: Major Players sorted in no particular order

Children's Wear Market Concentration
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Children's Clothing Market News

  • January 2023: Nike announced the launch of Jordan Brand's 23/7 shoe for kids, which has a step-in design comfortable for children. As per the claims, the shoe was launched in multiple colorways that are a nod to 'iconic Jordan moments and figures.
  • June 2022: Carter's Inc. partnered with Super League Gaming, a top metaverse experiences, games, and content channel provider, to launch its new Roblox game, "Fashion Runway."
  • March 2022: During Milan Fashion Week, United Colors of Benetton announced its plans to renovate its Corso Vittorio Emanuele location to match the brand's new store in the metaverse, which was set to open at the same time and have a similar experience atmosphere.

Children's Clothing Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Drivers

    2. 4.2 Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products and Services

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Apparel

      2. 5.1.2 Footwear

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 Spain

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Carter's Inc.

      2. 6.3.2 Adidas Group

      3. 6.3.3 Benetton Group SRL

      4. 6.3.4 The Gap Inc.

      5. 6.3.5 Nike Inc.

      6. 6.3.6 Mothercare PLC

      7. 6.3.7 OTB Group

      8. 6.3.8 Puma SE

      9. 6.3.9 Burberry PLC

      10. 6.3.10 Dolce & Gabbana Luxembourg S.à R.L.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Children's Clothing Industry Segmentation

Children's clothing is specially designed for play and rest using cotton, hosiery, or other comfortable fabric.

The children's wear market is segmented by type, distribution channel, and geography. By type, the market is segmented into apparel, footwear, and other product types. By distribution channel, the market is segmented into offline retail stores and online retail stores. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

For each segment, the market sizing and forecast have been done based on value (in USD million).

Type
Apparel
Footwear
Other Product Types
Distribution Channel
Offline Retail Stores
Online Retail Stores
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Children's Clothing Market Research FAQs

The Children's Wear Market size is expected to reach USD 272.17 million in 2024 and grow at a CAGR of 5.35% to reach USD 353.20 million by 2029.

In 2024, the Children's Wear Market size is expected to reach USD 272.17 million.

Benetton Group SRL, Carter's Inc., Adidas AG, Nike Inc. and Dolce & Gabbana Luxembourg S.à R.L. are the major companies operating in the Children's Wear Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Children's Wear Market.

In 2023, the Children's Wear Market size was estimated at USD 258.35 million. The report covers the Children's Wear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Children's Wear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key considerations for effective marketing of childrenswear are a) Understanding parents' buying habits b) Utilizing social media platforms c) Influencer marketing potential

Children's Clothing Industry Report

The global children apparel market, including the baby clothing market, is witnessing substantial growth, fueled by demographic shifts, urbanization, and rising disposable incomes. This market, detailed in Mordor Intelligence™ Industry Reports, is segmented into formal, casual, and semi-formal wear, with casual attire leading due to its comfort and daily wear suitability. The market serves various end-users, particularly noting a strong demand in the boys' segment, though the range for girls' clothing is expanding. Trends such as matching outfits for parents and children, driven by social media, are boosting market growth. Additionally, there is an increasing demand for gender-neutral and high-quality branded apparel, shaping consumer preferences and market trends. Distribution channels include both offline and online platforms, with offline leading but online expected to surge due to its convenience and variety. The Asia Pacific region dominates this market, propelled by a growing infant population and higher expenditure on children's clothing. For a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, download a free report PDF sample from Mordor Intelligence™ Industry Reports on the children's clothing market.

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Childrenswear Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)