United Arab Emirates Fragrance Market Size and Share
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 0.91 Billion |
| Market Size (2030) | USD 1.15 Billion |
| CAGR (2025 - 2030) | 4.81% |
| Market Concentration | High |
Major Players *Disclaimer: Major Players sorted in no particular order |
United Arab Emirates Fragrance Market Analysis by Mordor Intelligence
The United Arab Emirates Fragrance Market size is estimated at USD 0.91 billion in 2025, and is expected to reach USD 1.15 billion by 2030, at a CAGR of 4.81% during the forecast period (2025-2030).
In the United Arab Emirates, a heightened focus on personal grooming and hygiene has led to an uptick in daily perfume usage. Fragrances hold profound cultural importance in the United Arab Emirates, where practices like burning bakhoor (incense) and using oud-based scents are integral to daily life. Home fragrances, including candles, diffusers, and incense, align with these cultural traditions, making them staples in Emirati homes. Moreover, there's a notable surge in sales driven by a growing preference for homegrown fragrances. Consumers increasingly seek personalized scents that mirror their individuality. Many local brands cater to this demand, offering customization and unique scent profiles, enabling customers to curate fragrances distinct from mainstream options. For instance, in February 2024, Faridah F Ajmal, an oriental perfume aficionado and a witness to the GCC's evolving perfumery landscape, introduced her home-grown fragrance brand "FARIDAH" in Dubai.
The thriving tourism sector in the UAE attracts numerous visitors, increasing the demand for fragrances, both for personal use and as souvenirs. As a premier tourist hotspot, the UAE sees tourists gravitating towards fragrances, especially luxury items and unique mementoes. Data from the Department of Economy and Tourism highlights this trend, revealing that Dubai attracted approximately 44 million international tourists in 2023. Furthermore, gifting perfumes during festivals and celebrations underscores their cultural significance and boosts sales. The expansion of luxury retail spaces, shopping malls, and airport duty-free shops enhances access to global fragrance brands. Popular Brands like Amouage, Creed, Gucci, and Kilian Paris are available on the duty-free shelves at Dubai Airport. Given these dynamics, the UAE's fragrance market is poised for positive growth in the foreseeable future.
United Arab Emirates Fragrance Market Trends and Insights
Increased Demand For Fine Fragrance and Perfumes Driving the Market Growth
In the United Arab Emirates, fine fragrances and perfumes are deeply woven into the cultural and religious fabric, playing pivotal roles in daily life, ceremonies, and social gatherings. Scents such as oudh and amber hold particular reverence, with many Emiratis incorporating perfumes into their daily rituals. Fragrances such as Eau de Parfum, Eau de Toilette, and Eau de Cologne are valued for their varying concentrations and lasting scent, making them ideal for both daily wear and special occasions. This rich tradition, coupled with rising disposable incomes, fuels the demand for premium and luxury perfumes, especially among the younger generation and affluent consumers. By the end of 2023, approximately 47.9% of Dubai's populace falls within the 25-34 age bracket, highlighting the heightened fragrance demand in this age group.
Consumers increasingly seek unique and personalized scents that mirror their personalities, paving the way for niche brands that offer exclusive and unconventional fragrances. Notably, younger demographics in the UAE gravitate towards lighter, versatile scents, boosting the popularity of Eau de Cologne and Eau de Toilette. There's a growing acceptance of unisex and gender-neutral fragrances, that resonate with broader audiences and align with global trends. Furthermore, as the United Arab Emirates' hot climate prompts consumers to prioritize long-lasting scents, there's a surge in demand for higher-concentration products like Eau de Parfum. Brands are capitalizing on this trend, effectively marketing these products by emphasizing their longevity and unique compositions. Given these dynamics, the fine fragrances and perfumes market in the United Arab Emirates is poised for positive growth in the coming years.
Growing Popularity of E-commerce Boosting the growth
Due to a broader product selection and competitive pricing, e-commerce is rapidly becoming the preferred channel for perfume purchases. In the United Arab Emirates, several factors are propelling fragrance sales online: a significant rise in internet subscriptions, a consumer shift towards convenience, the sway of social media marketing, and attractive promotions. The International Telecommunication Union (ITU) highlighted that in 2023, the UAE boasted one of the globe's top internet penetration rates, exceeding 100%. This indicates that nearly every resident is online, rendering e-commerce not only feasible but also enticing. Platforms like Instagram and TikTok are pivotal in molding fragrance trends. Influencers, beauty bloggers, and brand campaigns shine a spotlight on specific scents, guiding their followers towards online purchases, often through direct e-commerce links.
Moreover, e-commerce provides the luxury of browsing and buying fragrances from the comfort of home, a convenience that resonates with the UAE's fast-paced lifestyle. Online platforms grant consumers easy access to both local and international brands, negating the necessity of physical store visits. These platforms often roll out promotions, discounts, and bundle deals, rendering fragrances more budget-friendly. Such offers especially entice price-sensitive consumers, leading to a surge in online fragrance purchases. Renowned brands like Gucci, Versace, Ajmal, and Rasasi are showcasing their fragrances on major e-commerce sites such as Noon and Amazon. Given these dynamics, the trajectory for fragrance sales through online retail channels appears robust in the foreseeable future.
Competitive Landscape
The fragrance market in the United Arab Emirates is highly competitive and fragmented. It blends international luxury brands, regional players, and local artisanal perfumers. Major brands such as Ajmal Perfumes, Arabian Oud, Rasasi Perfumes Industry LLC, Al Haramain Perfumes Holding LLC, and Swiss Arabian Perfumes Group (SAPG) have a strong presence in the market. However, a significant number of smaller and niche brands also cater to local preferences. The UAE's demand for premium, high-quality scents has increased interest in niche fragrances, further diversifying the market and contributing to its fragmented nature.
United Arab Emirates Fragrance Industry Leaders
Ajmal Perfumes
Arabian Oud
Rasasi Perfumes Industry LLC
Al Haramain Perfumes Holding LLC
Swiss Arabian Perfumes Group (SAPG)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- November 2024: Nisara, a prominent luxury fragrance brand, has expanded its presence by launching in the United Arab Emirates. The brand has partnered with Beauty Brands Global DMCC to serve as its exclusive distributor in the region. Additionally, Nisara plans to offer its products through both offline and online channels.
- October 2024: Ajmal Perfumes has expanded its product line by launching new luxury fragrances in the United Arab Emirates. The brand has introduced three new fragrances: Golden Hawk, Blue Hawk, and Feather Blossom. According to the brand, these fragrances are available in all Ajmal Perfumes showrooms across the UAE and can also be purchased online through the official Ajmal Perfumes e-commerce platform.
- June 2024: Emirates Pride Perfumes, a Dubai-based fragrance house has launched its new fragrance, named Masters. According to the brand, Masters has a feeble and illusory sweetness, with subtle hues of almond and cherry and it is made available on its e-commerce website in 100 ml packaging.
United Arab Emirates Fragrance Market Report Scope
A fragrance is a pleasant or distinctive smell, often created from a combination of natural and synthetic ingredients. It is typically used in perfumes, cosmetics, and personal care products to provide a pleasing scent. Fragrances are crafted by blending various aromatic compounds and essential oils, creating complex scents with top, middle, and base notes that evolve when applied to the skin or environment.
The United Arab Emirates fragrance market is segmented into product types and distribution channels. By product type, the market is segmented into fine fragrances and perfumes, home fragrances and other fragrances. The fine fragrances and perfumes is further sub-segmented into parfum or de parfum, eau de parfum (EDP), eau de toilette (EDT), eau de cologne (EDC), and other product types. The market is segmented by distribution channel into online and offline retail stores. The offline retail stores are further sub-segmented into supermarkets/hypermarkets, speciality stores, convenience stores, and other offline retail store channels. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Fine Fragrance and Perfume | Parfum or De Parfum |
| Eau De Parfum (EDP) | |
| Eau De Toilette (EDT) | |
| Eau De Cologne (EDC) | |
| Other Product Types | |
| Home Fragrances | Sprays |
| Diffusers | |
| Scented Candles | |
| Others Home Fragrances | |
| Others Fragrances |
| Offline Retail Stores | Supermarkets/Hypermarkets |
| Specialty Stores | |
| Convenience Stores | |
| Other Offline Retail Store Channels | |
| Online Retail Stores |
| By Product Type | Fine Fragrance and Perfume | Parfum or De Parfum |
| Eau De Parfum (EDP) | ||
| Eau De Toilette (EDT) | ||
| Eau De Cologne (EDC) | ||
| Other Product Types | ||
| Home Fragrances | Sprays | |
| Diffusers | ||
| Scented Candles | ||
| Others Home Fragrances | ||
| Others Fragrances | ||
| By Distribution Channel | Offline Retail Stores | Supermarkets/Hypermarkets |
| Specialty Stores | ||
| Convenience Stores | ||
| Other Offline Retail Store Channels | ||
| Online Retail Stores | ||
Key Questions Answered in the Report
How big is the United Arab Emirates Fragrance Market?
The United Arab Emirates Fragrance Market size is expected to reach USD 0.91 billion in 2025 and grow at a CAGR of 4.81% to reach USD 1.15 billion by 2030.
What is the current United Arab Emirates Fragrance Market size?
In 2025, the United Arab Emirates Fragrance Market size is expected to reach USD 0.91 billion.
Who are the key players in United Arab Emirates Fragrance Market?
Ajmal Perfumes, Arabian Oud, Rasasi Perfumes Industry LLC, Al Haramain Perfumes Holding LLC and Swiss Arabian Perfumes Group (SAPG) are the major companies operating in the United Arab Emirates Fragrance Market.
What years does this United Arab Emirates Fragrance Market cover, and what was the market size in 2024?
In 2024, the United Arab Emirates Fragrance Market size was estimated at USD 0.87 billion. The report covers the United Arab Emirates Fragrance Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United Arab Emirates Fragrance Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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United Arab Emirates Fragrance Market Report
Statistics for the 2025 United Arab Emirates Fragrance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United Arab Emirates Fragrance analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
