Edutainment Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Edutainment Industry is segmented by Product type (Interactive, Non-interactive, Hybrid, Explorative), by End-use age group (Children, Teenagers, Young Adult, Adult), by Region/ Country (USA, Europe, China, Japan, South East Asia, India, Central, and South America)

Edutainment Market Size

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Edutainment Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 17.00 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Edutainment Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Edutainment Market Analysis

The word 'Edutainment' has been derived from the combination of the words 'education' and 'entertainment'. Edutainment centers are the places which are visited by the children or their parents during the field trips such as aquariums, zoos, botanical gardens, science, and children's museum, and these places have the educational aspects with the addition of
amusement or entertainment. So, edutainment centers are those where there is a provision of learning through leisure. Also, this is the information age and it is quite evident that the education is more and more clubbed with entertainment models to keep the millennials engaged in the quality of education needed to deal with the newer challenges both at personal and professional levels. Data is money and technology is the tool to mine that vast source of money. Edutainment is something that is a culmination of both education and entertainment and is well accepted by the age of 25 years and lower who use smart devices more frequently. There are numerous drivers that lead to growth in this market.

a. Ease of game design

b. Increased adoption of edutainment globally

c. Excellent platform for certain subjects such as languages and history

d. Increased investments by large gaming and educational businesses

e. Enhancement of the children's social skills

Market restraints

a. Skepticism about the educational value of the edutainment

b. Lack of recognition granted to the traditional educational systems

Edutainment Market Trends

This section covers the major market trends shaping the Edutainment Market according to our research experts:

Technological Advancement Is Driving Edutech To Newer Heights

Technology has touched almost every sector in an economy to take conventional methods to a newer and innovative level. Education is also one such sector that has widely benefited from the introduction of technology in the way it is being delivered in different parts of the world. The rising penetration of internet services and technological advancement in the education sector is a widely attracting investment. The technology companies have begun to collaborate with the education institutes to integrate advance technologies such as augmented reality and virtual reality to provide engagement-based learning. Also, the development of interactive and smart classes across the educational institutes is driving the growth in the market.

Trend in the Educational Technology Expenditure, Global, 2015-2025

Asia Pacific Growing Significantly Among All The Regions Across The Globe

Among the different key geographical regions, South East Asia within Asia Pacific is projected to grow higher in the global edutainment market. This region has the largest number of smart device users and a very large pre audit population, factors which are driving the market significantly. Additionally, the presence of many edutainment companies and very stronger competition for education further aids in the growth of the market. Also, the increased investment in the educational technology is also accelerating the adoption of the edutainment market. Further, the adoption of the cloud computing technology among the education sector is developing newer avenues for the growth of the market.

Number of smartphone users in the Asia-Pacific region from 2014 to 2019 (in millions)

Edutainment Industry Overview

The edutainment market is highly fragmented with many smaller players competing with each other extensively. Regionally, the USA had witnessed the largest number of players operating in the market followed by China. There is an immense investment in technology and education in these countries that further drives the market to reach its ultimate potential.

Edutainment Market Leaders

  1. Pororo Parks

  2. Kidzania

  3. Legoland Discovery Center

*Disclaimer: Major Players sorted in no particular order

Edutainment Market Concentration
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Edutainment Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study


    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases



    1. 4.1 Current Market Scenario

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints

      3. 4.2.3 Opportunities

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Industry Policies and Regulations

    6. 4.6 Insights into the type of educational institutions using these products

    7. 4.7 Insights on the different most commonly used products

    8. 4.8 Insights on the key stakeholders - Manufacturers, Distributors, Traders, Wholesalers, Downstream vendors

    9. 4.9 Insights on the key business strategies used by the edutainment market players and service providers

    10. 4.10 Technological Advancements

    11. 4.11 Advertising Strategies Implemented by the Market Players

    12. 4.12 Insights on the Innovative Strategies to sell different services


    1. 5.1 By product type

      1. 5.1.1 Interactive

      2. 5.1.2 Non interactive

      3. 5.1.3 Hybrid

      4. 5.1.4 Explorative

    2. 5.2 By end use age group

      1. 5.2.1 Children

      2. 5.2.2 Teenagers

      3. 5.2.3 Young Adult

      4. 5.2.4 Adult

    3. 5.3 By region/ country

      1. 5.3.1 United States of America

      2. 5.3.2 Europe

      3. 5.3.3 China

      4. 5.3.4 Japan

      5. 5.3.5 South East Asia

      6. 5.3.6 India

      7. 5.3.7 Central and South America


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Pororo Parks

      2. 6.2.2 Kidzania

      3. 6.2.3 Plabo

      4. 6.2.4 Legoland Discovery Center

      5. 6.2.5 CurioCity

      6. 6.2.6 Kindercity

      7. 6.2.7 Mattel Play! Town

      8. 6.2.8 Totter's Otterville

      9. 6.2.9 Kidz Holding S.A.L

      10. 6.2.10 Little Explorers

      11. 6.2.11 ConveGenius

      12. 6.2.12 Grey Sim

      13. 6.2.13 Edsys

      14. 6.2.14 IdeaCrate Edutainment Company

      15. 6.2.15 DreamUs Edutainment

    3. *List Not Exhaustive

    1. 7.1 Recent Mergers and Acquisitions

  8. 8. Future of the edutainment market


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Edutainment Industry Segmentation

A complete background analysis of the Global Edutainment Market, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

By product type
Non interactive
By end use age group
Young Adult
By region/ country
United States of America
South East Asia
Central and South America
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Edutainment Market Research FAQs

The Global Edutainment Market is projected to register a CAGR of 17% during the forecast period (2024-2029)

Pororo Parks, Kidzania and Legoland Discovery Center are the major companies operating in the Global Edutainment Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Global Edutainment Market.

The report covers the Global Edutainment Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Edutainment Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Edutainment Industry Report

Statistics for the 2024 Edutainment market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Edutainment analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Edutainment Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)